Agency Marketing Manager Job Description

Agency Marketing Manager Job Description

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113 votes for Agency Marketing Manager
Agency marketing manager provides expertise on digital/social media marketing strategy, management, advertising, media planning, media buying, content strategy, design, innovation, technology, efficiency, functionality, competition and content production to ensure a best in class customer experience.

Agency Marketing Manager Duties & Responsibilities

To write an effective agency marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included agency marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Design and develop recruitment materials/ collaterals / videos/ tools and social media content for agent recruitment purposes
Consolidate and summarize financial data to be used in executive level decks
Build scalable processes that span Operations, Finance, Sales, Ad-Ops systems to enable agencies to adopt and scale on the AMS advertising platform
Provide strategic direction in order to engage customers on social media and deepen relationships with all key media partnerships and outlets to ensure the most effective messaging and positioning of the organization
Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL and events
Support and manage the development and execution of the POS and EVENTS procurement categories and their related strategies in alignment with senior management and relevant Business Partners and their Brand objectives
Lead agency selection/pitch processes in alignment with business partners and negotiate contracts up to final authorization including dispute resolution, approving and qualifying vendors authorization of contracts and purchase orders within the respective country and Brand signature policy
Work with Consumer Marketing senior management, Marketing Managers, and Planners to pitch programs, review volumes and provide business updates
Work with the subscription fulfillment center to manage ongoing programs and develop solutions for new initiatives
Negotiate agent and vendor contracts for cost savings and optimal revenue and volume production

Agency Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Agency Marketing Manager

List any licenses or certifications required by the position: PMI

Education for Agency Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the agency marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Finance, Management, Education, Writing, Performance, Economics

Skills for Agency Marketing Manager

Desired skills for agency marketing manager include:

Industry market trends
Authoring tools and software
Current advertising landscape
Data
Emphasis on digital
How the platform fits into the marketing ecosystem
Instructional design methodologies
Programmatic platforms and branded content
Social
MS-Office Suite

Desired experience for agency marketing manager includes:

Serve as project manager ensuring all elements of each promotion are executed correctly and in accordance with contractual agreements
Identify, develop, and execute new subscription and revenue generating programs
For your own tasks and projects you will be responsible for developing plans and budgets ensuring that projects are delivered on time and budget and that the quality of solutions lives up to our standards
Plan and coordinate career seminars, recruitment programs & events to increase recruitment activities
Co-ordinate the overall logistics in recruitment events & projects
Monitor the conversion progress of recruitment programs

Agency Marketing Manager Examples

1

Agency Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of agency marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for agency marketing manager
  • Responsible for reporting, researching, writing, creating and hosting pop culture comedy news daily
  • Researches artist information, drafts and writes show scripts for music airing during the show
  • Strategizes in creating on-air content and creation of show promos and teasers
  • Spends a significant amount of daily time in an overall programming production , manages and coordinates various aspects of the show production (imaging, promos, interviews)
  • On occasion, be responsible for running/managing live control room console live daily
  • Collaborate with Marketing Communications Managers across the Mobility, Small Business Solutions, and Home Solutions lines of business’ to forecast and manage the team’s national budget
  • Work cross-functionally with our Procurement team to develop and implement agreements with our vendors based on our business needs and objectives
  • Act as the Brand & Customer Experience Marketing teams’ single point of contact for the Finance and Procurement teams
  • Coach and assist all team members on any budget, invoicing, and SAP system related questions and issues
  • Develop and track the metrics included in our internal and external agency scorecards
Qualifications for agency marketing manager
  • Bachelors (or Masters) degree in Marketing, Journalism, or Business
  • Provide strategic support and lead the month-end, quarter-end, and year-end processes for the team
  • Proactively identify process issues and work to develop and implement solutions
  • Serve as primary contact and point of coordination between client, offshore production teams and all third parties to manage digital project production from kickoff through delivery
  • Manage submissions and approvals
  • Minimum of 4 years of experience working in an agency environment
2

Agency Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of agency marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for agency marketing manager
  • Serve as monitor to ensure all marketing team members follow requisite marketing workflow/project processes
  • Serve as a consultative product expert, helping to guide agencies on AMS onboarding
  • Work closely with internal marketing and product teams on a holistic agency communication plan related to new process/program changes and feature launches
  • Work with technical account management, sales, development, and product teams to identify and solve issues blocking agency onboarding
  • Identify and design innovative solutions to provide the benefits of onboarding at scale
  • Manage internal production workflow with timely status updates
  • Plan and manage all marketing and branding objectives and activities
  • Develop and manage a marketing plan that focuses on executing new concepts, business models, channels and partners to position Nexus as an innovator and leader
  • Develop and manage the annual marketing budget, conference budget, and speaker presentations
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials
Qualifications for agency marketing manager
  • Degree in Engineering, Computer Science
  • 5+ years of Project management for medium to large application development projects ($1Mil to up to $5Mil and/or up to 10+ team members)
  • 5+ years of experience in software development and delivery of complex software projects, preferably in an vendor managed environment
  • 2+ years of experience working with Senior Stakeholders (Executive & C-level)
  • Experience delivering numerous Application Delivery projects
  • Formal certification in Project Delivery (PMP, PGMP, PRINCE2)
3

