Director, Analytics Job Description
Director, analytics
provides guidance and knowledge on how to best leverage applications to support the project including WellView, Spotfire, Advanced programming languages, data aggregation and application / big data, Landmark, Petrel, VuMax, DEEP, and Canadian Integrated Data Warehouse.
Director, Analytics Duties & Responsibilities
To write an effective director, analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included director, analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Experience with web analytics tools (Omniture SiteCatalyst & Discover a plus) and/or dating mining/statistics software (SAS a plus)
Build customer acquisition models for all channels including direct mail, space advertisements, DRTV, and e-commerce
Thorough modeling of customer acquisition costs, annual payback, lifetime value, and customer spending
Proactively apply data mining and statistical techniques to provide insights into customer and prospect behavior in a way that they can be applied across all departments to improve ROI and drive growth
Mentors the team to think innovatively for continuous improvement
Partner with Business Development to identify opportunities for business growth and development across new and existing accounts
Oversee the production and distribution of recurring performance dashboards from internal
Stays up-to-date with emerging analytical concepts and approaches
The above list is intended to be as accurate a reflection of the role as possible
Day to day operations, keeping track of both the quality and the timeliness of deliverables intended for executives, game teams and supporting teams
Director, Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Analytics
List any licenses or certifications required by the position: PMP, SQL, SAS, CPA, CRM, AWS, CFE, CISSP, FRM, CFA
Education for Director, Analytics
Typically a job would require a certain level of education.
Employers hiring for the director, analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Computer Science, MBA, Business, Engineering, Science, Marketing, Finance
Skills for Director, Analytics
Desired skills for director, analytics include:
Python
Alternative programming languages
Data warehouse principles
SQL
Visual techniques for data analysis and presentation
SAS
Data manipulation languages
Syndicated media research & systems
Segmentation
Agency Trading desks and DMPs to drive campaign performance
Desired experience for director, analytics includes:
Experience with web analytics packages is required, Adobe SiteCatalyst preferred
Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical audiences
Proven experience in Media Research and Web analytics
A Master’s degree or higher in a quantitative field (Statistician, Computer Science, Data Science, etc…)
Experience with implementation and usage of web analytics tools such as Omniture, Tealium, Google Analytics
3+ years managing a team, resources and schedules
Director, Analytics Examples
1
Director, Analytics Job Description
Job Description Example
Our innovative and growing company is looking for a director, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, analytics
- Provide strategic direction to a technology team of employees, contractors
- Analyze marketing campaign attribution and the impact of site marketing initiatives on both online and offline customer behavior
- Provide analytics support to cross-functional and global partners for all web analytics related requests
- Define business requirements for analytics tagging on the site
- Monitor industry best practices for web analytics and provide recommendations for new analytics platforms
- Manage relationship with web analytics vendor and consultants, negotiate contracts and manage web analytics budget
- Experience analyzing web or marketing metrics
- Keep a transparent and continuous relationship with the different BU and stakeholders in the organization by communicating periodically, spread learnings and norms, promote training, identify gaps and opportunities in the IMC research space, and understand capability gaps in the teams
- Acquire media data from the Connections Team in order to manage the analysis of data periods (weekly, monthly, quarterly, annually) and ensure analyses are conducted regularly (as determined)
- Provide country level comparative analyses for local market to inform the Media Insights team with detailed information presented in a highly visual way, focused in the Top 32 countries
Qualifications for director, analytics
- Fluency in econometric methods including Bayesian statistics, discreet choice models, VAR, , and with an understanding of their application to marketing science
- BA in math, statistics, information systems, economics, or related field OR equivalent combination of education, training, and experience
- 6+ years experience in data analytics or related field
- 3+ years recent or relevant management experience
- Unwavering belief in the power of teams
- Experience with business intelligence tools like Tableau, Cognos, Business Objects, Microstrategy
2
Director, Analytics Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, analytics
- Leverage cutting edge data mining and statistical techniques to perform user segmentation, forecasting models, and time series analyses
- Maintain deep relationships with our key stakeholders throughout the Division including
- Thoughtfully identify individual key stakeholders to engage with and determine the appropriate level of engagement in a very collaborative manner
- Partner with HQ teams, where appropriate, to strengthen our key stakeholders understanding and utility of tools, products and insights
- Routinely monitor their assessment of us (local and HQ teams)
- Provide insightful analytics in support of our key stakeholders' goals
- Proactively seek out opportunities from our key stakeholders to leverage our skills and capabilities
