Marketing Manager, UK Job Description

Marketing Manager, UK Job Description

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Marketing manager, UK provides consumer marketing recommendations and guidance to the business and marketing partners, and help drive the execution of consumer marketing initiatives on priority markets.

Marketing Manager, UK Duties & Responsibilities

To write an effective marketing manager, UK job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, UK job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage a two team members to deliver E-Commerce digital marketing objectives
Oversee, motivate, coach and develop the Marketing Executive any contractors employed on an ad-hoc basis in the department
Create incredible by title marketing campaigns across the UK and IE, determining the size of the opportunity for each title
Develop and manage specific marketing projects working closely with media and creative agencies to deliver the campaign
Main point of contact for the US based originals creative team and Senior Marketing Manager content within the European team
Brief, develop and manage marketing communications plans across originals, exclusive content and multi-content releases
Work closely with internal teams (PR, Social, Digital, Product, Search, Brand) to ensure cohesive campaigns and to amplify marketing activity
Work with Consumer Insights team to help test and learn
Work with creative and content services to support the production of material in market
To oversee/organise special events, press/product launches, talent tours

Marketing Manager, UK Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Manager, UK

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, UK job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Communication, Education, Technology, Business/Administration, Economics, Technical

Skills for Marketing Manager, UK

Desired skills for marketing manager, UK include:

Salesforce essential
Consumer Electronics/ISP's/MVPDs and what drives growth with our partners
Marketing principles
Newspaper sector and ideally within a subscriptions business
Along with demonstrable campaign management experience
Automotive industry would be advantageous
Consumer customer segments and customer journey
Local cultural trends and media consumption patterns
MS Office
Marketing techniques

Desired experience for marketing manager, UK includes:

Creative - Demonstrated ability to think innovatively - connecting the dots when others cannot
Succinct Communicator - Can organize, summarize, clarify and communicate ideas simply, succinctly and accurately
Pragmatic, Organized and Detailed - Has a big capacity to both think and 'do'
A smart minimalist - Keeps things simple
Pace - Is self-motivated, moves at a nice clip and enjoys having multiple projects going at once
Integrity - Has sound judgment, and will question actions inconsistent with company values

Marketing Manager, UK Examples

1

Marketing Manager, UK Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, UK. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, UK
  • Working with the internal design, online and developments, and regional marketing teams to produce content and materials which help drive our brand presence
  • Cultivate good working relationships with the leadership group to ensure alignment with our core marketing strategies
  • Produce compelling emails and manage UK email marketing campaigns to increase recipient engagement
  • Working closely with our in-house PR team on press releases, press enquiries and surveys
  • Driving our online presence through working closely with our in-house online team on our social media, online content and PPC strategies
  • Assisting and advising on various client and candidate events that the recruitment consultants run, including initiating innovative ideas and implementing campaigns
  • Involved in setting up strategic partnerships & deals
  • The ability to roll-up their sleeves and get involved in conceptualising and delivering on marketing campaigns and creation of presentations for use internally and externally at client meetings
  • Attentive to detail, organised and hard working
  • Generate C-level leads through professional networking and cold-call techniques and conducting telephone-based or virtual sales meetings
Qualifications for marketing manager, UK
  • Minimum of four years working at executive level
  • Excellent attention to detail and content-proofing skills
  • Must have experience working with CMS systems, CRMs and marketing automation/email systems
  • Knowledge of Google Analytics and PPC is desirable
  • Experience managing PR for a corporate company is a plus
  • Working for an international company is a plus
2

Marketing Manager, UK Job Description

Job Description Example
Our company is looking to fill the role of marketing manager, UK. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, UK
  • Develop and adapt marketing campaigns including content generation
  • Working alongside the Aftersales and Sales Manager to identify, create and deliver campaigns to boost Sales Ready Leads
  • Build brand recognition and increase visibility of the market
  • Team management and development, including coordinating the daily management of the tele lead gen team
  • Responsible for the UK digital marketing strategy and execution
  • Create content for key PR / Advertising publications
  • Manage the creation and delivery of product training programs, materials and special retail events gaining access to incremental opportunities for sales rep interactions
  • Monitor, analyze and report on performance of each program and communicate results and plan for improvement
  • Market intelligence – become an expert in our buyers and key segments your products/solutions target, the buying processes and cycle
  • Acts as the primary marketing liaison into the sales teams within the UK
Qualifications for marketing manager, UK
  • 3-5 years experience developing marketing campaigns for a global digital consumer brand with measurable results
  • Experience developing integrated campaigns across digital channels such as email, social, and paid
  • Expert at analyzing large sets of data to inform decisions
  • Adaptable and can thrive in a fast-paced environment with a high level of ambiguity
  • Proven experience in managing and deploying marketing budget in a disciplined and impactful manner
  • Will have significant experience in Marketing within a Business to Business environment
3

