Institutional Marketing Manager Job Description

Institutional Marketing Manager Job Description

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Institutional marketing manager provides marketing support loan officer sales colleagues including but not limited to marketing collateral development such as product flyers, direct mail marketing copy, firm understanding and experience with email marketing, direct mail, CRM programs, etc.

Institutional Marketing Manager Duties & Responsibilities

To write an effective institutional marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included institutional marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Consult and communicate regularly with key business partners and leaders
Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, webinars )
Formulate and implement the marketing activities for Commercial Banking including Channels marketing and the product teams of Trade and Cash Management
Develop and execute marketing initiatives to position the bank as the leading international trade bank
Drive customer acquisition, increase wallet share of existing customers and sales enablement through marketing tools
Strive to deepen existing relationships, sustain loyalty and generate goodwill through best-in-class corporate hospitality events, informative seminars, corporate/ festive gifts and business sponsorships
Core member oin driving sponsorship initiatives that are aligned to global sponsorship strategy
Ensure adherence to internal standards and controls
Support the effective implementation of global sponsorships strategies that will contribute to the overall brand indicators
Lead the development of channel marketing and communication strategies to both expand market share and retain existing clients

Institutional Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Institutional Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the institutional marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Finance, Journalism, Communication, Graduate, Financial Services

Skills for Institutional Marketing Manager

Desired skills for institutional marketing manager include:

Marketing automation and CRM utilization
Subject matter strongly
Healthcare regulatory environment and demonstrated ability to place controls to ensure compliance to guidelines
Hospital business drivers and key stakeholders
Adobe InDesign
Analysis and familiarity with production
Analyzing product sales
Aspects of direct mail
Budgeting
Creative processes and experience in evaluating promotional copy and design

Desired experience for institutional marketing manager includes:

A team player with proactive orientation and the ability to succeed in a highly-matrix organisation
Results oriented and organised with high levels of quality in delivery and implementation
Develop and implement marketing plans to achieve business channel and corporate objectives, while effectively managing brand and reputational risk
Create targeted messaging and thought leadership outreach to support the business and continually build the brand
Demonstrate initiative and creativity in independently recommending and implementing marketing solutions
Develop processes to gather and consolidate input from sales and client services regarding business needs

Institutional Marketing Manager Examples

1

Institutional Marketing Manager Job Description

Job Description Example
Our growing company is looking for an institutional marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for institutional marketing manager
  • Deliver integrated marketing campaigns for key themes such as Outsourced Chief Investment Officer (OCIO/Fiduciary management) and Implementation Services (Transition management/currency/derivative/overlays) to reach key target audiences - non-profit (endowment & foundations), defined benefit pension plans, insurance plans and other institutional clients
  • Plan and negotiate packages for event and advertising activities with external vendors
  • Develop and implement annual strategic marketing plans to promote our institutional solutions in Canada
  • Deliver integrated marketing campaigns to promote outsourcing, implementation services, investment management and any other related products and services
  • In implementing marketing plans, measure the relative success of each tactic in terms of return on investment (ROI)
  • Track ROI budget development, tracking, and management
  • Defines the marketing propositions for institutional at a corporate/business level and at a product level
  • Define short and long term growth opportunities in I&I, prioritizing key segments/applications/customers
  • Define go to market strategy, how to grow business with priority segments and customers
  • Establish and maintain high level relationships with existing key customers, target customers and industry stakeholders
Qualifications for institutional marketing manager
  • Experience in developing marketing strategies, launching software products and generating
  • Experience with developing marketing strategies, lead generation/ nurturing, and account-based marketing
  • Ability to organize, motivate, and lead teams towards a high-performance team environment
  • Experience—five to seven years marketing communications and metrics analysis experience in financial services or related industry
  • Analytical skills—to help track, measure and interpret success and strategy of marketing programs
  • Marketing expertise—ability to deliver email and digital marketing solutions in collaboration with internal and external partners and resources
2

Institutional Marketing Manager Job Description

Job Description Example
Our growing company is looking for an institutional marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for institutional marketing manager
  • Develop and implement quarterly marketing strategies, campaigns and tools to be used to maximize sales within the Greater China sales team
  • Maintain and manage regional exhibits, sponsorship schedule, branding, design, logistics, vendors, sales/marketing interaction accordingly
  • Determine and analyse specialized needs of strategic customers
  • Reports monthly on marketing program activities and budget spending status which is shared with amongst the Greater China Institutional Marketing team
  • Work closely with Institutional Sales team in the Greater China region to determine their needs, and then prioritize and manage the use of the institutional marketing budget
  • Team liaison with Sales Analysis & Intelligence executive for China, identify marketing areas that a strategic marketing activity is required to maximize the sales, make a plan for the activity and carry it out in cooperation with Sales Vice President in the Greater China region
  • Build relationships with key market influencers, , early adopter distributor and end user customers, and thought leaders
  • Responsible for the development and marketing of a product through the product life cycle using a combination of marketing, sales enablement, and technical and financial acumen to maintain or increase sales and profit margins
  • Responsible for the overall marketing strategy for the Institutional channel
  • Develops the acute care, clinic, government, outpatient pharmacy, long-term are and alternate care market segment strategies
Qualifications for institutional marketing manager
  • Flexibility and openness to innovative ideas
  • High degree of autonomy, initiative and resilience
  • Careful and conscientious operation
  • Presentation experience in English
  • Strong Marketing experience in a similar position
  • Very good German and English both verbal and written
3

