Marketing Manager, EU Job Description
Marketing manager, EU
provides digital media buying teams with support in developing, implementing, managing, optimizing and reporting on campaigns for various accounts.
Marketing Manager, EU Duties & Responsibilities
To write an effective marketing manager, EU job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, EU job description templates that you can modify and use.
Sample responsibilities for this position include:
Ensure projects are delivered on brand, on time and on budget
Full ownership of the EU marketing calendar
Adhere to key deadlines while communicating to
Manage relationship with an agency and multiple top mobile ad networks
Develop compelling product stories to drive engagement and conversion, while ensuring alignment with Europe and US brand partners
Translate product stories into global consumer facing marketing messages that address customer wants and needs for the online channel
Build out A/B test strategy to continuously learn and iterate on the site experience
Enhance site functionality by reading the market and working with production and GapTech to understand what is possible
Ensure strong marketing synergy across multiple channels, regions and vehicles
Effectively collaborate across several functions including, but not limited to, business managers, creative, production, digital marketing, web content developers and external partners as needed
Marketing Manager, EU Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, EU
List any licenses or certifications required by the position: CSPO, SPSS
Education for Marketing Manager, EU
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, EU job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Computer Science, Engineering, Statistics, Math, Mathematics, Graduate
Skills for Marketing Manager, EU
Desired skills for marketing manager, EU include:
Excel
GDN
HTML
How to implement social media and digital campaigns
prior experience in the apparel industry
Market research practices and techniques with proven experience in developing market strategies
Media buying agencies
Passion for fashion
Programmatic buying
Re-targeting
Desired experience for marketing manager, EU includes:
High computer literacy, ideally incl
Proven communication skills – both verbal and written information as necessary for the purpose of evaluating your qualifications for this or other job vacancies
Create and maintain tools for reporting key metrics to be shared with management and cross-functional partners
Manage the Associate Marketing Manager, Site
Articulate a strategic vision, build and execute tactical plans, and inspire and develop your team members
Own the customer and competitor insight, which will inform customer and pricing strategies for the team across EU
Marketing Manager, EU Examples
1
Marketing Manager, EU Job Description
Job Description Example
Our growing company is looking to fill the role of marketing manager, EU. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, EU
- Drive conversion by optimizing the site with projects to drive content and data quantity and quality
- Deep dive on complex business issues, using data to find the root cause and come up with actionable plans and deliverables
- Identify ways to automate & simplify processes in order to improve the productivity of your team
- Build collaborations between the Internal Automotive functions
- Plan, coordinate and execute on-line marketing campaigns and merchandising initiatives
- Coordinate and create launch plans for new products / brands
- Drive customer experience optimization projects
- Closely partner with other teams (traffic, site-wide marketing, BISS commercial/supply chain, site managers) to ensure successful execution of merchandising opportunities
- Conceptualizing, building, and executing growth marketing of Prime Now, including creative development, targeting segmentation, and performance analysis
- Driving traffic growth from multiple sources, including free and paid channels
Qualifications for marketing manager, EU
- Outstanding analytical skills incl
- Professional experience at a senior level (5-7 years) ideally in e-commerce, retail, automotive or related field
- Language skills in other European languages are a plus (German preferred)
- Tenacity and sense of urgency
- Develop marketing strategy for EU Periodicals business and the relevant marketing plan to deliver P&L results
- Execute the marketing plan and calendar using the utmost from the available tools
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Marketing Manager, EU Job Description
Job Description Example
Our innovative and growing company is looking for a marketing manager, EU. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, EU
- Create and presenting high-quality documents and presentations to senior leadership both inside and outside the company
- Create cooperative marketing programs with leading partners
- Lead cross-functional marketing initiatives
- Partner with country marketing managers to ensure effective activation of marketing strategy by country
- Facilitate expansion of Prime Now in new markets
- Develop customer insights, track industry activity and follow trends closely to anticipate threats and opportunities
- Improve ROI for our Search marketing campaigns
- Shape and execute our strategy for Paid Search in the EU
- Design and conduct rigorous A/B experiments on the effectiveness and efficiency of different marketing actions that will inform long term strategy
- Work closely with our partners at Search engines (Google, Bing) to monitor performance, understand trends and new product releases, and feed the team with learnings and test proposals based on them
Qualifications for marketing manager, EU
- Experience managing global marketing teams in a matrix organisation
- Proven project management, planning and prioritization skills
- Demonstrated experience with omni-channel marketing strategy development and successful implementation, incl
- Comfortable with a varied set of software tools
- Minimum 5 years experience in the (mobile) Games Industry
- Professional experience in managing online content and traffic for industrial, commercial and scientific products and customers
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Marketing Manager, EU Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, EU. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, EU