- Create robust analytical plans to determine proper direction and scope of analytic efforts
- Present findings in highly visual, easy-to-read presentations that are collaboratively vetted prior to sharing with senior leadership
- Drive the adoption, application, utilization of our Universal Data Environment and Frameworks
Qualifications for director, analytics
- A minimum of 10 years of analytics experience with a competitor or a market leader in the technology, media and entertainment industries
- An understanding of the applicability of statistics, software engineering, data mining, and other quantitative disciplines
- Strong Excel, PowerPoint and presentation skills are a must, including experience leading/managing a team of analysts
- Specialist Marketing Analyst with 7-10 years Experience (highly relevant backgrounds will be telco, banks, payments, technology)
- Minimum 7 years related experience preferably in Beauty or Consumer Packaged Goods and/or Management Consulting
- Bachelor’s degree orequivalent work experience required – business or operational background ispreferred
3
Director, Analytics Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of director, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, analytics
- Work closely with the Engineering Data team on developing data platforms including our data warehouse and capability, ensuring consistency between the Data team’s ETL processes and the use of this data in the dimensional model
- Own THE ICONIC’s Business Intelligence tools, including selection, customization, and organizational training
- Have an improvement program of Business Intelligence sophistication, from today’s maturity to tomorrow’s (more predictive analysis, more advanced statistical models, making use of big data, etc)
- Work with teams, especially Technology & Product, to develop data-driven products and solutions to recurring problems (eg matching the right product to customer, managing a customer’s lifecycle, optimizing processes in our Fulfillment Centre, etc)
- Deliver strategic planning on regular and ad hoc cycles, and develop new and improved ways to track and report key metrics to inform strategic decisions
- Own internal intelligence (KPIs, trends, insights) and external intelligence (market, customers, competitors)
- Ownership and development and refinement of daily, weekly or monthly management reporting dashboards across the business
- Deliver high impact analysis against company goals (through the team) and train the organization to do the same themselves over time
- Work closely with the Finance, Planning & Analytics on forecasting/tracking adherence to business plan and key commercial decisions
- Work with other Global Fashion Group BI leads for best practice and knowledge sharing
Qualifications for director, analytics
- Experience in databases and dashboard reporting tools such as Tableau (experience as both a super-user and developer is desirable)
- Knowledge of generalpurchasing practices, systems/procedures and principles preferred
- Bachelor degree, Masters or graduate degree highly desirable
- 6+ years of media research experience including some exposure to digital media research
- Experience in working with alternative data sets (i.e., user-level data) a plus
- Full understanding of primary research and digital research procedures and research technology
4
Director, Analytics Job Description
Job Description Example
Our growing company is looking for a director, analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, analytics
- Manages and executes workload prioritization across analytics, leveraging other teams within BI&A and across BMS to successfully achieve business objectives
- Understands, demonstrates, and drives adherence to all BMS operating policies
- Manage, direct, and mentor junior staff
- Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria
- Build and own the framework for NBC News & MSNBC Digital advanced analytics
- Translate complex analytical findings into useful narratives for editorial, product, and other key business stakeholders
- Analyze content performance and social media activity to determine key performance factors
- Identify and manage automated dashboards and reporting solutions
- Manage ongoing delivery of weekly/monthly campaign reporting dashboards
- Develop project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of ad hoc deliverables
Qualifications for director, analytics
- Advanced Excel a must with knowledge of data visualization tools such as R, Tableau, QlikView, or Domo a strong plus
- Demonstrated proficiency of multiple reporting techniques, including Tableau, Access, and Excel
- Excellent communication skills, used to present findings and translate data in to an understandable document or presentation
- Quantitative, statistical orientation and analytic experience
- Strong business acumen and analytic curiosity
- Profound sense of data visualization and storytelling
5
Director, Analytics Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, analytics
- ER Ticket Data
- Repeat Calls
- Service Call on Install
- IVR Data
- Escalations Data
- Natural Language Data
- IP Agent
- Contact Rate by Device
- Manage the procurement, implementation and testing of external and internal asset modeling components
- Ensure that projections of asset performance are accurate and scenario-consistent
Qualifications for director, analytics
- Desire to create the leading data-driven company in Australia
- Experience working with very large datasets, knowledge of distributed computing tools (Spark, MapReduce, Hive, Apache Mahout ) a plus
- Experience and knowledge of state of the art machine learning algorithms such as neural networks, support vector machines, ensemble models a plus
- BA/BS required (quantitative area of study preferred)
- Extensive experience working in the therapeutic area of Oncology
- Experience interpreting markets and ascertaining implications to the business