Marketing Job Description

Marketing Job Description

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170 votes for Marketing
Marketing provides analysis and reporting for clients on a monthly and ad hoc basis using database tools such as Microsoft Access, Database Studio, Microsoft SQL, and others.

Marketing Duties & Responsibilities

To write an effective marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Maintain department budget, including the processing of invoices and cost tracking reports
Provide support for sweepstakes and promotions, including Fantasy Golf League
Create, submit and track insertion orders for digital house banner ads
Assist with SEO tagging and optimization of digital video and article content for GolfChannel.com
Maintain department inventory of promotional items
Building an ambitious and yet creative event strategy to continue growing our brand awareness and store foot traffic
Manage online media advertising campaigns and lifecycle
Creative review, implementation and management
Monitor campaign results and constantly improve costs, conversion and returns
Campaign troubleshooting pre, during and post launch, as needed

Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing

List any licenses or certifications required by the position: CPR, GS1, PMS, PR, CIM, EMC, BLS, UL, PSMA, SMPS

Education for Marketing

Typically a job would require a certain level of education.

Employers hiring for the marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Journalism, MBA, Education, Advertising, Communication, Public Relations, Business/Administration

Skills for Marketing

Desired skills for marketing include:

Microsoft Word
Excel
HTML
PowerPoint
Word
Microsoft Office
SQL
MS Office
CSS
Google Analytics

Desired experience for marketing includes:

Capable of creating detailed models to analyze tests and key metrics with using web analytics tools such as Omniture
Minimum 3 years experience in marketing scholarly/scientific journals content to a diverse group of customers spanning global markets is essential
Strong experience in Product and/or community marketing and sound knowledge in the evolving scientific journals Global Research business
Ability to work independently with limited guidance from Manager, juggle multiple priorities and keep sight of key objectives
Knowledge and understanding of analytic systems and processes which support the marketing function
Demonstrated ability working collaboratively across marketing

Marketing Examples

1

Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing
  • Maintain all campaign and event calendars
  • Manage the B2B e-commerce system for the sales team
  • Spearhead competitive analysis on the B2B market
  • Directing and building relationships with internal/external print resources to manage production process, proofs and timing
  • Leading initiatives to increase productivity and efficiency of the direct mail production
  • Support creative development of direct mail and actively participate in brainstorming sessions
  • Assist the ORG Marketing team with the implementation of digital and off-line marketing activities, including emails, banner ads, e-mail Table of Contents (eTOC) alerts, print ads, conference collateral
  • Book and upload monthly eTOC campaigns
  • Creating marketing material for journals as necessary and promotional copy / material for all marketing channels (email, eTOC, banners, print ads, flyers )
  • Coordinate distribution of ORG conference materials
Qualifications for marketing
  • Ability to manage several projects at once and to work with tight deadlines
  • Experience with social media as a marketing tool preferred
  • Bachelors degree with a concentration in Marketing, or equivalent work experience
  • Working knowledge of Google AdWords and Analytics is required
  • Keep Pace - Is self-motivated, moves at a nice clip and enjoys having multiple projects going at once
  • Have Integrity - Has sound judgment, and will question actions inconsistent with company values
2

Marketing Job Description

Job Description Example
Our growing company is looking for a marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing
  • Manage updates to ORG microsites and other nature.com pages as necessary
  • Assist with copy proofreading in a variety of formats, checking for consistency with the company style guide
  • Support the ORG team with other ad hoc project support needs
  • Compile monthly reports for all OR journals
  • Collaborate with all functions of marketing to project manage promotional labeling deliverables \(literature, presentations, product advertising, e-marketing, websites, videos \)
  • Campaigns management for outbound sales activity – generation of campaign parameters, managing database team in creation of campaign prospects, campaign set-up in Salesforce and oversight on delivery of campaign data, review of data and campaign results to discern success
  • Project management and launch support for delivery of new solutions to market in the small business sales channel – creation of campaign assets summary, front-line
  • Development of new solutions launch activities including brief writing, brand briefing and management in delivery of key outputs and monitoring go to market success and results
  • Reporting and analysis on the results of SMB programs and insights to influence future activities
  • Maximizes the use of all channels
Qualifications for marketing
  • Experience working with external sales teams (B2B sales preferred)
  • Capable of working in a fast-paced and dynamic environment while remaining thorough and precise with every detail of every assignment or communication
  • Motivated information-seeker and active idea-generator
  • Passionate about doing great work for an iconic brand
  • Informed and interested in emerging technologies and strategies
  • Experience in developing targeted marketing strategy and executing targeted marketing programs (emails, direct mails, web banners)
3

