Manager Marketing Manager Job Description

Manager Marketing Manager Job Description

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Manager marketing manager provides insights to content and product marketing to inform marketing messages that help support the product line messaging to the target audience segments for campaigns.

Manager Marketing Manager Duties & Responsibilities

To write an effective manager marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included manager marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Liaise with internal business units regarding core and value added materials presentations, factsheets, commentaries
EW SoundCloud & Topspin audio accounts
Responsible for developing paid media plan for all Regency Ballroom / Warfield shows within assigned advertising budgets
Set up individual show promotions with local media outlets (radio, television, on-line)
Preparing show media recap showing media value of paid, promotional, and PR for the
Develop and maintain social media platforms for each venue
Manage venue/promoter social media accounts
Creation of comp ticket logs for concerts for box office
Interface with the company ticketing and database departments to update show information
Organize, approve, and submit media invoicing for payments

Manager Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Marketing Manager

List any licenses or certifications required by the position: PMP, PPC, SEO, ABM, CRM, CPSM, CCIE, PM, IC3, SSL

Education for Manager Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the manager marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Advertising, Business/Administration, Communication, Journalism, Management

Skills for Manager Marketing Manager

Desired skills for manager marketing manager include:

Higher education preferable
AP style and writing for the web
Collaborative leadership and education trends
Commercial processes
Consumer OEMS and channels for PCs
Creating targeted messaging for internal and external customers and segments
Cultural awareness
Current pipeline in order to target key prospects with thoughtful content at various stages of the buyer journey
Facebook Power Editor and Audience Insights
Google Analytics and experience building dashboard visualizations in tools like Google Data Studio

Desired experience for manager marketing manager includes:

Be intimately familiar the Riverside area and other outlying markets
Write & distribute weekly press releases
Interface with Artists’ agent and manager to coordinate ad plans and promotions
Analyze ticket buyer data to create targeted email campaigns for all shows
Maintain Goldenvoice and venue brands in all efforts
Manage promotion of corporate brand within our West Coast markets

Manager Marketing Manager Examples

1

Manager Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager marketing manager
  • Attend weekly effectiveness meetings with Associate Director
  • Research new opportunities and analyze potential threats in the marketplace
  • Identify marketplace trends and recommend strategy changes to improve conversions
  • Keep abreast of new marketplace and educational trends
  • Close each month comparing forecast to actual numbers on leads, response rates, costs, cost per leads (CPL), initial lead value, mature value and value multiples
  • Assist the Associate Director to launch new programs or partnership on the business unit
  • Work with Associate Director to compile year over year reports and trending analysis
  • Ensure proper and thorough post-campaign and event analysis for all programs implemented with respect to pre-defined objectives
  • Manages key agency partners on an as-needed basis
  • Specifically work closely with marketing managers to define product launch objectives, deliverables and key messages
Qualifications for manager marketing manager
  • Management of internal and external PR for the brand
  • Minimum of 5 years previous experience in a Senior Marketing role
  • Minimum of 3 years experience in a managerial role with a small team
  • Previous experience in the Financial Services / Insurance industry is preferred
  • 5 years of K-12 Educational Publishing
  • Must be highly detailed oriented and have experience managing catalog projects and other related projects
2

Manager Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager marketing manager
  • Work with teams on submitting and allocating invoices, ensuring payments are completed via accounts payable, T&E uploads & allocations, payroll allocations, reconciliation between RMPP & Ledger, Payments & Forecast updates for Several Categories of spend co-managed by this role and FM leader
  • This person will handle the media buying of all advertising for his/her shows including but not limited to radio, television, print, outdoor, and online campaigns such as Facebook, Twitter and Google
  • Will work closely with artist management, venues, and media partners to ensure the success of each show
  • Responsible for helping to facilitate press for his/her shows, including the drafting of press releases, communication with artists’ publicists to coordinate show previews, coverage and on-site activity
  • Manage and oversee development of online presences such as Social Media platforms and website
  • Manage effective SEO and PPC campaigns
  • Management of the CRM system and associated offers and communications
  • Manage printed advertising such as magazines and newspapers
  • Create new videos for use online
  • Create and regularly produce newsletters for use internally and externally
Qualifications for manager marketing manager
  • Work closely with the VP of Marketing in cross-promoting relevant events
  • Ability to work closely with a variety of internal constituencies, interface with clients and other external colleagues (e.g., vendors, agency contacts)
  • Understands how to apply product and event performance data to support business
  • 5+ years in previous consumer marketing experience preferably in areas related to current job description in technology industry
  • Previous experience in customer-facing roles is
  • MBA-level education preferred
3

