Manager, Customer Marketing Job Description

Manager, Customer Marketing Job Description

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Manager, customer marketing provides local customer insight and reports to the local marketing teams to develop an understanding of our customer base to enhance NetSuite key messaging.

Manager, Customer Marketing Duties & Responsibilities

To write an effective manager, customer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, customer marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Own the development of a sales trade plan aligned with marketing and sales objectives for Walmart and Field Sales accounts
Build sales ready trade plans that are class of trade specific and aligned with the Fragrance Brands and Personal Care strategy
Development and delivery of innovative customer and Fragrance & Personal Care specific product, placement, pricing and promotion strategies for Walmart and Field Sales
Identify customer specific marketing mechanisms such as on store, social media, magazines, TV and online media, CRM
Work with internal customer analytics groups to design and implement targeting strategies, analyze and implement process improvements, and improve internal and external targeting
Manage and optimize investment opportunities across various marketing programs
Manage various brand initiatives - new store openings, New Mover program, Registry Marketing, customer acquisition efforts, catalog format versioning
Support cross-functional efforts to drive key growth brand initiatives
Work closely with the Marketing team and internal stakeholders to map and manage customer journeys (student journey, partner journey)
Facilitate discovery process with customers and staff, including focus groups and interviews

Manager, Customer Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Customer Marketing

List any licenses or certifications required by the position: PMP, AWS, PM, AIFP, PPC, PMI

Education for Manager, Customer Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager, customer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Economics, Management, Finance, Advertising

Skills for Manager, Customer Marketing

Desired skills for manager, customer marketing include:

Pertinent Key Customers
Retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers
Category
Key Competitive set
Our customer base
F&B
MS Office with particular emphasis in Excel and Power Point
Sales
Undertaking subject area research
Attending conferences as appropriate

Desired experience for manager, customer marketing includes:

Synthesis - Assess segment development opportunities through the synthesis of syndicated and customer primary research data (landscape assessment, analyses of syndicated data, quantitative assessment of trends, forecasting)
Communications Development - Develop and qualify insights that drive impactful multi-touchpoint customer experience and journey in print, digital, in-store, call center
Design customer journeys with input from Marketing and other internal teams
Identify opportunities for customer journey optimization
Assess impact of proposed revisions to customer journeys from others and make recommendations on adoption
Audit customer journeys regularly to ensure quality customer experience and identify opportunities for improvement

Manager, Customer Marketing Examples

1

Manager, Customer Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, customer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, customer marketing
  • Plan, execute and evaluate marketing programs through a variety of channels in the marketing mix, including creating and managing integrated marketing campaigns, email, webinars, and use account-based marketing tactics focused on lead generation and building the sales pipeline
  • FIRST in luxury, optimizing our strength in the premium category
  • Embedding category thinking within the commercial organisation and with priority customers and partners
  • Discern actionable and strategic insights from existing customer data, available data appends and predictive modeling programs
  • Measure and provide regular reporting on effectiveness of customer marketing campaigns
  • Implement segmented proposition strategies for TV Retention Debt Management
  • Work with our Insight team, various data and pivot tables to identify opportunities to improve reactivation rate for customers in Debt and reduce terminations
  • Spec systems and build reporting to demonstrate that propositions are delivering optimal return on investment through segmentation
  • Implement segmented proposition strategies that optimize channel management
  • Support Digital Best programme - collaboratively with the Digital team deliver a digital strategy to transform the Early Life customer experience and drive digital channel adoption
Qualifications for manager, customer marketing
  • Transactional marketing experience in a digital consumer product or home entertainment environment
  • The candidate should have an understanding of the development in the business (digital media products) and experience with the managing of the interests of various stakeholders (matrix) and with complex reporting structures and various relationships, clients, stakeholders
  • Excellent communications skills with the ability to facilitate successful interaction across multiple divisions and a wide variety of corporate entities in a fast-paced environment
  • Analytical thinking and good numeracy is required
  • Experience working with the Mass/Drug retailers – specific Walmart, Target, CVS, Walgreens, or Rite Aid
  • Ability to manage funds and resources for the best ROI for the company, and analyze data and institute good solutions and actions to solve problems proactively on a customer or team
2

Manager, Customer Marketing Job Description

Job Description Example
Our company is looking to fill the role of manager, customer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, customer marketing
  • Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales and consumer data, sell-in positioning, and post-program evaluation
  • Lead Brand Marketing projects that have implications on Sales
  • Defines and quantifies new opportunities to improve customer communications among key customer segments
  • FIRST in innovation, to drive our differentiation
  • FIRST in retail, where we will deliver excellent experiences and customer service
  • Driving Footfall, conversion and average transaction value through Shopper interruptions delivered at scale
  • Delivering Financial Targets, managing and controlling the budget ensuring all key activations are pre and post evaluation
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities
  • Participates in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations
  • Present strategic recommendations to senior management
Qualifications for manager, customer marketing
  • A minimum of 7 years marketing experience, including campaign management, word of mouth marketing, lead nurturing and email program management
  • Excels in time management
  • Capable of working relatively autonomously while consistently producing work that is thorough, complete and highly accurate
  • Solid strategic skills tactical expertise
  • Experience with marketing automation and CRM tools (Eloqua and Siebel preferred)
  • Post-Graduation in Management (desired)
3