Institutional Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of institutional marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for institutional marketing manager
  • Conduct analysis regarding the effectiveness of the marketing strategies and rectifying variances, and proposing and implementing strategy changes if needed
  • The Institutional marketing manager will be responsible for identifying new market segments and analyzing needed requirements to enter new market
  • Develop sales tools and educate Sales teams about the product portfolio, its fit within the Institutional channel, and its most valuable sales approach
  • Responsible for identifying appropriate trade shows that Major and Rugby pharmaceuticals should attend, developing and managing marketing projects and advertising campaigns and owns customer satisfaction
  • The Institutional marketing manager works collaboratively with the various organizational functions to ensure the successful implementation of the marketing strategies
  • Practices critical thinking and applies productive questioning skills to fully understand project goals
  • Facilitates constructive dialogue among project team members for the success of the project
  • Manages time effectively and prioritizes work wisely to oversee multiple projects at once with little managerial guidance
  • Troubleshoots issues and clears obstacles to ensure project success and modifies project plans meet deadlines
  • Create and manage the annual marketing plan for a subset of the Corporate Physical Sciences markets
Qualifications for institutional marketing manager
  • Experience—three to seven years marketing communications experience in financial services or related industry
  • Work effectively to meet deadlines
  • Skills and knowledge on graphic tools for both print and web publications are preferable
  • At Least 3 years’ regional sales/marketing experience within the STM industry is preferred
  • Drive for results in a fast-paced environment
  • You have a drive for results in a fast-paced environment
4

Institutional Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of institutional marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for institutional marketing manager
  • Collaborate with business partners and product management to set strategic direction for the initiation and execution of new institutional products/services
  • Manage marketing budget to support business goals
  • Manage, support and promote our growing roster of institutional podcasts including the Center for Investment Excellence
  • Develop, curate, position, project manage, and implement insight-driven digital content in partnership with colleagues
  • Create messaging, calendars, promotion plans and communications related to these properties
  • Partner with digital analytics to track engagement data and surface metrics-based insights and best practices to better serve our clients
  • Own planning, ideation, implementation, monitoring, reporting, and enhancements
  • Work closely with institutional marketing colleagues, product marketing, branding, business intelligence, compliance, digital web, digital marketing, and digital analytics to continuously improve web and audio engagement
  • Uncover and synthesize best ideas, determine optimal processes and procedures, and leverage the intellectual capital of the firm
  • Create and enhance site design, layout, content and navigation to provide a highly relevant and engaging experience through integrated journeys
Qualifications for institutional marketing manager
  • Bachelor's degree with 5 or more years' experience within library/information service industry, preferably within corporate and/or physical sciences markets
  • Must possess excellent grammar and English skills
  • Creative and self sufficient
  • Excellent communicator and experienced with working in a global environment
  • Must be accustomed to working towards tight deadlines and to manage a range of activities simultaneously
  • Discover the best ways to deliver content through podcast and web channels
5

Institutional Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of institutional marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for institutional marketing manager
  • Ensures business priorities are aligned with marketing and client experience goals
  • Prioritize effort vs
  • Work with all marketing functions to define success metrics, prioritize and align marketing resources to support initiatives
  • Create and oversee Marketing roadmaps (ensuring Marketing Manager’s project plans tree up to overall goals and KPI’s)
  • Collaborates with Institutional Project Management office to determine top priorities
  • Develop and support marketing plans for Cengage Institutional Learning Solutions, with an emphasis on Academic Executive decision makers
  • Coordinate and manage institutional team marketing events such as conferences, trade shows, webinars, Cengage-hosted leadership events and industry sponsorships
  • Work with sales leadership and product teams to develop effective solution/channel positioning and messaging that grows the business
  • Support a lead generation process that nurtures qualified solution leads with the objective to turn prospects into satisfied customers
  • Closely align with sales leadership and training development as it relates to team lead management
Qualifications for institutional marketing manager
  • Proficient in Microsoft PowerPoint and Salesforce
  • 4 year college degree in Marketing, Communications, Operations/Digital or related
  • 5 years of related experience and 8 years of total experience
  • Marketing operations management and governance experience
  • Process design, development, management and implementation experience
  • Leadership and cross-functional collaboration skills

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