Marketing Manager, Asia Job Description

Marketing Manager, Asia Job Description

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Marketing manager, asia provides support in managing data entry and analytics for our CRM, e-marketing platform, and social media channels.

Marketing Manager, Asia Duties & Responsibilities

To write an effective marketing manager, asia job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, asia job description templates that you can modify and use.

Sample responsibilities for this position include:

Creating a rolling 3 year Brand Vision for Asia
Constructing an annual marketing plan for Asia and China that coincides with global objectives, is locally relevant, and supports the Asia business plans
Consistently and creatively communicating the brands messages, values, and images
Maximizing MWB to be efficient and effective
Creating “pull” at the retail level so that product turns according to the strength of the brands
Developing and optimizing partnerships within Asia
Perform data analysis to help business identify key gaps, trends and revenue opportunities
Prepare periodic and ad-hoc business presentations to facilitate management reviews and discussions
Implement strategic initiatives and deliver business priorities, partnering with different support groups
Understand business policies and regulatory guidelines and ensure compliance by the business

Marketing Manager, Asia Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager, Asia

List any licenses or certifications required by the position: MCE

Education for Marketing Manager, Asia

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, asia job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Engineering, Technical, Business/Management, Economics

Skills for Marketing Manager, Asia

Desired skills for marketing manager, asia include:

Alternative social media monitoring tools
Analytics systems eg Google Analytics
CRM and data-led marketing
Current trends and issues in the financial services industry
Customer financial drivers / needs
Digital inks
Embedded Power
Excel
Flexographic printing
Lead management

Desired experience for marketing manager, asia includes:

Assess key controls, identify and escalate control gaps which needs to be addressed
Develop an in-depth end-to-end knowledge of systems such as SalesOne, ICV, Client Atlas
Facilitate annual budget planning process and oversee investment/productivity initiatives across the business
Act as trusted advisor and counterweight to Business Heads and their management team
Lead and execute the marketing strategy for Singapore and Southeast Asia
Agency management across media, paid search and affiliate marketing agencies

Marketing Manager, Asia Examples

1

Marketing Manager, Asia Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing manager, asia. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, asia
  • Lead negotiations for commercial marketing agreements
  • Drive innovative ideas to increase customer growth and brand awareness
  • Develop a sales/ customer recruitment program relevant to local markets
  • Work closely with editorial, creative and retail team to ensure that all marketing activities are in keeping with brand values and guidelines
  • Lead on-going analysis, key insights and recommendations to optimize performance of existing marketing channels and initiatives
  • Develop the marketing budget to support agreed strategy and after corporate approval, manage the budget throughout the year
  • Manage relationships with a range of key stakeholders, customers, marketing colleagues, platform marekting teams and media agencies
  • Manage agency relationships with media, online, promotional, merchandising and research agencies
  • Working with Regional team, develop and brief research, manage implementation and dissemination of actionable results
  • Work with channel team to ensure websites and social media sites are relevant, up-to-date and reflect current marketing activity
Qualifications for marketing manager, asia
  • Tenacious attitude with solid judgement, problem solving and decision making skills
  • Well-rounded negotiation and communication skills
  • Extremely well organized, methodical, and efficient, with a good dose of common sense, humour and initiative
  • A creative thinker and innovator
  • Confidence in taking calculated risks
  • Discreet, professional and well spoken, with excellent presentation skills
2

Marketing Manager, Asia Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing manager, asia. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, asia
  • Develop and manage implementation of integrated communication strategy aligned with Global marketing seasonal initiatives and product stories
  • Leverage and adapt Global advertising creative for local relevance
  • Create and develop effective and efficient media strategy, planning and buying working with Zenith
  • Manage agencies (Zenith and creative) & freelancers
  • Liaise on marketing bulletin clarification and brand updates in a timely manner
  • Work with markets on merchandising requirements ensuring execution is in line with brand guidelines
  • Support market supply queries and issues
  • Coordination and deliver regional production of GWPs to markets
  • Develop and recommend relevant collaterals APAC use – DM, fragrance educational DM
  • Prepare presentations for Regional and Brand Market Visit Meetings
Qualifications for marketing manager, asia
  • Impeccable presentation and writing skills
  • Able to work autonomously in a non-HQ environment
  • Online and/or digital media experience
  • Good influencing and persuasive skills
  • Ensure proper adoption and usage of our key assets including 1st party data, our ad technology such as our DMP, key insights reports
  • Partner closely with regional marketing teams, organic social, creative and product to maximize the total efficacy of our efforts
3

