Analyst Marketing Analytics Job Description
Analyst marketing analytics
provides subject matter expertise on analytics strategy including digital marketing, web analytics and iterative campaign test design.
Analyst Marketing Analytics Duties & Responsibilities
To write an effective analyst marketing analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst marketing analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Support online marketing managers with timely and impactful analyses - streamlining and automating online reporting by leveraging BI tools such as Tableau, SAS
Responsible for the web analytics infrastructure, and for designing, interpretation and delivery of comprehensive reports on website performance and engagement campaign metrics
SQL experience is preferred Ideal candidate will have experience with dashboard creation and daily/weekly/monthly analytic reports
Establish measurement infrastructure for data capture and reporting, determine processes and systems to ensure end to end tracking of customer journeys
Develop models predictive of customer behavior in support of the Bank’s marketing efforts to put the right offer in front of the right customer at the right time
Use statistical and data mining techniques to build and maintain superior customer behavior models and segmentation schemas
Ensure models are accurate and supported with reliable data
Coordination with various groups for key inputs into models
Extract, manipulate and analyze data from a variety of sources (Mainframe, Unix, flat files, ), to formulate insightful conclusions, provide strategic recommendations, and inform management actions, both as part of routine customer-level product monitoring and in support of new initiatives
Understand customer data and how it reflects Bank systems/ processes and customer behavior
Analyst Marketing Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Analyst Marketing Analytics
List any licenses or certifications required by the position: SAS
Education for Analyst Marketing Analytics
Typically a job would require a certain level of education.
Employers hiring for the analyst marketing analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Marketing, Business, Finance, Computer Science, Engineering, Math, Science
Skills for Analyst Marketing Analytics
Desired skills for analyst marketing analytics include:
SQL
Python
R
Web Analytics
PowerPoint
Scrum Agile Methodology
Various analytics and problem-solving techniques
Campaign management software
Contact center metrics
Tableau
Desired experience for analyst marketing analytics includes:
Preferably worked on a project with multivariate regression analysis
Familiarity with machine learning processes and data mining techniques are a plus but not a necessity
Bachelor Degree in Marketing, Mathematics, Statistics, Economics, or Business Administration preferred
This position requires a BA/BS in a quantitative field with at least 4 years of related professional experience, or a Masters with 2 years of related professional experience
Experience creating complicated reports including sub-reports, parameter based reports, graphical reports, formula based, well-formatted reports
Qualifications Required (Essential) Numerate degree .i.e
Analyst Marketing Analytics Examples
1
Analyst Marketing Analytics Job Description
Job Description Example
Our growing company is hiring for an analyst marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst marketing analytics
- Help drive lead strategy for the Marketing and Sales teams with innovative approaches to predictive modeling and multivariate testing
- Mentor the team members and guide them in the right direction
- Ensure team delivers projects adhering to SLA’s on timeliness, accuracy & compliance
- Conduct Trainings for Larger Analytics Team
- Proactively leverage expertise in the larger team to deliver impact for Portfolio
- Explore latest Tools and Techniques in the Industry and leverage them for portfolio growth
- Testing]Support testing & validation of data enhancements and development from the technology organization
- Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team
- Data Analysis] Analyze and organize the data available to the business
- Provides weekly, monthly, and annual reports
Qualifications for analyst marketing analytics
- Qualifications Required (Preferred)
- Work with internal strategy, finance, data mining, modeling, test design, and execution teams to devise marketing campaigns and measure their effectiveness
- Track response, assess actual vs
- At least 3 years of data mining experience with a focus on using customer data, such as Direct Marketing, Database Marketing, Loyalty Marketing – using SAS tools (Base SAS, Enterprise Guide, ) - preferably in retail or other fast-paced B2C environment
- Enthusiastic, high-energy and takes a ‘hands-on’ approach, passionate about customer
- University degree in an analytical discipline such as Statistics, Mathematics, Economics, Operations Research or Engineering
2
Analyst Marketing Analytics Job Description
Job Description Example
Our innovative and growing company is hiring for an analyst marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst marketing analytics
- Coordinate with web designers, developers, and IT partners
- Collaborate with digital partners, including IA/UX, content strategy, CRM, and media, to recommend and develop optimizations
- Manage data extraction, auditing, and reporting, focusing on representation of data for meaningful observation and recommendation
- Reports and analyzes website performance, online experience and engagement analytics
- Combine data from multiple platforms and independently produce actionable analysis/recommendations to drive strategy and improve website performance
- Work with management and stakeholders to identify requirements and delivery relevant/actionable analysis
- Set up, execute and analyze A/B and multivariate testing
- Participate in cross functional projects as needed
- Identify areas of opportunity to improve website performance
- Tracks and maintains expenses against budget
Qualifications for analyst marketing analytics
- Knowledge of analytics tools, SAS, PC SAS and BIW
- Bachelor's degree and 2-5 years of experience in digital marketing analytics required
