Director, Integrated Marketing Job Description

Director, Integrated Marketing Job Description

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Director, integrated marketing provides direction on creative design for all interactive marketing, including email campaigns, social media advertising, search engine marketing, video, mobile, and more.

Director, Integrated Marketing Duties & Responsibilities

To write an effective director, integrated marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, integrated marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seek future improvements
Manage workflow of the Integrated Marketing team
Determines strategy and negotiates with brands for 3rd party COOP in media (print and digital) and other marketing needs
Collaborate with extended sales, marketing and other v-teams to create the overall presales strategy, a list of reference customers, and developing the IP bill of materials
Strategize and develop custom marketing solutions for major clients
Lead the strategy and execution of cross-functional plans to grow color category exposure and sales (marketing, merchandising, online merchandising, social media, stores)
Work directly with Harper’s Bazaar Sales/Marketing and with H.D.M
Report to the Executive Director of Digital Marketing and work closely with our editorial, legal, and technology teams throughout the development process for each idea
Generate uniquely creative and strategic marketing platforms that align with an advertiser's objectives, leverage PEOPLE’s strengths, and provide value for our audience
Conceptualize and develop unique multi-channel innovative big ideas across print, digital, events, mobile, social media, video, , to meet client goals, deadlines and budgets across all advertising categories

Director, Integrated Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Integrated Marketing

List any licenses or certifications required by the position: FEMA, IAB

Education for Director, Integrated Marketing

Typically a job would require a certain level of education.

Employers hiring for the director, integrated marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Communication, Advertising, Education, Public Relations, Journalism, Management

Skills for Director, Integrated Marketing

Desired skills for director, integrated marketing include:

Reporting and data analysis
Excel
Marketing
Mobile
Word
Word and PowerPoint and the Internet
Cross-platform advertising sales
Event and related research
Keynote
Marketing automation

Desired experience for director, integrated marketing includes:

Develop product positioning and brand messaging, utilizing digital traditional strategies
Allocate annual budget across titles to evenly support sales and editorial goals
Bachelor’s degree, proficient in Microsoft Office
Allocate and adhere to fiscal year budget for key corporate initiatives and programs overall department budget
Resourceful and collaborative team player
Available to travel with reps on sales calls and to represent the brands at key events

Director, Integrated Marketing Examples

1

Director, Integrated Marketing Job Description

Job Description Example
Our growing company is looking for a director, integrated marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, integrated marketing
  • Support the Director of Integrated Marketing in analyzing industry trends and marketing programs across competitive properties
  • Conceptand manage marketing and sales driven projects across multiple media platformsincluding TV, digital, and other media platforms when appropriate
  • Manage2 marketing managers, 2 coordinators, and 1 graphic designer
  • Build synergistic partnership pitches that further a client’s brand goals deliver marketing for MTV Priorities
  • Develop and write integrated marketing proposals across a variety of selling categories
  • Develop, brainstorm and maintain marketing collateral and research for new products, categories and platforms
  • Build and maintain relationships within corporate and the vertical structure, with third-party organizations and vendors to enhance EW’s arsenal of marketing programs
  • Work with the sales, planning and integrated marketing teams to identify areas for growth and new opportunities for cross-channel programs
  • Spearhead the execution of all aspects of individual client programs
  • Serve as a brand filter for client focused Nick promotional programs, such as branded custom TV spots, sweepstakes, digital campaigns, retail, on-pack, consumer products, recreation
Qualifications for director, integrated marketing
  • Proficient in MicroSoft Office applications, including Powerpoint, InDesign a plus!
  • Prepare sales support materials and pitch documents, such as sizzle videos, sample scripts, concept boards, relevant case studies
  • Review development and production of all promotional materials, including special advertising sections, sell sheets, collateral
  • Experience in digital advertising units/execution and social media programs
  • Primary counterpart to SVP/VP/DMMs
  • Ability to work effectively with internal groups, particularly with technical staff, external agencies and vendors
2

Director, Integrated Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a director, integrated marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, integrated marketing
  • Drive the development of a marketing strategy for Content Solutions to scale and attract a wider range of filmmakers (and aspiring filmmakers), by educating and driving adoption of Content Solutions in the production and post-production environments
  • Conduct ongoing competitive assessment and market trend analysis to evaluate effectiveness of marketing activities and opportunities as measured against Content Solutions’ goals
  • Review and approve internal and external Content Solutions marketing program activities targeting production and post-production markets
  • Support Content Solutions in marketing research and insights to inform upstream product development and product roadmaps / planning process
  • Lead and mentor within marketing worldwide
  • Help establish communications objectives and lead the development of marketing communications plans
  • Build annual media plans and budgets for multiple domains, marketing programs and initiatives
  • Manage the communications planning process, including identifying, leveraging and maximizing marketing opportunities with cross-functional and channel partners across ECS, including but not limited to Creative/Advertising, Content, PR, Social Media, SEM, SEO, CRM and Product
  • Oversee media buying conducted by media agencies, to ensure the agencies execute strong negotiation resulting in efficient and effective media purchases in line with marketing communication strategies and objectives
  • Manage media agencies in the development of consumer targeting strategies for optimal marketing and media planning strategies
Qualifications for director, integrated marketing
  • Own product messaging and positioning, including the supporting content and proof points
  • Must possess strong writing, editing and presentation skills
  • Strong analytical skills, a passion for technology, and creativity in defining how new technologies can help customers reduce costs, improve profitability, gain efficiency and gain a competitive advantage
  • Manage all elements of sold programs inclusive of custom elements and budgets
  • Ability to multi-task in a high-volume, fast-faced work environment
  • Stay abreast of marketplace competition and digital innovations and present findings to team
3

