Manager, Activation Job Description

Manager, Activation Job Description

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Manager, activation provides customer data to support the investment of marketing dollars for all digital marketing and direct response channels: organic search (SEO), paid search, paid social media, display and retargeting, affiliates and direct mail.

Manager, Activation Duties & Responsibilities

To write an effective manager, activation job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, activation job description templates that you can modify and use.

Sample responsibilities for this position include:

Orchestrate and manage the successful delivery and execution of your marketing plans, ensuring overall spend and performance transparency
Facilitate alignment with key stakeholders both in initial planning and with change management throughout the year
Handle the day-to-day project management and implementation/production of all integrated program elements – which may include print, digital, video, mobile, social and native executions – to ensure flawless execution
Ensure the assigned project team clearly understands their respective scope in terms of deliverables and target milestone dates throughout the project, provide guidance and direction as needed
Knowledge of promotional rules, contesting, content capture, are necessary
Coordinates and attends client meetings with sellers and sales managers as needed to plan events and promotions
Collaborates with multiple departments to create and execute promotions and other activities from start to finish
Performs several administrative functions
Assists on-site promotions, and handles clients and listeners
Manages several community outreach programs from start to finish

Manager, Activation Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Activation

List any licenses or certifications required by the position: R.D, PMP, HACCP, IQ, R.S.A, ITIL, LEAN, SMZDM, XHS, PROSCI

Education for Manager, Activation

Typically a job would require a certain level of education.

Employers hiring for the manager, activation job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Business/Administration, Advertising, Medical, Graduate, Science

Skills for Manager, Activation

Desired skills for manager, activation include:

Content distribution and placement networks like Outbrain and Taboola
Digital marketing trends and potential new channels and strategies
Paid search
Various paid marketing channels and technologies
Ad Serving technology & media tools
Analytics and ROI studies
Audience data and systems used to process that data
Data
Event planning
Excel

Desired experience for manager, activation includes:

Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
Masters Degree in Strategic Management and/or Marketing / Key Account Management / Sales
Minimum 4-6 years of brand and/or retail marketing experience within a sporting goods, fashion or consumer goods company or equivalent account management experience at an (advertising) agency
Minimum work experience of 9-10 years with a minimum 2-3 years of experience in handling teams in a voice based process with demonstrated experience in coaching and providing feedback
Develop Country Marketing/Brand Plan
Secure Bottler Integration

Manager, Activation Examples

1

Manager, Activation Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager, activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, activation
  • Clear understanding of principles for program-specific vs
  • Provide guidance and leadership for resolving Design Machine content issues including but not limited to search, brand, customer, execution, add/edit/delete
  • Conduct routine Design Machine audits/reviews to ensure content, requested updates (adding and removing elements) naming conventions are completed, correct, and consistent across the tool
  • Ensure IMC Content Portal content is properly mapped and consistent with Design Machine
  • Liaise with Bottling Partners’ Print Shops to ensure seamless content customization through print execution
  • Manage technical and color management issues with appropriate internal teams
  • Lead Design Machine work sessions and training for Company users and bottlers
  • Direct approval of content and addition of metadata to appropriate parties
  • Create and distribute US Design Machine Newsletter (sharing with the Global DM team)Manage the flow of Design Machine project submissions including but not limited to daily downloading, tracking and processing of assets received from program owners and agency partners
  • Work directly with agency partners to package programs and cross-reference assets using the TIF and the Design Machine Submission (DMS) form
Qualifications for manager, activation
  • Media (tags, scripts, print ads, program ads)
  • Rules development, legal approval process
  • Coupon codes
  • Collaboration (eg
  • 5 years relevant working experience in Trade Marketing
  • Experience in consumer goods/ beauty industry is an advantage
2

Manager, Activation Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of manager, activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, activation
  • Ensure top notch quality in both buys, client service and responsiveness to client/agency requests
  • Conduct and maintain regular status meetings and issue meeting summaries/contact reports
  • Evaluate and issue P.O.V.’s (media point-of-view) on new media opportunities
  • Interview and hire of junior members of the group
  • Ensure that all invoices, discrepancies and billings are cleared and issued in a timely fashion
  • Oversee preparation of, and presentation of, pre and post buy reports, including third party audits if required
  • Prepare written reviews of Buyers and Media Assistants in a timely basis
  • Provide Leadership , Mentorship and Motivation for the buying team
  • Support the Director of Media Activation and Investment as required
  • Secure full local retail insight and share in the Sales Unit Management Team in order to facilitate decision making
Qualifications for manager, activation
  • Marketing platform experience a plus
  • Ability to manage a variety of projects simultaneously and work in fast-paced environment
  • Ability to pay attention to details and manage workflow process
  • Agency Evaluation & Budget negotiation
  • Ability to communicate persuasively both written and orally
  • Relationship building (ability to understand business issues, regional differences, different channel dynamics)
3

