Director, Marketing Analytics Job Description

Director, Marketing Analytics Job Description

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Director, marketing analytics provides analytical leadership, utilizing marketing mix modeling, forecasting and predictive analytics, and other analytical techniques, to address a wide variety of business issues across media, marketing, commercial, and other functions.

Director, Marketing Analytics Duties & Responsibilities

To write an effective director, marketing analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included director, marketing analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide specific expertise around marketing measurement techniques (e.g., A/B testing test/control design), brand and advertisement tracking, marketing return on investment(MORI), impact across multiple cross-channel marketing activities, and optimization of marketing investment allocation
Leads a project team to ensure timely delivery of data, analytics and strategic consulting to support the client's database marketing, media measurement, and marketing optimization initiatives
Recruiting - Your primary responsibility is growing a Marketing Analytics team capable of reinventing data-driven Marketing
Work with retail accounts to understand their needs and provide guidance on analytics best practices and the feasibility of their requests given the scope of our data and resources
Mine extensive Marketing databases to identify insights and opportunities that drive the value proposition for Retail clients
Analyzes data using SAS, SQL, Excel or other tools as required to deliver solutions
Analyze and examine complex data to uncover hidden patterns and insights, unknown correlations for assigned database driven marketing programs in order to deliver key findings and solve business problems
Synthesize and deliver key findings for one-to-one targeted marketing programs to business leaders and assist with decision making and prioritization of initiatives based on those findings
Train other analysts on the team -- in U.S. and India – on various advanced statistical techniques to help deliver and execute against direct marketing measurement needs
Drive custom projects and pilots in the marketing space

Director, Marketing Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Marketing Analytics

List any licenses or certifications required by the position: CRM

Education for Director, Marketing Analytics

Typically a job would require a certain level of education.

Employers hiring for the director, marketing analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Marketing, Mathematics, MBA, Business, Computer Science, Engineering, Finance, Graduate

Skills for Director, Marketing Analytics

Desired skills for director, marketing analytics include:

Analytics and marketing industry
Best practices
Vendors
Business Intelligence & Data Warehousing
Google Analytics
MS-Office Suite
Marketing
Marketing Mix Modeling and Attribution
Predictive Modeling
SQL

Desired experience for director, marketing analytics includes:

Advanced quantitative degree (Econometrics, Statistics, Operations Research, Mathematics)
Strong statistical programming skills including proficiency in SAS, SPSS
Work with VP, Executive Directors, and Directors of Business Development to build relationships with key research contacts at assigned accounts
Work with and train VP’s, Executive Directors, and Directors of Business Development on the benefits of proper program design and how it relates to volumetric impact in analysis
Utilize data from transactional and household databases to develop presentations for clients that provide business insights and evaluation of promotional events
5-7 years retail analytical experience or CRM in an analytical capacity

Director, Marketing Analytics Examples

1

Director, Marketing Analytics Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director, marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, marketing analytics
  • Identify potential opportunities based on external factors, , advances in marketing targeting, attribution and measurement, legislative or economic changes, evolving consumer needs, competitive environment, partnership opportunities
  • Analyze marketing campaign performance to explain what happened and why
  • Track, measure and analyze performance of marketing programs and communicate results and insights to internal stakeholders
  • Build relationships and supervise day to day activities which support the marketing initiatives
  • Accountable for setting the strategic vision and direction for the CRM Marketing Analytics agenda and the development of analytic and reporting capabilities
  • Collaborate with partners and peers to develop and foster strong working relationships between teams within marketing and business partners
  • Understand and manage all risks as it relates to Canadian Banking and Marketing & Channel Strategy business, including strategic, reputational, operational, market, and regulatory compliance
  • Plans, implements, manages, analyzes and optimizes organic and paid search engine marketing campaigns
  • Develop new ways to mine data to guide marketing investments
  • Direct the Marketing Analytics function by defining the long term road map (people, process and technology) of the team in order to best achieve overall business goals
Qualifications for director, marketing analytics
  • Customer engagement, demand generation, lead nurturing and CRM analytic expertise
  • Gravitas and presence in front of clients
  • Strong points of view
  • Desire to innovate and push boundaries
  • Experience with digital media analytics
  • Great team work, must be able to collaborate with other bright minds to develop great ideas into industry leading solutions
2

Director, Marketing Analytics Job Description

Job Description Example
Our company is looking to fill the role of director, marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, marketing analytics
  • Continue to evolve and upgrade the team’s technical skills through a combination of SQL, Excel, Python and R to optimize performance
  • Provide guidance, development and leadership for a team of Marketing Analysts
  • Oversee deep dive analysis on spend, portfolio mix and performance to drive marketing strategy
  • Develop data-driven marketing products and capabilities, Bidding algorithms, automated ad copy generation
  • Support in the governance and alignment of all marketing channel specific reports to core business & financial measurements
  • Establishes and sets benchmarks and key performance indicators of overall health of business success metrics for product and marketing initiatives
  • Collaborate with Data Engineering to integrate and enhance robust data sets, apply advanced analytics solutions to marketing activity, automate processes
  • Lead the development of test strategy and measurement plans ensure methodology is in alignment with problem complexity and business priority
  • Develop and implement analyses for improved targeting and promotional response
  • Understand business objectives and select the optimal analytical metrics to measure project outcomes
Qualifications for director, marketing analytics
  • Experience with business intelligence tools such as Tableau, TIBCO Spotfire, QlikView, and MicroStrategy, is a plus
  • Act as subject matter expert in the implementation of new approaches, identifying the optimal blend of measurement and analytic techniques
  • Advanced degree required in statistics, economics or other quantitative field
  • Experience with advanced analytic techniques, such as multivariate regression analysis, logistic regression, factor analysis, response prediction, and ROI measurement
  • Experience designing and analyzing A/B and Multivariate tests to measure performance
  • Experience with promotional, targeted, & marketing data
3

