Marketing Manager DACH Job Description
Marketing manager DACH
provides thorough knowledge of the principles of digital behaviour, messaging, and marketing through digital tools in B-to-B environment.
Marketing Manager DACH Duties & Responsibilities
To write an effective marketing manager DACH job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager DACH job description templates that you can modify and use.
Sample responsibilities for this position include:
Work closely with the EMEA digital marketing team to scale our German digital marketing activities
Devise and drive the Digital Marketing & Campaign strategy for the Enterprise, Public and Top GB Accounts to deliver Pipeline coverage for sales organization
Own all content on the German website, working closely with the digital and content teams
Create incredible by title marketing campaigns across Germany, Austria and Switzerland
Produce campaigns that set new standards for entertainment marketing
Working with the media partner and other agencies in market
Key point of contact for PR, Product, Content and Content Services
Devise and drive the Decision Maker Exec Engagement strategy for the Enterprise Accounts to deliver Exec Engagements & Pipeline coverage for sales organization
Create and manage the enterprise marketing plan related to the Enterprise, Public and Top GB Accounts to support DACH revenue goals
Develop and implement strategies to create and leverage relationships with Influential, stakeholders, thought leaders, KOLs, medical societies, Government bodies and advocacy groups
Marketing Manager DACH Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager DACH
Typically a job would require a certain level of education.
Employers hiring for the marketing manager DACH job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Education, Leadership, Business/Administration, Digital Marketing, Communication, Communications
Skills for Marketing Manager DACH
Desired skills for marketing manager DACH include:
Digital environment
Marketing principles
Microsoft Office programs
Practices
Practices and techniques of oral and written communications
Principles
Tactics
Tools
Digital
Online and offline
Desired experience for marketing manager DACH includes:
Strong project management skills, team leadership experience, or agency management
Analytically savvy and able to glean actionable insights from large amounts of data
Native in German, fluent in written and spoken English
Experiences in working in an international, Anglo-Saxon environment/company
Proven track in Social media, content marketing and the connect to demand generation
Minimum 5-10 years of Field Marketing experience
Marketing Manager DACH Examples
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Marketing Manager DACH Job Description
Job Description Example
Our growing company is looking for a marketing manager DACH. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager DACH
- Understand issues facing sales force and their customers
- Manage regional marketing needs including the creation and maintenance of brochures, fact sheets and performance summaries, other monthly and quarterly collateral updates, article reprints, regional sales ideas, and distributor specific requests
- Management of regional customer reference programs providing customers for speaking opportunities, press references, case studies
- Responsible for investing the marketing budget in DACH
- Coordinate and manager media and creative agencies in DACH
- Own the voice of the member for DACH, and feedback to key partners
- Conduct in-market new product validations, member research and NPS studies
- Build the brand in Germany, reaching new members and ensuring clear understanding of our value proposition in the market
- Work closely with the Product teams to inform, define and launch product initiatives that are unique and deliver on these value propositions
- Acquire members through paid performance such as SEM, email and display advertising and develop and implement new ideas to drive member growth
Qualifications for marketing manager DACH
- Knowledge of the consumer electronics and/or telco market in Europe
- Strong level of independence and efficiency while maintaining a high-degree of organization
- Great communication and interpersonal skills.- Bachelor's degree- Advanced degree (preferred)
- Excellent written and oral communication skills in English and a second language (German/French) is a plus.
