Integrated Marketing Manager Job Description

Integrated Marketing Manager Job Description

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Integrated marketing manager provides coordination with zone marketing managers and directors of marketing and sales around the world.

Integrated Marketing Manager Duties & Responsibilities

To write an effective integrated marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included integrated marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Concept and manage marketing and sales driven projects across multiple media platforms including TV, radio, digital, out of home and other media properties
Interface with station groups and clients to create sales decks, support the sell-through process, and manage campaign activations
Oversee project execution with strong emphasis on video production process (pre-production coordination, copywriting/script development, attending shoots, production approvals)
Understand, utilize and integrate consumer and industry research
Manage post-project elements including performance analysis and recap
Maximizing customer lifetime value through development and execution of onboarding and customer journeying programs
Collaborating with advertising and editorial
Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners
Coordinates outside resources and vendors with ad/promo group
Bringing best-in-class marketing promotions to clients

Integrated Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Integrated Marketing Manager

List any licenses or certifications required by the position: IAB, PMP, PMO, PMI

Education for Integrated Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the integrated marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Education, Journalism, English, Advertising, Business/Administration, Public Relations

Skills for Integrated Marketing Manager

Desired skills for integrated marketing manager include:

PowerPoint
Marketing principles
Photoshop
CMS
Music industry
Data analysis and budgeting
Different cultures and needs around the world
Differing advertiser/sales needs around the world
Google AdWords
Outlook

Desired experience for integrated marketing manager includes:

A clear understanding of the importance of client service
Strong communication skills, both written and oral (strong presentation skills are a must)
Be able to work independently, detail oriented, attentive to deadlines, have outstanding customer service skills, possess initiative and have proven project management skills (organizational, managing timelines, selling ideas/proposals)
Developing creative marketing solutions that provide advertisers with tailored customization and achieve return on objective
Possess strong people and organizational skills with a burning desire to get hands-on experience in other integrated marketing disciplines (like spearheading a new social media campaign)
Detail-oriented but can also see the big picture

Integrated Marketing Manager Examples

1

Integrated Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of integrated marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for integrated marketing manager
  • Project manage sold programs across media platforms
  • Manage digital accounts and create relevant marketing programs
  • Develop and write compelling, strategic proposals for a broad array of advertisers that effectively communicate program concepts, benefits and requirements
  • Create smart added-value programs that provide advertisers impact, engagement, awareness and return on objective - programs may include custom print, online, event and/or research components
  • Attend client sales calls to present marketing and added-value programs as needed
  • Execute programs upon activation, ensuring proper representation of client and REAL SIMPLE brands
  • Create and manage detailed timelines, budgets, ensure legal compliance
  • Build relationships with third-party organizations and vendors to enhance REAL SIMPLE’s arsenal of smart marketing programs
  • Develop expertise in advertising categories, including a full understanding of the competitive landscape in each respective category
  • Track competitive set marketing activity, positioning and events in relevant categories
Qualifications for integrated marketing manager
  • Knowledge of or experience with home/shelter endemic clients a plus
  • Bachelor’s Degree in Business, Economics, Marketing or Social Sciences
  • Depends on the region
  • Strong knowledge of web advertising capabilities, implementation
  • Familiarity with the development and executionof custom client marketing programs
  • Superior written, oral presentation skills amust
2

Integrated Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an integrated marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for integrated marketing manager
  • Generate ideas with advertising sales and marketing colleagues to create solutions-based marketing programs for accounts in the beauty category, generating new business opportunities across digital, native, print, mobile, social and events
  • Work with production and events teams to seamlessly execute sold programs
  • Collaborate with marketing colleagues to articulate the marketplace differentiation for InStyle, framing for the media-buying community what makes our products and audiences superior in the media marketplace
  • Develop “never-been-done” category-specific platform programs and new vendor partnerships with Beauty team
  • Regularly update the sales team on key industry insights, trends and news, especially within digital media
  • Create and manage timelines, monthly close reconciliations, forecasting and budgeting
  • Gather and report on customer feedback generated through surveys, email, social media, on new programs and initiatives
  • Collaborative and individual ideation
  • Assist the omni-channel seasonal marketing communications strategy, ensuring that the big brand and product ideas are powerfully brought to life across all major brand touchpoints
  • Build and write support materials for Ad Sales and clients, including customized presentations with IM ideas and sponsorship elements standard sponsorship packages across Comedy Central and Spike
Qualifications for integrated marketing manager
  • Experience with top tier Beauty, Fashion, and Automotive accounts is a plus
  • Digital Marketing and DSP/DMP Experience a must
  • An BA/BS or related degree
  • Must have 3-5 years experience integrated media, brand marketing, or other relevant experience creating mass prestige beauty/fashion partnerships
  • Must excel in and appreciate a collaborative, fast-paced, deadline-driven work environment
  • 2-5+ years in campaigns, integrated marketing, marketing communications or an account service/media agency role
3

