Audience Marketing Manager Job Description
Audience marketing manager
provides insight and analysis of consumer and marketing trends competition, retail landscape and cultural drivers affecting business dynamics.
Audience Marketing Manager Duties & Responsibilities
To write an effective audience marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included audience marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with Database Coordinator to establish new data gathering, curate, develop and expand the conference marketing database, undertake general data management and campaign tracking processes to improve the efficiency of the marketing and sales operation
Drive Marketing change in terms of processes and database requirement
Work with Audience and Segment Marketing team to help develop audience targeting criteria applicable to the database
Manage database segmentation, messaging segmentation, & message sequencing strategy required for various marketing initiatives across both email and mobile app channels
Continuously iterate positioning & packaging based on new products, updated research
Drive MarComm reporting & analytics
Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams
Establish and continuously refresh event marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting
Develop messaging and copy for audience marketing communications, including emails, digital ads, social media
Work closely with graphic designers to create highly professional marketing deliverables, including digital destinations, ads, social media campaigns
Audience Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Audience Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the audience marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Computer Science, Social Sciences, Advertising, The Arts, Mass Communications, Education
Skills for Audience Marketing Manager
Desired skills for audience marketing manager include:
Government market
Partner programs and deep marketing skills
Adobe Dreamweaver
Advertising industry
B2B Marketing
Canadian agency & fortune 500 landscape
Competition and the audience dynamics customers are facing
Database
Ecommerce and internet-based business models
Effective marketing strategies
Desired experience for audience marketing manager includes:
Leverage available social media platforms
Establish and continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting
Work with the field marketing, marketing operations, analytics, and corporate marketing teams to define and improve processes
Support cross-marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates
Project manage large cross-functional initiatives, and ensure they are executed as designed and on time
Knowledge and expertise with DB systems (Oracle, SFDC) and Marketing Automation Tools (Eloqua)
Audience Marketing Manager Examples
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Audience Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of audience marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for audience marketing manager
- Measuring results
- Maintain and regularly update content in Core Audience social channels—including general updates, programs to curate and promote company culture, to contribute to industry recognition and recruiting appeal
- Participate in the development management & implementation of marketing strategies and campaigns to ensure web and mobile app traffic goals
- Work closely with non-marketing business units including business intelligence, project management, product development teams & editorial teams to market and support new initiatives
- Oversee tracking & analysis of campaigns to ensure results are meeting audience growth and retention goals
- Measure & report performance of all digital marketing campaigns & assess against goals (ROI & KPIs)
- Brainstorm new & creative customer growth strategies
- Review and approve marketing materials, including copy and creative, in development prior to launch date
- Innovate new approaches to test marketing strategies, including but not limited to A/B tests within email, social, and mobile platforms
- Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs) to ensure results are meeting audience growth and retention goals
Qualifications for audience marketing manager
- Deep project and ongoing program management experience
- Strong decision-making & critical thinking ability
- Successful candidates will have a BS/BA degree or equivalent work experience, combined with a minimum of 5 years of relevant work experience, sales, and/or marketing experience, preferably in the enterprise space
- Solid marketing and project management skills are critical
- Experience in working with strategic partners is a plus, as is the ability to effectively interact with senior executives and develop joint co-marketing plans
- Applicants must have a strong analytical mind coupled with excellent verbal/written, and interpersonal/negotiation skills, the ability to work effectively in a multi-tasked and fast-paced environment
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Audience Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of audience marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for audience marketing manager
- Drive strategies and projects to increase awareness of and participation on a new mobile product
- Assist in the management of paid social and digital media campaigns to drive subscriptions
- Assist with all elements of campaign management, from campaign objectives, to ad production and trafficking, to results and analysis
- Support prioritization and execution of a product release roadmap
- Partner with key internal stakeholders, including marketing, content and technology, to increase downloads, customer engagement and key KPIs
- Define launch marketing strategy and execute campaigns, including tactics to drive engagement and subscriptions, leveraging a mix of influencers, paid media and social
- Assist in the management of paid social and digital media campaigns to drive downloads
- Manage advertising and creative agencies
- Leverage Facebook, Twitter, Snapchat, Instagram and other social platforms to reach new audiences
- Lead overall paid social strategy across platforms
Qualifications for audience marketing manager
- Bachelor’s degree or equivalent required, preferably in Marketing or related field
- 3-5 years proven experience with digital marketing or brand organization
