VP, Marketing Manager Job Description
VP, marketing manager
provides and report on content measurement using Web analytics tools, marketing automation, content management systems and social media management tools; make recommendations for optimizing content quality, processes and activation channels.
VP, Marketing Manager Duties & Responsibilities
To write an effective VP, marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included VP, marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
For all regional activities across the business, manage the calendar of events including roadshows, regional investment forums, client and industry events & act as central point of contact with all teams across firm
Understand program results in order to propose recommendations for future campaigns
Develop customer-based metrics and related implications for share of wallet, financial health
Develop co-marketing programmes with key clients, including websites, events, campaigns, PR, training
Take ownership of the Swiss iShares Institutional and Retail websites
Responsible for defining the local event strategy and content for all sponsored events, partnership events, seminars iShares’ proprietary event activity, working closely with the regional Event team on event logistics and organisation
Driving the regulatory projects, Legal Entity Strategy, FATCA, Project Greenlight and other regulatory visits
Supporting the control agenda in partnership with different business managers and other functions, AFCIC metrics, Article V surveys (AML and OFAC), RCSA (Risk Control Self Assessment) and other remediation efforts
Work with the Sales team to ensure that we have strong sales support programmes and material in place, which is distinctive to competition, clear, precise and reflecting our customer’s needs
Overall responsibility for the UK advisory communications platform and communications strategy
VP, Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for VP, Marketing Manager
List any licenses or certifications required by the position: CIPS, APICS, CFA
Education for VP, Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the VP, marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Communications, Finance, Economics, Engineering, Mathematics, Management, Education
Skills for VP, Marketing Manager
Desired skills for VP, marketing manager include:
Content management tools and mobile technology
Credit card P&L
Web analytics and ad serving engines
Chase Card Services Campaign Operations environment
Chase Card Services acquisitions environment
Chase processes and card business
Data model and integration with Salesforce.com CRM
Marketo
Teradata environment
Unix
Desired experience for VP, marketing manager includes:
Communication ability—grammatical expertise
Protocol design—capacity to construct efficient processes
Proficiencies—solid competency in Microsoft applications including Word, PowerPoint and Excel
An effective team player, able to work with people of all levels globally
Extensive experience working in the marketing discipline (at least 5 years)
Lead the planning, execution and delivery of digital campaigns
VP, Marketing Manager Examples
1
VP, Marketing Manager Job Description
Job Description Example
Our growing company is looking for a VP, marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, marketing manager
- Co-own the build of an effective thought leadership program – increasing JPM’s top of mind share as subject matter and industry experts
- Elevate brand positioning and strategic agenda at industry conferences & proprietary events
- Identify, develop and execute client communications programs and lead content development of marketing collaterals
- Redesign, write and edit the CIB Australia & New Zealand website
- Contribute to the development of advertising campaigns and corporate sponsorship opportunities
- Provide project management for events and related marketing initiatives across multiple communication modes
- Work with marketing directors and sales management to implement conference and event schedule
- Work with speakers (CPMs, PMs, Market Strategists, Product Strategists) to develop presentation content, providing relevant presentation and delivery coaching ensuring content is appropriate for the audience
- Interact with client advisors around client needs and local market nuances and logistics
- Ensure presentations and all related content are ready and available at the meeting site
Qualifications for VP, marketing manager
- Education—bachelor’s degree or higher, preferably in Marketing
- Product knowledge—investment product sales process and liquidity products knowledge preferred
- Marketing expertise—ability to deliver traditional and digital marketing solutions in collaboration with internal and external partners and resources
- Project management—excellent attention to detail, solid organization skills and the ability to accurately manage large volumes of information from multiple sources
- Prior experience with Chase Mortgage Banking
- Strong working knowledge of marketing and communications across various channels
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VP, Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of VP, marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for VP, marketing manager
- Develop a programme of engagement, (incl
- Develop and establish best practices for working with partners, internal cross-functional teams
- Maintain clear and consistent internal communications with cross-functional teams in order to optimise partnerships
- Ensure all Marketing and thought leadership programmes are managed on time, optimise return on marketing investment and report on programme performance
- Create marketing campaigns to promote new product launches and cross-platform initiatives
- Execute marketing programs to increase penetration of investment products with new and existing clients, and to support the front office
- Create sales tools to support front office advisors (videos, webcasts, audiocasts, presentations)
- Update marketing material content as needed
- Innovative delivery of investment content
- Develop, manage and execute against a content calendar of paid media placements
