Customer Marketing Manager Job Description
Customer marketing manager
provides best practice digital marketing expertise in the development of XCM marketing strategies and work closely with the media, creative and channel marketing teams to bring the strategy to life in digital and owned channels.
Customer Marketing Manager Duties & Responsibilities
To write an effective customer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included customer marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage an Assistant Customer Marketing Manager
Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches of Fragrance and Personal Care
Tracking Fragrance & Personal Care activity such as base distribution, new items, promotional volume and displays
Enabling the success of the Customer Marketing Manager by providing tactical analytical support of the customer and product group
Creating presentations using syndicated data sources for use and translation by the Customer Marketing Manager
Under direction of the Sr
Report on push marketing efforts via automated internal systems
Spearhead efforts to increase mobile app installs via other channels (email, web placement in user experience, and potentially social marketing)
Creation of strategic retailer online excellence plan
Aid in the development of in-store, showroom, model home/design center merchandising programs that align with the customers’ specific needs
Customer Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Marketing Manager
List any licenses or certifications required by the position: PMP, AWS, PM, AIFP, PPC, PMI
Education for Customer Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the customer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Economics, Management, Finance, Advertising
Skills for Customer Marketing Manager
Desired skills for customer marketing manager include:
Excel
PowerPoint
Bacardi company history and culture
Ability to apply basic marketing operating strategies used in the execution of marketing plans
Both spoken and written
Word
Digital marketing channels
Business drivers to identify key performance indicators
Hermes
Latest digital marketing tools and channels
Desired experience for customer marketing manager includes:
Director Customer Marketing
Ability to utilize the analysis of a variety of sources of data to develop solid, actionable recommendations that address specific goals/objectives and tell the business story
Possesses ability to positively influence buyers, decision makers and internal business partners up management levels to achieve OGSM, customer business volume plan and positively impact decision making
Demonstrates an ability to create fact based presentation to translate sales data to achieve objectives in line with the customer strategy
Ability to develop plans around distribution, merchandising, pricing and planogram placement
Represents the face of the company to the trade and the voice of the customer to the organization
Customer Marketing Manager Examples
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Customer Marketing Manager Job Description
Job Description Example
Our company is hiring for a customer marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for customer marketing manager
- Effectively utilize various research sources (primary and secondary) first-hand experience to unlock key insights and opportunities with key customers and distributors
- Analyze competitors’ and other industry websites and campaigns to identify improvement opportunities
- Liaise with the Acquisition Marketing team to develop integrated marketing strategies
- Communicate with internal departments to implement improvements and solve any issues
- Alongside the Customer Marketing Director identify KPI’s that measure the customers satisfaction, loyalty, advocacy customer self help in-life around support and wellness
- Leads the effort to develop, write, execute, measure and optimize customer communications efforts, primarily in support of customer-impacting enhancements by the Product Management, Product and Vertical Marketing and CX teams
- Writes clear and concise customer communications that support our best-in-class customer experience and our company brand and message strategy
- Active participant in cross functional teams for each enhancement project
- Customizes these communications around the unique needs of key vertical customers as appropriate
- Propagates these communications across other tactics, such as email templates for individual seller use, as appropriate
Qualifications for customer marketing manager
- B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation)
- Solid Digital Marketing experience and proficiency in the most popular channels and tools
- Understands B2B marketing best practices including content marketing, email marketing, and marketing automation
- Strong detail orientation and project management acumen, comfortable documenting and creating new processes
- Excellent interpersonal, communication, teamwork, presentation, and project management skills required
- Self-motivated, energetic, positive outlook, enthusiastic, confident and assertive
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Customer Marketing Manager Job Description
Job Description Example
Our company is hiring for a customer marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer marketing manager
- Communicate lessons learned and share best practices across teams in post mortem analysis
- Deliver internal presentations and external trade communications
- Engage in written and speaking opportunities with varying levels of audience types and meeting formats
- Leverage relationships with the functional areas of demand planning, supply planning, and logistics execution
- Partner closely with product teams to provide insights into our customers and inform product testing and launch decisions
- Own feature launches, including messaging, communication and adoption plan
- Drive qualitative and quantitative research with our customers to understand who they are, their needs and their behaviors to inform marketing and product decisions
- Manage program execution against committed timelines and within budget
- Analyze, identify and lead incremental and breakthrough growth opportunities in the region
- Develop powerful launch plans to ensure NPI success in the region