Marketing Job Description

Job Description Example
Our company is looking to fill the role of marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing
  • Build sales enablement tools that are aligned to the needs of the target audience (T5) and to the buying cycle
  • Establish and implement nurture campaigns to support key phases of the customer journey
  • Partner with inside sales team to build growth and renewal campaigns around existing customers
  • Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion to adjust communications strategies and activities
  • Demonstrate ROI of all marketing activities – communicating results and value generated to the business, highlighting lessons learned and incorporating these into future plans
  • Drive internal communications to keep key stakeholders informed on upcoming marketing programs and activities
  • Manage the marketing budget to support the inside sales team and make recommendations to optimise spend
  • Manage the marketing prospect database to support the inside sales sector, including segmentation, contact acquisition, data cleansing
  • Responsible for working with Sr
  • Manage product provider relationships
Qualifications for marketing
  • Ability to maintain strong relationships and deliver effective, high-quality customer service
  • Creative, rigorous, capacity for synthesis, able to work under pressure
  • Highly adaptable and demonstrated flexibility
  • Fluent English OR
  • Fluent English & Korean/Japanses AND
  • Related marketing experience OR
4

Marketing Job Description

Job Description Example
Our company is hiring for a marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing
  • Forecast program market positioning, volume, pricing strategy and revenue and produce supporting business cases
  • Support of the annual business plan for the GAP and Canadian Cycle Insurance programs
  • Evaluate/maintain/recommend provider with product/pricing/service/claims strategies that support HDFS sales and profit objectives
  • Recommend new/enhanced products and services based on market needs, customer research and business goals
  • Work with Sales, Marketing and Insurance Managers to develop promotional plans that drive sales of products and services for all HDFS products
  • Manage the reserve process for all dealers out of business reserves and managing the collection process for all dealers late on Protection Product payments
  • Support and participate, as requested, in dealer and FIC training activities for all HDFS Insurance and Protection Products
  • Define, Recommend, Develop and Assist or Execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation, in LATAM and at a Country specific level
  • Assist or manage sales & marketing events in LATAM and at a country specific level
  • Understanding the market's needs and insights
Qualifications for marketing
  • Experience with various forms of digital marketing
  • Minimum of 4 years marketing experience including digital marketing, social media, marketing automation, media planning or other related areas
  • Prior digital agency experience preferred
  • Prior experience with Partner Marketing an added bonus
  • Possess high level of literacy in technology
  • Experience with Tier 1 enterprise email marketing platforms (Exact Target, Silverpop, Marketo, Eloqua
5

Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing
  • Conceptual, planning, developing, and executing marketing programs that are aligned with the company's goal and is measurable in terms of ROI
  • Overseeing the campaign's implementation and to work seamlessly with our agencies (media, digital, etc)
  • Work with service team and shape, improve, and launch our feature / service and form future marketing strategy
  • Work with a cross-functional team across sales, corporate communications, webmasters, service development, engineering, and more
  • Liaise with partners on co-marketing initiatives, and work with external agencies on creativity and event-based projects
  • Drive engagements with key retailers, mobile operators, and many more
  • Be the steward of LINE services and brand in Indonesia, educating and guiding our partners & team
  • Responsibility for monitoring marketing spend within practice areas
  • The customer has a consistent experience at whichever touch point they interact with our brand
  • Delivering campaigns right first time – on brief, on budget and on time
Qualifications for marketing
  • Experience integrating email across CRM platform (Salesforce.com, Microsoft Dynamics
  • 10 + years of marketing experience in professional services
  • Demonstrated success delivering positive business outcomes from marketing campaigns
  • Proven ability to uncover competitive differentiation and value propositions that resonate with businesses
  • Extensive knowledge and expertise regarding all aspects of go-to-market strategies
  • Proven results delivering positive ROI from integrated marketing campaigns

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