Customer Marketing Job Description

Customer Marketing Job Description

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170 votes for Customer Marketing
Customer marketing provides support and assistance to the Marketing Director with the execution of marketing plans, strategies, and programs.

Customer Marketing Duties & Responsibilities

To write an effective customer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included customer marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with employees to move customer lists currently living in excel spreadsheets, word documents, and employee outlook contact sheets to CRM databases
Engage in quantitative analysis on many non-standard and unique business problems using computer-intensive data mining techniques (decision trees, cluster analysis)
Leverage communication skills and an ability to translate data and complex ideas into meaningful and actionable insights that tell a “business story”
Process IP Amendments and Trial Requests for potential customers
Perform several projects to assist with an integration of systems
Research, troubleshoot and resolve issues in a timely manner
Help maintain customer data in our CRM databases (Salesforce.com, Marketo and Infosource) to ensure CRM activities are reaching the right people
Work with administrators of our CRM systems to manage and maintain Commonalities used toward integration
Process lead management, scoring and conversion on identified key accounts
Assist communication team

Customer Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Customer Marketing

List any licenses or certifications required by the position: PMP, SAS, CPQ, ADMIN, AWS, PM, AIFP, SAP, PPC, AIRS

Education for Customer Marketing

Typically a job would require a certain level of education.

Employers hiring for the customer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, MBA, Business/Administration, Education, Economics, Engineering, Finance, Management

Skills for Customer Marketing

Desired skills for customer marketing include:

Excel
MS Office Package
PowerPoint
English and French
Bacardi company history and culture
SQL
Word
Ability to apply basic marketing operating strategies used in the execution of marketing plans
Both spoken and written
Players in the telecommunications industry and competitive landscape

Desired experience for customer marketing includes:

Must be able to demonstrate a high level of marketing automation and CRM experience
Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation)
Candidate must thrive in a fast paced, iterative, deadline driven environment
To be eligible for the internship you must currently be in study ( part - time) or in between studies placement or gap year - please state in your cover letter your eligibility for this program
Serve as lead contact point and analytical support for field sales
Effective Business Communication written and oral skills

Customer Marketing Examples

1

Customer Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a customer marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer marketing
  • Oversee the creative development process for consumer campaigns
  • Identify test and learn scenarios
  • Establish market size and competitor strategies (both established and emerging)
  • Run the SIOP process through portfolio management and demand forecasting
  • Conduct Tech
  • Assist in creation and own the monitoring of checkpoint management
  • Manage consolidated reporting dashboard to track and monitor performance
  • Ad Hoc requests such as shipping sales materials, customer specific reporting and BMT misc
  • Develop marketing programs
  • Represent the voice of the customer in marketing program development
Qualifications for customer marketing
  • Merchandising experience in or with large format retailers (Sears, Lowes, Best Buy, Target) is preferred
  • Merchandising experience in or with B2B segments (New Construction, Builder Distributors, Designers) is preferred
  • A high degree of organization is a must
  • Sets high expectations of self and work
  • Experience with subscription-based industry (electricity, cable, internet, ) a plus
  • Engineering background is a must
2

Customer Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a customer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer marketing
  • Working with big data sets to deliver advanced and actionable insights into our Email and Mobile Push subscriber shopping and booking behaviour
  • Identify key revenue growth opportunities including new products, new customer/channel and new marketing programs, develop strategies and tactics with stakeholders (sales, GBE etc) to fill the gaps via NPI and GTM programs
  • In depth knowledge/understanding of Customers, Market Trends, Competitors, Channel & Pricing Dynamics
  • Analyze and understand key customer segments to develop compelling messaging and marketing offers, provide insights into customer needs, behavior, and the customer lifecycle
  • Deliver timely marketing plans that include success metrics and reports for defined marketing initiatives
  • Develop tactics and content that support a defined marketing program and/or campaign
  • Build extensive knowledge in defined product/solution areas and develop expertise with industry, product, partners and competitors
  • Assist the Customer Marketing team in planning and executing marketing campaigns, webinars, customer events and tradeshows, vendor sourcing, budget management, accounting and invoice management, and more
  • Work closely with our marketing managers to arm Customer Account Managers with customer intelligence and sales enablement tools to help them identify add-on and up-sell opportunities
  • Create monthly newsletter content for a variety of customer audiences
Qualifications for customer marketing
  • Experience in developing strategies and managing marketing initiatives and campaigns from concept to execution, typically gained from at least 8-10 years of experience in a marketing strategy, customer strategy, product management, or consulting type role
  • Experience working with a variety of marketing disciplines, including customer relationship management programs, digital marketing, direct marketing, marketing analytics, advertising, and market research
  • Specific experience (minimum 2 years) in digital marketing, including website management, analytics & optimization
  • Packing / pricing architecture ownership
  • Demonstrate strong business judgment and decision making skills
  • Business analysis & marketing -Work with multiple teams across the European business to identify and deliver core customer messages
3