Qualifications for customer marketing manager
- Relevant experience in Marketing, (CCSD) sales or key accounts within FMCG
- Team Player, independent and self-driven
- Familiarity with relevant products/services/solution offering categories in technology company
- Ad negotiation and buying
- Basic design
- At least 3 years of trade marketing background
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Customer Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a customer marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer marketing manager
- Measure and forecast business impact
- Map out the enterprise customer lifecycle strategy from soup to nuts
- Be the voice of the customer internally
- Plan on-site awareness blitzes, trainings, events, and strategy sessions with our top customers
- Own the Enterprise CRM strategy
- Arm account owners with customer-facing collateral, thought leadership, and product documentation
- Analyze customer data and turn that data into actionable programs to reverse churn and accelerate spend
- Design the customer experience at our annual Work Without Limits Executive Summit
- Together with comms, run customer research studies and/or surveys
- Together with comms, build out the enterprise customer reference program
Qualifications for customer marketing manager
- Work with the data team to agree the data segments, providing clear, well written data briefs with clear suppressions
- Work with BT.com to create simple solutions to which allow our customers to interact and engage with us in a faster and simpler way
- Take ownership of providing call & traffic forecasts for the campaigns delivered and taking accountability for the response rates and sales delivered on the back of the campaign
- Taking ownership for campaign results, creating insightful closure reports to be shared up to GM level in the Marketing and Commercial Teams and which should enable Commercial Managers to make decisions on campaign recommendations
- Marketing and / or Commercial experience
- Proven experience in medium scale BTL campaigns using EM, DM and digital
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Customer Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of customer marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer marketing manager
- Build extensive knowledge in defined segment group of customers, including appropriate product and solution areas and develop expertise with industry, product, partners and competitors
- Partner with engagement services and the digital marketing team to understand and enhance the customer journey
- Create effective support materials that serve one to many – multiple markets, audiences, products
- Manage strategic marketing plans that help engagement services exceed their goals for creating awareness, improving usage, driving renewals
- Develop and implement a process to obtain, vet, and create internal marketing requests such as templates, tip sheets, videos, and presentations
- Manage projects from ideation through deployment and measurement, including design, copywriting, copy editing, proofreading, and managing creative resources (artists, copywriters, printers, ) to ensure creative concept is adhered to and schedules are met
- Develop an automated library of strategic marketing materials that help customers market their resources to end-users, including library patrons and students
- Ensure innovative and integrated marketing campaigns by staying informed of marketing communication trends
- Analyze all available information to make data-driven decisions that yield the highest return
- Expand role as needs and opportunities associate with this position arise
Qualifications for customer marketing manager
- Customer centric interest and tendencies
- Familiarity with B2B marketing, lead generation, and sales process space
- Resilient, need to have optimism and passion to continually focus and achieve goals
- Comfort with a fast-paced, dynamic, start-up environment
- An inclination toward measurement
- BS degree in Marketing, Business or related field from an accredited institution
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Customer Marketing Manager Job Description
Job Description Example
Our company is looking for a customer marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer marketing manager
- Define and develop the plan to ensure its meeting the needs of all stakeholders
- Work with the customer plan exec to ensure all key information is captured accurately
- Be the go to person in Marketing to understand what is happening, when and what needs to happen in which order, for the customer plan to be delivered
- Update and maintain the customer themes, marketing focus area, lead ATL and instore campaigns so they are accurate for all stakeholders each week
- Working closely with the Marketing finance team to ensure that the customer plan is delivering against commercial objectives
- Working through and establishing the right balance between the plan being confidential however also being used as a tool to engage others across the business
- Proactively establishing relationships with the key teams to ensure our customer plan is kept up to date and accurate for all areas, including all MBP’s, Props, Campaign Management, D&D, Ent’s Retail opts and Space and formats
- Manage the change control process and ensure we have engaged stakeholders where necessary
- Work through and establish ways of working with the new customer traffic control exec and how we integrate this with the overall customer plan governance process
- Establish contingency planning process, so it is part of our BAU marketing gate process
Qualifications for customer marketing manager
- Commercial & Marketing experience
- Great CRM experience, with the ability to handle complex data sets and deliver eCRM campaigns
- Proven experience of delivering large scale, multiple segment campaigns to a customer base of over 10m households
- Ability to synthesise complex commercial requirements into clear and simple customer communications
- Major retail industry experience highly desirable
- 2+ years in a consumer product marketing role in tech (working with cross functional partners to provide consumer insights and support product launches, communications, and content)