Manager, Customer Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager, customer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, customer marketing
  • Partner cross functionally with stakeholders including international marketing teams, marketing operations, product marketing and sales leadership to align marketing, business and customer priorities
  • Central point of contact between Sales and Marketing to align plans
  • Ideate and identify key POP levers to win with customers and shoppers
  • Develop data toolkits, share data based insights to facilitate discussion & business planning
  • Assess competitive dynamics to formulate suitable counters
  • Analyze marketplace & translate into relevant business insights
  • Conduct promotional analysis to identify and scale-up cost effective Promotions
  • Business/Functional Process Management, Bus Process Analysis
  • Improvement Organizational Change Management – strategy, design, and implementation
  • Contribute to big idea integrated marketing “moments” to engage, delight and inspire our customers
Qualifications for manager, customer marketing
  • Regional custodian of all RE/Channel/Geography program in the retail channel and keep complete track of outlet wise business trends
  • Contribute in creating the correct GTM model
  • Minimum of 3-7 years of business experience in the life science or medical technology industry
  • Solid cross functional experience & Stake holder management
  • Proven ability in creating creative customer solution and dealing with agency
  • Project Management – Ability to lead cross-functional project teams
4

Manager, Customer Marketing Job Description

Job Description Example
Our company is hiring for a manager, customer marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, customer marketing
  • Work closely with our Customer Account Manager team and arm them to be successful by delivering customer intelligence, create sales enablement programs, and provide expertise and programs to help them identify opportunities to sell
  • Work closely with PND and MND BU Heads on a channel strategy for their brands in chemist outlets
  • Continually evaluate opportunities to maximize efficiencies within the CBD team
  • Review and rebuild email acquisition strategy, including segmentation and A/B testing to optimize the channel
  • Be a credible expert in our marketing and channel strategies and plans and roles and responsibilities across the division, to allow you to use your judgement in reviewing and handling queries / requests for Marketing support
  • Build exceptional relationships with key stakeholders across Sainsbury’s and the broader Group, establishing yourself as the first port-of-call for any queries or requests
  • Understand the existing processes, ways of working and priorities of the Marketing departments across the Sainsbury’s Group, to enable you to identify and sell-in a new way of working which blends best-practice from across the business
  • Be ambitious and tenacious in setting goals for the future planning of customer activity across Sainsbury’s Group, but breaking these goals down into achievable and incremental milestones
  • Engaging stakeholders to secure buy-in to your vision for the future planning of customer activity across the Sainsbury’s Group, and agreement to executing that vision
  • Responsible for the strategic program management for specialized customer segments, leading a virtual team to help execute each demand generation strategy
Qualifications for manager, customer marketing
  • Proven track record of developing and managing customer relationships at a senior level
  • Data experienced
  • Demonstrated experience of managing multiple BTL agencies across multiple campaigns
  • BA/BS marketing degree of equivalent qualification
  • Experience managing integrated customer lifecycle marketing plans and/or CRM programs with preference
  • Experience managing customer relationship marketing programs preferably within a B2B company with a subscription based model and/or creative marketing agency
5

Manager, Customer Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, customer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, customer marketing
  • Manage portfolio of customer and consumer facing marketing materials including sales collateral, merchandising and point of sales materials
  • Contributes to a sustainable and healthy customer / category growth through promotions evaluation, including promo mechanism conclusion and recommendation based on ROI and volume uplift point of view, and provide feedback on promo / activation guidelines and next steps to be followed in close collaboration with Sales and Marketing
  • Guide and advise Sales and Marketing leadership to optimize key customer marketing programs
  • Define vertical marketing segments and manage research efforts and program planning for sales teams and customers
  • Manage daily operations and ongoing promotional activities for sales trade programs
  • Advise sales and marketing managers on the preparation of customer presentations
  • Partner with sales team members to deliver against brand/business objectives within the Hardware and Home Improvement Channel (Menards, Home Depot, Lowes)
  • Work on common projects with Marketing and Sales teams, to help shape brand strategy and ensure customer centric plans
  • Define together with Sales team main indicators to be developed and measured through a dedicated and custom scorecard by customer with monthly follow-up vs
  • Contribute to the customer / category growth based on analysing and defining the right assortment and the right shelf presence recommendation custom and in line with RB’s strategy and matching the customer’s potential
Qualifications for manager, customer marketing
  • Innovative thinker capable of operating both in a strategic capacity and a hands-on /execution capacity-Advanced knowledge and experience with marketing automation systems and knowledge of Salesforce.com
  • Professional and self-motivated leader and team member, that can organize and manage projects a cross functions and with multiple stakeholders and contributors
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
  • Education, Minimum Four year degree
  • Comms/contact strategy – setting the comms and contact strategy
  • Deliver best in class communications and journeys that are insight and data driven

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