Marketing Analytics Job Description

Marketing Analytics Job Description

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Marketing analytics provides project analysis, develop ad hoc reporting and presentations as needed (Google Analytics, Tableau, PowerPoint).

Marketing Analytics Duties & Responsibilities

To write an effective marketing analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Primarily responsible for developing statistical models, conducting statistical analyses and performing database analytics with SAS, R and other statistical software to address internal business questions around price elasticity, placement effectiveness
Develop consumer analytics dashboards in Tableau or SAS Visual Analytics to help track customer growth and engagement across partner platforms
Develop a quantitatively derived, insight-based segmentation framework that defines a consumer hierarchy based on historical purchase habits, LTV, The framework will be used to better understand digital film consumption and inform product offering and targeting strategies going forward
Thought Leadership Become expert in testing techniques while leveraging internal measurement tools
Evaluate campaigns using appropriate analytical methods
Conduct and execute customer experience projects starting from design, survey analysis, summarizing findings to presenting recommendations to senior management team
Build models using Logistic/Linear Regression, Cluster Analysis and other statistical techniques
Read test design to understand test parameter interactions
Provide sample size and significance testing support for marketing test programs
Utilize data processing techniques to improve efficiencies in analyzing survey dataset

Marketing Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Analytics

List any licenses or certifications required by the position: SAS, DMP, CRM, PMI, CIPP, ADM201, PMP, GA360, DMS, EMS

Education for Marketing Analytics

Typically a job would require a certain level of education.

Employers hiring for the marketing analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Business, Marketing, Mathematics, Computer Science, Engineering, Finance, MBA, Science

Skills for Marketing Analytics

Desired skills for marketing analytics include:

SQL
R
Python
Excel
Google Analytics
SAS
Tableau
PowerPoint
HTML
Segmentation

Desired experience for marketing analytics includes:

Bachelor’s Degree (or higher preferred) in Economics, Finance, Statistics, or Mathematics with 5+ years’ experience in marketing analysis, database marketing and/or research within the pharmaceutical or healthcare industry
Business experience with query tools
Bachelor’s degree in Economics, Statistics or related discipline preferred
Master’s degree in statistics, sociology, psychology, market research or similar area with a focus in research design, statistics and quantitative analysis
Minimum of 10 years of marketing analytics experience with minimum of 5 years digital analytics experience
Demonstrated experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis

Marketing Analytics Examples

1

Marketing Analytics Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing analytics
  • Working with labels to create and maintain touring & video production schedules, updated label rosters
  • Support the setting of objectives upfront for programs with the teams, and pinpoint how measurement will occur
  • Create analyses and reports with a specific cadence containing actionable insights
  • Successful communications are an essential component to great customer experiences
  • Identify, compile and deliver actionable insights to cross-functional teams and external partners
  • Act as internal point of contact for all reporting data questions and investigations
  • Define analytics standards, data definitions, dashboards, and processes to provide business units with timely and insightful analysis
  • Insure weekly standardized dashboarding of KPI’s and analysis/insight into trends and impact of campaigns and initiatives are accurate and delivered to business units
  • Lead design, setup and reporting on A/B optimization tests
  • Work closely with cross-functional peers to define objectives and scope programs to deliver actionable conclusions
Qualifications for marketing analytics
  • Superior experience and/or knowledge of leading marketing analytics software tools such as SAS, SPSS, or programming languages , Visual Basic or SQL
  • Superior experience and/or knowledge of leading marketing analytics software tools such as SAS, SPSS, or programming languages such as Visual Basic or SQL
  • Recent depth and breadth in the professional use of at least one statistical software package (SAS, SPSS, R, and STATA)
  • Excellent leadership, organizational, communication and negotiation skills
  • Minimum of 5 years’ experience for the Manager role and 10+ years for the SVP
  • MBA or graduate degree in statistics is strongly desirable
2

Marketing Analytics Job Description

Job Description Example
Our company is hiring for a marketing analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing analytics
  • Build and leverage your internal network in order to provide answers and solve problems
  • Creatively innovate to design and build new capabilities, and partner cross-functionally to enable maximum benefit from such innovations
  • Predictive modeling -- develop prediction models for marketing use cases
  • Builds relationships with key partners
  • Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide marketing initiatives
  • Leads complex quantitative and qualitative research efforts and business intelligence solutions to inform brand strategies, omnichannel marketing efforts and communication plans
  • Establishes and sets benchmarks and key performance indicators
  • Manage the Company’s marketing performance measurement and contribute to the day-to-day forecasting initiatives at the Company
  • Working knowledge of marketing channel performance metrics
  • Driving the marketing performance agenda and change of mind set across the local marketing organization
Qualifications for marketing analytics
  • CRM and DM experience
  • Familiarity with dashboard software such as Tableau
  • Marketing analytics and ideally communications research experience
  • High level experience working with clients, presenting and interacting with senior client executives
  • Must have proficiency with SQL and capable of analyzing and manipulating data
  • Experience with large-scale data on Hadoop using Hive or Pig preferred
3