Director, Marketing Analytics Job Description

Job Description Example
Our company is hiring for a director, marketing analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, marketing analytics
  • Manage WW marketing budget allocation process to ensure all regional growth rates are considered
  • Jointly with Finance and Sales Ops to evaluate the channel partner performance, marketing investment and coverage
  • Create Marketing training curriculum with HR team
  • Prepare for BoD, all-hands, on-going Marketing staff meetings, and annual planning interlock exercise
  • Work cross-functionally with internal Product, Marketing, Finance, and Analytics team
  • Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
  • Work with stakeholders to develop dashboards, playbooks, decision aids and business case analysis to support programs, creative and recommended solutions
  • Partner with the Channel Managers to optimize campaigns within each channel
  • Understand and develop guidance to best measure all stages of the customer acquisition funnel from engagement to monetization
  • Determine optimal way for team to present actionable analytics and recommendations for future execution
Qualifications for director, marketing analytics
  • Advanced use of a SAS or other statistical programming language
  • Data manipulation – used to analyzing large volumes of data and a solid understanding of database principles and efficiencies required
  • Project Planning – capable of planning and managing analytical components of projects to ensure deadlines are met
  • Excellent communications and presentation skills with an ability to interpret analytical and technical content in an easy-to-understand manner
  • Account handling for both marketing mix modelling projects and ongoing consultancy conducted throughout the year, which includes relationship management across all media and ad agency partners
  • Lead a team of up to 10 analysts to deliver model findings, ad hoc projects, and monthly in-market testing results
4

Director, Marketing Analytics Job Description

Job Description Example
Our company is looking for a director, marketing analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, marketing analytics
  • Coach and Guide a team of Marcom Analysts & Marcom SMEs --Coach & Guide a team of Marcom Analysts and Operators to deploy insights in the Studios.Deploy analytics tools and best practices across Marcom SMEs for self-serve Marcom Analytics
  • Work closely with the Sales & Marketing teams to provide strategic leadership in analytics applications
  • Lead efforts to incorporate new and more advanced (digital) analytics in the marketing decision making framework
  • Lead efforts to incorporate internal and 3rd party data into the overall brand and marketing strategy
  • Help marketing team identify analytic priorities organize and structure overall analytic platform and tools
  • Collaborate with vendors and the market insights team
  • Define & refine the key reporting metrics that are used by Marketing and Sales
  • Manage internal customer expectations - internal customers include sales executives, product executives, marketing channel managers & executives
  • Evaluate value of customer marketing outreach and media
  • Work cross-functionally with marketing and account management team to provide the data and analytics needed to drive acquisition growth, campaign efficiency and program effectiveness
Qualifications for director, marketing analytics
  • 6-8 years of experience in a marketing measurement & analytics role supporting Direct Mail, Email, or database-driven programs required
  • Strong communication with the client’s senior management, implementation of marketing mix modelling results to the client and agency partners on an ongoing basis, and periodically meet with different business units to determine best modelling approaches
  • Support in the interpretation of results, including storytelling, benchmarking to previous experiences, similar industries, and to historical findings
  • Graduated a college or university with a Bachelor, Masters, or MBA degree with academic experience in a quantitative field
  • Strong quantitative, analytical, statistical, and excellent communication skills
  • Provides thought leadership and communicates new capabilities and insights throughout the organization via email, meetings and presentations, with diverse audiences from marketing channel managers to C-Suite executives and the chairman
5

Director, Marketing Analytics Job Description

Job Description Example
Our growing company is looking to fill the role of director, marketing analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, marketing analytics
  • Leverage expertise to build and develop marketing campaigns as to ensure tracking, analytics and development of predictive models
  • Oversee and manage $1-2 million in vendor contracts and maximize value to the health plan and marketing
  • Collaborate closely with key Marketing leads who control -- Media, Strategic Partnerships
  • Directs the development the marketing performance, measurement, and analytics strategy and framework, identifying key performance indicators and metrics for evaluating impact (across both print and digital campaigns website/page performance)
  • Lead marketing spend and tactics analytics using different (statistical) analytics techniques
  • Use advanced analytical techniques to measure value and develop insights that help allocate spend across and within marketing vehicles (e.g., TV, Direct Mail, Digital Video)
  • Help execute key projects for the Marketing Analytics organization that will significantly impact SBU results
  • Present work to Marketing leaders (including CMO) and leaders of other functions (e.g., VP or SVP in Distribution)
  • Recommend budget allocations based on analytics and KPI reports
  • Provide accurate and robust reporting and analytics to give a comprehensive view of channel performance
Qualifications for director, marketing analytics
  • Strong predictive modeling including market mix modeling and logistic regression
  • Experience with SQL, SAS, SPSS, S-Plus, R or other data manipulation / data analytics tools is a plus
  • Leads the annual planning and refinement of Analytics and Targeting strategies and prioritized tactics that will most efficiently achieve company and marketing objectives
  • Develops and manages vendor engagements in order to augment the bandwidth and capabilities of internal team
  • Manage, motivate and develop team to improve performance in their current role and prepare them for career growth
  • Minimum 10 years' financial and operational experience in a media, entertainment, technology, internet or adjacent industry

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