Marketing Analytics Manager Job Description

Marketing Analytics Manager Job Description

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Marketing analytics manager provides guided leadership in executing research, development and implementation of the digital customer analytics framework; including best practices, competitive research and analysis, best-in-class analysis and implementation plan.

Marketing Analytics Manager Duties & Responsibilities

To write an effective marketing analytics manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing analytics manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Proficiency with Micro Strategy, SQL and advanced Excel
Direct segmentation and develop targeted campaigns to address specific segments / sub-segments
Provide analytic data for digital campaigns
Monitoring, analyzing and evaluating performance of digital marketing email campaigns and website performance
Expert understanding of direct, digital, highly personalized targeting and lifecycle marketing
Works with Marketing Director to develop demand and lead generation strategies, conversion programs, and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals
Executes against plan
Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns
Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness
Source and manage outside vendors as needed to fulfill objectives

Marketing Analytics Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Analytics Manager

List any licenses or certifications required by the position: PMI, ADM201, SAS

Education for Marketing Analytics Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing analytics manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Marketing, Economics, Business, Mathematics, Computer Science, Finance, MBA, Engineering, Math

Skills for Marketing Analytics Manager

Desired skills for marketing analytics manager include:

SQL
Google Analytics
Excel
PowerPoint
Segmentation
Best practices and implementation
Marketing mix
Adobe Social
Behavioral and sentiment analysis
Digital

Desired experience for marketing analytics manager includes:

Working knowledge of sales data sources, , IMS Health, Wolters Kluwer Health and SDI
5+ years’ experience in data driven marketing in both B2B and consumer segments with exposure to the wireless/telecommunications industry helpful
Extensive knowledge of data manipulation & analysis across a variety of database platforms, Teradata experience highly preferred
Visual Basic programming preferred
Demonstrated experience or ability to adopt new programming languages for large scale data analysis
Minimum Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required

Marketing Analytics Manager Examples

1

Marketing Analytics Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing analytics manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing analytics manager
  • Thorough knowledge of, and demonstrated competence in, Salesforce.com & Google Analytics or other web analytics technology is required
  • Understanding of digital marketing data collection methodologies, such as email open and click-through rates, website conversions, content engagement, and measuring incremental lift
  • Develop analytically rigorous approach to Marketing Investment across all directly owned channels (ecommerce, collection, lifestyle, outlet stores) and support best practice sharing with wholesale channel
  • Create, maintain and update all Marketing reporting initiatives, including summary dashboard for senior leadership
  • Analyze performance by device and by country – making recommendations for site optimization based on Key Performance Indicators (KPIs)
  • Perform deep dive analysis into specific KPIs to understand the underlying influencers
  • Submit recommendations to improve revenue opportunities for the business
  • Set annual traffic plan and forecast based on prior trends and promotional cadence
  • Manage Marketing budget and provide recommendations based on channel spend / performance to improve ROI
  • Collaborate with other business lines within e-commerce (i.e., Finance and Planning) to integrate forecasting and budgeting efforts
Qualifications for marketing analytics manager
  • Bachelor’s Degree with strong academic performance in a quantitative field, such as Mathematics, Statistics, Engineering or Economics
  • 6+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modeling techniques in a corporate marketing discipline
  • Significant proficiency in SAS, with broad working knowledge of methodologies used for advanced analytics is required
  • Experience with Cognos, Qlickview or other similar business intelligence tools desired
  • Experience with text analytics is highly desired
  • Strong verbal and written communication skills with the ability to communicate methods and results to a non-technical audience
2

Marketing Analytics Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing analytics manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing analytics manager
  • Develops complex, high-visibility digital and direct marketing campaigns through partnership with other departments, utilizing marketing tools and applications
  • Leads complex marketing analyses and reporting and is specifically familiar with digital analytics tools
  • Partner with cross-functional teams across Corporate and Divisional Marketing, Sales Ops, and Finance to define Key Performance Indicators (KPIs), and support tracking, reporting, and attribution methodology across all of global marketing
  • Develop reporting and dashboards to answer KPI, pipeline and revenue questions and connect the dots between Marketing and Sales performance
  • Support Social media analysis, listening and engagement reporting, and implement reporting metrics for the social networks we utilize or plan to use
  • Own weekly, monthly and quarterly performance reporting – total funnel analysis from awareness and engagement to Sales follow up of Marketing-generated opportunities
  • Create a measurement maturity model and roadmap for our measurement systems
  • Help to define and implement a company-wide attribution model for connecting Marketing campaign performance to revenue
  • Work with the Ops team and IT to determine the set of tools, automation, and processes needed to ensure Marketing measurement scales with the business
  • Identify, analyze and report key trends in program, website and lead generation performance
Qualifications for marketing analytics manager
  • 3+ years experience using data mining tools such as SAS, SQL, R, SPSS
  • Experience in Marketing Analytics, Digital Marketing, Internal Consulting or Marketing in a business related fields
  • Bachelor’s degree, MBA/MA preferred
  • Advanced Excel skills required (additional experience in SAS, R, SPSS, Unix is a plus)
  • Direct product experience with e-commerce analytics applications
  • Ability to manipulate large data sets using SQL
3

