Manager Shopper Marketing Job Description

Manager Shopper Marketing Job Description

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Manager shopper marketing provides customer support to brands to enable brand equity building and shopper relationship building, recruitment and loyalty across TCCC portfolio.

Manager Shopper Marketing Duties & Responsibilities

To write an effective manager shopper marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager shopper marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Beverage Landscape, retail audit data, home-panel data, loyalty card data, Electronic Point Of Sale data )
Lead and collaborate with cross-functional partners to implement core shopper programs and messaging
Develop and communicate written briefs for strategic and creative development to be used by internal or external agencies to direct their work activities in order to generate concepts for effective executions of shopper marketing programs and objectives
Ability to critique creative development against set success criteria
Ability to communicate creative concept evaluation to all constituents’, including IMC, Shopper Marketing, Brand, agencies and internal cross-functional teams
Ensure program feasibility against timelines for shopper messaging tactics and clearly communicate feasibility to IMC team in order to properly execute plans and manage resources
Make recommendations to leadership about how to resolve barriers and obstacles within one’s area of accountability
Identify the needs and business objectives of assigned business units in order to provide marketing services tailored to meet units’ brand and business needs
Responsible setting Shopper strategy for campaigns - translating brand initiatives into Shopper platforms for customer team application and influencing national marketing strategies, objectives, and promotional plans to ensure Shopper relevant campaigns and appropriate tools meet deadlines
Act as team SME and lead cross-functional strategic projects/teams that drive innovation and/or enhance Shopper efficiency and effectiveness – Learning plan, Signature Aisle, Licensed stores, SR integration, Hispanic testing, digital innovation

Manager Shopper Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Shopper Marketing

List any licenses or certifications required by the position: PMP, CPM, PMI

Education for Manager Shopper Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager shopper marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Business/Administration, Graduate, Economics, Finance, Business/Management, Management

Skills for Manager Shopper Marketing

Desired skills for manager shopper marketing include:

Intricacies of the retail environment
Areas of consumer and shopper insights
Brand building
Categories and brands
Customer understanding
Machine Learning and Data Science
Sales and finance
Commercial timelines
Country needs and brand strategy
Loyalty

Desired experience for manager shopper marketing includes:

Marketing Manager / Shopper Commercial perspective
Winning and collaborative attitude
Proven ability to influence people and align resources toward a common strategic goal, leveraging best-in-class approaches and methodologies while fine-tuning them to meet specific customer needs
Proven ability to lead multiple simultaneous projects with challenging goals and objectives
Drives Innovative Business Improvements – Develops ideas and gains others’ commitment
Develops & Inspires Others – Develops others, improving their skills and capabilities

Manager Shopper Marketing Examples

1

Manager Shopper Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a manager shopper marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager shopper marketing
  • Build and manage shopper marketing budget and T&E to maximize spend and deliver results
  • Focus expenditures against value-driving initiatives, and provide early visibility to budget overages or shortfalls
  • Collaborates with key stakeholders (account executives, Team Lead, Category Development, Brand Teams, Retailer) to identify, align and prioritize common sales goals joint business planning
  • Lead innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration
  • Work as part of the sales & marketing team to drive and execute commercial product innovation for Target in all product segments
  • Manage national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
  • Work with Senior Sales Strategy Analyst to understand pre and post-program ROIs and recap to leverage the understanding to make improvements in future programs
  • Establish key benchmarks and develop a formal reporting system to analyze data and ensure measurable results within each channel of trade
  • Participate in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning
  • Provide thought leadership to the organization and regularly interact with the VP of Marketing and VP of Sales on matters concerning retail marketing programs
Qualifications for manager shopper marketing
  • 5 years of experience with shopper and customer marketing (prefer fast-paced consumer packaged goods experience)
  • Experience working with national r/etailer teams (e.g., category managers, merchants, marketing managers, insight managers)
  • Must have a high digital awareness and strong office productivity software (e.g., PowerPoint, Excel, SAP) skills
  • Champion all shopper marketing initiatives for Dollar General to help deliver the business plan
  • Transform insights into added value by creating shopper solutions that convert shoppers into buyers driving incremental revenue for the system
  • Advance shopper marketing leadership capabilities including best in class messaging, customer specific media, emerging shopper technologies and social connections to our brands
2

Manager Shopper Marketing Job Description

Job Description Example
Our growing company is looking for a manager shopper marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager shopper marketing
  • Evaluate and reports on results of promotional activities
  • Manage perfect execution of the activity plan by continuously keeping contact with the key account management team focusing on the promotion management and promo evaluations
  • Proactively builds effective working relationships with key cross functional groups including but not limited to Sales, Activation, Insights, Brand Marketing, Category Management, Revenue Margin Management, Legal and external agency partners
  • Wire and collaborate with the Mountain Dew brand team to develop shopper activation plans across all enterprise customers that drive incremental growth and return on investment
  • Manage, motivate, coach and develop a team of amazing direct reports
  • Consumer (brand) activations
  • In-store shopper activation
  • In-store communication (incl
  • Customer specific events
  • Monitor and assess progress against the 6P's and strategic gaps vs overall brand strategy
Qualifications for manager shopper marketing
  • Design and execute in-store activities to drive shopper conversion especially at Department stores
  • Carry out shopper research to reflect the insights to activation and provide relevant shopper insights to sales & marketing team
  • Analyze various sources of market data and monitor competitors(New model listing, POP installation, VMD & )
  • Identify shopper targets, needs, purchase barrier, decision tree and insights to drive sales conversion
  • Develop and implement in-store presentation strategy(display, merchandising, communication)
  • Manage, track and evaluate effectiveness for in-store activation
3