Agency Marketing Manager Job Description

Job Description Example
Our company is looking for an agency marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for agency marketing manager
  • Drive strategic changes and updates to the company website
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities for new business
  • Support and manage the development and execution of Marketing procurement categories related strategies in alignment with senior management and relevant Business Partners and their Brand objectives
  • Lead the agency selection/pitch processes in alignment with business partners and negotiate contracts up to final authorization including dispute resolution, approving and qualifying vendors authorization of contracts and purchase orders within the respective country and Brand signature policy
  • Acts as a brand guardian for the DreamWorks channel in the region
  • Maintain regular communication with Dreamworks marketing team in London to ensure regular asset and information flow, including post campaign reports and budgets
  • Develop and implement local marketing plans and activities in multiple Asian territories
  • Responsible for allocating budget against activities, issuing and tracking POs
  • Briefing, creating and managing the delivery of marketing materials to affiliate partners
  • Creates and implements both planned and ad-hoc marketing opportunities
Qualifications for agency marketing manager
  • Experience in highly matrixed project deliver environment
  • Telco experience – Billing Systems, Front End Portals
  • Experience gained in ecommerce or technology sector
  • Previous proven ability to navigate complex systems and rebuild entire processes as needed with focus on unlocking ad-spend
  • Advance Excel (SQL skills also desirable)
  • Partner with internal stakeholders across the B&E and Product Marketing to provide guidance and counsel regarding the annual planning process
4

Agency Marketing Manager Job Description

Job Description Example
Our company is looking for an agency marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for agency marketing manager
  • Onboard and train advertising agencies on AMS so they are product experts setup for success in managing their clients' campaigns
  • Seeks and maintains proactive working relationships with affiliate content and marketing teams
  • Experiences and knowledge regarding various online/offline media, marketing platforms and marketing/promotion tools
  • Responsibility for effective and on-brand delivery of all on and off-channel marketing activities in market
  • Cultivates effective working relationship with Singapore and UK based teams
  • Responsibility for regular reporting of marketing activity and success in market
  • Ensures that the affiliate partners have everything they need to support the DreamWorks brands and content offerings in market
  • Demonstrated strong teamwork as a team player and executed the project as a team
  • Flexible and strong mindset to take on a task beyond defined Job Description
  • The continuous improvement of some 68 agency partnerships
Qualifications for agency marketing manager
  • Experience working with agencies, client teams, third party vendors on print initiatives
  • Experience working with offshore delivery is a plus
  • Develop and distribute weekly reporting that tracks ongoing campaign performance and to ensure success against stated KPI’s
  • SalesForce experience, expert level
  • MailChimp, ConstantContact or similar ESP experience
  • Ability to travel to conferences and tradeshows
5

Agency Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of agency marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for agency marketing manager
  • Overseeing the management of your key agency partner relationships and optimizing their cost-effectiveness and performance
  • Coordinating our Supplier Assurance activity across all your agencies with particular emphasis on Information Security and supply chain management
  • Helping us to agree and implement an agency strategy as we evolve the capabilities that we insource/outsource
  • Work across marketing and cross functional teams to consolidate, manage, and evolve the creative resource ecosystem
  • Partner with marketers, global agency relations, supplier sourcing, legal, and business affairs to assess current agency usage, recommend future agency usage, and set up tight agency rosters by critical need area
  • Manage the ongoing, aggregate day-to-day relationships with key agency partners
  • In partnership with global agency relations, and leadership, drive agency review process and bi-annual agency business reviews
  • Create a central briefing process, approval flow, and reporting system
  • Work across and consult with marketing to connect the right projects with the right creative partner, to coach/help refine briefs, validate budgets and costs, mediate relationships as needed
  • Work with business affairs, supplier sourcing and agency relations to negotiate ratecards and contracts
Qualifications for agency marketing manager
  • Minimum 6-8 years experience in B2B/content marketing
  • Minimum of 3 years of experience in a Digital Project Management position required (web assembly, email, irep, banners)
  • Minimum of 4 years of experience to include managing creative development and production
  • Proven ability to manage category strategy and support agency selection and management
  • Ability to support sourcing strategies in order to face market trends
  • Partner with The Hatch, and the Brand content team to create a dashboard reflecting the performance of key content that has been developed

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