Marketing Research Analyst Job Description

Marketing Research Analyst Job Description

4.9
156 votes for Marketing Research Analyst
Marketing research analyst provides support to qualitative &/or quantitative investigation efforts, including: preparing and cleaning data, conducting simple quantitative analyses using software such as STATA, Statistical Package for the Social Sciences (SPSS), Statistical Analysis System (SAS) or R.

Marketing Research Analyst Duties & Responsibilities

To write an effective marketing research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Execute all technical aspects of global quantitative research initiatives, including questionnaire development, agency partner management, analytical planning, and data cleaning/analysis using SPSS
Execute all technical aspects of marketing and content/originals quantitative research initiatives, including questionnaire development, vendor management, analytical planning, and data cleaning/analysis using SPSS
Understands and applies various statistical concepts, research data, standards, and practices, and is the team lead for Nielsen research and training
Own key research agency partner relationships, overseeing day to day account management/direction, quality controls, and the integrity of deliverables
Manage a multi-national brand health and originals tracking project including report automation, working collaboratively to synthesize findings and complete custom analysis requests
Working collaboratively to synthesize findings with Social analyst to provide additional color to the data
Proactively analyze research findings, in cooperation with team members, to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
Identify and synthesize internal behavioral data to complement our primary research findings
Work closely with other Consumer Insights team members to develop internal best practices
Support the Originals

Marketing Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Education, Economics, Finance, Business/Administration, Psychology, Social Sciences, Engineering

Skills for Marketing Research Analyst

Desired skills for marketing research analyst include:

SPSS
R
SAS
Advertising/promotion
Development and marketing strategies
Market trends
Product design
Sampling
Standard MS Office programs and excellent English language skills – both written and spoken
Statistical analyses

Desired experience for marketing research analyst includes:

Bachelor’s Degree in Market Research, Business, Marketing or Communications is preferred
Experience working with industry leading brands is preferred
Proficiency in all Microsoft Office products, particularly PowerPoint and Excel
Ability to work with survey programming tools such as Qualtrics or Sparq
Television, content or entertainment experience is preferred
Must possess bachelor's degree in marketing, mathematics, statistics, computer science or related quantitative fields

Marketing Research Analyst Examples

1

Marketing Research Analyst Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing research analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing research analyst
  • Proactively analyze research findings, in cooperation with Directors/Senior Managers, to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
  • In collaboration with our regional Consumer Insights team lead quantitative and qualitative projects that help to diagnose and understand business performance
  • Manage and leverage secondary data sources, looking for ways to tie them together with stated and behavioral data
  • Understands and applies various statistical concepts, research data, standards, and
  • Provides support to sales and marketing staff by producing Managed Accounts product materials and information with software such as Microsoft Excel, PowerPoint, Adobe Illustrator and InDesign
  • Supports Managed Accounts product and services communications, publishing and distribution thru Exact Target, Salesforce, and various website publishing systems
  • Develops, updates, customizes, and assembles reports, marketing or sales materials for client/prospect management presentations or meetings utilizing investment product data and systems
  • Assists with responses to requests for proposals, client/program questionnaires and in developing routine fee proposals
  • Obtains and summarizes market research, client data and competitor information for marketing research and sales staff
  • Hone your critical thinking and analytical skills, focusing on better understanding client business issues, analytic plan development, and report writing – with attendance and participation in client meetings / presentations
Qualifications for marketing research analyst
  • Experience with European alternative asset, alternative strategy and solutions-oriented products European regulatory regimes and fund structures desired
  • Proficiency in Excel, and various quantitative research systems (ex
  • Knowledge of multiple types of investors (ex
  • Ability to communicate effectively both orally and in writing, and to establish and build strong internal working partnerships with partners in sales, marketing and product strategy, and investment senior management
  • Knowledge and experience associated with macro economies, traditional and alternative investment markets, and investment products required
  • It is driven and solution-oriented and can overcome obstacles to drive projects through completion
2

Marketing Research Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing research analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing research analyst
  • Broad thinker and strategic planner who can prepare and present presentations and research materials for our broadcast and digital properties utilizing Powerpoint, Excel, Emerging tools
  • Bring analytical expertise to key projects, including analysis and generation of key insights
  • Provide guidance and support for ad hoc inquiries
  • Gathers customer and/or third-party data from internal sources (e.g., Business Development, Marketing Research Department, ) for use in marketing research projects
  • Performs analyses using statistical software (e.g., Statistical Package for the Social Sciences) to facilitate understanding and interpretation of data
  • Writes Requests for Proposals to facilitate vendors’ understanding of UPS’s expected project deliverables
  • Programming for data management and governance (SQL, MySQL) and application development (web technologies, PHP, JS, HTML, CSS) based on free code frameworks and libraries (Laravel, Symphony, jQuery, Doctrine, Eloquent, Blade, Smarty, Twig )
  • Software estimation – level of effort assessment, IT Infrastructure support – Macintosh server monitoring, troubleshooting & issue escalation
  • Updates third party and consultants databases to accurately and effectively convey information regarding the firm and its investment management strategies
  • Manages relationships with data service providers
Qualifications for marketing research analyst
  • Experience in market research, advertising or media
  • Experience with Hyperion Essbase/Smartview, Oracle R12, OBIEE, & Excel
  • Experience with Month End / Forecasting duties and Financial Statements
  • Experience using SQL, and Microsoft Reporting Services helpful
  • Knowledge of Tableau or similar tools helpful
  • 2+ years' Expertise with tools, capabilities, programs designed to facilitate management and analysis of data, enterprise reporting
3