Director, Integrated Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of director, integrated marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, integrated marketing
  • Support the evolution of ECS’s business model and marketing approaches
  • Develop integrated marketing proposals across a variety of selling categories and budget levels with a specific focus on the retail + fashion categories
  • Act as retail/fashion category expert and resource, including development of industry partnerships and sales opportunities, when appropriate and develop and communicate these to both the sales and marketing teams
  • From an operational standpoint, work effectively with key stakeholders (team, internal clients, other areas of marketing, external agencies, and internal production services) to promote seamless integration across projects
  • Create show-stopping presentations that tell our brand story and creatively bring an idea (big or small) to life in a way that feels custom to each advertiser
  • Attend both agency and client meetings including media days, briefs, and pitches as needed
  • Assist with special projects as needed, , sell sheets, advertiser and/or signature events, bonus added-value
  • Keep abreast of new exhibits, museums, restaurant openings digital site updates, industry trends, new media launches, new technologies, rich media
  • Lead and mentor a small team of marketers responsible for crafting the development of custom partnership presentations (RFPs, proactive pitches, follow-up meetings), working directly with Account Executives and sales managers to determine strategy, approach and deliverables
  • Work closely with counterparts within the Content Partnerships - News team including Content Strategy and the Courageous Brand Studio
Qualifications for director, integrated marketing
  • Minimum 5+ years experience in publishing, digital, or non-traditional media marketing
  • 15 years or more experience in a marketing role
  • Minimum 7+ years experience in publishing, digital, other media marketing
  • 5+ years Digital Media Marketing and Advertising experience
  • Strong knowledge of digital sales dynamics and processes
  • Ability to communicate and manage effectively at various levels
4

Director, Integrated Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a director, integrated marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, integrated marketing
  • Partner with Digital Marketing to ensure CRM and on-line marketing is driving traffic and conversion
  • Define seasonal marketing initiatives that support corporate, product and business initiatives
  • Act as a category expert and resource for owned categories (primary focus on Tech, Retail, Accessories and Lifestyle), including development of relevant cultural partnerships, social influencer collaborations, and innovative drives to retail
  • Act as a category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends
  • Manage a team working on both print and digital accounts including both endemic and non-endemic categories
  • Manage the budgets for the team
  • Oversee execution of both EW and client specific-events
  • Manage categories in both print and digital accounts including both endemic and non-endemic categories
  • Manage a team and be responsible for fostering their development and overseeing their accounts and projects
  • Manage the budgets of the programs in assigned categories
Qualifications for director, integrated marketing
  • College degree (marketing/sales/business degree a plus)
  • Good understanding of “always on” content the technical implications to bring to life such platforms
  • Excellent interpersonal, negotiation & persuasive skills
  • An expert in digital and social media communication with a finger on the pulse of new client opportunities
  • Experience in training and development of direct report
  • An effective and persuasive communicator
5

Director, Integrated Marketing Job Description

Job Description Example
Our company is looking for a director, integrated marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, integrated marketing
  • Demonstrated ability to apply extensive practical and industry knowledge to create and support marketing initiatives
  • Provide oversight and general direction to staff in reviewing marketing program initiatives
  • Highlight unique value proposition within the RFP deliverable to ensure brand is positioned as a must-buy
  • Support business development activities as needed
  • Oversee development of a cross-channel, integrated media and communications plan
  • Advise management on development of media strategies to ensure maximum effectiveness
  • Make recommendations regarding spending levels and placement tactics across all media channels
  • Make ongoing adjustments to media plans as needed to optimize performance in market
  • Drive the creation of and execution against detailed quarterly plans for management review
  • As part of the communications planning process, work with the Advertising, Creative and PR/Content team to develop messaging strategies that drive coordinated, brand-consistent messaging across all channels
Qualifications for director, integrated marketing
  • Proven digital marketing & social media skills a must
  • Must have minimum 5-7 years of experience in integrated media, brand marketing, or other relevant experience creating luxury fashion and art partnerships
  • Strong interest in fashion and accessories recommended
  • Must have minimum 5-7 years experience in integrated media, brand marketing, or other relevant experience creating luxury fashion and art partnerships
  • Strong interest in fashion recommended
  • Strong knowledge of web advertising units and capabilities, implementation

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