- Demonstrable experience managing marketing databases, email, mobile apps, social media and/or digital marketing campaigns
- Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate
- Brand champion & digital marketing guru
- Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects
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Audience Marketing Manager Job Description
Job Description Example
Our growing company is looking for an audience marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience marketing manager
- Analyze analytics to inform overall social strategy
- Defining the story we want to tell in the marketplace, collaborating with sales and product leaders to develop the positioning, packaging, and pricing for our capabilities and products
- Developing, leading, and executing product launches and new feature releases
- Working with product, operations and communications teams to communicate new, relevant product information to sales and clients
- Working with the marketing and communications teams to develop marketing plans that effectively tell our story, shaping perception and reinforcing our key messages
- Working with the marketing, account management, research teams and clients to develop thought leadership / content assets, including case studies, whitepapers, and event presentations
- Developing materials needed by our sales team to close business, including sales decks, value propositions for different audiences, and competitive intelligence
- Outstanding oral and written communication skills, including both marketing copy and analytical writing
- Ability to work collaboratively and cross functionally across many teams to achieve a common goal
- Self-starter, able to drive, execute and successfully complete projects independently
Qualifications for audience marketing manager
- 3+ years of social media campaign experience
- Comparable/related industry (podcasts or apps) preferred
- Familiarity with podcasts and the audio on-demand industry
- Passion to grow a new product
- Experience with digital and social media platforms, and their respective analytics suites (Google, Facebook, Twitter, Instagram)
- Demonstrated desire to learn new reporting and analytics tools
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Audience Marketing Manager Job Description
Job Description Example
Our growing company is looking for an audience marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for audience marketing manager
- 3+ years experience in product marketing and/or sales for major B2B technology brands, media publishers or advertising agencies, preferably those focused on TV/digital media and ad tech
- Participate as District LT member and represent all FSLT landed marketing activity and resources
- Partners with retention marketing team to support audience reengagement
- Integrates resources across marketing tactics, designing strategies that leverage the right creator/talent in the right earned channel at the right moment to drive audience development
- Innovates new approaches to earned audience development
- Oversees creative services department, prioritizing projects and allocating budget
- Manages agencies and internal leaders for each earned marketing channel, aligning efforts and developing team members
- Comfort working directly with celebrities and managers
- Passion for go90 content
- The person must have a clear understanding of the key audience for each brand, their customer journey, and how to effectively reach out to them at the various touchpoints
Qualifications for audience marketing manager
- Experience with ad management platforms, DSPs and display networks
- Experience managing SEM campaigns
- Strong experience creating dashboards and reports and optimizing campaigns using major analytics suites, such as Adobe Analytics and Google Analytics
- Basic HTML and digital media production skills a plus
- Prior experience with paid digital media account planning (4 years min, 7 years best), with an emphasis on programmatic media & data-driven campaign strategies
- Developed successful full-funnel, multi-channel B2B media campaigns, including strategy and execution
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Audience Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of audience marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience marketing manager
- Regularly track performance of activity pacing to plan and execute on appropriate promotional strategies to help meet overarching Medscape Education quarterly/yearly revenue goals
- Work closely with internal and external cross-functional teams to coordinate and execute tactics within marketing plans for sold activities
- Work with stakeholders from the email, content, and campaigns team to identify and track audience attributes in order to create audience segments that will drive personalization and advertising efforts
- Work with email team on automation initiatives, ensuring data is passing through from CDP to trigger campaign deployment
- Work with campaigns team to create actionable views of our audiences by identifying, building, and activating high value segments
- Function as the internal expert on our audience management platform, its capabilities, and roadmap
- Collaborate with email operations and IT teams to ensure integrity of our consumer data
- Collaborate with Consumer Data Analytics lead on tracking, attribution, meta data, and other efforts to enable reports, dashboards, and drive consumer insights
- Work with analytics and web site teams on tagging implementation strategies
- Support efforts to ensure that governance standards on data use policy are upheld with partners, agencies, vendors, and internal team members
Qualifications for audience marketing manager
- Drive for results – Builds plans that consider potential obstacles and immediate and long-term consequences
- Communication – Communicates with individuals from other teams or organizations, and listens carefully to how they perceive mutual issues or opportunities
- 8+ years of strategic marketing experience in large enterprise accounts
- Experienced practitioner of high-touch, customer relationship programs and marketing to the CIO/C-Suite and executive audience
- Proven ability to excel in a dynamic, fast-paced environment is critical
- Enterprise software background with strong solution selling knowledge is a plus