Marketing / Campaign Analyst Job Description

Marketing / Campaign Analyst Job Description

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Marketing / campaign analyst provides customized ad-hoc reports as requested by management by extracting data from internal databases using SQL or using Business Intelligence tools.

Marketing / Campaign Analyst Duties & Responsibilities

To write an effective marketing / campaign analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing / campaign analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with both internal and external clients to gather campaign requirements, validate data counts/sources and execute a variety of types of direct mail, email, digital and telemarketing communications
Identify campaign best practices and share across the team
Develop campaign with the end in mind, ensuring the campaign is set up to accurately support the strategy
Develop statistically valid tests, with cells appropriately tracked to ensure accurate results
Delivers all direct marketing lists (campaign specific, ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs
Provide support of turnkey marketing programs providing accurate lists specific to identified timeline (ie
Completes the execution of personalized marketing campaigns (currently direct mail & email
Manages the flow of communication metrics
Acts as a liaison between the business users and IT for campaign set up and overall management using both campaign management solution back end data sources such as CDW
Adopts new technologies

Marketing / Campaign Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing / Campaign Analyst

List any licenses or certifications required by the position: SAS

Education for Marketing / Campaign Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing / campaign analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Computer Science, Business, Statistics, Engineering, Economics, Mathematics, Finance, Education, Applied Mathematics

Skills for Marketing / Campaign Analyst

Desired skills for marketing / campaign analyst include:

Integrated marketing programs
Excel
Industry
Extracting and data mining from large transactional databases
Microsoft Word
PowerPoint
SQL and database design principles
Segmenting
Business Intelligence tools
Campaign management/execution tools

Desired experience for marketing / campaign analyst includes:

Master's degree in Business, Economics, Decision Sciences, Statistics, Operations Research, Applied Mathematics, Engineering, or other quantitative or social science field
Experience with BusinessObjects, Microstrategy, Tableau, Qlickview a plus
2+ years of experience with marketing technologies like CRM and CMS, email marketing, marketing automation, and webinar platforms
Experience in Financial Services, Consumer Retail, or Consumer Products Industries
Minimum 2 years experience in executing direct or database marketing programs
Experience using Campaign Management tools (Unica Affinium Campaign or similar)

Marketing / Campaign Analyst Examples

1

Marketing / Campaign Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing / campaign analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing / campaign analyst
  • Help set measurable objectives pre-campaign
  • Monitor and maximize campaign effectiveness in real-time, suggesting targeting and creative changes based on performance insights
  • Synthesize results for campaign post-mortems
  • Ensure that campaign learnings are converted into methodological improvements for future campaigns
  • Act as the point of contact and support managing all remediation and Audit related tasks
  • Support CMT Managers in providing consultative support as a Subject Matter Expert of the CMT capabilities and the overall promotion set-up process
  • Support review of the off-shore operation process and implement continuous process improvements for high efficiency
  • Work collaboratively across the Blue Box to drive campaign execution efficiencies, optimize processes, and increase user experience/satisfaction
  • Map existing campaign execution timeline, identify biggest opportunities areas, and then work with appropriate teams on those opportunities
  • Contribute strategic insights & forward thinking ideas to evolve the marketing innovation and long-term technology strategy
Qualifications for marketing / campaign analyst
  • Experience using SQL, SAS (or equivalent) for data analysis
  • BA/BS in Mathematics, Economics, Marketing, Computer Science, Information Technology or related field
  • 2+ years experience with IBM/Unica Campaign required
  • 2+ years experience with SQL, SAS, Tableau, or similar
  • Experienced in managing campaigns from planning to execution to tracking
  • Advance proficiency in BI tools (IBM Unica, IBM Spotfire, Tableau, SAS), Microsoft product suite
2

Marketing / Campaign Analyst Job Description

Job Description Example
Our growing company is hiring for a marketing / campaign analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing / campaign analyst
  • Building targeting strategy in anticipation of vertical trends and successes
  • Managing campaign performance through data analysis and reporting, with actionable takeaways per designated KPI
  • Creating vertical-aligned optimization “playbooks” and leading wider team trainings
  • Defining campaign benchmarks per specified verticals across different O&O properties and KPIs
  • Developing analytical insights per campaign reports
  • Generating marketing lists in support of outbound telemarketing and additional sales efforts as needed
  • Tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions
  • Analyze campaign results, identifying areas of success and opportunities for optimization
  • Demonstrated strong team orientation, both internal and external, with the ability to be coached and mentored regardless of reporting relationships
  • Strong time and project schedule management skills required to consistently meet deadlines – including audience/list selection and preparation to ensure campaign launch
Qualifications for marketing / campaign analyst
  • Strong analytical and quantitative experience turning data into actionable insights
  • A familiarity with TV ratings, media math, and digital media terminology (GRPs, reach/frequency, CPM)
  • Ability to manage up and sell in ideas to management and partners
  • 1 year of experience with SAS
  • Master's Degree in Computer Science, Engineering or similar discipline
  • 1+ years of experience in marketing campaigns
3

