Client Marketing Manager Job Description
Client marketing manager
provides the thought leadership around the Marketing Data and Analytics topics by analyzing the industry trends, understanding the Marketing Technology vendor landscape evolution.
Client Marketing Manager Duties & Responsibilities
To write an effective client marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included client marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develops & implements multi-channel, multi-media integrated marketing programs
Develop sales development training programs research-based data to advertising sales team
Oversight of the design, translation and production of materials and communications in multiple media formats (invitations, emails,letters, web sites, follow-up summary books)
Regular involvement in shaping communications
Develop and lead sales development training programs market and consumer insight based data to advertising sales team
Great listener with the ability to capture the core of our client’s stories
Ability to help write and/or edit engaging stories about how organizations overcame business challenges using really cool technology
Mind for business problems and solutions
Talent for keeping multiple projects moving at the same time
Comfortable with MS Office and standard office technology
Client Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Client Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the client marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Advertising, Communication, Management, Business/Administration, Foundation
Skills for Client Marketing Manager
Desired skills for client marketing manager include:
Digital marketing channels and strategies
Pipeline contribution and sales opportunity acceleration
Popular content management systems and web analytics tools
B2B customer sales cycle and how to identify opportunities to maximize demand creation
Current industry events and trends
Microsoft Office Excel
Power Point and Word
SEM
Adobe analytics
Digital ecosystem/landscape and understanding of industry trends
Desired experience for client marketing manager includes:
2 to 4 years working with clients in a marketing capacity
To lead and direct Company health and safety objectives which provide for a safe and healthful workplace for all T.E.A.M
Track the activities of the Advanced Product Quality Planning Group to ensure that Launch activities are progressing toward satisfying the customer requirements for the successful launch of quality product that is capable of being manufactured at the T.E.A.M
Exceed customer expectations by resolving problems quickly and professionally
Continuously improve the quality standards of all products manufactured by T.E.A.M
Ensure that the organization is in place and that all individuals within the organization have their roles clearly understood
Client Marketing Manager Examples
1
Client Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a client marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for client marketing manager
- Responsible for the day-to-day partner management and marketing initiatives for key digital clients including iTunes, Xbox, PlayStation, and Vudu
- Partner with the digital accounts to market Fox titles to consumers both on platform and off platform through a variety of tactics including advertising, stunts, publicity, social media, and platform-specific programs, and present plans and new initiatives to senior management
- Champion client efforts, platform advancements and market position with internal stakeholders
- Collaborate with partners to build the most effective client relationships
- Analyze client performance marketing effectiveness, including building post analysis campaigns with definitive key learnings and action items for success
- Liaise with several internal divisions including brand marketing, retail marketing, publicity, digital marketing, promotions, operations, finance, legal, licensing
- Work with Director on ad-hoc strategic projects as needed
- Deep understanding of what’s needed throughout to move prospects and clients through the sales process
- Planning for new content launches/implementation, working with field communications, local marketing, call center operations, and training partners to create plans for delivery to advisors
- Oversight of inventory management
Qualifications for client marketing manager
- Solid knowledge of/experience with media specifically (Digital, Print, Broadcast, Events, Social & Mobile platforms)
- Must be adept at developing cross-platform opportunities that drive revenue via alignment with corporate revenue and overall Sales goals
- Must possess a keen understanding of the media business, of Ad Sales and must also have a respect for content and the creative/editorial process
- Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders
- This position has no direct reports but must inspire others to do what is needed and must therefore exhibit leadership ability
- Must be passionate about the media business with the ability to inspire and nurture the same in others
2
Client Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of client marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for client marketing manager
- Work on marketing projects and product launches
- A strong team player with excellent interpersonal and team building skills
- Work with Director of Marketing, Client Strategies and Personal Lending to lead the development and implementation of a 12-month marketing plan that addresses the unique needs of the various products for the Segment, in support of the Business Unit objectives in addition to developing and exectuing marketing strategies and tactical plants as needed
- While continuously looking for opportunities to innovate develop & implement multi-channel, multi-media integrated marketing programs
- Leverage the expertise of the cross functional team to develop and continuously improve an “always-on” marketing campaign approach (365 day Search Engine, Public Relations, Social Media and Advice Centre Calendar)
- Lead the development of strategic initiatives and partnerships that grow the overall business unit results
- Effectively manage the development of the team member(s) and creates a culture of recognition and appreciation, transparency and leadership authenticity where the team member(s) can succeed and excel
- Actively and collaboratively works with our internal partners to ensure that programs are planned within appropriate timelines, resources are efficiently leveraged and detailed campaign measurement plans are implemented
- Ensure campaign measurement and analytics processes are in place to provide response, insight and continuous improvement
- Work on a core part of our client experience with significant opportunity for impact
Qualifications for client marketing manager
- Must be comfortable delivering presentations to a variety of internal and external audiences
- Microsoft Office knowledge – advanced user preferred
- Up-to-date with the latest trends and best practices in digital marketing
- Experience working with agencies in development of creative briefs, managing the creative process, a creative eye with keen attention to detail
- Support campaign measurement, assessment, and continuous response alignment
- Strong ability to manage relationships with internal partners and external agencies
3
Client Marketing Manager Job Description
Job Description Example
Our growing company is looking for a client marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for client marketing manager
- Design, implement, and analyze tests across experiences resulting in actionable insights
- Serve as a client-advocate in how and where we collect information throughout the customer journey
- Collaborate extensively across functions (Engineering, Analytics, Creative, Styling, and Merchandising) to develop, test, and implement changes
- Perform competitive benchmarking and stay up-to-date on key trends to drive insights for the company
- Track and present progress against goals and relevant marketing metrics to team, cross functional groups, and management
- Responsible for the day-to-day partner management and marketing initiatives for key Domestic digital clients
- As part of the US based marketing team, work extensively with Brand Marketing and cross-functional peers to lead activity related to optimizing the transactional digital performance of FOX films and TV shows
- Optimize the share of space (merchandising) and share of voice (marketing) of Fox transactional content on digital clients’ platforms
- Develop innovative marketing campaigns and title specific marketing plans that can be leveraged for incremental support with key digital clients
- Manage client specific promotions, submissions, schedules and executions across both on-store and off-store campaigns
Qualifications for client marketing manager
- Ability to prioritize, multi-task and perform in a deadline-oriented environment
- Bachelor’s degree preferably in Marketing, English or Communications
- Experience creating marketing content for a field organization
- BA/BS degree, 5 years of equivalent working experience
- Champion digital client efforts, platform advancements and market position with internal stakeholders
- Achieve growth objectives through creation of new consumer acquisition and user retention/avidity efforts
4
Client Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of client marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for client marketing manager
- Analyze client and title performance marketing effectiveness, including building post analysis campaigns with definitive key learnings and action items for success
- Liaise with several internal divisions including operations, finance, legal
- Work with Executive Director/VP on ad-hoc projects as needed
- Work closely with clients, internal marketing communications teams and others to design and implement marketing communications strategies and detailed tactical plans
- Serve as the key resource and client-facing for marketing communications best practices so that appropriate guidelines are being followed
- Manage day-to-day client relationships relative to their marketing communications needs
- Work closely with the rest of the account team to ensure all client commitments and expectations are being met
- Possess a professional demeanor and are comfortable with presenting at all levels to external organizations
- Translate communication requirements into effective tactical plans
- Adhere to, and develop milestones that rely on established processes and deadlines for creating and executing communications
Qualifications for client marketing manager
- 1-3 years of digital distribution experience preferred
- Strong understanding of the digital transactional business and knowledge of OTT and MVPD platforms
- Experiencing managing a P&L or budgets
- Ability to be proactive, prioritize multiple important projects and work independently
- Solid mastery of excel and powerpoint and confident in delivering presentations to clients and senior leadership
- Proficient at establishing relationships with clients and peers
5
Client Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of client marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for client marketing manager
- Collaborate with marketing operations team to gather, report on and analyze program performance data
- Work closely with his/her US Consumer Marketing counterparts to ensure seamless support of key US priorities
- Develop scorecard for the specific clients to track program success and report out, as needed
- Lead global, regional or local implementation of functional marketing initiatives
- Develop and execute project proposal (contribute to internal brainstorms, consult and present with sales representation to clients, participate in client reviews)
- Manage project deliverables (storyboards, scripting, motion graphics, 3D modeling, production, talent as needed) work across AspenCore Studio to contribute to overall project creative framework
- Selects and coordinates outside freelance brand marketing, social, and photographers
- Lead project execution (Communicate with internal and external project solutions teams are delivering against established timeline)
- Manage project budget (ensure that brand marketing solutions team stays on budget.)
- Advises junior team members about design detail and schedule
Qualifications for client marketing manager
- Flexible, ability to work under tight timelines
- Good humor, positive individual that is resourceful and maintains a passionate approach to work
- Highly independent and creative
- Comfortable and experienced in working with and interpreting syndicated data \(Scarborough, Prosper, Kantar, IRI, \)
- A quick learner and adaptable – is able to learn about the company (people and departments) quickly and accurately
- Comfortable working in a matrixed organizational structure