Manager, Integrated Marketing Job Description

Manager, Integrated Marketing Job Description

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Manager, integrated marketing provides leadership to the marketing team in helping craft marketing strategies and tactical marketing plans for growth in the Americas.

Manager, Integrated Marketing Duties & Responsibilities

To write an effective manager, integrated marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, integrated marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage the execution of all aspects of individual client programs
Liaise with multiple business areas (ad sales, research, pricing & inventory, production, corporate press, media technology services, ) involved in cross-functional projects
Manage the installation of new systems throughout the organization, the sponsorship management system, Velocity internal website, media storage and sharing services, records retention project
Assist the VP and Director in developing different training and development opportunities for all levels of the IM organization (e.g., quarterly off-sites for the team, lunch & learns, rotation programs, on-boarding kits)
Work closely with the production, digital, social, media planning and traffic departments to execute custom sponsorship elements
Leverage industry best practices and trends to define marketing systems roadmap priorities
Work with Senior Director, Integrated Marketing and digital, sales and art departments to develop cross-platform/digital programs and added-value opportunities
Excellent event execution, creative strategizing strong written and verbal communication
Keep current on trends and news in fashion, beauty, tech/digital/social, retail
Write and develop sales support collateral such as sell sheets, media kit materials, recaps, comps

Manager, Integrated Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Integrated Marketing

List any licenses or certifications required by the position: IAB, PMP, PMO, PMI

Education for Manager, Integrated Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager, integrated marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Education, Journalism, English, Advertising, Business/Administration, Public Relations

Skills for Manager, Integrated Marketing

Desired skills for manager, integrated marketing include:

Marketing strategies and a demonstrated ability to apply them
Merchandising financials and metrics
PowerPoint
Word
Excel and Outlook
Marketing strategies and execution
Ability to apply basic marketing concepts used in the development of marketing plans
Advanced quantitative analytic techniques and protocols used to build necessary business models
Capabilities
Customer needs

Desired experience for manager, integrated marketing includes:

Get stuff done
Minimum 5-7 years experience in the field of marketing, publicity, promotions, consumer products or advertising required
Previous experience with client management strongly preferred
Some familiarity and experience with manufacturing/merchandising is preferred
Must be able to communicate effectively and tactfully, both oral and written
Must be knowledgeable about promotional tie-ins and licensing organizations/business

Manager, Integrated Marketing Examples

1

Manager, Integrated Marketing Job Description

Job Description Example
Our company is hiring for a manager, integrated marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, integrated marketing
  • Work closely with Group Advertising Directors and counterparts across the company to collaboratively deliver sellable ideas that win business
  • Collaborate with the Creative Services team to fine tune ideas and deliver the materials/assets needed to help clients and agencies visualize an idea
  • Actively contribute to account-specific brainstorming sessions and developmental projects that are key to the department’s success
  • Attend client and agency briefings for new opportunities as needed
  • Manage a range of categories and partner with our global advertising sales staff to drive revenue growth for our brands
  • Identify best-in-class marketing technology partners and initiate business development efforts
  • The Senior Manager will work directly with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches, becoming an expert in assigned categories
  • Support Director/Sr
  • Spearheading the execution of all aspects of individual client programs
  • Manage beauty category accounts and partner with our advertising sales staff to drive revenue growth
Qualifications for manager, integrated marketing
  • Minimum of 4-5 years of experience at a television network, ad agency or a large promotional firm
  • Experience in Television, Digital, Social, Consumer Media
  • At least 3-4 years of successful integrated and/or digital marketing experience for a major media/publishing organization
  • Excellent interpersonal skills when coordinating with internal & external players
  • Well-versed in print, digital, mobile, and social media platforms through the lens of an advertising/promotional vehicle
  • Ability and confidence to contribute creative thoughts to all aspects of project development
2

Manager, Integrated Marketing Job Description

Job Description Example
Our growing company is hiring for a manager, integrated marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, integrated marketing
  • Tracking and providing guidance on promotions and cadence of events to ensure we meet our budgeted topline and contribution goals
  • Providing Contribution metrics to the budgeting process
  • Providing direction on consistent omni-channel and integrated treatments across our marketing efforts
  • Analyzing actual and current results to ensure we are meeting our topline and bottomline targets
  • Reviewing, optimizing and approving test plans
  • Reporting and coordinating Marketing meetings and daily results summaries
  • Expense tracking and providing reporting and recommendations for savings
  • Contributing and representing Marketing in the corporate calendar process
  • Maintain the promotional framework that is cohesive, and integrated to support our high-level campaigns and financial goals
  • Provide direction to the CD team to ensure plans roll-up to budgeted targets
Qualifications for manager, integrated marketing
  • Proficient in Google AdWords, Google Merchant Center and GA
  • Displaying accountability for both individually-contributed elements of a program the program at large
  • At least 5-6 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
  • Excellent annual and seasonal brand marketing strategy and marketing communications development and execution experience and skills with proven track record of driving strong business results
  • Experience creating 360 integrated marketing plans and working with cross functional marketing partners to make the marketing strategy come to life
  • Understand the dynamics of physical stores and how to make a strong impact with marketing and communication to the business
3

