Club Marketing Manager Job Description
Club marketing manager
provides thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification.
Club Marketing Manager Duties & Responsibilities
To write an effective club marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included club marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Have a good knowledge of the new social Platforms and ensure that the Club is constantly up to date
Develop an actionable paid and organic social media strategy that focuses on direct response, loyalty, engagement, membership, and new customer acquisition
Directly report to Head of Marketing
Maintain and not exceed a show marketing budget
Create marketing plan
Maintain promotion/ticket/print grid for each show
Foster relations with media (radio/TV/online/print/nontraditional)
Request proposals from radio stations/blogs/etc
Interpret proposal to receive best plan for each show
Schedule and oversee creative for Email blast/ecards
Club Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Club Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the club marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Education, Business/Administration, Advertising, MBA, Communications, Graduate, General Education, Management
Skills for Club Marketing Manager
Desired skills for club marketing manager include:
Alternative
Pop and R&B music and the ability identify niche markets and appropriate affinities for any performer
Slots and casino games player-tracking systems
Syndicated Data
Sales and finance
Brand building
Categories and brands
Customer understanding
Areas of consumer and shopper insights
Web Analytics
Desired experience for club marketing manager includes:
Schedule and oversee creative for radio/TV/print
Create flyers and work with street team coordinator for coverage
Follow thru with creative process of all assets ordered
Administrative duties including work orders, invoices
Work with Agents/managers on ad approvals
Generate reports for Booker
Club Marketing Manager Examples
1
Club Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a club marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for club marketing manager
- Lead small to medium size internal and cross-functional projects and provide support to large scale projects that impact assigned marketing strategies
- Determine optimal email cadence, maintain the email calendar and communicate plans with the broader ecommerce marketing team
- In partnership with the Editorial Director and Creative Director, drive the creative look and voice of the email channel
- Serve as primary contact point with our email provider
- Track key email metrics such as Open Rate, CTR, Circulation, $/Circ and Opt-out Rate by various segments, establishing benchmarks for each
- Set goals for channel performance, track performance against goals and report performance to senior leadership
- Staying informed of industry trends and best practices and determining how they can best be employed by CM
- Develop and execute new programs (Gas, physical premiums, ) by getting buy internally and from client
- Own grand opening, competitive marketing efforts
- Gathering and understanding of the key issues and opportunities for the channel/customer to be captured in the brand planning process
Qualifications for club marketing manager
- Experience managing a marketing budget is a plus
- Strong interpersonal skills and the ability to work with multiple stakeholders, including third party vendors
- Ability to define KPIs, build reports, analyze channel performance and present findings to multiple stakeholders
- Careful attention to detail without sacrificing deadlines
- Strong bias for action and follow-through
- Ability to balance business and brand considerations, both big picture and day-to-day
2
Club Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a club marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for club marketing manager
- Liaise with club’s project leader related to eSport initiative, Soccer Education program, PR and communication, paid search, display and SEO
- Prepare and commercialize the brand plans into a tailored comprehensive customer plan
- Work closely with other sales & marketing team members by develop a marketing communications plan including strategy and goals
- Manage media inquiries with collaboration with marketing Team
- Fully support company’s PR strategy and execute it in different phases
- Communicate and build relationships with current or prospect clients
- Create and distribute press releases
- Liaise with promoters, entertainment providers and events managers in order to bring business to the night club
- Actively solicit, take bookings for and maintain relationships with potential customers, promoters and DJs
- Create relationships with adjacent hotel
Qualifications for club marketing manager
- Manage promotion of venue through all available mediums
- Build and maintain an up-to-date database of customers and promoters
- Ensure arrangement of club guests and table bookings are managed proper
- Work closely with Bar Manager and team, communicating customer feedback and special guest requirements
- Ensure quality of customer’s club experience
- Manage the development and maintenance of the Club Membership website
3
Club Marketing Manager Job Description
Job Description Example
Our growing company is looking for a club marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for club marketing manager
