Campaign Marketing Manager Job Description
Campaign marketing manager
provides recommendations to marketing leadership on how to expand campaigns marketing capability including talent, skills, tools and platforms to maximize the digital channel reach and effectiveness.
Campaign Marketing Manager Duties & Responsibilities
To write an effective campaign marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included campaign marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Create and execute innovative multi-channel marketing campaigns that bring to life the strategy of the business
Own the development and execution of marketing campaigns, including product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, pay-per-click, , working closely with Business Unit Managers, Product Managers, Events Coordinator, the Sales team and Application Engineers in these efforts
Build, document and communicate process, policies and standards
Partner with global product, sports marketing, and brand strategy teams for seasonal incorporation of key product stories, events, and athletes
Understand business objectives to deliver on strategy
Develop communication strategy
Work with broader team to conceptualise initiatives and develop concept brief
Work with marketing managers and strategic analytics team on test implementation
Collaborate with Product Marketing and the Corporate Marketing team, to build and manage an editorial calendar that attracts qualified audiences to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics)
Routinely QC marketing campaign activity – file delivery/timing, file contents the marketing vendor’s use of campaign file data
Campaign Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Campaign Marketing Manager
List any licenses or certifications required by the position: HI, PGI, BCP, PMP
Education for Campaign Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the campaign marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Advertising, MBA, Public Relations, Business/Administration, Technology, Management
Skills for Campaign Marketing Manager
Desired skills for campaign marketing manager include:
Salesforce.com
Healthcare market
Email metrics and newsletter best practices
Marketing automation platforms
Online analytics packages
Channel marketing
Direct mail
HTML
Healthcare market Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget
Industry tools
Desired experience for campaign marketing manager includes:
Experience with statistical software packages such as SAS or R preferred
2-5+ years of working SEO experience
Experience in client account and relationship management
Strong understanding of organic search engine optimization (SEO)
Preference given to agency experience and/or consulting experience
Sophisticated organizational skills
Campaign Marketing Manager Examples
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Campaign Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a campaign marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for campaign marketing manager
- Consistently iterate and improve on marketing programs through regular measurement and optimization
- Become a product expert in our industry and develop highly-relevant content to support your campaigns
- Collaborate effectively with key stakeholders across the global marketing and sales teams to drive end-to-end program results
- Streamline and simplify processes to drive frictionless, uncompromisingly simple campaign execution
- Produce detailed marketing activity plans for your sector(s), working closely with the sales and product teams
- Stakeholder management – Ensure all stakeholders of the plan are managed and informed as to the progression and execution of the plan
- Lead multiple project initiatives by providing the necessary thought leadership and project management to deliver top quality solutions, with specific initial focus on development of robust strategies and processes
- Drive process automation and improvement to ensure flawless and timely execution for all campaigns
- Create documentation artifacts needed for the campaign and compliance process
- Maintain open lines of communication with leadership, partners/sponsors, analytics/modeling and stake holders in order to continuously evolve and improve the process
Qualifications for campaign marketing manager
- Experience in creating, supporting and executing integrated marketing campaigns, and developing the measurement strategies to measure campaign success
- Experience with D2C ecommerce or D2C digital services preferred
- BA/BS in marketing, economics, business or related field
- Bachelors degree or OR in lieu of degree
- 5+ years in ecommerce and/or digital marketing
- Experience working with cross-functional teams, particularly digital merchandising and marketing teams
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Campaign Marketing Manager Job Description
Job Description Example
Our company is looking for a campaign marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for campaign marketing manager
- Strategically managing all of the content marketing, digital advertising and search engine advertising efforts for the enterprise, to increase overall brand awareness and drive customer retention and conversion
- End-to-end campaign management and execution, which includes media plan fulfillment and nurturing campaign development, testing, and deployment
- Working with the team to determine cohorts, the content team, and Agency to research media outlets and develop creative briefs by outlining marketing strategies, objectives and appropriate positioning
- Making recommendations to assist in demand generation efforts and planning
- Ensuring that all applicable processes and procedures are used with the appropriate KPIs (Key Performance Indicators)
- Manage the interface with external agencies including media vendors, creative/digital agencies, writers
- Study and analyze mobile market trends and competitive landscapes through independent research and conferences to stay current on emerging mobile technologies and opportunities
- Ensure cohesive, affordable, innovative marketing strategy development and planning to meet Consumer Electronics Business focus and prioritization, pulling all category plans into global customer-centred, integrated marketing plan
- Lead a large global team (USA and Europe) of 42 managers and professionals
- Manage close collaboration with Consumer Marketing Insights (CMI) and our key agency partners to synthesize critical information to develop global marketing and customer journey planning
