Manager, Marketing Analytics Job Description

Manager, Marketing Analytics Job Description

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Manager, marketing analytics provides data insights ranging from click attribution to media mix modeling to optimize marketing campaigns on various channels.

Manager, Marketing Analytics Duties & Responsibilities

To write an effective manager, marketing analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage the full life cycle of marketing analytics projects from translating business goals into requirements and key performance indicators through execution, analysis and delivery of insights to project stakeholders
Act as the client facing lead analyst
Implement strategic driven measurement plans and analytic strategies
Design pre-launch and in market tests
Formulate and lead client presentations, showcasing the impact of marketing efforts on business KPIs
Maintain knowledge of analytic and interactive technologies
Capable of taking ownership of reporting, metrics, analysis, and web performance while also interpreting what the information means
Manage and track web analytics infrastructure and engagement campaign metrics
Develop automated reports to support marketing decisions
Identify new requirements and present relative and actionable analysis

Manager, Marketing Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Marketing Analytics

List any licenses or certifications required by the position: PMI, ADM201, SAS

Education for Manager, Marketing Analytics

Typically a job would require a certain level of education.

Employers hiring for the manager, marketing analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Marketing, Economics, Business, Mathematics, Computer Science, Finance, MBA, Engineering, Math

Skills for Manager, Marketing Analytics

Desired skills for manager, marketing analytics include:

SQL
Excel
Python
R
MS-Office Suite
Rules-based last click attribution
Search marketing channels full funnel KPIs
Tableau
Tableau and Excel
Test vs

Desired experience for manager, marketing analytics includes:

Working knowledge of various statistical modeling techniques and their application within complex analytical projects (e.g., regression modeling, promotion response modeling, ROI, marketing mix)
5+ years of relevant experience working in digital analytics or in web-based businesses
Minimum of a Bachelor’s degree in Finance, Marketing, Business Administration, Statistics or related
Minimum of a Bachelor’s degree in Marketing or related
Master's degree (PhD preferred) in Business, Statistics, Applied Mathematics, Economics or a related field
Working knowledge of SQL is required

Manager, Marketing Analytics Examples

1

Manager, Marketing Analytics Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing analytics
  • Manage multiple data sources and perform data management and data cleansing processes
  • Analyze and extract insights from large unstructured datasets
  • Able to translate analytic insights into actionable, scalable solutions that solve business problems
  • Communicate complex quantitative analysis and analytic approaches in a clear, precise, and actionable manner
  • Track progress vs
  • Modelling leads and forecasting conversion and funnel over time
  • Understanding how to accelerate leads through the funnel and minimize leakage
  • Measuring velocity
  • Optimizing lead costs by source
  • Return on investment for specific marketing programs
Qualifications for manager, marketing analytics
  • Demonstrated experience in A/B test design and analysis, tagging implementation and web analytics measurement tools, such as Adobe Analytics, Google Analytics, Webtrends
  • Must have 5+ years of analytics experience w/ extensive hands-on experience developing/deploying marketing mix models
  • Strong w/ SQL to pull/mine/analyze data
  • Predictive Modeling is a plus using SAS/R/or other like tools
  • Segmentation modeling
  • Advertising performance measurement
2

Manager, Marketing Analytics Job Description

Job Description Example
Our company is looking to fill the role of manager, marketing analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing analytics
  • First and foremost, you must be a data and numbers person
  • 2-5 years’ experience in an analytics role, preferably in B2B technology marketing
  • Experience working with data from a marketing automation tool required
  • Exceptional analytical skills and familiarity with statistical analysis methods
  • Personal interest in and love for new marketing approaches enabled by emerging martech tools
  • Great verbal and written communication skills and an ability to translate complex subjects into key takeaways
  • You understand that great analytics starts with knowing the business and knowing what to measure, and ends with taking action on the data
  • You love the data and what it can tell you, but you’re also passionate about improving the business by communicating the insights you uncover to the rest of the team
  • You’re a self-starter and a creative problem solver, and you’re comfortable with ambiguity
  • You’re a team player, but you understand that supporting the team sometimes means being a leader
Qualifications for manager, marketing analytics
  • Create reports and dashboards across all new business sources for the NGP publications based on the company’s KPI’s
  • Facilitate timely and accurate reporting for all sources and work collaboratively with source managers to ensure reporting remains consistent and accurate
  • Create and update new business Order Production Reports
  • Combine source reporting from all sources and develop and maintain effective reporting package for senior management team
  • Analyze and communicate response trends and forecasts
  • Manage the budget process across all titles
3

