Marketing Research Job Description

Marketing Research Job Description

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Marketing research provides decision support utilizing a broad range of quantitative techniques to analyze, interpret and understand key business and market dynamics.

Marketing Research Duties & Responsibilities

To write an effective marketing research job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research job description templates that you can modify and use.

Sample responsibilities for this position include:

Entry level position providing the applicant the ability to work behind the scenes to learn the industry and sell-side research business model
Responsible for the integrity of our “research entitlement” database by cleaning up the data entitling our clients access to our research along with maintaining the list monthly
Assist and set up the analysts for the financial news network TV appearances from firm’s camera and maintain the statistics for the media appearances
Responsible for development, design and management of ad hoc research projects including project plan, sample plan, research methodology, data collection, questionnaires, analysis and reporting
Multi-tasks and demonstrates flexibility to meet Sr
Partner with senior marketing leads to champion client insights – Build consultative relationships with and act as primary point of contact for senior marketers
Act as a catalyst for customer-centricity in the organization — push beyond observed behavior to understand the underlying attitudes and beliefs of the customer
Lead key findings socialization efforts — influence the organization by ensuring wide knowledge dissemination and by taking an activist role to champion insights throughout campaign, project and product development cycles
Build strong relationships with key internal stakeholders across Product, Distribution, and Marketing external vendors
Research and “scrub” lists for accuracy

Marketing Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Research

List any licenses or certifications required by the position: PMP, NZ, AU, CV, CPR

Education for Marketing Research

Typically a job would require a certain level of education.

Employers hiring for the marketing research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Education, MBA, Business/Administration, Communications, Psychology, Graduate

Skills for Marketing Research

Desired skills for marketing research include:

Excel
SPSS
Tests
Market dynamics
Technical market research skills
Office and especially Excel
Qualitative and quantitative marketing research techniques
R
SAS
Sales Administration Manual and ensure that procedures are being followed

Desired experience for marketing research includes:

Marketing Research client-side experience an asset
Bachelor’s degree in business, social science or other relevant discipline required
Master’s degree in related field (e.g., Marketing Research, MBA) an asset
Master's degree in marketing/marketing research, consumer psychology or related field
Strong analytic skills, including the ability to analyze and interpret large data sets, identify insights, and synthesize how these insights impact the business (so what? and now what?) and strategy
At least 5 years of experience in market research OR at least 5 years experience in survey & question development OR at least 5 years experience in data analysis & reporting OR at least 5 years experience in process management OR at least 5 years experience in project management

Marketing Research Examples

1

Marketing Research Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing research
  • Develops research materials and assists with generating reports and
  • Outside research agencies/vendors – Develop on-going relationships with agencies that have data that may be useful in the advertising sales process
  • Customize sales presentations, proposals, flyers and market books – Independently provide research and copy for sales presentations and proposals
  • Advertising sales meetings – Work with other analysts to develop and maintain marketing minute presentations in the Advertising Sales Meetings
  • Manage a custom data template production service
  • Define and advance best practices around research policies and procedures, and explore alternative research methodologies
  • Continuously evaluate the portfolio of custom data templates, recommending candidates for deprecation, consolidation, or enhancement
  • Manage an economic, capital market, and investment product research assistant service
  • Define and advance best practices around research policies and procedures sourcing guidelines, and methodology standardization
  • Manage a highly functional automated, interactive data visualization product service
Qualifications for marketing research
  • Minimum of a Bachelors Degree in Health Sciences or related discipline/Business Administration
  • MBA/M.Sc./Pharm.D
  • Minimum of 7 years of experience in the pharmaceutical or biotech industry, preferably in rare diseases, including international experience in forecasting, market research and/or competitive intelligence
  • Must demonstrate extensive experience doing hands-on analysis
  • Knowledge of advertising sales industry, conceptual knowledge of addressable advertising is preferred
  • Bachelors Degree in Business, Marketing, Advertising, Communications or a related field
2