- Support market development efforts in territory to include marketing evaluations, congresses, customer meetings and workshops and presentations, development of third party product technical papers, sales aids and educational materials
- An experienced Marketing leader, with experience in strategic and operational marketing management
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Marketing Manager DACH Job Description
Job Description Example
Our growing company is hiring for a marketing manager DACH. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager DACH
- Partner closely with global teams to leverage existing and relevant work
- Develop all retail marketing programs including branding, funding and executable elements in the DACH region, keeping in-line with overall global and EMEA-wide scope
- Assist in developing field marketing process/merchandising solutions in region
- Drive the development of custom in-store fixtures with key retail partners
- Inspire and coach a team of Client Solutions Managers to excel in their role driving the success of our clients
- Drive forward strategic and operational priorities for the DACH, EMEA and Global CSM teams to accelerate the growth, scale, and adoption of LinkedIn Marketing Solutions
- Co-lead with sales partners
- Work closely with the local sales team and regional sales leader to build the field marketing strategy and campaigns
- Manage campaigns from defining the objectives through to handing over the leads, ensuring follow-up and measuring their success
- Partner with the EMEA events marketing manager to deliver all German events from an annual flagship event to smaller workshops and partner events run at scale
Qualifications for marketing manager DACH
- Ability to influence and build cross functional relationships
- 5-6+ years marketing experience in IT/TK/CE or FMCG environment with a recognised A-brand company
- Improving the efficiency of plans by coming up with new ideas and monitoring competitor activity
- Marketing related or relevant degree
- Excellent analytical skills, passion to evaluate, learn and optimise activity going forward
- Great presentation skills to successfully communicate marketing ideas and concepts to internal teams
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Marketing Manager DACH Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing manager DACH. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager DACH
- Ensure that field marketing tactics all provide a consistent message
- Overall responsibility for German marketing sourced opportunity and pipeline numbers
- Develop German content including customer stories, sales materials presentations and thought leadership
- Build and run our German PR strategy
- Work well with the rest of the European marketing team
- Manage the German field marketing budget
- Play a key role in building strategy and creative campaigns
- Partner closely with EMEA regional marketing teams to develop authentic campaigns that are built on regional insights and connect with local audiences
- Write creative briefs to guide the global creative process and align internal marketing teams on goals and overall strategies
- Project management of campaign cross-functional initiatives including (but not limited to) leading, organizing, mobilizing and planning internal task force meetings and brainstorm sessions and external filmmaker kickoffs/presentations
Qualifications for marketing manager DACH
- Strong personality and ability to work in a sales focused culture
- Well organised with a strong professional mindset
- Native German language, fluency in English required
- Study of economics or marketing communication
- Minimum of 5 years work experience in Marketing
- Experience in campaign management, online advertising and lead generation campaigns, event and CRM systems
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Marketing Manager DACH Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager DACH. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager DACH
- Demonstrate mastery of verbal and written communication skills and presentation skills, as you will lead meetings and manage workflow with many internal and external stakeholders/partners
- Participate in and/or lead lively debates and discussions as you communicate different facets of the campaign to filmmakers, talent and colleagues across the company
- Collaborate with our world class product/engineering team to integrate our originals marketing campaigns within the member product experience
- Provide strategic marketing planning insight on the appropriate marketing activities for the progressive stages of the sales cycle via lead generation
- Own the planning, coordination, project management and execution of the DACH Social Media strategy for the corporate channels, influencers and top executives
- Manage the relationship between several key agencies and internal stakeholders
- Align with local and EMEA stakeholders to create and execute a monthly newsletter for the DACH region
- Responsible for content creation and the deployment of all customer communications to the DACH database
- Ensure that enterprise sales and marketing objectives, strategies and execution are aligned to ensure effective team cooperation
- Execute on the marketing budget plan, spend the budget compliantly, track and measure the ROI according to budget rules and guidelines
Qualifications for marketing manager DACH
- Experience in successfully developing, executing and measuring field marketing programs (lead generation campaigns, partner marketing, events management, ), preferably within the IT security industry
- CRM and Email Automation Tool knowledge (SFDC.com and Eloqua a plus)
- Good presentation skills, confident manner, strong analytic skills
- Business fluent in German both verbal and writing (this is a super important)
- Experience in leading a team in a high paced in a fast-paced and collaborative environment
- 7+ years of marketing experience, including experience in accelerating growth via SEO, SEM, display, email and social media
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Marketing Manager DACH Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager DACH. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager DACH
- Tracking the flow of leads through the pipeline and working with the local sales teams to ensure follow up and understand the impact of marketing campaigns
- Completing ROI reports and working with the sales teams to ensure follow up of leads
- Working with the global program team to manage customer and partner satisfaction reports and attrition analysis
- Local marketing budget management
- Support the execution of PR and global campaigns and events where relevant such as the EMEA PUG or webinars
- The Ability to develop, execute and track success against an account based marketing plan
- Strong campaign development and writing skills
- Strong verbal communication/presentation skills in German and English
- The ability and desire to engage directly with customers
- A strong understanding of the sales process
Qualifications for marketing manager DACH
- Strong brand management & channel marketing experience
- Excellent knowledge in the TT market
- Ability to manage the marketing plan and strategies, marketing budget and ablilty to manage appropriate measures for ROI
- Ability to work and manage cross functional
- Drive full mix marketing campaigns utilizing all elements of campaign management
- Integration with all indirect teams within region to deliver integrated multi-channel campaigns and understand the customer activity, awareness and impact within region