Brand Activation Job Description

Brand Activation Job Description

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Brand activation provides insights into growing brands, profitably, at Point-of-Sale based on brand positioning an understanding of shopper marketing strategies.

Brand Activation Duties & Responsibilities

To write an effective brand activation job description, begin by listing detailed duties, responsibilities and expectations. We have included brand activation job description templates that you can modify and use.

Sample responsibilities for this position include:

Consult with Global on the creation of a WE Publishing strategy across Countries including Newsrooms
Lead and demonstrate a cultural change to execute rather than add and adapt (with the assumption Global tools are broad and excellent) and include all activations on Omni Channel (RSM, VM, Own Retail)
Activate the flagship store with the local streetwear hounds and trend setters as the pioneering streetwear brand through a close collaboration with the HQ Originals, Brand adidas and Retail teams
Bring tolife the product and brand stories in each season through window execution, visual merchandising, in-store communication and events timely and within budget
Create content relevant to the Originals brand and the flagship store to engage and inspire the flagship staff, consumers and community on the Originals brand
Be a knowledge expert on both the streetwear scene and the Originals brand (past, present and future) and develop methods to share this knowledge with the flagship store staff
Coordinate the effective implementation of Concept-to-Consumer and Sales Strategy Excellence tools within sales channels across EM Central, in line with the Omni-channel activation calendar
Consult with Global Brand Management on the creation of a Publishing strategy for EM Central, including Newsrooms and execute the agreed strategy
Manage external agencies (visual presentation specialists
Drive for industry leading innovations in VM at both the consumer level and the implementation practices

Brand Activation Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Activation

List any licenses or certifications required by the position: HACCP, IQ, PMP

Education for Brand Activation

Typically a job would require a certain level of education.

Employers hiring for the brand activation job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Business/Administration, Education, Advertising, Communications, Economics, Hotel Management, Communication

Skills for Brand Activation

Desired skills for brand activation include:

Full marketing mix
At least one foreign language
Brand standards
Job descriptions and culture of all Marriott brands
Doors
MS Office
Products and programs to assist in identifying future opportunities
English
ISC
Retail landscape and experience developing Shopper Marketing plans

Desired experience for brand activation includes:

A minimum of one year related experience and/or training
Experience working within the Sports and fitness industry is strongly preferred
Storyteller – an eye for capturing content in an Originals way
Experienced leader with a minimum of 8-10 years progressive leadership responsibilities within a Commercial / Brand Environment
Strong Collaboration and facilitation skills - Ability to align and coordinate between multiple parties with differing priorities in order to achieve a satisfactory outcome for all involved
Strong business acumen with an affinity to strategic and operational models and process within commercial business

Brand Activation Examples

1

Brand Activation Job Description

Job Description Example
Our company is looking for a brand activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand activation
  • Develop and motivate a high level marketing team, set clear objectives, model and live the company’s values
  • Build partnerships with large brands in defined categories to increase brand awareness through co-marketing initiatives
  • Identify appropriate segmentations and targeting opportunities to implement local destination messaging and partner plans
  • Create a multi-channel, integrated marketing plan by country and destination for both our traveler and owner/partners
  • Activate our owner / partners in destination by developing event and guerrilla marketing initiatives
  • Develop unique merchandising opportunities across destinations leveraging DMOs and other local content providers
  • Scale our best practices across markets and build playbooks for large scale implementation
  • Lead all asset-related day-to-day business (including gyms)
  • Manage local asset budget
  • Support global relevant events in case of being host market
Qualifications for brand activation
  • Independent, self-driven, enthusiasticProduct Management
  • Minimum 6-8 years’ brand management experience in consumer product sector, preferably in MNCs
  • 1-2 years experience on people management
  • Strong leader with entrepreneurial mindset
  • Demonstrated experience in digital marketing and CRM will be an advantage
  • Three to four years of experience in media, event logistics/management or sales support activities
2

Brand Activation Job Description

Job Description Example
Our innovative and growing company is hiring for a brand activation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand activation
  • Sourcing and researching new business in the on premise channel which includes bars, nightclubs and restaurants
  • Managing current terms of trade agreements of these on premise accounts providing us with a competitive platform
  • Coordinating our event selling initiatives ensuring a maximum return on investment
  • Working closely with our field force in implementing targeted engagement activities
  • Deliver training to the on premise staff
  • Brief interdisciplinary departments and agencies on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy
  • Analyse information using a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through
  • Lead both the creative and media agency of record
  • Direct the media agency in execution of the media strategy through development of detailed media plans
  • Lead internal Corporate Social team and integrate across agency social team to create cohesive, holistic social program that supports brand, marketing and corporate service and activation needs
Qualifications for brand activation
  • At least 10 years of brand and product management experience with proven track record
  • Prior experience with FCMG, OTC and/or multi-channel are added advantage
  • Analytical, team player, self-confident
  • Innovative and results oriented
  • Visiting Budapest headquarters on a regular basis J, otherwise working independently on managing the Activia business in Czech and Slovak, a lot working remotely with rest of the team and management
  • Opportunity to get broad business experience and know-how via working on multidepartment and multinational projects (marketing, trade marketing, sales, financials, purchasing, planning, …) on both local and ECE cluster level
3