Integrated Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of integrated marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing manager
  • Partner with other campaign leads, product marketing and engineering peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
  • Develop, write and execute added value proposals in response to RFP requests (e.g., mobile, sweepstakes, contests, retail, out-of-home)
  • Map content story arcs to your buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages
  • Develop and maintain a captivating customer journey through digital (web, media, social, etc), direct mail programs (door openers, appointment setting, etc), and in-person (event formats) engagement vehicles to deliver fully integrated campaigns
  • Build turnkey programs to enable channel partners to drive demand
  • Own accountability with the regions and other business stakeholders to deliver campaigns worldwide
  • Test, measure and optimize all campaign elements to meet pipeline goals
  • Deliver succinct presentations to showcase your results against goals, successes, learnings, and revised action plans
  • Own your budget to optimize spend across creative and content
  • Track, execute, and manage programs, while maintaining budgets related to promotional/merchandising programs, including invoice processing, monthly reporting and year-end actualization
Qualifications for integrated marketing manager
  • Expert knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars, tradeshows and field events
  • Good knowledge of marketing automation platforms
  • Strong analytical skills and fanatical obsession with achieving ROI
  • Exceptional talent for copy writing and editing
  • Master project management skills with superb attention to detail
  • 5+ years experience in high growth, entrepreneurial B2B environments
4

Integrated Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of integrated marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for integrated marketing manager
  • Assist briefing in and development of major seasonal product naming and packaging requests
  • Help in guiding the omni-channel marketing and creative team in bringing the big seasonal ideas to life in a powerful, differentiating and emotionally engaging way across all brand touchpoints (and that delivers on the brief)
  • Identify and actively investigate high-potential opportunities
  • Drive social media and influencer strategy
  • Develop and maintain key performance metric reports that track efficacy of variables
  • Working with Directors and VPs, reviews, tracks and responds to divisional and partner creative submissions, such as marketing materials, style guide, publishing layouts, video game concepts, to ensure that they are in line with film strategy and represent the film accurately and according to filmmaker/creative stakeholder expectations
  • Supports Directors and VPs in the development, implementation and follow-up on any additional general marketing needs, including creating supplementary marketing documentation (reports, timelines, project overviews/status documents, ) as assigned
  • Complete the planning, coordination, execution and optimization of desktop and mobile acquisition campaigns in Taiwan, Hong Kong, Singapore, India and additional key markets in Asia
  • Execute ASO (App Store Optimization) campaigns to increase app install rates
  • Build and execute testing methodologies to optimize performance
Qualifications for integrated marketing manager
  • Proven ability to lead and influence others to accomplish a goals
  • Big picture problem solving – thrives in ambiguity and has keen ability to identify gaps/overlaps across orgs and projects
  • Develops and actively manages marketing timelines
  • Represents the marcom team in central cross PMG planning meetings
  • Consumer audience marketing experience, particularly in digital channels, including creative and messaging development
  • Strong use of organizational collaboration tools such as Confluence, Jira, Jive
5

Integrated Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an integrated marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing manager
  • Strategy and Planning-- Sets goals, budget and the go-to-market strategy for a particular solution, audience segment, vertical, or competitive attack plan
  • Drive the insights roadmap by permanently gathering knowledge about the segment, being fully aware of their demographics, needs, pain points, winning value propositions and creatives and media consumption globally, matching inventory and trip types
  • This role will work with the analytic and insight teams to build customer segments, align on key messages, expand customer personas and ultimately determine the go to market communication plan by segment to drive customer insight into segmented based conversations with our travelers and build a customer based communications strategy anchored by behaviors and analytics across all our global traveler segments
  • Drive GBV and booking volume through development of integrated omni-channel marketing campaigns and always-on programs, utilizing all appropriate paid channels (TV, Radio, OOH, Social, SEM, Display, Affiliates), owned channels (CRM, website, App, Social) and earned channels (PR, referral)
  • Collaborate with Product and Product Marketing teams to ensure that marketing initiatives consider the holistic customer journey throughout the site and App experience
  • Author multi-channel Strategy and creative briefs to ensure consistency of deliverables and efficiency of workload management of our creative and operations partners
  • Work closely with agency and internal creative partners to ensure that all creative deliverables align to overall brand strategy and creative guidelines
  • Ensure execution across an internal matrix of channel owners and outside agency partners
  • Develop reporting protocols and analyze performance in close collaboration with Business Intelligence and Analytics partners
  • Developing client specific concepts and programs and/or marketing programs to drive incremental digital, print, social and/or sponsorship revenue
Qualifications for integrated marketing manager
  • Minimum 5-7 years marketing communications program management experience
  • Strong marketing communication skills across digital, social and traditional media, direct marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns
  • Knowledge of and experience with dealerships and business systems (preferable but not required)
  • Experience with sales facing organization, including sales enablement programs
  • Proven writing and proofreading skills
  • Bachelor's Degree in Marketing, Journalism, English or other related field of study

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