Marketing Analytics Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing analytics
  • Leading the evaluation and analysis of marketing activities and embedding insights into organization
  • Communicating with stakeholders across levels in marketing within performance related activities such as objective setting and evaluation of activities
  • Challenging, leading and facilitating meetings and discussions with Marketing leadership team and enabling fact based decision-making
  • Run data improvement and reliability initiatives
  • Being the analytical and strategic partner of our clients
  • Scoping and executing analytical solutions (incl
  • Generating targeting recommendations based on solutions
  • Developing measurement plans, campaign reporting systems and test plans
  • Making strategic recommendations for optimization/ improvement
  • Presenting to and collaborating with clients
Qualifications for marketing analytics
  • Track expenses for all titles and sources for NGP publications
  • Create monthly reforecasts for all titles
  • Become the New Business Team liaison with Accounting to ensure that we are meeting division and company goals for financial management
  • Provide training and direction to new business team on reporting and financial tracking and budgeting where necessary
  • Advanced degree in statistics, economics or other quantitative field
  • 5+ years of experience in marketing analytics using predictive modeling and big data skills to drive customer targeting and analysis
4

Marketing Analytics Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing analytics
  • You will utilize reporting tools such as Google Analytics, Heap, Tableau, and other technologies to gain insights about customer segments, their behaviors and preferences
  • Creating Board, Executive, departmental level PowerPoint to communicate performance
  • Read and import raw data from various formats into different SAS environments
  • Use SAS and other tools to analyse data in detail
  • Develop, in collaboration with the business, detailed analyses to answer specific business questions and needs
  • Conduct detailed analysis on marketing campaigns and extract data
  • Assist with the QBR and executive-level marketing performance reporting
  • Leverage multiple sales and marketing data sources from data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline
  • Discover new data trends and unlock insights that will help drive business growth
  • Manage the overall analytics direction including types of analysis, datasets, technology
Qualifications for marketing analytics
  • Demonstrated ability working in teams ability to work independently
  • Proven knowledge and prior experience with loyalty and database marketing strategies and analytics, modeling/targeting, customer analytics, segmentation, campaign management and/or multi-channel CRM
  • Strong analytical skills with emphasis on logical and practical solutions to problem solving and the ability to analyze, synthesize, and visually present data in different formats
  • Knowledge of statistical principles including sample size, power, experimental and test design, and results
  • Proven ability and desire to learn new technologies and tools, and to troubleshoot and develop creative, innovative solutions to business challenges
  • Demonstrated ability to develop and deliver client-facing communications and presentations
5

Marketing Analytics Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing analytics
  • Lead the efforts to develop the Marketing Analytics team’s advanced analytics (Linear / Logistic Regression, Decision Tress, Clustering ) capability
  • Manage ad hoc projects in addition to long-term programs as needed
  • Provide maintenance support to existing materials across channels
  • Liaise with industry, geo and growth-platform marketing to ensure consistent analytics messaging in marketing programs
  • Work with digital marketing team and channel owners to craft integrated channel plans
  • Work with other parts of marketing team to maintain internal sites with most relevant and up to date positioning and content
  • Manage creative agencies for creative execution
  • Collaborate with other marketing colleagues on joint or related programs
  • Work with managers to create and implement processes and playbooks to gain operational efficiencies (how we work) and marketing efficiencies (how we support marketing needs and go to market)
  • Conduct Regular project meeting, status meetings to keep the team updated
Qualifications for marketing analytics
  • Proven ability to lead, manage, mentor, and collaborate in a team and client environment
  • Self-motivated, proactive, and confident working independently
  • Bachelor's degree in Business, Marketing, Mathematics, MIS, or other quantitative fields
  • Seven to ten years related experience, preferably including consulting or agency experience
  • Previous experience in influencing large matrixed teams
  • Familiarity with data management tools and languages, such as Microsoft Access and SQL

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