- Strong understanding of underlying advertising technology (ad serving, DMP, creative technologies, RTB bidding, ) and advertising landscape (mobile limitations, mechanics of attribution)
- Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and great Excel skills
- Develop and drive KPI analysis for our cross-channel digital marketing analytics (programmatic, reserve buys, social, RTB)
- Create thoughtful recommendations - backed by data - of optimizations the individual digital channel managers should implement based on the holistic and cross channel insights you are surfacing
3
Analyst Marketing Analytics Job Description
Job Description Example
Our company is looking to fill the role of analyst marketing analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst marketing analytics
- Recently worked as a business analyst/business intelligence/customer intelligence specialist whose decisions and deliverables were highly informed by data analytics
- Ideal candidate has experience working with and delivering reports and strategy suggestions to executives and C-level officers, but be comfortable reporting to mid-level management and pulling data themselves
- Be the owner of developing presentations for the services marketing team on a monthly and quarterly basis
- Assist with preparation of monthly slide decks for leadership
- Analysis of quarterly share of segment by product and vertical
- Statistical forecasting using various data sources to understand and predict size of market segments
- Assist with monthly sales forecast
- Prepare data for leadership, business and product strategy reviews
- Participate in BOP (Business Opportunity Proposals) analysis for engineering projects
- Ability to use and analyze Business Intelligence Reports
Qualifications for analyst marketing analytics
- Partner with data science and ad tech teams to enhance data and analytics capabilities
- Recommend and advance rigorous A/B tests to understand the drivers of our digital marketing impact
- 18 months with Synchrony and 12 months in the current role
- 6+ Years of experience in Analytics domain with at least 3 years in consumer credit
- Experience in conducting Training Programs
- Ecommerce and multi-channel marketing experience preferred
4
Analyst Marketing Analytics Job Description
Job Description Example
Our company is growing rapidly and is looking for an analyst marketing analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst marketing analytics
- Several ad hoc analyses to service senior NAA management and WHQ
- Participate in client engagements by providing thought leadership around audience strategy, digital analytics, cross channel customer engagement, testing and measurement
- Conduct custom analyses to develop audience based media testing and targeting strategy
- Drive a “Test and Learn” agenda
- Measure performance (ROI) of marketing campaigns and drive insights in consumer behavior
- Work with Statisticians to develop predictive models, quantify and validate value and drive implementation
- Engaging with stakeholders to scope and bound the business question that needs answering through data analysis, and agree project delivery timescales
- Identifying relevant datasets, and then working with colleagues in the team on data extraction before cleansing, transforming and merging data
- Using advanced analytical tools and approaches to gain relevant insight from data to address the question / problem
- Develop dashboards & standardised reports to provide ongoing insight to marketing stakeholders
Qualifications for analyst marketing analytics
- Hospitality or travel industry experience helpful but not required
- BA or BS degree in Statistics, Math, Finance, Economics or related quantitative discipline
- 3+ years of experience with database marketing/CRM
- Ability to produce dashboards and visualizations to enhance insights
- Understanding of relational databases, business reporting/analysis, statistics and statistical modelling, especially as related to marketing (specifically direct mail, email)
- Working knowledge of leading on-line analytical tools (Coremetrics, Omniture, or Google Analytics)
5
Analyst Marketing Analytics Job Description
Job Description Example
Our growing company is hiring for an analyst marketing analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst marketing analytics
- Define, create and track meaningful marketing metrics & KPIs
- Develop deep understanding and extensive experience in accessing the RBI internal marketing and customer databases and navigating our complex data infrastructure
- Lead efforts to develop the Marketing Analytics team’s advanced analytics (Linear / Logistic Regression, Decision Tress, Clustering ) capability
- Work with multiple marketing functions within a matrix environment including Brand Marketing, Product Marketing, Marketing Operations and Demand Generation
- Have input into the planning process, providing data driven, actionable insights based on historical activity and predictive methods
- Develop/automate dashboards & standardised reports to provide ongoing insight to marketing stakeholders, ensuring relevance at all times
- Articulate the results and insights from analysis to internal partners & stakeholders in ways they will understand and take action from
- Develop the Marketing Analytics team’s advanced analytics (Linear / Logistic Regression, Decision Tress, Clustering ) capability
- Analyzing performance of current initiatives and present findings and solutions to senior leadership
- Participate in complex, large-scale cross functional project efforts
Qualifications for analyst marketing analytics
- Knowledge of SAS, SQL or equivalent and familiarity working in a UNIX environment analytical research and experience working with large datasets
- Strong skills with Microsoft Excel, Access, and PowerPoint
- Or knowledge in subject matter
- Minimum 3 years in marketing with 2+ years hands on analytics experience with proven quantitative orientation that includes digital demand and web experiences
- 3-5 years of experience with development of measurement frameworks, key metrics and targets, dashboards, scorecards, or other forms of standard reporting
- Attention to detail ability to “drill up” to insights and make recommendations