Brand Director Job Description

Brand Director Job Description

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Brand director provides insights and perspective on key consumer, market, technology, and competitive trends that will impact current and future Arity/Arity strategies.

Brand Director Duties & Responsibilities

To write an effective brand director job description, begin by listing detailed duties, responsibilities and expectations. We have included brand director job description templates that you can modify and use.

Sample responsibilities for this position include:

Identify brand amplification opportunities
Lead efforts to develop and evangelize global brand standards
Responsible for the overall strategic direction of the global brand
Build a movement around the global vision care crisis
Develop strategy to build OneSight Brand
Advertising, marketing communications, and public relations strategies that support overall corporate goals, and strategic fundraising objectives
Participate in the development and implementation of a global campaign strategy and collaborate with the Marketing and Development teams for growth in existing and new markets
Selection and management of key agency and industry partners to execute strategy
Oversight of key fundraising initiatives to ensure goals are met and programs/campaigns properly executed
Lead strategic market assessments including market environments, brand and reputation analysis, competitive intelligence, and forecasting industry/market trends

Brand Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Director

List any licenses or certifications required by the position: IAB, CMA, CPA, MBA, IOPP, TR, IDEA, PMP, CRM, ATD

Education for Brand Director

Typically a job would require a certain level of education.

Employers hiring for the brand director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Advertising, Business/Administration, Management, Design, Communication

Skills for Brand Director

Desired skills for brand director include:

Consumer electronics
Online
Social media
Client’s industry and business
Consumer and market research with ability to implement into decision-making and management
Current/relevant artists and industry trends
Prescribers
Consumer trends and gamer demographics
Different business models and their impact on IP/Product
Languages ​​appreciated

Desired experience for brand director includes:

Partner with Operations Team on development and implementation of OneSight’s digital strategy
Leads the performance management process that measures and evaluates progress against goals for the organization
Experience in motion graphics - animation, choreography and editorial disciplines
Demonstrated photography skill and knowledge
Ability to create and maintain documentation from the beginning of a project through completion
Lead the strategy and production of multi-channel advertising campaigns to drive our Card and Bank businesses the Brand

Brand Director Examples

1

Brand Director Job Description

Job Description Example
Our company is looking for a brand director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand director
  • Leads client metrics projections
  • Participates in establishing department policy and adherence to such policies
  • Maintains knowledge of all industry/media innovations and illustrates cross media knowledge
  • Actively participate in new business
  • Partner with Global Merchandising to input strategy
  • Work with regions to agree on strategic/financial objectives for each season
  • Focus on creating standardized metrics, tools and process to manage the buy
  • Work with the regions on cluster definition & assortment by cluster in each market
  • Analyze/identify opportunities to improve commonality & SKU efficiency
  • Monitor product performance (sales, margin, sell through)
Qualifications for brand director
  • Work with Global Brand Marketing on managing the acquisition, cataloguing and distribution of sales materials/ film assets to local territories and select partners
  • Proactive and self-motivated, with the ability to work independently within a team
  • Significant work experience in a brand and insights role
  • Extensive experience of quantitative and qualitative insight methodologies
  • Able to formulate and deliver insights plans that are actionable and implementable – ideally the candidate will have experience working for, or with, specialist insights agencies
  • Proven track record in running multiple small and large scale research projects on a global basis, including running focus groups and stakeholder interviews, and able to analyse and communicate the data and stats in an engaging way
2

Brand Director Job Description

Job Description Example
Our growing company is hiring for a brand director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand director
  • Provide support and assistance to the Head of Creative
  • Develop, present and execute strategic business plans across multiple distribution channels
  • Oversee all business analytics, customer and consumer insights, agency partner relationships, forecasting, budgets and short/long-term strategic planning
  • Lead and manage a cross-functional team
  • Recommend and spearhead cost/continuous improvement measurements
  • Develop and mentor team members to create a high-performing team
  • Lead the budgeting, planning and analysis performance& risk management of commercial finance function with strategic thinking
  • Must be a rockstar and have a passion in Music
  • Establish and manage relationships with key crew, including prop masters, set decorators, art department coordinators, costumers
  • Orchestrate brand-defining programs to engage consumers with forward thinking, multi-dimensional strategies that enhance brand perceptions and drive business results
Qualifications for brand director
  • Global perspective and/or experience
  • Minimum 10 years of business finance experience to include experience in a position with broad managerial responsibilities
  • Thorough understanding of brand revenue and expense components, merchandise strategies, inventory and margin support processes, accounting and control policies, and internal management reporting practices
  • Motivated individual with strong interest/drive for the media industry
  • Inspires and motivates action across departments and disciplines
  • Inspires and grows other agency staff
3