Manager, Integrated Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, integrated marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, integrated marketing
  • Overseeing market-level calendars and testing plans for core menu and regional products
  • Lead coordination between Merchandising & Marketing to develop seasonal calendar inclusive of new product launches, hot markets and special event collections – in a timely manner
  • Develop strong understanding of and working relationships with all of the Marketing teams – site GM, eMarketing, CRM, Social, Affiliates, Lead a talented team through all facets of product assortment, financial planning, and vendor partnerships to support the goals of your division
  • Communicate and champion all Merchandising Strategies across Marketing Organization
  • Partner closely with marketing teams to ensure they are armed with appropriate resources for marketing plan development, provide streamlined feedback loop to merchandising
  • Manage Monthly and Seasonal Merchandising & Marketing League Meetings
  • Support seasonal Go to Market strategy and calendar development
  • Oversee competitive intelligence
  • Analyze merchandise data to inform strategies and decisions
  • Act as quality control and strategic filter throughout the planning process
Qualifications for manager, integrated marketing
  • The ideal candidate will have a passion for marketing the ability to independently develop new and innovative business-generating ideas
  • Minimum of 3 - 4 years of professional experience in a related field
  • Experience delivering a challenger brand narrative to market
  • You have a rare mix of both great writing skills and technical competency
  • A minimum of 5 years of experience in software and consumer marketing
  • Proven ability to lead multiple projects
4

Manager, Integrated Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, integrated marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, integrated marketing
  • OOH and events expertise to build awareness of Firefox
  • Conceptualize, develop, write, and execute integrated marketing programs and presentations that meet the objectives of endemic and non-endemic advertisers (e.g., customized programs, digital initiatives, advertiser and/or signature brand events, in-book special sections)
  • Manage the execution of complex, multi-faceted marketing programs and added-value initiatives
  • Develop and manage production of in-book special sections with clients/agencies, the Art Department and freelance writers/designers
  • Collaborate and communicate with internal project teams including Sales, Account Management, Research, and Art, with clients and agencies, as needed
  • Spearhead the pre and post-sale management of custom advertiser solutions for key account categories including but not limited to Beauty, Fashion, CPG, Consumer Electronics, and Pharma
  • Work closely with Group Advertising Directors and counterparts across the company to collaboratively deliver innovative, client-specific concepts that win business
  • Lead the execution of multi-brand, multi-platform integrated marketing programs for top clients
  • Collaborate with the Creative Services team to fine tune ideas and deliver the materials/assets needed to help clients and agencies visualize a big idea
  • Actively identify and nurture relationships with third-party promotional and marketing partners to help enhance concepts
Qualifications for manager, integrated marketing
  • 4+ years marketing experience with an emphasis on custom marketing solutions
  • Ability to prioritize varying demands, set deadlines, and multitask
  • 5+ years of experience in fields of integrated marketing including sales support, brand management, channel and partner marketing, digital marketing, CRM, and marketing communications
  • Experience with a technology/aviation company is a significant plus
  • Brand management experience a plus
  • Must be able to contribute ideas in a creative atmosphere
5

Manager, Integrated Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, integrated marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, integrated marketing
  • Engagement with the regions to ensure that the deliverables are aligned with their needs and budget
  • Coordinate with the marketing cross-function leads the creation of the deliverables and assets needed to support the product or service
  • Conceptualizes and implements communication initiatives for WW Marketing Services & Mobility
  • Drives communications strategy development and execution activities, and serves as an expert resource
  • Serves as a key interface to WW and Regional Marketing Services and Mobility teams
  • Responsible for executive, external partner communications and internal communications support for the WW Marketing team and stakeholders
  • Ensures best-in-class communications and tools
  • Drives messaging integration into appropriate stakeholder and partner communications
  • Creates regional and global awareness of key initiatives and progress to goals
  • Drives the awareness for the value proposition messaging specific to the assigned coverage area
Qualifications for manager, integrated marketing
  • Demonstrated ability to work in cross-functional teams ability to manage multiple priorities
  • Knowledge of Adobe Photoshop and NDesign preferred
  • Marketing automation software experience preferred, Pardot
  • Ability to work independently as part of a virtual team
  • Bachelor’s Degree required plus a minimum of 4 years of related integrated marketing experience at media, agency or within a brand environment
  • Experience and knowledge with digital media marketing, social media marketing, platforms and products (MCN experience a plus)

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