Manager Shopper Marketing Job Description

Job Description Example
Our growing company is looking for a manager shopper marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager shopper marketing
  • Identifies brand optimal shopper targets develop the relevant intersection between shopper and consumer by channel/retailer
  • Display Program (off-shelf/secondary packaging/gift packs)
  • Bachelor's degree in Business Administration with a Marketing concentration plus 5 years of marketing, customer marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility
  • Grocery or Drug Channel experience
  • Understanding how to localize digital media and integrate with consumer marketing
  • Ability to manage multiple tasks and details with superior organizational skills
  • Proven ability to envision strategic concepts to solve Shopper Marketing challenges
  • Deliver shopper programs that drive category growth by understanding brand positioning, category drivers and shopper insights
  • Partner with Brand Marketing to ensure that all shopper activity is in line with current brand positioning and, whenever possible, is also activating against brand big ideas and tent pole activations
  • Build the annual calendar of shopper activations across all steps of the shopper path to purchase
Qualifications for manager shopper marketing
  • Trade marketing, Shopper marketing or Brand management
  • High level of skill for understanding operation system and value chain of retail channel
  • High level of skill for understanding of shopper behavior and strategy by each retail channel
  • High level of skill for developing channel-fit Go-To-Market strategy
  • High level of skill for analyzing data and finding implication from data
  • High level of skill for business English communication
4

Manager Shopper Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of manager shopper marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager shopper marketing
  • Support Insights enhanced capabilities, with a particular focus on Most Valuable Households
  • Brief, develop and deliver national and local purchaser marketing programs in the on and off premise channels
  • Provide local purchaser-specific insights to inform customer review meetings and commercial propositions
  • Adapt the Global Point of Purchase (POP) vision and strategy for the overall spirits and the specific categories ensuring our Category vision comes to life within the local retail environment
  • Apply the global Category Growth framework embedding an occasion based approach which informs the “Where to Play” strategy and the “How to Win” execution through the IAP process
  • Apply the framework by which we will create, identify and codify successful Purchaser Marketing programs that drive value share for our brands
  • Share, ‘steal’ and re-apply activation ideas and executions from other markets where relevant programs and plans exist
  • Develop shopper propositions based on insights that support the activation of brand and the category strategies whilst monitoring budgets & promotion spend (depending on market) and evaluating impact
  • Develop and maintain a mutually beneficial customer contact strategy and help broaden engagement with our key customers
  • Manage relationships with external agencies to ensure we develop physical and digital campaigns to the highest quality for our customers and environments whilst ensuring we meet the expected ROI
Qualifications for manager shopper marketing
  • Prior agency management experience is a plus
  • Strong commercial acumen analytical and negotiation skills and financial management of large scale budgets
  • Must have excellent follow-up skills to work cross functionally with all teams to manage and complete programs with tight deadlines
  • Interest in learning print and prepress production as related to display and gift box programs
  • Proactive problem solver & strong collaborator with a global mindset
  • Strong shopper marketing or retailer marketing experience with a consumer electronics company is highly preferred
5

Manager Shopper Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of manager shopper marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager shopper marketing
  • Support the weekly shopper marketing communication process to the sales teams around upcoming activations and developments to the annual plan
  • Define your assigned partners’ perfect outlet standards, a “Picture of Success”, for each of your accounts’ digital properties
  • Collaborate with internal teams and external partners to evaluate and recommend any new technology and digital merchandising solutions
  • Develop and deliver monthly reports with online retailer-specific site and campaign KPI’s
  • Provide strategy and thought leadership around digital activation and consumer engagement
  • Advancing key shopper marketing platforms and capabilities supporting the growth strategies– , messaging, in-store media
  • Performance Enablement
  • Evaluate key Shopper Marketing programs 90 days post program completion
  • Leverages national Shopper Marketing strategies (platforms) and toolkits to drive execution and help achieve business objectives at assigned accounts
  • Identifies business opportunities within our categories that enhance equity of brand (usually non-price based) and provide shoppers with solutions based on needs
Qualifications for manager shopper marketing
  • Builds effective working relationships by developing and collaborating with teams or those outside the team to accomplish organizational goals
  • A minimum of 5 years of experience in shopper marketing / trade marketing function
  • Experience and proficiency in working cross functionally across marketing, Internal stakeholders, sales and external business customers is required
  • Experience managing agencies and production companies is also required
  • Proven ability to collaborate broadly with a flexible positive attitude and the ability to get results
  • Ability to work at both strategic and tactical level

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