Qualifications for campaign marketing manager
- Three plus years experience administering campaigns from a Marketing Automation solution
- Three plus years of experience with a CRM system
- Provides advice on the most appropriate approach, content and channel mix to deliver communications, with a particular focus on social media
- A proven track record in marketing and budget management, ideally within a professional services environment
- A sound understanding and a broad knowledge of the firm's service offering
- Excellent influencing and communication (both written and spoken) skills
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Campaign Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of campaign marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for campaign marketing manager
- Leverage data, MIS and campaign tracking tools to enhance campaign targeting and segmentation
- Lead regular campaign management forums with markets to share best practices
- Share best practices and successful campaigns across international markets
- Coach and mentor the time to drive business goals, drive engagement and maintain high morale
- Assist with the development and implementation of a marketing strategy aligned with company business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention
- Develop and utilize measurement processes to gauge marketing success and enhance responsiveness of different agent and customer groups and measure return on investment
- Identify, review and recommend appropriate vendor partners to enable additional marketing capabilities
- Collaborate with corporate business units and field staff to develop and deploy marketing strategy and tactics that support their agency management plans and the company’s strategic vision
- Develop, design, write, edit and deliver marketing communication vehicles including electronic and print collateral materials, presentations, internet/intranet sites, social media and other marketing vehicles
- Identify and utilize innovative video, graphic, internet/intranet solutions to support marketing strategies for employees, agents and consumers
Qualifications for campaign marketing manager
- 5-10 years of applicable employment for a retailer or agency with retail clients
- Strong attention to detail, intensely organized
- Natural collaborator, quickly develops and maintains positive relationships
- Demonstrates expertise in event production (from small scale, to third party to large scale)
- Experience in campaigns that drive in-store traffic preferred
- Deep experience with Analytics platforms such as Adobe Site Catalyst, Google Analytics, Mixpanel
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Campaign Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of campaign marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for campaign marketing manager
- Execute key administrative elements of the process including creating, updating and distributing campaign timelines, roadmaps, planning documentation and briefs, integrated plan documentation, performance scorecards, execution checklists
- QA of all email tests (links, ) and proofreading of final files before release to vendor
- Work with cross-functional groups to develop appropriate messaging, differentiated content, and stories from which to build campaigns
- Working with the Campaigns Team Leader you will produce detailed external and internal marketing activity plans for your sector(s)/products
- Deliver agreed marketing activities on time, within brand guidelines and budget, drawing on the support of specialist in-house and agency resources as appropriate
- Produce compelling content for print-based and on-line marketing materials, sales tools, website and events
- Brief and manage external agencies and work with them to produce high quality, compelling materials
- Be accountable for agreed marketing expenditure for your area(s) of responsibility
- Forecast and report to the Campaigns Team Leader on expenditure accurately within the internal financial processes
- Keep costs under control and identify cost saving opportunities
Qualifications for campaign marketing manager
- Have brand campaign experience including CRM programs
- Understand market segments, business models, analysis of key metrics that define success, forecasting sales and product, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs
- Have digital marketing experience
- Identify new CC/IA KOLs and develop a strong KOL management system for future collaboration
- Strong best practices for Demand generation , ABM, Sirius decisions
- Campaign MKTG – strong Planning skills – strategic, tactical, execute
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Campaign Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a campaign marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for campaign marketing manager
- Work on Product Introduction meeting with collaboration of marketing team category teams
- Present creative to senior stakeholders and incorporate their feedback Directors, Brand, Customer and Legal
- Work with proposition marketers to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person for the regional teams to use
- Mapping out a content and campaign strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why
- Be a key partner for our relationship with our internal agency (GCS) and external agency interlock
- Exposure to a wide-range of marketing and business initiatives, allowing the exploration of future career goals
- Accelerate you career and build on a wide range of skills
- Develop and execute programmes of work in support of lead generation and to meet annual revenue targets
- Work closely with other Campaign Managers to align marketing activity with core product marketing campaigns
- Champion best practice for analytics and campaign tracking across marketing and the wider business
Qualifications for campaign marketing manager
- Experience with A/B multivariate experiments
- Minimum of 5 years of experience in demand generation and integrated marketing campaign management
- Excellent problem solving skills including the ability to think through all aspects of a situation and generate possible courses of actions
- Clear and articulate communicator who can successfully influence others without having direct authority over them, including internal business partners
- Should enjoy working with a great team in a fun, fast paced, and dynamic environment
- Experience with compliance/customer privacy policies