Marketing Analyst Job Description

Marketing Analyst Job Description

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Marketing analyst provides support in Google Analytics, Tableau, SAS, and Excel to research and technical assistance projects.

Marketing Analyst Duties & Responsibilities

To write an effective marketing analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Build advanced Google Analytics and social media reporting and dashboards, including the setting up of goals and funnels, site tracking audits, segmenting, monthly monitoring and analysis of areas to improve on
Weekly, monthly and quarterly business analysis and reporting
Collaborate with Planning, Marketing and CIEM partners to measure the contribution of marketing activity to inform future opportunities and decisions
Marketing lead for customer insight initiatives
Support VP and Sr
Support the analytical needs of marketing through data mining, analysis and presentation of results / insights
Devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches
Primary contact for our stores
Coordinating presentation content and graphic updates and assemble presentation materials
Assisting the production of corporate marketing and research materials

Marketing Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Analyst

List any licenses or certifications required by the position: SAS, CFA, CWA, MOS, BI, MS, CBAP, CCBA, CSPO, CRM

Education for Marketing Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Statistics, Economics, Mathematics, Finance, Computer Science, Engineering, Education, Math

Skills for Marketing Analyst

Desired skills for marketing analyst include:

SQL
Excel
SAS
Google Analytics
HTML
Tableau
PowerPoint
Python
R
Microsoft Office

Desired experience for marketing analyst includes:

Organized, superior execution and project management abilities
Ability to work independently, manage multiple projects and keep key players informed
Ability to work in a dynamic, fast-paced environment where changes are frequent
Ability to embrace the opportunity for learning
Experience in an agency setting or corporate marketing department would be an asset
Marketing experience in advertising, direct marketing, web, and collateral would be an asset

Marketing Analyst Examples

1

Marketing Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of marketing analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing analyst
  • Identify, monitor and propose ways to influence key variables that affect our print/online profitability
  • Work with Sales and Marketing managers to identify ways to increase profitability in specific revenue categories
  • Contribute to the development/execution of revenue growth, including launching new products
  • Provide analytical support in pricing, industry trends, competitive threats and tracking product performance
  • Participate in special, cross-department projects as requested
  • Establish KPIs and benchmarks across web and social channels to accomplish objectives
  • Working with the insights and analytics teams, collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Prepare reports, distilling the most importatnt data into easy to digest, actionalable findings
  • Manage the creation and distribution of dashboards and reports to key stakeholders
  • Creates/updates marketing analytical projects
Qualifications for marketing analyst
  • Build positive working relationships with all internal and external business partners
  • Bilingual is a must, both written and Oral
  • Must be able to work in a team environment and independently within a multi-disciplinary group
  • Solid understanding of local/community-based marketing and national marketing
  • Ability to affectively work with senior management and executives
  • Good understanding and use of tools associated with the role
2

Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing analyst
  • Experience with Tableau, V look up and pivot tables
  • Work with the Boutique Directors to pull actionable clienteling lists
  • Support Multi-Brand partners with client insight
  • Execute ad hoc database queries and KPI reporting
  • Creation of new and/or improved client reports
  • Support the development of the boutique CRM dashboards
  • Help enforce data capture standards
  • CRM data entry and flagging
  • Work closely with Marketing Manager to address ongoing ad-hoc information/reporting requests from Senior Management other internal/external stakeholders
  • Cross reference companies/firms
Qualifications for marketing analyst
  • Bachelor degree in a quantitative discipline such as Mathematics, Statistics, Engineering, Computer Science, Economics preferred
  • Experience in credit card or banking industry is a plus
  • Minimum of one year of experience in marketing strategy, and/or wealth management experience preferred
  • Ability to handle multiple tasks under deadline pressure
  • Demonstrated ability with systematically analyzing and solving problems
  • Demonstrated ability to define/undertake work assignments with minimal supervision
3

Marketing Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a marketing analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing analyst
  • Auditing and reporting on campaign flights, filing, collating, auditing and archiving within program timelines
  • Identify and implement initiatives that will improve the performance, quality and efficiency of current and future direct marketing campaigns
  • Analysing the results of campaigns and other strategic marketing activities
  • Supports Senior Marketing Analyst + Mgr
  • Create and update presentation collateral and respond to data requests
  • Organize and maintain consultant databases, industry databases, and internal CRM (Salesforce)
  • Serve as in office marketing support for investors, prospects, and 3i Global offices
  • Assist the Senior Marketer with organization of business development efforts including market segmentation, lead generation, investor profiles, and cold calls
  • Respond and edit multi-page RFPs/RFIs (requests for proposals/information)
  • Researching and drafting communications content (planning, writing, editing) for email blasts, web and print articles, newsletters, factsheets, FAQs, web posts, and video scripts
Qualifications for marketing analyst
  • Work experience in multiple countries an advantage
  • Passion for gaming and entertainment is ideal
  • Passion for digging deep into the data, finding nuggets of information, constructing the analysis, and deploying actionable tactics
  • Ability to articulate complex analysis to various stakeholders across the Global Marketing Organization
  • Clear/concise communication skills (oral and written)
  • Friendly, positive manner
4

Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing analyst
  • Understand the product marketplace by knowing the customers and their pain points
  • Develop customer insights based on holistic interpretation of qualitative and quantitative market research and customer data
  • Identify and validate customer requirements (e.g., pain points, needs, benefits sought) to support new product introduction (NPI)
  • Develop customer value propositions for NPI and product positioning (e.g., Reason to Believe)
  • Analyze the competition, their portfolio and technical and commercial strengths and weaknesses
  • Work on win loss analysis to identify and translate best practices and opportunities for product and commercial improvements
  • Partner with Commercialization and Sales teams to drive adoption of key New Product Introduction campaigns
  • Develop marketing plans to drive customer engagement and pipeline growth
  • Evaluate, interpret and present quantitative data via mathematical and statistical modelling
  • Present findings and recommendations and provide strategic advice in what to do with the results
Qualifications for marketing analyst
  • Exceptional data analysis in Excel including ability to write macros
  • An analytical thinker who can identify the right people to engage across groups
  • Willingness to learn and adapt to new applications and processes in a timely manner
  • Previous BA experience managing mid and large tier projects are required
  • Project Management Designation or Certified Business Analysis Professional (or in progress) would be preferred
  • Strongly proficient in Microsoft Office Suite
5

Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing analyst
  • Help to coordinate required collateral for trade shows, major customer meetings, and the annual sales and marketing conference
  • Help support product management team in managing required deliverables on technology and innovation efforts with IT
  • Brainstorm new ideas for social media campaigns
  • Serve as primary interface with Marketing Services and the web team to ensure product accuracy on the site
  • Work with other Marketing Analysts to support and answer technology questions related to our in-home selling App platform
  • Serve as point person for overarching industry trends documentation and analysis
  • Ensure customized marketing tools and campaigns are delivered on a timely basis
  • Identify and realize business improvements to enhance product mix and profitability
  • Work with the Product Managers to evaluate specific product categories
  • Planning, reporting, analysis and execution of all processes related to the retail side of Partsource – including flyer, line review, store programs, online and social
Qualifications for marketing analyst
  • Moderate to high level of understanding of database structure and development (SQL Server, OLAP cube structure)
  • Experience developing reports and analyses from a variety of different sources, email, social, paid search, SEO, Direct Mail, purchasedataetc…)
  • Experience visualizing data for reports and dashboards
  • Highly proficient at Microsoft Excel andPowerpoint
  • 1-2 years experience working with large data derived from multiple inputs
  • Experience working in a Marketing/Advertising Agency servicing multiple clients is a plus

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