Director Brand Job Description

Director Brand Job Description

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Director brand provides strategic direction and oversee the marketing campaigns in collaboration with cross-functional teams (including Publicity, Digital Marketing, Digital Distribution Marketing, Creative, Research and Retail Marketing and Sales) to develop plans that drive awareness, engagement, purchase intent and sales.

Director Brand Duties & Responsibilities

To write an effective director brand job description, begin by listing detailed duties, responsibilities and expectations. We have included director brand job description templates that you can modify and use.

Sample responsibilities for this position include:

Partner with Brand Strategy teams to develop strategic plans in support of business and brand goals derived from deep consumer and marketplace insights
Lead and inspire direct reports and cross-functional partners and agencies to build breakthrough advertising strategies
Lead agency partners to build famous advertising creative
Partner with our Media team to build and execute national and local plans that deliver intended objectives and performance
Analyze ad testing and in-market results market research findings to assess marketing performance, create learning agendas and improve future campaign creative
Ensure brand- and legal-standard adherence across all marketing creative
Create an environment of motivation, inspiration, and curiosity for the work we do and how we do it for everyone around you
Build relations and confidence with client at appropriate level
Supports best practices for planning and contributes to the evolution/development of best practices for strategic planning through to tactical development
Stimulates creativity across accounts

Director Brand Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director Brand

List any licenses or certifications required by the position: IAB, CMA, CPA, MBA, IOPP, TR, IDEA, PMP, CRM, ATD

Education for Director Brand

Typically a job would require a certain level of education.

Employers hiring for the director brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Advertising, Business/Administration, Management, Design, Communication

Skills for Director Brand

Desired skills for director brand include:

Marketing and sales
Excel and proficiency with other basic software packages
Full marketing mix
With particular emphasis on the CPG manufacturer/retail sales environment and experience with digital marketing
Microsoft Office Suite
SQL
Microsoft Office
Adobe Creative Suite
Media planning
OTT services

Desired experience for director brand includes:

Abilityto credibly influence decision makers to take action of fact-based recommendations
Excellent interpersonal skills and ability to develop partnerships with internal and external stakeholders
Brand identity and style guide creation & compliance experience
Proven ability to foster innovation and solve problems creatively
Proven ability to drive execution
Proven ability to influence through effective communication, and to build and foster trust across functional groups

Director Brand Examples

1

Director Brand Job Description

Job Description Example
Our company is hiring for a director brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director brand
  • Analyze markdown and liquidation results to recommend opportunities for improvement
  • Coordinate global qualitative and quantitative hindsighting
  • Reconcile regional/channel quantities to understand likely line adoption and track targets
  • Responsible for the follow-up on progress of projects from ideation stage to all final production turnover
  • Facilitate problem resolution between Creative, Product Development, Marketing, Education and Sales
  • Notify management of critical issues and next steps to resolve
  • Manage the Brand creative design team, providing leadership, inspiration, guidance, support and direction
  • Work with production to allocate resource within the team to greatest effect
  • Work strategically to drive brand awareness and deliver strong sales through creative
  • Develop and maintain relationships with photographers, film makers, illustrators, designers and their agents for Brand Creative and work strategically with other creative leads in the business to ensure the strongest approach to external talent
Qualifications for director brand
  • Demonstrated expertise in strategy formulation, market research, fundraising and communications
  • Proven ability to deliver results in an agile, collaborative, rapid cycle environment
  • Serve as “brand ambassador” for key franchise titles and work across the various local businesses to help drive overall long terms plans for brands via roadmaps to monitor progress, challenges and new opportunities
  • Strong interpersonal skills and ability to work with internal and external stakeholders, and present confidently with all levels of seniority
  • Knowledge of, and passion for learning about, sector trends and challenges
  • Ability to develop strategies to achieve departmental objectives
2