Manager, Marketing Analytics Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, marketing analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing analytics
  • Define and manage data acquisition, management and governance processes
  • Train and support end-users to access and analyze the results from marketing ROI result database to perform optimization and forecasting with our scenario planning tool
  • Guide and QA vendor initiatives to build reports, dashboards, or analytical models
  • Identify efficiencies related to data intake, processing, QA and dissemination
  • Determine plan to most effectively grow data-driven efforts within Tenet marketing, in partnership with CRM database team, creative and functional marketing teams, and analytics functions in other departments
  • Interact with disparate IT systems to fetch, check, compile and automate reporting process
  • Analyze business results by turning raw data into actionable insights
  • Work closely with our GMs and operations teams to streamline processes and assist in intelligently scaling a vibrant business
  • Lead data analysis for strategic, regional projects in Sub-Saharan Africa
  • Create and manage the forecast and budget process for marketing activity, customer activity, revenue performance and inventory needs and ensure all procedures and activities comply with corporate guidelines
Qualifications for manager, marketing analytics
  • Proven experience and understanding of how to develop and deliver marketing intelligence
  • Strong experience of Digital marketing and associated systems such as Eloqua, Web analytics (GA or Omniture), search, social, digital display, and CRM systems (Siebel preferred)
  • Passion to self-educate and keep up-to-date on the latest Marketing Analytics trends
  • Minimum 5 years of Analytical and Reporting experience
  • BA in Finance or related field of study required
  • Minimum 7 years of progressive accounting/financial analysis/planning experience required
4

Manager, Marketing Analytics Job Description

Job Description Example
Our company is hiring for a manager, marketing analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, marketing analytics
  • Develop marketing strategy and plan to support the analytics and IoT business penetration in APAC by working closely with GEO marketing team and IoT business stakeholders, based on Corp marketing guideline and GEO business strategy
  • Define and localize the marketing theme/message for analytics and IoT business based on GEO market dynamic and strategy both for external and internal communications, while also need to ensure the core value/message under global consistency of One Hitachi Strategy
  • Work closely with sales, marketing and other key stakeholders to develop and execute integrated marketing campaigns that generate leads and accelerate pipeline for our Enterprise business
  • Fully leverage existing marketing mechanism to accelerate the Analytics and IoT business by well integrating the messaging/content, closely collaborating with regional and local marketing team
  • Oversee the execution of all elements of enterprise field marketing initiatives, from design to execution and follow up
  • Adapt and localise key marketing propositions to position our value to the enterprise segment and key industries including Financial Services, Telco, Retail and Government sectors
  • Capture and share market insights, vertical requirements, trends and drivers to help inform our APAC marketing strategy
  • Devise and execute an enterprise content strategy to reach our enterprise audience within APAC
  • Create and maintain a portfolio of enterprise success stories and references, building a network of advocates and influencers that can be leveraged across various marketing and PR initiatives
  • Discover and mobilize all the possible marketing resources from internal and external to support IoT business growth, including various funding sources, internal taskforce cross functional people resources, cross selling marketing campaigns, sales programs, channel/alliances partnership, media/association resources
Qualifications for manager, marketing analytics
  • Minimum of 2 years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics
  • Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
  • Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations
  • Highly organized, meticulous attention to detail, with strong work ethic and ability to support multiple projects at a time
  • Preference will be given to candidates that also have an understanding of Big Data technology
  • Minimum 3-7 years of experience in an analytics role
5

Manager, Marketing Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, marketing analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, marketing analytics
  • Responsible for lead generation data management and reporting
  • Works closely with senior and executive level leadership to develop and present solutions to key stakeholders
  • Cross-department alignment, performance management, and often conducting a layer-by-layer analysis of a complex business problem
  • Direct the workflow among the Marketing Analysts
  • Work with senior leadership cross-functional business units to understand reporting and data visualization needs
  • Analyzes upper- and lower-funnel marketing campaign performance to create actionable insights that inform marketing plans for AVOD and SVOD products
  • Synthesizes data from a variety of sources into actionable marketing recommendations at the organizational, campaign, channel and tactic levels
  • Reports out to executives on marketing performance on a weekly basis
  • Partners with Product, Business Intelligence and Media teams to implement, maintain and leverage marketing attribution systems (e.g., Kochava)
  • Consolidates marketing tactics from all teams (e.g., Facebook posts, published articles, push notifications) and feeds those independent variables into marketing performance models
Qualifications for manager, marketing analytics
  • Bachelors degree with minimum 5 years’ experience in database or digital marketing in online retail or a related field
  • Understanding of P&L, ROI analysis
  • 3-5 years of marketing experience, ideally in analytics and operations roles
  • 5-7 years of experience in analytic and data driven roles
  • Proven ability to establish and leverage credibility and rapport with senior executives and peers
  • Strong expertise in Google Analytics, Omniture, and other analytics platforms

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