Manager, Activation Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, activation
  • Proven capability for managing large amounts of complex data
  • Work together with the local sales team and Cluster EAST sales managers to provide small appliances training, merchandising tasks and clear sales targets to the team so that they can effectively train in store staff
  • Apply and secure execution of European marketing go-to-market plans in the countries in the Sales Unit
  • Fully adhere to European strategies and activities
  • Make local plans to secure financial targets are achieved
  • Align all go-to-market plans with the Sales Unit Manager and Cluster EAST product manager
  • Be the Sales Unit category manager, driving projects in collaboration with the Cluster East management
  • Full responsibility for supporting all launches / platforms with appropriate in-store support elements
  • Present all support elements to the Sales Unit
  • Collect designed POS orders and submit to cluster EAST Marketing Activation Manager
Qualifications for manager, activation
  • Ability to articulate ideas and influence key stakeholders
  • Strong collaboration skills, working with a variety of stakeholders across organization
  • 4-8 years of work experience in sales promotion development program/trade marketing/BTL promotions/brand management for FMCG company (at commercial company or agency)
  • Secure excellent in-store execution in the Sales Unit
  • Visual feedback and comments of support elements
  • Responsibility for Product PR and Digital Communications in the country
4

Manager, Activation Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, activation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, activation
  • Ensure Siebel trended forecast accuracy
  • Manage month end accruals to ensure that accrued funds represent what is required
  • Develop promotional plans for customers based on RB Local Success Model guidelines
  • Sell in’ promotional plans to all customers
  • Oversee the customer promotional submissions and confirmations process
  • Gain Consumer & Shopper Marketing alignment to promotional activity
  • Communicate promotional plan and executional expectations to the field team
  • WIP Notes and Customer Framework used as the key tools for communication
  • Build strong relationships and ensure regular communication with the Regional Field Sales Managers
  • Ensure field team are providing visibility to planned and actualised TI, allowing for this to be factored into month end accruals process
Qualifications for manager, activation
  • Strong team-building, interpersonal, managerial, and organizational skills
  • Strong skills with Adobe Acrobat, Photoshop or Illustrator
  • Working hand-in-hand with corporate partnership sales group, lead overall activation of organization’s corporate partnership agreements
  • Oversight and maintenance of corporate photo library
  • Manage the creation of partnership proposals, contracts and semi-annual reports
  • Lead, plan and manage partnership events at Ripken Experience Aberdeen including luncheons, corporate batting practice sessions, IronBirds FanFest and festivals
5

Manager, Activation Job Description

Job Description Example
Our company is looking to fill the role of manager, activation. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, activation
  • Some experience of working with a field team operation
  • Proactive, high level of ownership required
  • Confident communicator, with very strong planning skills
  • Must speak fluent English and Danish
  • Develop Point-of-Sales (POS) solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer
  • Work across the broad cross-functional team to support and drive marketing activation from the concept stage through execution
  • Will be accountable for the execution management of marketing campaigns to support customer acquisition, revenue and branding objectives as established by the organization
  • Work across the organization to establish marketing goals and KPIs
  • Utilize a standard process for the development of campaigns, and proactively identify opportunities to help streamline processes to drive efficiency and effectiveness, and ensure that all marketing campaigns are launched on time and according to best practices
  • Responsible for directing the execution of integrated marketing programs on time and at an exceptional level of quality to all key stakeholders, including creation and management of timelines, and holding stakeholders accountable to deadlines
Qualifications for manager, activation
  • Experience in budget management and cost recovery will be a valuable asset
  • Familiar with project management methodologies and tools Prince2 or Agile
  • Familiar with Service Introduction methodologies and tools ITIL v3
  • 5+ years of experience in operations and customer service
  • Establishing close working relationships and consistent engagement with the senior marketing leaders and the Customer Experience Network
  • 3 years+ commercial experience across sales and/or Customer Marketing

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