Assistant Marketing Manager Job Description

Assistant Marketing Manager Job Description

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Assistant marketing manager provides input to SEAPAC to ensure Brand Marketing tools are optimized to best meet Market needs and significantly improve Brand Business KPIs across each Campaign.

Assistant Marketing Manager Duties & Responsibilities

To write an effective assistant marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinate and manage PR efforts/campaigns including special mailings as assigned
Create blogger and review list for specific product campaigns using targeted audiences
Create and update product videos as needed per Sr
Assign and manage ad creative execution through ad agency or freelance graphic artist per media plans once creative direction is set and handed off by Sr
Participation in development of product, packaging, pricing, advertising, POS materials
Participate in NPD and Creative Status meetings to ensure overall program knowledge, full team communication and partnership and adherence to program timetables
Support the team as needed with day to day organization (meeting schedules, Messenger/Fedex, etc…)
Brand budget management including tracking of and accounting for all estimates and invoices and generating PO’s
Spearhead development and progress of all approved initiatives through strong partnerships with cross functional teams (such as Creative, Design, Product development, New media, IT, PR, Operations, Education, Sales )
Manage the timely communication of project updates and information to manager and senior management

Assistant Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Assistant Marketing Manager

List any licenses or certifications required by the position: ITIL, SFDC, CVE

Education for Assistant Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the assistant marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Education, Business, Business/Administration, Communications, Advertising, Hospitality, Management, Public Relations

Skills for Assistant Marketing Manager

Desired skills for assistant marketing manager include:

Customer needs with existing and future technology capabilities
Excel
Outlook
PowerPoint
Retailer business to improve the positioning
Microsoft Word
Activities
Brand management and marketing philosophies
Campaign management systems
Database marketing

Desired experience for assistant marketing manager includes:

Strong proficiency with Microsoft and online software & systems
Candidate should possess passion for the Beauty Business
Must be interested in Cross Development Opportunities within the L’Oreal Paris Sales Team, including potential future field position
Strong interpersonal/communication required
Drive the artwork routing process to ensure it remains on track, and ensure providing Marketing feedback to Creative is prioritized
Work with sales, forecasting, production planning, customer ops etc to profitably manage inventory and service customers

Assistant Marketing Manager Examples

1

Assistant Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of assistant marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant marketing manager
  • Align local marketing activities with Global directives
  • Follow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an executional standpoint
  • Develops messaging, themes and tangible product selling hooks for new and backlist products for seasonal and thematic campaigns
  • Participates in the planning and preparation for all sales conferences
  • Oversee all reporting correspondence with authors
  • Create promotional materials (slides, flyers, memes, comparison charts, sell sheets, ) for campaigns and process orders for those that are outsourced for printing
  • Manage marketing budget within budget across multiple brands/projects, including planning, reporting, accruals
  • Manage product portfolio including
  • Also includes managing other team members assigned to the event and ensuring that their components are being completed at the highest standards setting and maintaining a comprehensive production schedule for all team members to adhere to
  • Must be able to interact with senior level executives in a professional manner, sometimes as clients and regularly as hospitality guests at an event, along with ad sales clients
Qualifications for assistant marketing manager
  • Knowledge and understanding of systems and processes which support marketing and sales functions
  • A Marketing qualification or degree would be an advantage but is not essential
  • Strategic and tactical marketing planning
  • Marketing campaign return on investment (ROI) analysis
  • A minimum of 6 years marketing experience in an International brand environment or a ad creative agency
  • Strong experiences in execution and production management of 360 marketing assets (Video, Print, Digital)
2

Assistant Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an assistant marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for assistant marketing manager
  • Execute the marketing plans including tracking promotions to ensure corporate objectives are met
  • Improve the Trade experience by optimizing communications and creating targeted messaging
  • Manage the Trade website and keep it current
  • Leverage a prospect database to drive Trade campaigns, including leveraging reporting capabilities to update a marketing dashboard and proactively review/analyze campaign results
  • Collaborate with Channel Sales and vendors to monitor lead activity and ensure alignment on all marketing efforts to increase business financial results and Trade satisfaction
  • Responsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospects engagements
  • Prepare and localize Global marketing materials for the region
  • Prepare promotional and tactical materials to support local country programs
  • Social Media – Manage social media calendars for the region and work with agencies to ensure roll out
  • Linksys.com – work with Global to ensure website update and relevance
Qualifications for assistant marketing manager
  • Requires hands-on knowledge of best practices in SEM, Social, web and mobile with a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Experience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build online platforms (web/app/social)
  • Experience managing social media marketing, large scale database/email campaigns and SEO
  • Knowledge of tools like Marketo/Hootsuit will be an add on
  • Analytical and data interpretation
  • Knowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWords, ReturnPath, BriteVerify
3