Qualifications for VP, marketing manager
- Strong working knowledge of key stakeholder disciplines such as Operations, Risk, Lending
- Expert communications skills – ability to translate complex ideas into consumer-friendly language
- Strong presentation skills – ability to craft the story to bring issue to life to influence key stakeholders
- Analytical with strong understanding of key financial and business drivers associated with managing a Retail P&L
- Demonstrated passion for improving the clarity and simplicity of our customer communications and improving the customer experience
- Understanding of key customer processes is desirable
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VP, Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of VP, marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, marketing manager
- Bring creative and strategic thinking innovative ideas to the table to energize marketing and client facing teams
- Ownership of the product innovation strategy, including product positioning, marketability, growth and competitiveness
- Communication with Senior Management on strategy and results
- Leveraging research to fully understand the evolving target customer and address their needs in the competitive landscape with new and innovative solutions
- Collaboration with various cross-functional teams to manage and execute campaigns on-time and on-budget
- Manage Partner Marketing Budget inclusive of Market Development Funds, Contra and any other Marketing Program Dollars
- Develop, implement and manage compelling marketing programs and promotions across all Indirect Routes to Market
- Ensure maximize ROI for dollars invested
- Interface with Workplace Business Group, Global Commercial Excellence and Corporate Marketing to marshal resources, tools, programs, promotions, investments, and support for NAO’s Channel business
- Manage Partner Council Meetings, Conferences, and the Global Partner Program (GPP) for NAO
Qualifications for VP, marketing manager
- Strategic insight and ability to identify business opportunities
- Strong project management, communications and multi-tasking skills
- Demonstrated ability to work within a B 2 B cross functional team environment
- Superior oral and written English communication skills
- Proven ability to make appropriate decisions within a short timeframe and under pressure
- Specific equity, fixed income, alternatives, or multi-asset marketing experience helpful
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VP, Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of VP, marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP, marketing manager
- Source or develop and deploy key tools to enable Partner success
- Manage communications across all Indirect Routes to Market
- Manage and participate in field engagements and internal communications to ensure programs are well understood
- Provide thought leadership, strategic insight, and clear communications (written and verbal) to team members on Partner initiatives
- The leader of this role ensures his/her field and staff has the process capability, direction and support required to deliver results
- The leader will participate on CompTIA Vendor Advisory Board
- Communicating data insights and recommendations to global marketing business
- Defining KPIs and measuring campaign performance
- Owning and managing the Google 360 suite of products
- Managing tagging and tracking strategy across all global digital communication channels
Qualifications for VP, marketing manager
- Degree (or equivalent) is essential
- MBA with an emphasis in marketing preferred
- Relationship Effectiveness - build strong relationships with the marketing directors, business managers, sales & product teams and vendors
- Team player - Excellent team player who likes to work hard, works extremely well with others and anticipates client needs
- Logical, analytic thinker - identifies clear objectives, leverages data to develop a coherent, logical strategy
- Provide strategic direction and marketing leadership to the Subadvisory and VA sales teams by developing a deep understanding of the Subadvisory/VA client segments, including client dynamics & challenges and the needs from the sales team, and having working knowledge of the products and solutions that are a focus within the segment
5
VP, Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of VP, marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, marketing manager
- Defining/enforcing digital best practices in support of CRO
- Work with internal clients to develop, scope and deliver measurement and analytics frameworks
- Hands-on approach to ensuring data analytics projects meet objectives, timelines and budgets
- Day to day management of GA properties and back-end set up
- Create visually compelling analyses of data that will help marketing teams optimize and plan campaigns
- Identify opportunities to improve efficiencies in marketing spend
- Partner with Digital and Business Intelligence organizations to develop strong data integrity practices
- Develop unified and accessible sources of data that can help drive an understanding around sales attribution
- Stay at the forefront of the EMEA fund selector business, market landscape and product focuses and distribution strategies in the region’
- Support the business by writing and coordinating delivery of Pan European strategic and tactical marketing plans supporting the key channel and its focus/tactical products including new fund launches
Qualifications for VP, marketing manager
- Develop strong relationships with sales managers and CAs and become a true partner to the sales teams and an integral part of distribution initiatives for Subadvisory and VA
- Be hands-on throughout the planning and execution process and have the ability to multi-task across several marketing projects
- Provide updates to collateral and webpages as needed
- Support Marketing Director on various marketing projects
- Bachelor's Degree, preferably in Business or Marketing Communications
- Significant Partner Marketing and/or Thought Leadership within the payments industry strongly preferred