Campaign Analyst Job Description

Campaign Analyst Job Description

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192 votes for Campaign Analyst
Campaign analyst provides reporting and analytics through tools, portals and databases (Excel, Access, SQL and other data management systems like 3PL systems, eToss, SCORE, CHAT).

Campaign Analyst Duties & Responsibilities

To write an effective campaign analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included campaign analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Export tracking data to CRM system for lead tracking and analysis
Apply statistical analysis for ad hoc projects in order to inform marketing and sales decision makers
Develop actionable insights and analysis to make recommendations on key strategic decisions
Work with data quality team to identify opportunities to record and track data for reporting consistencies across systems
Collaborate with e-Business team to generate integrated channel reports for distribution and analysis
Manages the post-sale process from insertion order approval to final billing cycles
Co-lead Agency/Client kick-off call with the Account Executive and Sales Planner to establish process, set timelines, and assign ownership
Create and send campaign kick-off call recaps, outlining clear internal and external next steps
Coordinate with Ad Ops and Agency to answer spec questions
Provides Clients and/or Agency partners with weekly campaign updates and performance reports throughout the duration of a campaign

Campaign Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Campaign Analyst

List any licenses or certifications required by the position: SAS, SQL, BASE, DCM, DFP

Education for Campaign Analyst

Typically a job would require a certain level of education.

Employers hiring for the campaign analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, Statistics, Computer Science, Mathematics, Economics, Finance, Engineering, Education, Technical

Skills for Campaign Analyst

Desired skills for campaign analyst include:

Excel
HTML
/beneficial
Integral Ad Science
MOAT
Integrated marketing programs
SQL
Relevant data analysis tools
Access
Adtech

Desired experience for campaign analyst includes:

Prepare and train Ad Operations Coordinators on changes to process
Provide technical support and troubleshooting to internal and external customers across all performance related ad platforms and systems
Refine and manage NBCU’s QA process to ensure the delivery of high-quality, error-free campaigns
Monitor all sites and devices to ensure ads are being delivered as intended
Assist with pulling and analyzing reports to uncover potential errors/issues before they become revenue impacting
Familiarity with ad-serving systems (FreeWheel, DFP)

Campaign Analyst Examples

1

Campaign Analyst Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of campaign analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for campaign analyst
  • Provide launch screenshots to Agency
  • Provide proactive optimizations based on delivery and performance
  • Work alongside Account Executive, Sales Planner and Rev Ops to help identify upsell opportunities
  • Communicate campaign-level updates to Sales and internal stakeholders
  • Provide campaign wrap reports to the agency highlighting areas of success and recommendations for future campaigns
  • Ensure all monthly invoices for campaigns are billed on time
  • Provide weekly sales estimates
  • Responsible for trafficking department invoices including maintaining invoice manifest
  • Run weekly sales estimates for Publisher and Account Directors
  • Run Account Director tracking against goals
Qualifications for campaign analyst
  • 3-4 years experience as a marketing analyst in the financial services industry, preferably asset management
  • Review all campaign launch/modifications across the NBC News Portfolio and providing critical troubleshooting on major campaign launches
  • Identify opportunities to create efficiencies across the operations team
  • Understanding of ad-serving technologies
  • Knowledge of 3rd party vendors (Mediamind, Pointroll, DFA, Atlas, etc)
  • Run sales analytics and KPI’s
2

Campaign Analyst Job Description

Job Description Example
Our growing company is hiring for a campaign analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for campaign analyst
  • Manage media planners and a digital campaign manager
  • Work with media planners and campaign manager to ensure smooth and timely launch of digital ad campaigns, including client kick-off calls/emails, screenshot delivery, delivery tracking and mid/post campaign reports
  • Understand client driven campaign KPIs and carry those through the campaign delivery, optimizations and reporting
  • Coordinate with Sales and Operations to handle sensitive client service needs and be a point of escalation for the team to quickly resolve campaign issues
  • Provide reps with weekly campaign updates and performance reports throughout the duration of a campaign
  • Monitor/manage larger digital executions from an operational standpoint
  • Day-to-day liaison with editorial from an operational stand point
  • A high level of accuracy and professionalism
  • A proactive mind
  • Identify opportunities to streamline campaigns to provide greatest efficiencies
Qualifications for campaign analyst
  • The ideal candidate possesses keen analytical skills, attention to detail, the ability to multi-task and strong communication skills
  • 1-3 years’ experience in digital planning, sales support or finance
  • Strong communication, organization skills for general planning with emphasis on time management and resources
  • 1-3 years’ experience working in the digital media space, preferably with experience in digital video as well
  • Familiar with first and third party reporting tools, CRM tools
  • Exceptional communication (written & verbal) and interpersonal skills / team player
3