- Organize and oversee the cooperation with Independent PR companies or PR individual within the region to maximize revenue and footfall to the club
- Degree in Mass Communications, Business Administration or Marketing
- Develop Club promotion packs and programs based on J&J and customer strategies and objectives & planning for Club teams working with internal partners accountable
- Provide forecasting and benchmarking input on new items to CBM and Club Forecasting Manager and Trade Customization
- Completes the PRF process with customer business managers for new items, art requests, and new events including funding source and works with Trade customization on tray/pallet and pack concepts
- Aids in development of a long term, bottom up strategic plan for the franchise to compete in Club over time
- Coordinate with Sales Strategy team and Customer teams to identify new corporate launch items that will be supported with executions on first ship date in Club
- Completes the project cost estimates and works with the Trade Customization Group to drive display cost efficiency and profitability with 3rd party vendors
- Manage the sales display process to ensure compliance & alignment with established ROI hurdles, strategy and supply chain
- Participate with customer business managers in the integrated business planning process
Qualifications for club marketing manager
- Serve as a strong voice of customer internally with other internal business partners, providing Club business and customer insights to drive category and brand growth
- Gain alignment between internal and external business partners to support goal achievement
- Ability to lead simultaneous projects to completion, on time and to expectations of team and customers
- Ability to manage a Club pack P&L and discuss with Marketing, Finance, and Management
- Ability to devise and deliver persuasive presentations, based on data-driven insights, to gain support for business strategies and packs, both with customers and internal business partners
- Ability to demonstrate and effectively apply consumer industry and cross-category knowledge and expertise
4
Club Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a club marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for club marketing manager
- Work with sales, agency and shopper knowledge teams to develop insight based Omni-Channel Shopper Marketing programs that focus on the mutual most valuable shopper
- Responsible for effectively managing paid media plans to maximize profits
- Owner of email marketing, including the calendar, creatives, segmentation, testing, optimization, and website triggers
- Manage all SEO efforts, both technical and content
- Test/launch new channels and enhancements when applicable
- Work with Analyst to manage projections and actualized reporting across all channels
- Mentor junior associates on their job performance against established goals
- Serve as subject matter expert to organization for channel
- Create and implement the direct mail strategy that clearly meets established KPIs
- Leverage retail’s best customer behavioral data to develop highly targeted communication
Qualifications for club marketing manager
- Ability to demonstrate effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long-term objectives
- Ability to penetrate the appropriate customer and internal functions to achieve maximum results on sales objectives and ensure alignment on new items and promotions
- Ability to act with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market
- This role is based in Los Angeles, CA and requires less than 15% of travel
- Marketing experience with digital media, promotions, coupons and advertising content development
- Shopper Marketing experience at consumer product goods company, retailer or agency
5
Club Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a club marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for club marketing manager
- Identify new opportunities within channel including new vendors and capabilities
- Manage and grow direct mail team to achieve individual and team goals
- Work with internal and external stakeholders to develop and implement cross-platform promotional campaigns
- Key brand steward ensuring all assets properly reflect the Orange County SC is consistent with sales objectives
- Liaise with league channel contacts related to broadcast coordination and PR communications
- Plan advertising and promotional campaigns including digital, print, radio and outdoor to drive ticket sales and create awareness
- Collaborate with Sales team to manage and coordinate sales promotion process including product pipeline planning, sales campaigns, sales tools and client amenities fulfillment and activation
- Manage and administrate content on the club’s website
- Manage run-of-show messaging and scripts for in venue presentation including PAs, videoboard, and digital rights partner and content
- Manage and coordinate day-of-game staff and operational set-up
Qualifications for club marketing manager
- Current or previous responsibility for the profitability of your business
- Demonstrate knowledge and experience in the CPG industry including Sales and Marketing knowledge
- Develop relationships with retail customer, internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs
- Demonstrate ability to create short and long-term value for consumers, shoppers, customers and company
- Possesses strong written and verbal communication, collaborative team member with excellent organizational and multi-tasking skills
- Membership marketing experience strongly preferred