Marketing Analytics Manager Job Description

Job Description Example
Our company is looking to fill the role of marketing analytics manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing analytics manager
  • Marketing data ownership/management, alignment with relevant corporate data initiatives
  • Advise marketing functions on data requirements necessary to perform desired analyses
  • Working with the business, operations, and IT teams to understand internal operational processes and source systems underlying the Marketing lifecycle
  • Use existing systems and develop relevant dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
  • Cross channel analysis
  • Plan, develop and execute marketing analytics programs, including data collection and analysis processes and quantitative models
  • Optimize marketing campaigns
  • Work with our Agency to calculate ROI across search, display, mobile and social marketing channels
  • Collaborate with IT and other departments to implement data collection tags and analytics tools
  • Work with the Marketing research team, design and implement appropriate dashboards and reports
Qualifications for marketing analytics manager
  • Data visualization experience with tools such as SAS, SQL or Tableau is preferred
  • Expertise in SAS, SPSS, Sawtooth and an understanding of SAS and SQL coding
  • Advanced user of SAS, Hadoop, Pig, Hive or other big data tools
  • Extensive experience with CRM systems
  • Strong Excel experience (Pivot tables, VLookup, Macros)
  • 5-7 years of experience in advertising, marketing, analytics, or a related field
4

Marketing Analytics Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing analytics manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing analytics manager
  • Provide sales and marketing management weekly and monthly summary reporting including but not limited to sales performance
  • Maintain responsibility for directing revenue analysis to include customer sales analysis and average revenue – budget vs actual, net gain & churn, effective rates, analysis of campaigns, and ROI on campaigns
  • Provide customer activity analysis for all products including growth trending, migration trending, churn trending
  • Partner with marketing teams to identify market research, industry and competitive trends to leverage in the planning process and to explain marketing and customer trends
  • Complete impact analysis for online marketing vehicles
  • Work with the business teams (product, marketing, management, sales, technology, ) and the vendor to ensure that reports are delivering against requirements
  • Communicate complex analytical topics in a clean & simple way to multiple stakeholders and senior leadership (both internal & external)
  • Uncover unique insights and recommendations on how to improve targeted marketing across the customer lifecycle
  • Analyze and interpret trends, and provide tangible recommendations and identify opportunities with quantifiable business value for future programs including test and learn
  • Summarize analyses and communicate findings across cross-functional teams
Qualifications for marketing analytics manager
  • Strong statistical background and experience with analysis tools such as Excel VBA, R, SPSS,SAS, VisualIQ, Responsys
  • Minimum of 3 years of experience with marketing analysis, digital or CRM analytics
  • Minimum of 2 years of experience working within digital marketing, understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
  • Knowledge of SAS, SQL or other database platforms
  • Knowledge of statistical tools and data analysis (e
  • Ability and desire to learn new tools and technologies, and work independently
5

Marketing Analytics Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing analytics manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing analytics manager
  • Collaborate with the other members of the analytics team to bring the gameplay and marketing data together and build predictive models for customer segmentation and campaign optimization
  • Maintain detailed metrics to track progress and drive decisions
  • Leverage the CRM customer database to analyze the health of the customer file by channel detailed customer behavior on an ongoing basis
  • Apply expertise in quantitative analysis and data mining
  • Conducting various analysis to understand the financial contribution of marketing efforts, working with partners in Corporate and Division, partners in Finance
  • Understanding web traffic and conversions
  • Valuing of specific marketing programs
  • Working with the SVP, marketing team members and the accounting function to optimize and control spend
  • Communicating and gaining buy in from Sales
  • Cross-department alignment with business rules, strategy, and reporting with the Marketing, Sales, and Pricing teams to establish long term planning and analysis aimed at identifying risks and opportunities guiding products, promotions, and lead campaign initiatives
Qualifications for marketing analytics manager
  • Understanding of how to manipulate data in tools like Excel and Tableau
  • Proficient SQL programming skills
  • Demonstrated knowledge of Adobe Analytics, Salesforce, and Marketo (or similar tools) for data collection
  • Entrepreneurial spirit and ability to take charge with minimal direction
  • Strategic mindset - you're comfortable thinking a few steps ahead of where the team is at now
  • Highly skilled in the use of statistical programming software, especially SAS and SQL

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