Marketing / Campaign Analyst Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing / campaign analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing / campaign analyst
  • Work with the Digital Marketing Services team to identify issues and opportunities to improve sales, retention and the digital customer experience
  • Using Adobe DTM, this individual helps Digital Reporting & Insights Managers extract relevant data points to help in the optimization of their digital campaigns
  • Access database to forecast and identify trends for lead
  • Experience using IBM Unica Campaign tool, Salesforce.com, FileMaker Pro, and/or Act-On email management software preferred, but will train right candidate on these tools
  • Excellent attention to details and specifics
  • Experience in a fast paced Agile Scrum environment
  • Experience with a large data warehouse focused project (Data Integration, Data Quality), using multiple data sources
  • Works closely with other sales and marketing teams, including lead generation, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data
  • Analyzes large data sets to determine trends and outliers while verifying data consistency across multiple sources
  • Promotes data integrity best practices for maintaining a healthy contact database, and socializes these across the team
Qualifications for marketing / campaign analyst
  • Experience with media planning, digital campaigns and/or advertising media
  • Background in data science, statistics or modeling
  • Must bring a business and marketing mindset the ability to extrapolate key findings and recommendations to impact business outcomes
  • Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, and/or MicroStrategy), Stakeholder/Communication facing skills
  • 2 years working with campaign management applications, ideally IBM Affinium Campaign or Adobe campaigns
  • Translate data into insights, form/validate hypothesis, and drive research/competitive intelligence
4

Marketing / Campaign Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of marketing / campaign analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing / campaign analyst
  • Review event confirmation form and ensure complete understanding of campaign goals and requirements
  • Develop the campaign (select customers, assign offers, assign versions) using the campaign development process and tools
  • Audit results each step to ensure selection is accurate
  • Analyze outputs from each step, and based on campaign goals, provide data with recommendation to campaign owner
  • Ensure quality control checks are executed prior to campaigns being final
  • Ensure campaign history is accurate and complete to facilitate reporting
  • Automate triggered campaigns and ensure they are running correctly
  • Segment customers based on internal and external attributes to clearly identify opportunities for growth, drive targeting strategies, and measure overall portfolio/engagement performance
  • Lead optimization effort for chase.com on-site ad campaigns, and effectively communicate results and recommendations to inform future campaigns and creative
  • Collaborate and act as a subject matter expert to internal teams on compiling/analyzing data, setting up tests and reads, and defining tagging strategy on Chase Auto Finance digital assets
Qualifications for marketing / campaign analyst
  • Understand marketing plans, financial goals, objectives for lines of business and districts
  • 1 year of experience with SQL, SAS and UNIX
  • 1 year of experience in data process implementation
  • 1 year of experience in data solutions development
  • 2 or more years experience working with a CRM tool
  • Measuring campaign performance and results using a range of analytical and statistical methods, generating relevant insights for the business
5

Marketing / Campaign Analyst Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing / campaign analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing / campaign analyst
  • Collaborating with campaign teams to develop clear business and measurement objectives and work collaboratively with internal creative, account and search advertising staff to optimize campaign results
  • Designing and performing online campaign and conversion analyses, interpret results and develop recommendations for clients and internal team members
  • Establishing opportunities to optimize new and existing digital initiatives
  • Managing design of campaign testing and testing strategies
  • Manage end to end campaign execution for channels
  • Campaign Results Analysis (10%) Support ad hoc campaign performance analyses with Marketing team
  • Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc)
  • Provide recommendations on analytical methodologies and frameworks to be utilized for various analytical projects
  • Work with Strategy team in the development of a testing agenda to optimize channels for maximum performance, leveraging iterative testing and data analysis
  • Design and build automated reports and dashboards to drive awareness and familiarity of key metrics
Qualifications for marketing / campaign analyst
  • Ensuring the integrity of analyses through rigorous attention to detail and the validation of data, including the adherence to all regulatory, privacy, compliance, and security procedures
  • Understanding the specific and tangible benefits on how the analytic efforts support the business line and being able to fully understand business objectives and the underlying drivers
  • Meeting and maintaining close communication with business partners and stakeholders to understand their requests and translate them into deliverables, providing updates on projects, and answering client queries
  • Preparing and delivering thoughtful and impactful presentations to business partners
  • Degree (preferably in Statistics, Economics, Math, or a Quant field) / B
  • 3+ years of experience with SQL and SAS (including critical statistical procedures)

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