Marketing Manager, UK Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager, UK. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, UK
  • Business development programs in key accounts, partners - develop customer intimacy and ecosystem
  • Build product and services sales funnel, influence positioning strategy and drive adoption on new and existing portfolio based on customer requirements assessment
  • Identify new business segments, working across different product lines on x-portfolio programs to develop customer centric solutions
  • Establish and promote unique value propositions that set our solutions apart in the local market
  • Engage proactively with Viavi product managers to enable our future roadmap to capture local technology or application trends or requirements
  • Anticipate and assess new market trends or opportunities and work closely with sales to address
  • Create plans and coordinate marketing activities for US vendors which will invest into program to market their products sold in the UK through GS
  • Working with retail teams, utilizing category specific marketing activity to build awareness of UK GS and generating traffic to the GS selection
  • Work with Business Development Manager to identify opportunities to source cross-border deals
  • Improving Discoverability (optimization of search, improving coverage and refinements)
Qualifications for marketing manager, UK
  • Experience working within the region and deep understanding of the media landscape
  • Strong digital marketing and lead generation skills
  • Must have experience coordinating internal or outsourced telesales teams
  • Will have used a CRM and marketing automation systems, Salesforce and Marketo would be advantageous
  • Experience in the use of marketing automation software and sales systems
  • Possess exceptional interpersonal, communication and relationship-building skills, having the gravitas to achieve professional credibility
4

Marketing Manager, UK Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing manager, UK. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, UK
  • Establish and ongoing method for continuous customer feedback such as NPS process
  • Establish an SOP for marketing best practices in each product family and category for the Global Store
  • Contribute to overall strategy of growing Global Store program from a business perspective globally
  • Work closely with product and development teams to inform necessary features and execute initiatives
  • Own highly visible programs and projects including responsibility for analyzing and reporting performance metrics and identifying new opportunities based on customer and business data
  • Understand various levers for improving customer engagement and conversion, analyze current performance on those levers and implement initiatives for improvement
  • Serve as the marketing liaison for the area sales teams, ensuring plans and goals align with key leadership functions including sales management, solutions marketing, product pillar revenue goals, brand, Ability to dynamically adapt to changes in market and corporate strategy
  • Collaboratively setting the content strategy, working with the rest of the UK team to ensure it covers all stages of the funnel and all core markets
  • Considering and optimising for SEO & social media in your planning, so we attract high value traffic from these organic channels
  • Creating high quality, original content yourself
Qualifications for marketing manager, UK
  • Demonstrable competencies in IT and Cloud Marketing
  • Total marcom strategy and budget responsibility
  • 5 years experience in planning, implementing and managing all aspects of the marketing communications mix, including
  • Experience working with sales channels and supporting them with tools in order to make them successful
  • Ability to successfully lead a shared team of personnel in different locations
  • Ability and experience to deliver value-added solutions to LBU Manager and BU/HUB Marcom Manager that supports overall strategic plan
5

Marketing Manager, UK Job Description

Job Description Example
Our innovative and growing company is looking for a marketing manager, UK. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, UK
  • Working with industry partners and influencers to create strong relationships that will help inform your content strategy and amplify our reach
  • Taking a leadership position internally to evangelise the power of great content, educating and informing team members on what makes for excellent content
  • This is an office based role in London
  • Team management – Ongoing development of existing staff and new hires, retention of key staff, recruitment, continuity and succession planning
  • Campaigns – Provide active support and guidance to ensure the timely delivery of integrated communication plans through all mediums including consumer and trade promotions, literature, presentations, web, sponsorship and conference / client liaison activity
  • Proactively maintain quality of marketing database (Marketo) through regular data cleansing and improvement efforts
  • Identify new opportunities for marketing and outreach, implementing new campaigns
  • Work with the other CMM and HOD to develop an integrated, customer segmented marketing strategy across all channels to include PR
  • Outline customer journey for segment and ensure all communications complement the journey
  • Using the portfolio marketing strategy, develop show marketing plans and timelines to enable clear implementation by Marketing Operations team
Qualifications for marketing manager, UK
  • Air Interface
  • Extensive knowledge and understanding of the UK market, emerging global trends and issues in the Enterprise segment
  • 7 years in the software market, preferably in ecommerce or retail technology
  • Flexible self-starter who is able to adapt to varying schedules of global team
  • A marketing degree and/or professional marketing qualification is preferred
  • Generalist marketing experience of the full marketing mix with experience of brand management, PR, online, social media, promotions and print

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