Brand Director Job Description

Job Description Example
Our company is looking for a brand director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand director
  • Listening, challenging, hearing, and translating creative needs and information into strategic concepts
  • Leading the unified process of marketing/merchandising/creative at the brand level
  • Leading the unified creative process of concept/design/execution for all deliverables
  • Learning, monitoring, studying and understanding the creative marketplace
  • Making decisions on a daily basis that ensure creative quality and manage approvals
  • Influencing the activities, growth and professional development of the creative team
  • Develop, lead and implement the Frigidaire brand strategy
  • Develop 3-year strategic brand plan, including overarching brand portfolio and innovation strategy for the brands
  • Own brand architecture and upkeep of brand value proposition and brand story
  • Provide brand strategic frontloading inputs to Product Lines to develop compelling products, accessories and services based on consumer insights as part of innovation triangle and development process
Qualifications for brand director
  • A passion for video gaming and the WoW franchise
  • BA required, Creative Writing or English major preferred
  • 5+ years of previous experience as a copywriter within a well-regarded design studio or creative agency - Retail/Fashion industry preferred
  • Well rounded portfolio with advertising, digital and direct-to-consumer experience
  • Excellent conceptual skill with sensitivity to graphic design, copy fitting and typography
  • Expert editing and proofreading skills
4

Brand Director Job Description

Job Description Example
Our company is searching for experienced candidates for the position of brand director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand director
  • Be responsible for driving all priority category concepts/product stories into meaningful and compelling consumer facing propositions
  • Create innovative solutions and establish processes to address current and future brand and business opportunities
  • Create the Territory Marketing Plan transforming the overall brand and concept direction into a go to market strategy
  • Be responsible for developing & implementing the integrated seasonal marketing plan
  • Lead/Manage the seasonal IMM process ensuring timely deliverables at every Game Plan gate
  • Develop and maintain effective relationships with all business functions (merchandising, product, sales ) to ensure the seasonal marketing plan delivers against the category direction
  • Represent the voice of the consumer ensuring all marketing programs are rightly targeted to drive the brand strategy with the right consumer
  • Lead all marketing functions (digital, retail, communication, brand comms ) to ensure an orchestrated offense is executed against the brand direction
  • Secure support from the Geography in order to obtain alignment and resources needed to execute
  • Ensure the process of recapping, evaluating and assessing the execution of the marketing initiatives is done in order to create compelling reports and learning
Qualifications for brand director
  • Highly proficient in design, typography, retouching using Adobe Creative Suite
  • Detail orientated and extremely well organized
  • Major in finance, accounting, business administration or equivalent
  • CPA, ACCA or MBA degree is plus
  • 10 more years working experience, at least 5 years in managerial position
  • FMCG/ Retail or other B-C industry experience is must
5

Brand Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand director
  • Drive the editorial and production calendar to align with campaign strategies, local market needs and deliver a consistent drumbeat of compelling stories and assets
  • Collaborate closely with Product Marketing, Sales, Field Marketing, Campaign owners and other internal stakeholders to tell the brand story to our customer segments
  • Collaborate closely Content Marketing, Field Marketing, Event Marketing, Product Marketing and stakeholders to deliver creative assets for campaign, programs, content, events and materials
  • Build a center of excellence for the creation and production of high quality assets, setting standards copy guide standards, proofreading and other quality controls
  • Coordinate the measurement of campaign success and recommend optimization for future initiatives
  • Proactive support for sales channel that assists in growing the business
  • Coordinate all aspects of the development of brand initiatives including developing and managing project plans, assembling and managing cross-functional teams, developing and executing consumer and/or operational testing, negotiating with vendors, and developing enforcement/measurement mechanisms
  • Oversee and provide growth opportunities for a group of project directors and/or managers
  • Assist brand strategists in presenting and fielding questions about brand initiatives at franchisee meetings including franchisee association meetings, fall regionals and convention
  • Lead global teams in brand marketing best practices
Qualifications for brand director
  • Fluent English, native Mandarin
  • Proper brand strategy experience, including messaging, brand identity, value prop, work
  • Minimum 3 years of relevant professional marketing communications experience with emphasis on hospitality and/or university sector
  • Fluent in Thai & English with superior verbal and written communication skills
  • 5-7 years of E-Commerce experience leading creative and brand management
  • Bachelor’s Degree in Graphic Arts, Fine Arts, Visual Communications, Advertising or related field

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