Marketing Manager Job Description

Marketing Manager Job Description

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Marketing manager provides a deep understanding and ability to use the reporting functionality from marketing automation platforms and Google Analytics.

Marketing Manager Duties & Responsibilities

To write an effective marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

On-site event day show coverage, as required by VP, Marketing and/or Sr
Works with our internal corporate marketing team, the VP of Marketing, to contribute to and help drive the development of the brands
Drive 360 degree marketing support for Department Stores, Boutiques & HSN
Develop relationships with Retailer Marketing teams to foster opportunities for incremental exposure, events & activities
Ensure all in-store & online programs are consistent with brand image & voice
Partner with Account Directors to test new CRM tactics & strategies
Support & execute non-traditional guerilla retail marketing initiatives
Work in stores to develop an understanding of marketing opportunities and research competitive activity
Manage other marketing projects as assigned by Director of Marketing and/or Sr
Coordinate the editing of documents for use in Brazil (customization of documents with local disclaimers, editing of PM videos, ) and customization of local documents

Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager

List any licenses or certifications required by the position: PMP, PPC, SEO, ABM, CRM, CPSM, PM, IC3, SSL, CMP

Education for Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Advertising, Education, Journalism, Communication, Business/Administration, Management

Skills for Marketing Manager

Desired skills for marketing manager include:

Excel
HTML
PowerPoint
Sales
Marketing principles
Practices
Word
CSS
Google Analytics
SQL

Desired experience for marketing manager includes:

Can roll up sleeves as necessary to ensure projects stay on schedule and meet our high standards of quality
Can present confidently to senior management, external clients, and other large audiences
Must be driven by intellectual curiosity and have the ability to think critically
Must be able to regularly innovate and improve upon current marketing opportunities
Extremely detail oriented and experienced in multi-tasking in the coordination of all aspects of marketing campaigns
Working knowledge of music, the music industry, audiences for varying artists, and potential markets for artists

Marketing Manager Examples

1

Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager
  • Research industry trends and stay on top of best practices
  • Maintain digital subject matter expertise rooted in best practices while demonstrating new, innovative thinking
  • Create training programs with education department
  • Working with the cross-functional teams, across the different regions
  • Coordinating various aspects of key global conferences such as ASCO, etc and promotional events
  • Developing and managing relationships with the key health professional and patient advocacy organizations
  • Developing promotional education, communication tactics and coordinating educational initiatives
  • Monitoring and evaluating competitive products and marketplace dynamics
  • Supporting product launch activities, presentation development, tracking & monitoring activities, minutes of the meetings
  • Duties include, but not limited to Shrine Theatre one off shows, small festivals
Qualifications for marketing manager
  • Effectively manage support staff (Coordinator)
  • Degree in Marketing/Communications/Business preferred
  • Work closely with our many media partners in the area
  • Experience in entertainment industry marketing, show marketing a necessity
  • Knowledge of data processing
  • Experienced in managing the marketing team
2

Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager
  • Address brand and customer needs through compelling digital strategies and solutions including rationale, recommended approach, and tactical execution requirements
  • Be accountable for performance of franchise digital programs including definition and measurement of metrics to evaluate success, in partnership with the brand team and business analytics
  • Advise brand teams and the leadership team on evolving customer landscape and the role of digital in consumer, professional, and payer promotion
  • Manage, train, and develop digital marketers within franchise through dotted-line accountability
  • Manage Program, Creative, and Analytic resources to deliver and accurately and efficiently execute all known campaign and operational activities on an annual basis, while factoring in the 25% of unplanned activities that routinely distract execution
  • Work with Vice President of Marketing on direct media buys, analyzing media categories and delivery of media purchased by the agency partners
  • Coordinate and consolidate ongoing financial results for Field Marketing Team
  • Analyze monthly financial performance and provide proactive analytical support and reporting to regional teams to enable goals and objectives
  • Update and enhance monthly reporting and analysis package for VP of Field Marketing
  • Quarterly prepare Dashboard review for NAD SLT
Qualifications for marketing manager
  • Design skills and experience using SAP helpful
  • Drive strong ATL and BTL campaigns by working with the channel teams local marketing teams
  • Devise Digital and Social Media channels for our brands across the region
  • To drive the social media strategy along with the digital content team
  • To work closely with the local marketing teams to arrive at impactful digital and social media strategy that will increase brand engagement
  • At least 6 - 7years of working in marketing and communication with majority of them in digital marketing
3

Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager
  • Collaborate with teams across the organization to draft, edit, and update website content through our content management system
  • Work with various authors (from our CEO to KIPP alumni) to outline, edit, format and publish regular blog content through WordPress
  • Generate monthly metrics reports and quarterly messaging reports to recognize performance trends and improve upon our current strategy
  • Author website copy, social media content, and blog posts as needed
  • Travel on occasion for national events, school visits, and other projects as needed
  • Improve upon current social media strategy with editorial calendar and content for social media networks including Twitter, Facebook, YouTube, Vimeo, Instagram, blogs and similar platforms
  • Integrate social media strategies into TV programming in order to facilitate viewer engagement
  • Assist with coordination of and social interaction during live editorial events
  • Monitor comments and posts on social platforms
  • Responsible for scheduling and trafficking of all print, display and online advertising
Qualifications for marketing manager
  • Demonstrated Local Store Marketing expertise
  • Food and beverage professional or enthusiast
  • Fluent collaborator with the ability to build strong relationships and influence others
  • Highly organized and detailed leader with a natural ability to prioritize, manage multiple projects and meet tight deadlines
  • Creative thinker with a hands on approach
  • Demonstrated proficiency creating collateral materials and branding
4

Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager
  • Identifies product gaps, market trends and effectively communicates them to overall socks business unit and design/merchandising team
  • Partners with Design, Merchandising on seasonal product line development and new program launches
  • Evaluates products to ensure financial and business objectives are reached
  • Responsible for all necessary inputs to develop and deliver financial plans
  • P&L responsibility with analysis of wholesale pricing strategies and cost analysis
  • Works closely with overall Innerwear business unit and outside vendors as needed
  • Leads the development and execution of sell-in materials, packaging, in-store, and all consumer and trade related activities
  • Identifies, recommends, and develops total socks growth strategies
  • Leads and assists other functional areas with resolving socks business issues related to execution
  • Continuing to manage and evolve the firm's brand
Qualifications for marketing manager
  • Proven experience of working with digital channels, particularly paid search, display, affiliates, and social
  • Strong background in traditional Marketing and Brand Development
  • Knowledge of both the technology and finance industries
  • 5+ years marketing experience in B2B
  • Experience working for a SaaS registered software company
  • Business acumen/ experience encompassing all areas of Marketing (digital/web/social media, copywriting, marketing operations and measurement, research, events, PR, branding)
5

Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager
  • Develop and maintain marketing staff schedules to ensure adequate and efficient coverage within sales regions
  • Oversee event (premieres, receptions, ) coordination
  • Help facilitate administrative duties for the print department as needed
  • Manage and support key products and/or capabilities – individually or collectively – thru strategic roadmaps, health of asset assessments, and overall prioritization
  • Manage programs from discovery and definition through implementation
  • Assist with the creation of user stories, use cases, process flows, business/user requirements, prototypes, and/or test cases
  • Determine the impact of changes and enhancements on the end users and overall business
  • Establish and monitor key success measures, including business case analyses and proposals
  • Support training, communications, and implementation related to specific online capabilities the broader online client experience
  • Establish and drive all aspects of the Canvs brand and its representation
Qualifications for marketing manager
  • Experience & knowledge of digital marketing formats and social network marketing tactics
  • 5 plus years of relevant direct and digital marketing experience
  • Technological know-how such as website CMS, email campaign management
  • MBA qualified (desired)
  • An affinity for online gaming
  • Self-motivated team player, able to set priorities and manage to

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