Marketing Research Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing research. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing research
  • Organizing and managing all aspects of the daily morning meeting, including summarizing recent publications & facilitating the meeting as needed
  • Compiling Pitch Sheets for the Research Analysts for marketing purposes
  • Producing sales cheat sheets for major pieces of Research
  • Managing day-to-day logistics for the Directed Call program between sales and research
  • Organizing and managing roundtable development sessions for Analysts and Associates
  • Analyze and interpret data from a wide range of sources, including social media platforms
  • Use advanced tools, including text analytics and database analytics
  • Assist in developing tools, including dashboards, to present Voice of Customer and other data to stakeholders
  • Translate research findings into actionable insights that will have an effect on reaching hundreds of millions of people
  • Serves as an expert in managing all phases of mature and new product development processes, from idea generation through market launch
Qualifications for marketing research
  • At least 10-15+ years of overall professional experience with at least some of this experience beyond market research
  • BA/BS in statistics, economics, or market research preferred
  • Minimum of 8 years in progressively responsible positions related to Marketing Research, business consulting and/or advanced analytics
  • 1+ year of Market Research, Media or Advertising experience a plus
  • Functional – Over 5 years of proven marketing research experience at a research firm
  • Industry – Market research firm / brand company with a focus on sports wear / apparel / FMCG
3

Marketing Research Job Description

Job Description Example
Our company is hiring for a marketing research. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing research
  • Participates in the development and review of the annual Worldwide Marketing Plan
  • Ensures market information is acquired, competitive activity is monitored, and customer needs are identified
  • Manages interface with Research & Development, Manufacturing, Customs, Sales and International Marketing teams to develop new products relevant to growth
  • Responsible for formal and informal market research as foundation for the understanding and quantifying market opportunities
  • Builds a team of talent that has a strong strategic marketing perspective, hands-on ability, and can think and execute ideas and plans broader than the “Core” business
  • Implements the Company's Affirmative Action Plan as it applies to the function supervised
  • Create connections between brand tracking and other foundational business metrics (e.g., customer experience, revenue)
  • Assigns studies and tasks to staff
  • Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same
  • Effectively manages, coaches and develops the activities of junior CIS professionals as necessary
Qualifications for marketing research
  • Exposure – Research, sports, marketing, trade marketing
  • Fluent in English and Russian (written and spoken)
  • Strong analytical capabilities (including marketing performance analytics) project management experience
  • Experience with digital marketing including tagging operations and container tags, URL & pixel based framework
  • Proactive planning and organizational skills
  • Bachelors degree in statistics, mathematics, social sciences, business, and/or economics
4

Marketing Research Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing research
  • Working with project managers to create PowerPoint reports
  • Assisting team members in verification and proofing of project processes and deliverables
  • Proofreading questionnaires, reports, and proposals for spelling, grammar, and content
  • Provide timely and accurate reporting of activity and results, ad hoc reporting as requested by management
  • Partner with the business to identify study objectives and best target audience for research studies
  • Coordinate research studies among internal and/or external customers
  • Assist Market Research Supervisor with questionnaire, discussion guide and report preparation
  • Distribute questionnaires to target audience
  • Coordinate panel communication and prepare monthly panel newsletters highlighting results, corporate messages and responses to panelists’ feedback
  • Correspond with panelists with input from Market Research Supervisor
Qualifications for marketing research
  • Minimum of 1 year experience in the market research industry or a related field
  • Excellent communication skills a must, both written and verbal
  • Kids Marketplace experience a plus
  • Must be able to handle multiple projects and tight deadlines
  • We need 5 + years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
  • This position requires a Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred or equivalent industry experience
5

Marketing Research Job Description

Job Description Example
Our company is looking to fill the role of marketing research. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing research
  • Maintain information on event audience and speakers, including companies, titles, mailing addresses, email addresses, and other relevant contact details
  • Assist project leads with email, print, and phone call communications
  • Research topics related to company events around the globe
  • Assist with research on individuals, corporations, foundations, and governments for prospect activity and to maintain the integrity of our data
  • Working with the broader marketing organization, this role is accountable for leading the strategic development of communications programs and elevating the organization's corporate profile
  • Responsible for developing a consistent internal and external corporate brand messaging strategy that is reflected across all product and service programs, internal marketing programs
  • Develops communications key messages and talking points and manages the implementation across all communications programs (marketing, PR, IR, internal )
  • Serves as chief media strategist
  • Drive editorial story planning, uncover and exploit exposure opportunities with key media outlets for earned media
  • Enhances company visibility through thought leadership
Qualifications for marketing research
  • International retail research experience and experience in consumer technology research or marketing is a plus
  • Experience directing agencies/vendors to deliver innovative research and outstanding reporting
  • Strong aptitude for research consulting with highly developed analytic skills, the ability to think strategically and to provide innovative and creative solutions
  • Superior organizational skills, including ability to manage and delegate work effectively, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
  • Minimum of 1 year of research experience required
  • Ability to present information effectively, clearly and concisely both verbally and in writing

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