Campaign Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of campaign analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for campaign analyst
  • Coordinate with various stakeholders to define problem, determine data availability in order to set expectation with marketing
  • Able to t-shirt size, check for data dependencies and set expectations with marketing for all incoming requests
  • Manage project and time-tracking through MRM tool
  • Serve as product and capabilities expert to sales and marketing teams, ensuring execution of campaigns and day-to-day client contact for all associated display and video advertising
  • Co-lead Agency/Client kick-off call with the Account Executive and Sales Planner to establish to establish process, set timelines, and assign ownership
  • Manage all billing cycles, special requests and adjustments with Finance
  • Create comprehensive media plans and proposed placement decks
  • Work directly with cross- functional teams and department leadership to establish a culture of measurement and data-driven decision making
  • Create report templates and manage reporting for all lead generation campaigns, making recommendations for continuous improvement based on analysis and findings
  • Analyze previous campaign performance to establish guidelines for program delivery goals and pacing
Qualifications for campaign analyst
  • Inbound marketing experience leveraging tools such as Interact and Epiphany
  • Familiar with project managements practices and principles
  • Familiar with project managements practices and principle
  • Sole Product owner and Subject Matter Expert for the Pharmacy Campaign Management System (PCMS), a proprietary claims mining engine
  • Partner with associates in other business and IT areas to define business needs and translate those needs into system requirements
  • Work with IT using the Agile development method
4

Campaign Analyst Job Description

Job Description Example
Our company is looking for a campaign analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for campaign analyst
  • Serve as key partner to sales team to approve and price new campaigns
  • Own the coordination of audiences across multiple channels and programs to optimize targeting and prevent data fatigue
  • Develop and manage email and landing page testing program, working with junior team members to implement and track results
  • Research best practices and stay up-to-date on the processes and tools needed to evaluate and improve performance
  • Recall/campaign notification management
  • Coordination of contingent and PT staff activities
  • Supports business users with IT for campaign set up and overall management using both campaign management solution back end data sources such as CDW
  • For Incentives and Offers, gather, organize, and update information from Marketing, Merchandising, Creative Agency, Sales Support, and Customer Service and assimilate it into the Campaign Operations Bulletin on a 2-week cycle
  • Interpret Brochure offers, Outlet offers, and flyer offers and develop and document the requirements for Marketing, IT, and Branch support
  • Facilitate literature distribution to Representatives
Qualifications for campaign analyst
  • Bachelor’s Degree in CIS, Information Technology, Business or 2 to 3 year’s professional experience preferred
  • Experience with requirements gathering, proposal documents, SRS documents or requirements documents
  • Experience working in a data support function in cable TV technologies and operations preferred
  • Computer literate with working knowledge of Microsoft Word, Excel, PowerPoint
  • Strong affinity for and knowledge of big data environments, relational databases, data interrogation techniques, complex joins, complex segmentation
  • Knowledge/Understanding of automated data controls, and scheduling tools enterprise scheduler
5

Campaign Analyst Job Description

Job Description Example
Our innovative and growing company is hiring for a campaign analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for campaign analyst
  • Utilize Order Edit for brochure offers, Demo offers, Special Offers
  • Work in close consultation with campaign managers to agree Direct Marketing campaign structure, target volumes and delivery timelines on a monthly, weekly and ad hoc basis
  • Develop and execute informed data plans to ensure campaign targeting is optimal and is continuously being challenged by deploying a test and learn approach to continuous campaign improvement
  • Support the Marketing strategic planning process with analysis, estimates and scenario testing
  • Support the Customer Research team with list production for use in research surveys
  • Develop efficient and robust campaign selections processes that deliver campaign lists to time and agreed specifications
  • Where required, support marketing and the wider business through the timely provision of robust data extracts for customer research, third parties and strategic partners, fulfilment of offers and urgent customer communications
  • Liaise closely with external agencies and providers (data brokers and providers, print houses and agencies) to ensure that data is received to time and to requirements, managing changes to time and requirements with resolution of issues as they arise
  • Ensure zero errors in campaign list production through owning robust quality assurance processes and gaining business approver sign-off
  • Support the team in building a single reporting suite, measuring all direct customer marketing activity
Qualifications for campaign analyst
  • Proficiency in Windows, Mac, and Microsoft Offic
  • 1 year minimum experience in a role related to Publishing, Digital or Sales Experience
  • 1-3 years of experience working in the digital media space, preferably with experience in digital video as well
  • 3+ years practical experience in coding, testing and implementing marketing business intelligence campaign initiatives
  • 3+ years expert-level SQL coding experience
  • Must have two years of experience in data analysis, database hygiene/database management

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