Customer Marketing Job Description

Job Description Example
Our company is looking for a customer marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer marketing
  • Being contact person for advertising agency for handling advertisement & artwork of displays
  • Owning budgeting for displays and building shelving plans
  • Standardized Nielsen Category analysis
  • Making pictures instore for shelf mutations and promotions
  • Keeping track of promotions in the market and being responsible for promo analysis support
  • Making New Article Forms for our wholesalers (bit sales related)
  • Manage the day-to-day planning, coordination, and execution of customer loyalty program
  • Coordinate with analytics team to understand program performance and health of the customer portfolio
  • Demonstrate a competency for data-driven decision making to optimize the loyalty program
  • Form strategic partnerships with the Stores, Web Operations, Analytics, and IT teams in order to effectively drive cross functional projects and campaigns
Qualifications for customer marketing
  • Help sales teams to develop account plans with clear and compelling value proposition to drive sales growth and value capture
  • Promote strong customer centered orientation to influence sales strategy and sales productivity
  • Goal oriented person
  • English –Intermediate is preferred
  • Ability to rapidly understand the opportunities and top customers
  • Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision - strong understanding of the marketing skills needed to identify, prioritize, understand and target market to a broad segment specific customers within the channel
4

Customer Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a customer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer marketing
  • You’ll work with the CM Manager to agree top-level comms strategy for your campaigns
  • You’ll work with the CM Manager to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way
  • Pull POS data from account POS site and puts all programs into the ROI tool other tools for analysis (catalog spreadsheet, side by sides, MDF sheet)
  • Growth ownership - Plan and execute highly visible customer acquisition programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing the performance and identifying new opportunities based on customer and business data
  • Managing Paid marketing budget and program scale - Building customer acquisition scale and efficiency from paid channels, analyzing current performance, managing budget allocated for paid media and implementing initiatives for testing, optimization and improvement across devices and channels
  • Leadership – manage a team of marketers to drive most efficient marketing programs and also establish processes to improving customer acquisition and conversion, analyze current performance and success of those levers and implement initiatives for testing, optimization and improvement across devices and channels
  • Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
  • Partners effectively with industry marketing to ensure that each vertical has tailored programs designed uncover and advance upsell opportunities
  • Works closely with the demand generation and marketing operations teams to leverage marketing automation tools (Eloqua, Terminus, ) to finely tune campaigns for maximum performance
  • Develop project timelines, define tasks and milestones and manage resources as needed to ensure on-time delivery of projects
Qualifications for customer marketing
  • Own and drive new product development & launch
  • Ability to manage multiple projects with multiple deadlines without losing your cool
  • Work with the Commercial Teams to agree the segment based strategy approach to make sure that there is maximum coverage across the customer base using a multi-channel approach
  • Understand and drive positive base management movements through Upsell, cross sell and recontracting
  • Demonstrated experience of working with complex segmentation
  • Evidence of taking a test and learn approach to marketing campaigns, showing continuous improvement
5

Customer Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a customer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer marketing
  • Establish specific goals for tradeshows and events and develop metrics to gauge success
  • Partner cross-functionally with stakeholders from Marketing
  • Participate in customer calls to provide support to the field, provide national perspective and gain insights to use in strategic and tactical planning
  • Create sales enablement content that teaches how to navigate, nominate and find references from within the reference tool
  • Manage and execute the process of customer asset development including entry and oversight of all AtTask steps including leading the process of posting customer assets to the corporate website and sales portal
  • Ensure corporate communications receives the most current customer testimonials to promote at events and internal all hands meetings
  • Provide latest customer marketing assets to sales and field marketing by way of their respective newsletters
  • Research competitors and document intelligence
  • Report on reference recruitment and fulfillment by product on a monthly basis
  • Identify, document and develop operational processes to support the success of the program
Qualifications for customer marketing
  • Hands on experience with Salesforce.com or similar CRM database system preferred but not necessary
  • Hands on experience with Marketo or similar Marketing solution preferred but not necessary
  • Experience of working with Agencies, Data Teams, Sales, Service and .com Teams to deliver a comms strategy
  • Ability to build statistical models (such as linear regression, logistic ) and customer segmentations a plus
  • Minimum 5 years of progressive experience in a contemporary marketing function
  • Extremely effective presentation skills and abilities

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