Marketing Manager, Asia Job Description

Job Description Example
Our company is looking to fill the role of marketing manager, asia. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, asia
  • Work on ad hoc brand specific projects as designated by VP/GM
  • Research and present regionally relevant Asia programs for brand growth
  • Understand overall business direction globally and regionally to provide input on regionally relevant launch strategy
  • Work with the markets on Media Plans, A&P investments and with the Manager on creating integrated media plan, reflecting the needs of the brand and ensure local relevance
  • Monitor local social media & online implementations, ensure it follows global guidelines across the region
  • Work with the affiliate & distributor markets to plan and execute the launch of specialty fragrances within the ADF portfolio, in line with brand positioning, equity and distribution strategies
  • Strong marketing campaign development and execution experience
  • Work closely with Regional Director
  • Drive new innovative product launches and re-promote activities creating Brand Experience at every point of consumer interaction
  • Own the partner marketing relationships with our partners in India and SEA countries which will require regional travel in mid-high frequency
Qualifications for marketing manager, asia
  • International Marketing experience, especially in Southeast and Central Asian markets
  • Ability to work in a fast moving environment with independence
  • Demonstrates working knowledge of the needs of institutional investors in Asia Pacific
  • Develops a strong working knowledge of NT’s capabilities in asset servicing and asset management
  • Possesses the ability to effectively work with and influence internal partners (across product lines and locations)
  • Minimum 5 years’ direct marketing experience, ideally with a background in asset servicing and/or asset management
4

Marketing Manager, Asia Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing manager, asia. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, asia
  • Partner with the sales leaders to develop and execute innovative, impactful and integrated marketing campaigns
  • Partner with the Sales Development teams to assist in campaign follow up and pipeline generation and progression
  • Drive budget management - deliver all marketing activity within the agreed budget, to established timeframes and metrics
  • Proactively establish and maintain positive and effective working team relationships with all support departments, internal and external stakeholders
  • A clear, direct, effective and experienced communicator with exceptional influencing skills
  • Consolidate and analyze Tom Ford Beauty business results including mix of business, monthly sell- through analyses across all APAC markets
  • Handle bi-annual Beaute Research analysis independently
  • Works with modality
  • Implement excellent marketing communications such as product launches, technical centre, plant openings, customer events, promotions, fairs and exhibitions, product advertising, press releases, internet updates and
  • Work closely with business units and countries to support content creation for marketing activities and customer events
Qualifications for marketing manager, asia
  • Fluent in English, working level Mandarin and Cantonese desired
  • Regional experience or international working experience preferred
  • 8+ of marketing and online advertising experience, with an emphasis on display, rich media, video and paid social for desktop and mobile platforms
  • Expert knowledge of the trends and limitations of the evolving Asia Pacific digital marketing ecosystem, including exposure to/experience with publishers, programmatic buying, paid social platforms and dynamic creative technologies
  • Personality Attributes
  • You are passionate and curious about all aspects of digital marketing creative and have an entrepreneurial mindset
5

Marketing Manager, Asia Job Description

Job Description Example
Our company is hiring for a marketing manager, asia. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, asia
  • Assist on content development and market outreach for product launches
  • Monitor the effectiveness of marketing campaigns
  • Participate in and contribute to market intelligence activities and other ad hoc marketing projects
  • Liaise with senior sales management to ensure that marketing activities are in support of Systems and Storage sales plans and business objectives (strategic and tactical)
  • Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages global directions and regional implementation choices
  • Provide input and feedback to corporate marketing organisations on regional needs campaign effectiveness of Systems and Storage campaigns
  • Disseminate key corporate marketing information to the geography operations
  • Actively develop new approaches and opportunities for improving efficiencies and productivity
  • Proactively drive increase in ROI from marketing activities through focus on measurements tracking and closed loop marketing campaign execution
  • Initiate and foster relationships with HQ campaign marketing teams, industry and regional sales to ensure the effective implementation of the demand generation plans
Qualifications for marketing manager, asia
  • You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity
  • You are an agile, goal-oriented personality, driven to succeed and always up for a challenge!
  • Understanding of the ADF portfolio and motivation for its unique positioning, culture and consumer dynamics
  • Minimum 10 years solid working experience & proven track record in managing marketing function
  • Minimum of 7 years of experience across marketing and partnership management
  • In depth local market knowledge of India and SEA countries

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