- As Digital Lead for Cereal, you will be responsible for driving forward our output and use of digital as a marketing team and throughout the wider organization
- Oversee all digital production activities across Europe, defining processes and establishing best practices to ensure simplicity, standardisation and efficiency in world-class digital programmes
- Partner with Global Digital Experience Planning, Enablement and Acceleration teams, sharing best practices and learnings to influence and have the best support for EU initiatives in terms of global platform, infrastructure security and IT
- Track Digital results to create best practice in digital efficiency and effectiveness to implement continuous improvement across respective brands and markets
- Ensure measures for success are defined prior to any digital work being commissioned and that reporting in line with global digital measurement, is provided to key stakeholders at the appropriate time
- Oversee the development and management of the budgets for brands, ensuring all Marketing Finance processes are followed, that monthly financial reporting deadlines are met, and that budget and financial information is accurate
- Work closely with Product Marketing, Sales and other Marcom team members to support the business goals of growth, brand support, product introduction and annual marketing communications plan
- Develop and implement an annual marketing communications plan to support the Special Hazards business growth objectives
- Manage the Product Marketing EU&AF budget, be accountable for tracking and reporting marketing spend against budget and ensuring spend brings value to the brand/company
- Manage the implementation of integrated marketing campaigns that will make an impact, support the brand and drive measurable enquiries and sales leads
Qualifications for marketing manager, EU
- Proven experience of driving successful digital acquisition and retention strategies preferably in a subscriptions business, or e-commerce environment
- Experience in influencing multiple stakeholders across departments and countries
- Experience in online marketing/SEO for professional products
- Proficiency in German or French are a strong plus
- Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels
- Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative analysis
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Marketing Manager, EU Job Description
Job Description Example
Our company is looking for a marketing manager, EU. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, EU
- Actively share best practices with the EU&AF and global marketing team
- Demonstrate ability to work at a planning level (generating bold and innovative ideas for growth, planning projects, communicating with senior stakeholders)
- Deliver results at the tactical level (managing project execution, testing ideas, creating campaigns/offers, analyzing data, solving problems, optimizing and scale marketing programs)
- Provide complete performance reporting and analysis on projects and take relevant action on insights gained
- Own relationships with product/tech teams to impact roadmaps, roll-out innovative projects and improve customer experience
- Forster and activate partnerships OEM, National Sales Companies and Dealership to align on training strategy
- Ensure OEM specific tools are integrated in the regional training activities of the NSO such as launch trainings, classroom sessions or web based training material
- Create a long-term partnerships with external training agencies
- Identification of key markets and key dealerships and coordination of market specific training tours in collaboration with external training agencies
- Development and implementation of incentive programs dedicated to OEMs’ sales representatives to increase sales and take rates
Qualifications for marketing manager, EU
- EU/UK Subject Matter Expert (SME) on country dynamics, clinical practices, healthcare systems, and Health Economics/Reimbursement
- Incumbent must be able to remain in sedentary position 50% of time and occasionally move about the office for meetings
- Experience in Paid Search Marketing or Online Marketing is not necessary but a plus
- Excellent interpersonal and communication skills – written and verbal in English, Spanish a plus
- Interest in the technical aspects of digital marketing
- 7+ years of experience working in marketing/branding, experience in strategy, retail or e-commerce business
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Marketing Manager, EU Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing manager, EU. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, EU
- Coordinate and Manage the operating budget., prioritize investments/expenditures to achieve optimal ROI
- Support Consumer Conversations team for any non-standard consumer requests to provide the right answers
- Work closely with the Digital Center of Excellence to ensure compliancy of brand websites, help through GDPR process in terms of new data processing activities and doing website pre go-live checks
- Facilitate GDPR clearance process for new & specific data processing activities
- Set up Data Protection Impact Assessments (DPIA) where required in collaboration with ITS Security
- Help to set up Data Processing Agreements in close collaboration with marketing and procurement team
- Maintain Marketing vendor & system data in the central data inventory
- Support the Digital Excellence Manager as part of Data Privacy Champion Network to promote Privacy policies, guidelines and tools within Marketing community preparation of of trainings to complement corporate trainings
- Promote best practices and privacy by design approach
- Understand data breach procedures and report potential cases
Qualifications for marketing manager, EU
- Complete fluency and excellent writing skills in English, with a strong attention to detail and accuracy
- 5-7+ years experience in B2C or Online Marketing
- Experience in Paid Search Marketing Marketing is not necessary but a plus
- Bachelor or Master degree in Finance or related field
- Fluency in English required, additional European languages are a plus (French, German, Italian, Spanish)
- Attention to detail, aptitude for organization, ability to handle multiple projects at once and to prioritize and deliver results in a fast paced environment