Brand Marketing Job Description

Brand Marketing Job Description

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Brand marketing provides direction and guidance in the development of integrated marketing plans through advertising, content marketing, PR and social media to ensure the attainment of business unit objectives and elevation the brand.

Brand Marketing Duties & Responsibilities

To write an effective brand marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included brand marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Obtain actionable consumer insights from Research and explore unique ways to look at the Nielsen audience to drive ratings and engagement
Ensure that best of class project management practices are employed across Brand team to deliver all marketing communications within strategy, budget, and deadline
Motivate, mentor and develop a team of world class brand marketers
Native fluency in both English and Mandarin
Curiosity, and a passion to learn and to make an impact
The ability to be highly proactive and creative in nature
Agility and flexibility to be highly result-oriented
A vested interest in fashion and apparel
Lived in the US for an extended period, and thrives working in both cultures
Lead creative and media briefing sessions weekly status meetings

Brand Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Marketing

List any licenses or certifications required by the position: IAB, IPHA, ABPI, PMP, B2C, PMI, CMA, CPA, SEO, ACCA

Education for Brand Marketing

Typically a job would require a certain level of education.

Employers hiring for the brand marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, MBA, Advertising, Education, Business/Administration, Journalism, Public Relations, Graduate

Skills for Brand Marketing

Desired skills for brand marketing include:

Microsoft Office
Excel
Word
Target consumer
PowerPoint
Social media and digital platforms
Gaming business
Social media
Business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans

Desired experience for brand marketing includes:

Strong self-motivation and initiative
Able to make clear, focused judgments on all ideas brought to the table
Active role in the GTM team to concept, brainstorm and create
Works closely with product marketing to develop features & benefits for catalogs
Engages with agency and internal team to develop POS copy for all product launches – includes concept, headline and product copy
Makes go-forward recommendations on how to communicate product benefit through entire consumer path to purchase

Brand Marketing Examples

1

Brand Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of brand marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand marketing
  • Assists with project management for new product development process from concept to launch
  • Assists in executing product launches and promotions
  • Works with Business Development associate to develop product decks to ensure successful launches and when needed, in support of category reviews
  • Works closely with Consumer Insight team in gathering consumer insight data
  • Events & Demos –Coordinates Regional events and when needed, staffs event
  • Coordinates and implements other marketing projects as needed
  • Plan, create, execute and track campaign blasts and client and internal newsletters
  • Manage development of production schedules and timelines of media campaigns
  • Keep track and ownership of the HQ Marketing Sample Set for shootings, trainings, events
  • Identify brand-appropriate marketing and business opportunities that are consistent with PBteen brand voice and positioning
Qualifications for brand marketing
  • 3-5 years experience with marketing or communications copywriting, agency experience preferred
  • Significant experience writing for interactive media, including social specific executions
  • Ability to work extended hours/weekends as needed to support athlete win activations, launches
  • 6 months experience (internships count!)
  • Collaborate with internal teams (including sales, marketing, creative, editorial and others), clients and agencies
  • Work well with all levels in the company from administration to senior management
2

Brand Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand marketing
  • Ensure alignment internally across all B2B programs to include initiating licensing, charities, and partnership programs and agreements, negotiate all business terms, once programs are live ensure all Licensor requirements, samples, and royalty reporting are adhered to
  • Oversee development and implementation of the various Brand Marketing plans and identify opportunities for integration between pillars
  • Recommend and implement agency partner strategy to maximize budget efficiencies and to ensure best-in-class program delivery
  • Implement measurement tools and metrics across all brand pillars to ensure maximum return on investment for brand marketing initiatives
  • Support regional and business unit marketing teams with the creation and development of brand marketing initiatives and ensure consistency in execution across the businesses and regions
  • Develop marketing initiatives and activities for the TFH brand
  • Develop and solidify branding guidelines
  • Develop effective brand positioning within the market
  • Create, measure, and report the performance of all marketing campaigns
  • Research and monitor market trends and competitor activities within the market and identify opportunities and potential issues
Qualifications for brand marketing
  • HTML basic experience a plus
  • College degree or equivalent commercial experience
  • Experience with web analytics, Omniture would be a bonus
  • Fast learner that responds well to constructive criticism
  • Minimum 1 year previous marketing experience with proven ability to be both analytical and creative, industry experience preferred
  • Innovative, Big Picture, Strategic & Creative Thinker with passion for solving problems
3