Manager Marketing Manager Job Description

Job Description Example
Our growing company is looking for a manager marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager marketing manager
  • Plan community events and special events
  • Champion the voice of the UK customer – ensure all strategies and plans across teams integrate local customer and market insight (Buying, Editorial, Ecommerce, Operations)
  • Develop and own local brand and media partner relationships acting as the brand ambassador for MR PORTER
  • Develop market-specific cross-channel acquisition and retention campaigns including localizing the Global Site and Channel team strategy ( Search, Display, Social , Affiliates, CRM and Email)
  • Manage the UK and Global Campaign Creative Budget
  • Designing and monitoring appropriate metrics to determine effectiveness of campaigns
  • Securing and managing relationships with external agencies as necessary
  • Continuing to manage and evolve the company's brand
  • Creating and conveying the key messaging of our solutions to customers, partners, and industry influencers - analysts, press, and other industry pundits
  • Daily management of all social media presence and channels, including content curation and distribution and active engagement on relevant discussion groups and forums
Qualifications for manager marketing manager
  • 5 years experience in marketing/media for a TV network or TV account at an ad agency required
  • This position will manage all sales department marketing initiatives, as-well-as
  • Candidate should be a creative, self-starting leader who takes initiative to uncover & develop unique sales and marketing opportunities and utilizes station resources to achieve success
  • Bachelor’s degree preferred, with demonstrated skill and experience in concert marketing
  • Knowledge and proficiency in media buying and the coordination of promotions are key
  • Must be a go-getter and team player
4

Manager Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager marketing manager
  • Is responsible for liaising with and running the production calendar and studio time with third party designers, media buying and contract negotiations with listings websites and partners
  • Conceptualize and manage new email lifecycle programs, including reactivation and on-boarding strategies to drive higher engagement
  • Define KPI’s for channel performance
  • Analyze campaign performance and use data to make recommendations on how to improve future campaigns and channel effectiveness
  • Be the expert on the team on industry trends and best practice
  • Work with the Project and Assets Director to supervise the execution of approved media plans by consistently updating and verifying specifications, flight dates, budgets, and delivery information with the media agency and vendors
  • Directs and approves all brand strategy under his/her portfolio of products
  • Potential to manage a team of product managers in the future
  • Develop and execute tactics in KOL advocacy, pay or reimbursement
  • Research market conditions
Qualifications for manager marketing manager
  • Manage digital marketing mediums (DFP, paid search, mobile, SEO/SEM, display/banner ads, social media)
  • Calculate and optimize campaign ROI through the use of A/B testing and analytics
  • Track functionality, reliability and website traffic while monitoring best practices and competitive trends for the division’s website
  • Develop and implement social media campaigns appropriate to the target market, promoting through Facebook, Twitter, YouTube relevant blogs, forums and online communities
  • Transform creative ideas into practical reality and look at existing situations and problems in novel ways to come up with fresh solutions and implement innovative ideas
  • Experience reporting on campaign ROI and website analytics
5

Manager Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager marketing manager
  • Write public-facing copy including infographics, corporate communications, and messages from the CEO
  • Own the management, growth, and qualifying of inbound web leads
  • Manage and grow Canvs’ dedicated social media channels
  • Supervise new product introduction plan and schedule
  • Plan and coordinate press announcements, press meetings and pre disclosure meetings
  • Work with content team to develop an integrated promotables calendar and execute to support channel goals
  • Sourcing new facilities and suppliers when necessary, including negotiating suitable rates
  • Management of several agencies plus liaising with senior management at Dogus and DNI across Istanbul, London, Warsaw and Paris
  • Implementing & executing strategic marketing plans, media buys and promotions for assigned projects
  • Manage marketing efforts for other outside companies and partners, both paid and promotional
Qualifications for manager marketing manager
  • Optimise all relevant online and digital media
  • Manage all public relations assignments
  • Relationship development with new customer decision makers and key influencers and stakeholders
  • Represent the company at the public events
  • Optimising customer contact strategies
  • Minimum 3 years' experience, ideally within a B2B and B2C environment

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