Brand Activation Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of brand activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand activation
  • Planning & Management of promotion and communication investments
  • Create a variety of deck templates, presentations, and reports using Microsoft Office other necessary tools
  • Collaborate with internal and external creative agencies, digital teams and event producers to create new and exciting programs, pitches, and brand activation opportunities
  • Assist in coordination of on-premise events, ensuring accurate execution of comprehensive brand activations to maximize impact of new and existing sponsors, including but not limited to advertising creative and placement, internet marketing, social media execution, sweepstakes
  • Update sales forecasts and budgets
  • Support account management, project management and outside agencies
  • Analyze competitive intelligence & market information and drive insights to achieve marketing plan
  • Oversee training needs within the accounts
  • Serve as a brand ambassador, advocate and gatekeeper for brand/product
  • Supporting the activation and community stream within the Key Cities Team
Qualifications for brand activation
  • Prior experience working with college or professional sports teams a plus
  • 7-10 years professional experience as a design manager or executive producer in a brand design or creative agency experience within a global brand leading international design or rebranding programs
  • Bachelor’s degree in Marketing (Master degree preferred)
  • Travels as required (approximately 25% depending on geography and market needs)
  • Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field
  • A minimum of five years of experience in marketing, brand management or a related field
4

Brand Activation Job Description

Job Description Example
Our company is searching for experienced candidates for the position of brand activation. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand activation
  • Develop instore and shelf insights to help our brands win at shelf
  • Conduct post program assessment against agreed KPIs
  • Launch marketing projects in support of brand initiatives, including planning, creative development, execution, and optimization, in partnership with internal marketing teams
  • Develop innovative marketing plans that generate engaging connections between product and customers
  • Brief the store team on asset creation across all channels to deliver consistent, compelling messaging
  • Partner with internal marketing and creative teams to create and optimize content, develop any promotions in store, and monitor and report on results to drive store traffic
  • Create in-store activation schedule to execute branded events through content development, management of any partner relationships, coordination of marketing promotion and on site set-up, working with retail team
  • Build and maintain relationships to create a strong cross-functional team dynamic that leads to better customer experience
  • Provide feedback to District Manager on success of brand initiatives, customer feedback, in-store trends and market insights to drive growth
  • Conducts weekly visual walk-throughs with merchandise managers
Qualifications for brand activation
  • Must be available and willing to travel and work extended hours as needed
  • A strong record of developing and implementing successful marketing and branding programs
  • Degree in Marketing, Advertising, Business, Journalism or Communications preferred
  • Minimum four (4) years experience in creating brands which are distinctive, relevant and highly valued versus competitors
  • Proven experience driving preference and strengthening company’s position in the market
  • Proven understanding of energy and knowledge of Chemicals preferred
5

Brand Activation Job Description

Job Description Example
Our growing company is hiring for a brand activation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand activation
  • Be knowledgeable about the targets and performance of local Brand core stores
  • Work closely and cross-functionally with the market store operation team to pro-actively assess any Brand core store performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Brand marketing solutions that might be needed to address these
  • Manage marketing activation budget and ensure projects come in within budget
  • Fully responsible for maintaining MWB needs, spends and ROI’s by season
  • Creating avenues to improve NPS for key cities on an ongoing basis
  • Own, execute and drive Training (BU) category plans the translation, adaptation and production in India as developed in collaboration with the EM Training (BU) team (launch and exit calendars, campaigns, promotions, In-Store Communication tools, communication and activation plans, EIM
  • Work closely with creative agency, event agencies and PR teams on the development of creative and ensure all necessary approvals are obtained
  • Be knowledgeable about the targets and performance of local Brand stores
  • Work closely and cross-functionally with the market store operation team to pro-actively assess any Brand store performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Brand marketing solutions that might be needed to address these
  • You will be the consumer expert on the expressive creator in North America
Qualifications for brand activation
  • Ability to connect multiple information to uncover fresh and actionable insights that will grow customer preference
  • Superior writing, editing, and proofreading experience
  • Experience in OTC / beauty category/ new product launch is a plus
  • BA or BS Degree or above
  • 8+ years of marketing and/or general management work experience experience in a CPG company
  • At least 3 years of previous experience in Special Events or Entertainment or in a similar customer service position

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