Brand Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of brand marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand marketing
  • To develop a brand organization that can rapidly iterate on brand creative messaging concepts to test and learn into a differentiated and effective creative messaging strategy
  • Ensure synergistic in-market brand messaging by working with the Chief Communications Officer to marry the communications & brand narrative
  • Marketing Functional Excellence – Develop, direct and execute the Surgical Division’s marketing plans that achieve our long-term strategic plan
  • Talent Management– Attract, hire, and develop marketing talent and leadership capability
  • Organize and attend regular routines across disciplines
  • Oversee rigorous creative testing and asset optimization to maximize spend
  • Work collaboratively and effectively with Creative team to brief, review and refine creative work in line with strategic objectives
  • Partner with Analytics and Insights team to surface key client insights that promote growth and continually evaluate campaign performance
  • Partner with Finance and the Management teams to manage the budget to support P&L goals
  • Conduct hindsight analysis on campaigns, reporting out on performance and identifying actions to improve ROAS and brand equity
Qualifications for brand marketing
  • Minimum five years PR, Media, Account Management related experience, highly knowledgeable in the principles of “digital & social”
  • Travel required (some weekends)
  • Easily manages multiple projects and priorities
  • Great at working in a collaborative team environment
  • Industry experience in digital media, editorial, public relations, and/or marketing a plus
  • Bachelor’s degree required (Journalism, Communication, Marketing Public Relations, or related field preferred)
4

Brand Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of brand marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand marketing
  • Maintains records in Brand SharePoint site to provide centralized access to key documents
  • Updates Brand FAQs on brand request portal of UPS Brand Exchange to ensure customers can receive "self-help" if they have a question
  • Updates other brand training to provide basic brand information to new hires and others
  • Updates Brand Rankings Fact Sheet to keep the organization apprised of UPS's standing in various industry reports
  • Establish QB as the #1 FinTech brand in the UK
  • Increase awareness and purchase intent
  • Deliver a cohesive brand and campaign strategy that unifies all touch points across the customer journey
  • Develop world class benefit messaging and ownable moments
  • Hand pick the best UK/European agencies to be our strategic brand and media partner
  • How to win in a market with lower market share and brand awareness
Qualifications for brand marketing
  • Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications
  • Experience using Wordpress to create and maintain content on a blog is a plus
  • Exclusive brand collaborations and launches
  • Minimum 4 years traditional brand management experience
  • Demonstrate extensive experience in brand planning, brand planning tools, building brand book, managing pan-India ad projects with multiple stakeholders and show proven expertise in creative development, measurement and execution
  • A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services consumer promotions
5

Brand Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand marketing
  • Ability to own a broad area and move fast
  • How to focus on the critical few and balance multiple stakeholders and priorities
  • Compiling, assessing, analyzing, and reporting results of sales performance and category/competitive performance and trends to inform business strategies and recommendations for content formats across all channels (print, apps, YouTube videos, entertainment, etc)
  • Providing input into strategy development, including recommending opportunities for integration of business analysis and market trends into current strategy
  • Coordinating with internal and external cross-functional teams to manage milestones/schedules, sharing and tracking of assets and information, execution and assessment of marketing plans and campaigns, and management/tracking of budgets, to ensure successful outcomes
  • Assisting with authoring business briefs, and managing internal and/or external partners from concept through production and delivery for specific digital video initiatives as necessary
  • Lead in the development and execution of advertising strategies and tactics including the development of positioning, media buy and acting as the relationship manager for the external agency
  • Lead in the development and execution of event marketing strategies for key distribution partners
  • Manage all video production from concept to execution
  • Lead, motivate and develop a team of 3 brand marketing professionals
Qualifications for brand marketing
  • Experience working with Marketing Automation systems a HUGE PLUS
  • Experience with social platforms and social management sites a plus
  • Experience quantitatively and qualitatively analyzing the competitive media landscape, analyzing media mix models to develop measurable media channel strategy and plans
  • Demonstrated experience developing consumer pan–India ad campaigns, showing success in driving new or existing brand/product awareness and consideration in both established and developing markets
  • Management skills leading both high performing direct and indirect reports and internal clients, across campaign management, media management, channel management and advertising creative development
  • Experience driving the collection of market intelligence

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