Director Brand Job Description

Job Description Example
Our growing company is looking for a director brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director brand
  • Identify emerging market trends and product opportunities
  • Build, leverage and maintain relationships with high impact cultural influencers to increase brands equity, build awareness and drive business
  • Enhance brand storytelling abilities by bringing brand values to life in new and unexpected ways across through editorial, retail, media and events/experiences
  • Leverage strategic product and content collaborations, which enhance the brand perceptions and drive business results
  • Work with SWG Executives to identify and develop strategic new business opportunities, and contribute to the development of presentations to engage and secure new business opportunities
  • Understand the China luxury fashion retail market dynamics including the company annual sales budget, stores monthly sales target the KPIs
  • Explore product sales channels, lead sales performance within the region, periodically analyze sales data other retail operation duties including collect feedback received from retail front end, liaise with the landlord in leasing negotiation and more
  • Leading the category and portfolio strategy planning the innovation of the European business
  • Delivering creative and content solutions that help our Marketing and Merchandising teams reach business objectives
  • Ensuring that creative identity and product, campaigns, and content’s tone of voice is maintained
Qualifications for director brand
  • Foster work environment that encourages proactive thinking and action to provide innovative and effective media recommendations in order to grow client's business
  • Maintains high professional profile at industry events
  • Must possess a congenial personality with proactive, energetic work style
  • Exhibit a positive attitude and enjoy collaborating with others to achieve team goals and objectives
  • Proven diplomatic and relationship building skills
  • Primary Client contact in recent role
3

Director Brand Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director brand
  • Handle account management for deals brought in by VP, Brand Partnerships
  • Overall responsibility for establishing a clear brand vision and strategic roadmap
  • Establish competitive advantage for our strategic priority brands through compelling brand propositions, and focused execution against identified opportunities
  • Develop 3Yr Strategic Plan and annual Brand Plans with growth strategy which is consistent with strategic vision and aspirations
  • Identify key long term innovation opportunities and ‘white spaces’ based on market intelligence
  • Define and guide primary market/stakeholder research
  • Research and select relevant secondary market research
  • Drive client brand competitive intelligence research
  • Conduct executive level strategic discovery interviews
  • Perform qualitative and quantitative information analysis and deliver actionable data
Qualifications for director brand
  • Enhanced attention to detail and process excellent organizational skills, both personal and departmental
  • You’re a storyteller
  • You believe words can make a brand, and can change the world
  • You embrace the creative process as a contact sport
  • A liberal arts background with evidence of breadth and performance
  • Proven depth of design and art direction experience in commercial/online retail environment
4

Director Brand Job Description

Job Description Example
Our growing company is looking for a director brand. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director brand
  • Manage resources to ensure financial and operational objectives are met
  • Manage team and sets team and individual goals that align with department and function goals
  • Coach staff, create opportunities for staff development, make hiring decisions, and drive performance management recognition and rewards
  • Develop team structure that facilitates and maximizes individual and team performance
  • Adopt and enrich global marketing plans through consumer insights
  • Manage geo or territory budget including demand creation resources
  • Track and evaluate marketing impact in territory or across portfolio in Geo
  • Lead, manage, and develop the creative, research, and content team to produce impactful assets that help us rise above the noise
  • Drive the visual brand strategy by continuing to evolve our assets as the company grows and new products come to market
  • Develop and communicate comprehensive brand standards to ensure our visual and verbal identify is deployed consistently across the organization, managing updates as they occur
Qualifications for director brand
  • Self-confidence, ability to cope with stress, self starter
  • Strong people skills, be able to lead a big team and has ability to collaborate with multiple stake holders
  • A minimum of 8 years’ prior experience in managing a high-profile consumer-facing brand
  • Experience working across internal functions to launch programs and campaigns
  • Extensive China retail experience is a MUST
  • Fluent Mandarin and English is highly preferred
5

Director Brand Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director brand
  • Full ownership of control brand product range including developing category strategy, supplier management, brand strategy, negotiation, merchandising, pricing and category management
  • Set challenging and productive goals for the team and create accountability for results
  • Strategize long and short term sales/margin growth and drives initiatives for product range
  • Manage a private label development team and work collaboratively with vendors and marketing for packaging design
  • Strategically interprets and aligns consumer insight to all aspects of business
  • Lead team to strategize assortments to deliver sales/margin forecasts
  • Set private label and overall sales goals and present to senior management
  • Participate in financial review meetings
  • Initiate product development to capitalize on trends/consumer opportunities
  • Ensures team is driving pricing and margin execution and timely payments with vendors
Qualifications for director brand
  • Proficient in digital communications and social listening tools
  • Experience / Exposure in building architecture and design of online and social media vehicles
  • Commitment to team success and successful relationships with peers, subordinates, internal/external partners
  • General understanding of analytics and best marketing practices and how they influence creative effectiveness
  • Strong understanding of E-Commerce and effective UX/IX tactics, and their impact on creative design to drive desired demand
  • Working knowledge of experience design, brand development, interactive commerce and creative process

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