Assistant Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of assistant marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for assistant marketing manager
  • Build and implement a distribution strategy for the markets to ensure NCA targets are met
  • Conduct continuous analysis of competitive environment and consumer trends
  • Lead effective content management across all available channels, including hotel and health club websites, OTAs, social media, Group Max client emailing portal, advertising, and partnership programs
  • Establish excellent open communication with all operational teams, GM, F&B, Front Office and other department heads throughout the hotel
  • Proactively develop and maintain effective working relationships with all external customers to include graphic designers, printers, media, advertisers, photographers, local partnerships and online marketing
  • Manage execution of projects that may fall outside of regular duties to assist other departments or to support the hotel’s overall marketing objectives with a positive attitude
  • Create, develop & implement 360 marketing campaigns
  • Own the project management of multiple projects & assignments by tracking timelines, managing budgets & driving deliverables
  • Collaborate on the marketing strategy & voice, then leverage that to craft & present creative briefs to internal & external partners
  • Contribute to the creative thinking & positioning of the overall campaign
Qualifications for assistant marketing manager
  • Computer literate in Microsoft Window applications and other relevant computer applications required (design, video editor, photo editor)
  • Financial Services background desired
  • Event and multi-channel Marketing experience
  • Equally comfortable working in a team environment on their
  • University degree in Business administration and/ or Marketing
  • 2-3 years of Marketing and/or retail management experience
4

Assistant Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an assistant marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for assistant marketing manager
  • Establish and maintains the hotel library and photographic image filing
  • Assist the F&B and Rooms on collateral requirements and that they comply with HI’s Brand Standards F&B newsletters, promotional flyers and posters, photography of food and festive shots
  • Proofread all collateral when required
  • Provide assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public
  • Arrange for hotel site inspections
  • Proactively seek opportunities (internally and externally) to promote rooms and food and beverage business
  • Work with PR/SNS agencies to ensure proper messaging is communicated to relevant external stakeholders
  • Work closely with internal teams
  • Produce regular ROI reports as a measurement of our Campaigns
  • Regular presentation on latest happening in the digital domain and any innovative digital trends
Qualifications for assistant marketing manager
  • Strong skills in Negotiations
  • Excellent relationship with ATL/BTL/Media Agencies, Suppliers
  • Solid experience in customer loyalty marketing, sales and channel product marketing
  • 3-5 years of experience in consumer, event &/or social marketing
  • Exceptional project management, organizational and multi-tasking skills in order to simultaneously manage multiple arms of the campaigns, teams & personalities
  • Self-starter who can manage multiple projects with shifting timelines and many executional details
5

Assistant Marketing Manager Job Description

Job Description Example
Our growing company is looking for an assistant marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for assistant marketing manager
  • To manage and provide support for agency recruitment activities such as press advertisement, online job posting platform, career fair
  • To assist in other marketing campaigns, activities and tasks assigned by immediate supervisor, such as sales and recruitment campaigns, brand building, database building, target marketing and loyalty programs in order to meet company's goals and objectives
  • Capture and analyze appropriate social data/metrics, insights and best practices for campaigns
  • Collaborate with other departments to manage communication and coordination efforts
  • Be part of a dynamic team who is dedicated to the success of the business
  • Manage a portfolio, ensuring product alignment to overarching brand strategy
  • Develop presentations and sales pieces to aid sell in for promotional programs
  • Attract audiences through creative and compelling copy writing
  • Promotional support on all national campaigns
  • Monitor and recommend improvements to working practices and evaluation procedures
Qualifications for assistant marketing manager
  • University Degree in Marketing or Business Administration
  • At least 5+ years of experience in a marketing and or business development role or equivalent position
  • Master’s Degree in business field or MBA would be an advantage
  • Qualification in the insurance field would be an advantage
  • Successful track record in developing and launching products or campaign in the financial industry
  • Exquisite communication and cross-functional collaboration

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