Marketing Research Analyst Job Description

Job Description Example
Our growing company is looking for a marketing research analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing research analyst
  • Publishing newsletters for multiple EIG new business development programs
  • Providing Salesforce.com support for EIG
  • Creating and maintaining SharePoint sites
  • Providing executive presentation support
  • Assisting in preparation of monthly reports
  • Performing complex data analyses on markets, competitors, categories, products, and marketing/promotional effectiveness using specialized expert knowledge of marketing data
  • Managing Marketing tests utilizing the Applied Predictive Technology (APT) Test and Learn for Sites, Benchmarker, and Market Basket Analyzer software tools
  • Calculating Return on Marketing Investment (ROMI) for marketing promotions
  • Collaborating with peer Marketing Analytics Analysts to collect, research, glean insights, and distill key findings from multiple secondary research sources for the purpose of writing well-organized custom research using the internet, academic, government, and secondary research sources
  • Acquiring knowledge of other analytics conducted, tracked, and produced by peer Marketing Analytic Analysts
Qualifications for marketing research analyst
  • Comfortable with numbers & numerical relationships and ability to present and explain data in a clear and concise manner
  • 7+ years of work experience and a bachelor's degree in mathematics, statistics, economics, engineering, or related field
  • Experience developing web applications using SQL
  • Run weekly New Business Resources (NBR) meetings with Sub Mission Areas and BD representatives
  • Workplace experience, minimum of 2-5 years in marketing, research, communications or design role
  • Media or similar industry research experience preferred
4

Marketing Research Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing research analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing research analyst
  • Managing special Marketing/Research related assignments
  • Directs and conducts market research and customer assessments and draws strategic and tactical insights as they relate to the company
  • Works with the companys business areas to assess their needs for marketing and customer information and structures projects to achieve these specific goals
  • Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets
  • Understands and applies various statistical concepts, research data
  • Work with Product Management team and outside vendors to conduct relevant market research projects
  • Present data to product management team, senior management, to give insight on our business
  • Support other departments research needs on request
  • Develop and launch questionnaires, conduct analysis, deliver results
  • Partner with the direct marketing team, marketing services and legal to launch surveys to our customer database
Qualifications for marketing research analyst
  • Working knowledge/understanding of social media platforms including Twitter, LinkedIn, Facebook, Snap, Instagram, and how they can drive ROI for clients
  • 5-10 years of experience in both qualitative and quantitative research from design to reporting and strategic application
  • Fully bilingual in English and Japanese in speaking and writing
  • Be able to design and execute a research plan
  • Be able to lead projects and manage vendors and internal clients
  • High level of width and depth of knowledge in market research techniques both qualitative and quantitative
5

Marketing Research Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing research analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing research analyst
  • Support brainstorming initiatives
  • Manage analysis and reports/presentation decks across the NPS 360 program (eNPS,rNPS, cNPS and tNPS)
  • Lead the automation of tNPS data collection from key markets and monthly summary Global reports for Operation
  • Support NPS 360 dashboard design and development to ensure a systemic data collection, data aggregation and data deliver to appropriate audiences
  • Ideate and implement data analysis and visualization techniques to distill and activate findings geared to improve customer experience and create differentiation for consumers and customers at each point of contact
  • Manage markets adherence to NPS protocols and support on its evolution/enhancement
  • Partner to develop Consumer Experience Index, pilot in select markets and ultimately roll out at the Global level
  • Advise on operational improvements based on Consumer Experience Index scores
  • Provides research consultation to support product, marketing sales, and digital initiatives
  • Utilizes knowledge and marketing experience to design and formulate research initiatives
Qualifications for marketing research analyst
  • Expertise with tools, capabilities, programs designed to facilitate management and analysis of data
  • Some understanding of consumer health experiences and expectations
  • Bachelor’s degree, ideally in market research, marketing or psychology
  • Pursuing MBA in Marketing, Quantitative Marketing, Marketing Science, Advertising or a related field of study
  • Working knowledge of basic statistics, quantitative/survey research procedures
  • Proficient in Microsoft Excel with the ability to create and use pivot tables, design & build tables, and graphs

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates