Manager, Campaign Job Description
Manager, campaign
provides technical support to brands / franchises regarding digital marketing and digital medicine programs / projects including website, web on mobile, mobile application and other digital media.
Manager, Campaign Duties & Responsibilities
To write an effective manager, campaign job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, campaign job description templates that you can modify and use.
Sample responsibilities for this position include:
Track, measure, and analyze the performance of multiple media sources and ad units, including providing regular reports and insights into the performance of campaigns and media partners
Assist with developing and implementing major, fully-integrated consumer campaigns in collaboration with outside agencies, eCommerce marketing managers, purchasing, multi-channel marketing, social media, to ensure promotional efforts achieve objectives and are in line with brand positioning
Develop advertising brief for each campaign – including implications for media, creative, timing, targeting, key message, objectives and KPIs
Conduct competitive analysis prior to each campaign (media, creative, products)
Provide excellent customer service and support to our advertiser clients, media partners, 3rd party vendors, sales, business development, finance and other internal teams to ensure operations are transparent and campaign goals/objectives are satisfied
Lead cross-functional teams to drive portions of each project plan, such as design, copy, merchandising, category marketing, vendor accounts, SEM / SEO, social media, email marketing, and e-commerce
Collaborates with Channel Manager and Sr
Contribute to discussions on creative, messaging/content utilization on various online and offline-marketing channels based on creative performance and analytic measurement with Brand, Content, Channel and Sr
Provide pre-launch demo environments for internal and external review
Pull and upload 3rd party delivery when required
Manager, Campaign Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Campaign
List any licenses or certifications required by the position: PMP, HI, PGI, BCP, CFA, RMU, PMI, PIP, DCM, DFA
Education for Manager, Campaign
Typically a job would require a certain level of education.
Employers hiring for the manager, campaign job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Advertising, Communications, Education, Technical, MBA, Engineering, Performance, Communication
Skills for Manager, Campaign
Desired skills for manager, campaign include:
Digital media systems and tools
HTML
Microsoft Excel and PowerPoint
Online marketing
SQL and SAS
Digital IT products and capabilities
Technical and creative aspects of digital and mobile
Consumer
Experience in wire-framing is desired
Media
Desired experience for manager, campaign includes:
Hands on experience building weekly and monthly dashboards quarterly campaign reports
Unica Affinium Campaign experience required
Cognos Reporting experience desired
Knowledge of commerce, publishing and marketing desired
Experience using Firebug, Charles, and other troubleshooting plug-ins is a plus
Experience trafficking to mobile and video environments is a plus
Manager, Campaign Examples
1
Manager, Campaign Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, campaign. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, campaign
- Work with the Integrated Campaign Management Team to develop and standardize end-to-end campaign processes supporting campaign planning, integration, execution and measurement
- Maintain an integrated marketing calendar tool of campaign activity
- Establish governance structures to maintain the quality and control of campaign management
- Incorporate tools and technology to improve the efficiency of campaign planning, execution and reporting
- Work with the Business Management team to coordinate planning activity, budget development, monthly spend forecasts and all enterprise reporting routines (ex
- Develop, implement and maintain quality assurance processes that mitigate campaign execution risk
- Provide strong leadership, promote teamwork, build and manage strong collaborative relationships with internal and external business partners that Integrated Campaign Management Team supports
- Providing Finance team with reporting for monthly billing providing reporting to clients
- Take portfolio view in the selection of campaigns for execution, campaign A may have greater value when combined with Campaign B
- Act as the liaison between client, publishers and creative vendors
Qualifications for manager, campaign
- Experience using ad servers such as DFP and Freewheel is a plus
- 1-2 years of working experience in ad serving platforms or ad trafficking
- 1-2 years minimum of online ad trafficking experience
- Ability to multi-task, and work efficiently within a high-paced changing environment
- Understanding of ad-serving technologies, particularly DART for Advertisers & Publishers (DFA/DFP)
- Familiarity with all common web browsers, mobile web/app functionality, Microsoft Office Suite - especially PowerPoint and Excel
2
Manager, Campaign Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of manager, campaign. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, campaign
- Identify and build targeted audiences for our programmatic campaigns
- Managing campaigns across variety of inventory sources
- Ongoing data analysis to surface data behind campaign success & refined optimization
- Leverage workflow tools meetings to hand off complete assets and insertion order details to Ad Operations for trafficking
- Develop project timelines, define tasks and milestones and manage external resources as needed to ensure on-time delivery of projects
- Process insertion and purchase orders, invoices, track spend
- Manage delivery team and key stakeholders to campaign timelines whilst ensuring intent is met
- Deliver within budget and in line with Operational forecast
- Manage all activities to ensure that the project goes live monthly
- Support operations areas to ensure they are set up and able to handle all marketing driven campaign and project activity
Qualifications for manager, campaign
- Ability to function well in a fast-paced, ego-less environment where constant change is the norm and the bar for performance is set high
- Ability to work and understand a complex ecosystem of organizations and functions
- 1-2 years of experience in Inventory and Campaign Management preferred
- Experience with, and understanding of ad serving systems such DART, Atlas, etc
- Ability to multitask and balance priorities with extreme attention to detail
- Prior experience working at a major studio, or Fortune 500 company, is preferred
3
Manager, Campaign Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, campaign. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, campaign
- Creation & delivery of high impact, multi-channel marketing propositions and campaigns across EMEA (via a centrally led, locally versioned approach) to drive brand awareness, customer acquisition, retention and development
- Ensure marketing activity is aligned with business objectives, key stakeholder (EMEA and ‘in country’)
- Ensure consistent brand communications throughout all internal and external activity
- Develop, embed and manage an effective marketing planning & execution process at EMEA and local country level to improve visibility of activity, prioritisation, ensure on time right 1st time execution and drive a more commercial approach within marketing
- Experience of developing and executing creative communications campaigns and events
- A strong track record of delivering results
- Capacity Plan all tasks for the CRM Campaign Team (including the agencies), keeping a consistent viewpoint of resource capacity up to 4-6 weeks into future
- Manage stakeholder expectations promptly, whilst ensuring stakeholder adhere to briefing process
- Plan and co-ordinate the migration of all campaigns into a single Adobe platform
- Plan and Forecast the eligible base across all brands
Qualifications for manager, campaign
- Must have proficient applied knowledge in use of Excel & Powerpoint
- A minimum of 7+ years experience in managing marketing campaigns for a high-tech company
- Past experience marketing in B2B technology fields preferred
- Expert knowledge of a CRM campaign execution tool
- Previous experience of base management and customer life time value management
- Must be very familiar with MS Excel, MS Access and advanced techniques on these tools
4
Manager, Campaign Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, campaign. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, campaign
- Working with the client and key members of the Design and Campaign Solutions teams to develop a client-specific set of workflows, documents, reporting, schedules and service level agreements to support the client's ongoing campaign needs
- Rules of engagement and/or service level agreements that indicate agreed-upon turnaround times for emails of varying complexity, CRF submission deadlines, content and email approval deadlines, the impact or consequences of re-work or in-process changes, guidelines and processes for rush requests and other information as appropriate
- Manage the production of branded content programs by working with in-house design and content teams external vendors (photographers, video production companies, artists, writers)
- Maintain detailed tracking of production elements by building production timelines, negotiating budgets, coordinating invoices from vendors
- Serve as client-facing project lead communicating with senior clients in person, via email, and over the phone
- Ensure client's marketing objectives are represented in branded content and achieved in campaign performance
- Track campaign performance by utilizing our analytics suite and reporting results to clients
- Drives direct marketing programs (email and direct mail) from campaign plans, creating marketing briefs, creative development, program launch, QA and post-program analysis & ROI measurement
- Transform the retention marketing into fully automated marketing programs based on segments, actions & data
- Manage the Eloqua installation, including data inputs and outputs, system configuration, optimization of assets, and integration with other platforms
Qualifications for manager, campaign
- Data discovery and profiling
- Practical experience of project and programme management
- Ability to identify gaps, research solutions, implement plans, and analyze performance
- Familiar with using data visualisation tools, such as Tableau, QlikView
- A proven track record of managing campaign projects
- A self-motivated, goal-oriented nature
5
Manager, Campaign Job Description
Job Description Example
Our innovative and growing company is looking for a manager, campaign. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, campaign
- Campaign Strategy & Planning– Work with lead generation and analytics teams to build measurable campaigns, scalable on a global level
- Campaign Management & Optimization – Manage campaigns to ensure that they continually improve over time
- 30% - Act as the liaison between client, publishers and creative vendors to manage the creation of custom units for multiple campaigns
- Communicate with stores on both cyclic and ad-hoc timescales to ensure that all changes, delays and instructions are up to date
- Complete ad server setup (trafficking) on behalf of advertisers
- Proactively escalate issues and communicate potential challenges to the account team, regional sales management, and Management
- Provide the sales teams with regular reports on available inventory by targeting type
- Provide visibility to the operations team and the sales team for the status of all orders ensuring campaigns start on schedule and are delivering as expected and that potential issues are raised pro-actively with a view to early resolution of problems
- Testing of all advert creative, ensuring they meet FT specifications, are legally compliant and work correctly on the site
- Develops partnership with sales organization to lead all efforts to maintain and manage the execution of the entire client campaign life
Qualifications for manager, campaign
- Ability to work effectively with senior and junior staff
- Demonstrable ability to leverage quantitative thinking to manage campaign success
- Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
- Must have experience with digital advertising serving solutions such as FreeWheel, DoubleClick for Publishers, Atlas, OpenX, LiveRail, or similar
- Experience with SalesForce is a strong plus
- Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities