Manager, Marketing Operations Job Description

Manager, Marketing Operations Job Description

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Manager, marketing operations provides expert oversight of WorkFront, Zinc, Veeva, Datavision and other content management databases/portals (if applicable to account).

Manager, Marketing Operations Duties & Responsibilities

To write an effective manager, marketing operations job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing operations job description templates that you can modify and use.

Sample responsibilities for this position include:

Overseeing the digital / social media development plans for TSSD, including the use of Customer Journey Mapping for effective migration to a new web-based platform, amplified use of such tools for customer lead generation
Work with MFC / SC+ Sales teams to produce and manage relevant sales support material and sell-in tools utilising assets and briefing in new tools
Manage process for statistic compilation & regular update across all content types & channels
Handoff assets to relevant teams for distribution
Lead, facilitate and recap meetings as determined by the process
Develop creative, simple, elegant solutions to complex, multi-faceted problems
Proactively manage the North America budget for all assigned areas to keep projects on budget while enabling brand-right creative executions
Manage marketing efforts for other assigned shows - both paid and promotional
Independently manage show marketing & advertising budgets and approval invoices
Ensure all events have adequate equipment and supplies to function properly

Manager, Marketing Operations Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Marketing Operations

List any licenses or certifications required by the position: PMP, CRM, IAB, MCE, SFDC, PMI, PMO, IAPP, CIPP, CIPM

Education for Manager, Marketing Operations

Typically a job would require a certain level of education.

Employers hiring for the manager, marketing operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Management, Advertising, Finance, Computer Science, Business/Administration

Skills for Manager, Marketing Operations

Desired skills for manager, marketing operations include:

Excel
Microsoft Office applications
Digital
Own functional area
PowerPoint
Illustrator
InDesign
Veeva System
ZINC
Acrobat Pro

Desired experience for manager, marketing operations includes:

Marketo and Salesforce.com expertise
Best practices proponent and evangelist, with a track record of implementing the same
Organized, with an impeccable sense of detail
Unparalleled Integrity
Experienced in managing external vendors and understanding of operations tools used during end-to-end production cycle
Minimum 3 years experience with a FMCG Company

Manager, Marketing Operations Examples

1

Manager, Marketing Operations Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, marketing operations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing operations
  • Liaison with Digital Strategy team and SXM Lines of Business to identify client business needs, map those needs to audience development tools, and activate solutions through processes and technology
  • Work with legal, security and privacy teams to ensure requirements gathered are in compliance
  • Engage with US and other international teams to help them drive global success
  • Build report of the goals and deliverables of global centers of excellence supporting Global VPs on the Monthly results meetings
  • Oversee and manage the intake process to ensure adherence to policies and procedures
  • Manage project calendars
  • Ensure data management governance standards and processes are communicated to all stakeholders
  • Identify and fix data abnormalities
  • Be a key contributor to the agency process for Development & Delivery model brands based on established legacy Newell best practice
  • Will build out the team to match business objectives
Qualifications for manager, marketing operations
  • 7+ years operational experience with SQL and campaign marketing tools
  • Frequent direct contact with senior personnel in head office departments and branches Group Marketing in London
  • BA/BS, preferably in marketing, economics, or related field
  • Proficiency in marketing automation systems
  • 4-6 years of experience in a creative management or related role Communications, Marketing, Advertising or PR agency experience preferred
  • Ability to learn new systems (Workfront and WebDam are what we use)
2

Manager, Marketing Operations Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, marketing operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, marketing operations
  • Track, share and manage benchmarks and performance standards across the team, ensuring the marketers have the support and tools they need to deliver these
  • Provide advice and consultation to the Sr
  • Track expenses associated with campaigns ensuring deliverables are on time and within budget
  • Work with DE and IT teams to request, test, and implement platform tags supporting paid acquisition campaigns
  • Manage, plan and update our business websites
  • Execute and support email campaigns
  • Reporting and analysis of campaigns and demand generation programs
  • Serve as the expert in preparing reports and maintaining historical databases
  • Conduct monthly analysis and reporting of results compared to annual objectives/targets
  • Support the budget target setting process and development of strategic financial plans
Qualifications for manager, marketing operations
  • Demonstrated strategic thinking and creative problem-solving skills
  • Proactive, quick, decisive, and self-motivated
  • Business Analyst (BA) or Bachelor of Science (BS) in Statistics, Economics, Marketing Research or related Mathematics or Business degree
  • 10+ years statistical analysis, market research, project management and/or operational experience
  • 5+ years working across GBU and Regions with senior-level management
  • Ability to interface effectively with management and demonstrate functional disciplines/knowledge
3

Manager, Marketing Operations Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, marketing operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, marketing operations
  • Digital Customer Data Strategy and Oversight–Lead the development of digital data definitions from both internal and third party systems, and offer recommendations/roadmap for improving database design and data capture mechanisms to provide greater insights
  • Deliver Deep Insights- Provide direction and leadership for driving the use of behavioral data for decision making and improvements to the digital experience
  • Analytics Capability Management– own and evolve the internal digital analytics capabilities managing a continuous improvement roadmap (technology, people, process), to ensure the priority of data capabilities is effectively integrated into the business planning process
  • You have the ability to prioritize many tasks across various teams within the organization
  • You can provide guidance to ensure successful conclusions
  • You can identify problems and provide comprehensive solutions
  • You think analytically and strategically
  • Updating and leading the Agenda/Reports related to the LM Account Team and client weekly statuses participating on other client weekly meetings as needed
  • Establish and drive consistent M&C Operations processes and ways of working by acting as support contact to MANA
  • Identify and propose relevant processes, methods and tools to support the MANA M&C organization
Qualifications for manager, marketing operations
  • Ability to build partnerships with stakeholders in other areas of the company
  • 5+ years of experience in either Marketing, Marketing Services or a business partnering function
  • 3-5 years of experience in Marketing, Product Marketing, or Sales Operations
  • Drive for stakeholder satisfaction positive brand image and corporate profitability
  • Ability to solve practical problems, applying analytical reasoning and an attention to detail
  • Metrics driven and results oriented with demonstrated ability to quickly synthesize and interpret information
4

Manager, Marketing Operations Job Description

Job Description Example
Our company is hiring for a manager, marketing operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, marketing operations
  • Develops strong working relationships with internal departments and clients to facilitate program fulfillment
  • Coordinate internal resources and third parties/vendors on a broad variety of projects
  • Maintain project plans to track progress
  • Lead the weekly / monthly reporting in MO & manage the MO Administrator
  • Support teams in delivering on tasks outlined in weekly report
  • Creating positive team environment
  • Oversees the creation and implementation of various operations initiatives
  • Creates and implements new business policies
  • Implements a strategic staffing and recruiting process to quickly fill open positions
  • Direct involvement in ensuring business development initiatives are implemented
Qualifications for manager, marketing operations
  • Experience with SQL queries, T-SQL, and developing ETL and reporting applications is a benefit
  • 4+ years owning marketing campaign execution and managing marketing technologies including CRM, marketing automation, content management, and marketing resource management systems
  • Hands on experience with Salesforce and Marketing Automation tools and systems, preferably Marketo
  • Advanced Marketo experience (Marketo RTP and ABM platform experience a plus)
  • Proficient in marketing automation systems specifically HubSpot and its integration with SalesForce and other technologies
  • Experience and good track record on cross function communication and team work
5

Manager, Marketing Operations Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, marketing operations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, marketing operations
  • Identify necessary organizations and create core teamsto ensure allstakeholders are available to support the front-line
  • Create and consolidate playbooks that will be used byGo To Market the front-line
  • Readout on results to leadership throughout the week/weekend
  • Partner with internal stakeholders, incumbent will develop, execute and continuously improve performance of consumer and B2B programs
  • Support audits to monitor and ensure compliance with industry regulations, company policies, and recommended best practices
  • Partner with CRM system admin support system enhancements and future roadmap
  • Serve as key point person and integration lead with M&D Operations team and primary contact on cross functional operations/process projects
  • Manage the planning and oversee execution of one international 15 person strategic planning meeting per year
  • Manage planning and execution of department engagement activities including Townhalls, Brown Bags, Twice-yearly Engagement events (e.g., Helping Hands)
  • Manage special Operations projects, as needed
Qualifications for manager, marketing operations
  • 5+ years marketing experience, ideally in performance marketing
  • Lead strategic initiatives and discrete projects to identify product, customer, partner or market insights and improve decision-making across various stakeholders, including Country leadership, marketing, product management, Accountant, care
  • Formally on quarterly plan with goals set on a 12-month calendar structure
  • At appropriate times MBO’s can be introduced in place of or in addition to financial parameters
  • Strong communication and people relationship skills
  • Knowledge of operational processes, budget and financial rules and processes

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