Senior Director, Marketing Job Description

Senior Director, Marketing Job Description

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Senior director, marketing provides support in organizing and maintaining our CRM and other databases, and in data and and reporting.

Senior Director, Marketing Duties & Responsibilities

To write an effective senior director, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior director, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead hyper-local marketing and advertising initiatives to grow awareness, interest, trial and loyalty
Leverage outside industry retail marketing best practices to increase customer engagement
Direct and manage advertising, PR, media and other agencies
Manage and develop a team of talented, high performing and engaged brand strategists & enthusiasts
Deliver world-class visual and digital merchandizing to energize the brand and increase communication effectiveness
Develop, manage and measure programs to overhaul window displays, promotions strategy, community activation, events (including grand openings, training, etc) and store renovations
Partner with cross-functional teams to create brand-defining in-store experiences that are highly differentiated from and more appealing than incumbent banks
Ensure our physical locations serve as the embodiment of our company mission, brand promise and challenger brand persona
Tie key performance indicators (KPIs) for our physical locations to short and long term brand health
Develop value proposition and differentiation-based product and solution positioning, for various customer and prospect personas, that helps accelerate market demand and drive International business growth in the near and long-term

Senior Director, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Director, Marketing

List any licenses or certifications required by the position: YMCA, PMP, DMS, LEAN, RFQ, IAB, K12, B2C, B2B

Education for Senior Director, Marketing

Typically a job would require a certain level of education.

Employers hiring for the senior director, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Management, Advertising, Leadership, Communication, Engineering

Skills for Senior Director, Marketing

Desired skills for senior director, marketing include:

CRM databases and loyalty engines
Data integration
Reporting & insights
Advertising
Analyze and report in real-time
Best practices
CRM
Community media resources
Convio/Blackbaud/Luminate
Copywriting

Desired experience for senior director, marketing includes:

Must be proficient with using Excel, Powerpoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like
Must thrive in a team environment, but be able to take initiative and work independently
10+ years managing agencies and delivering world-class creative
Retail Marketing expert with 5+ years working client-side for a leading consumer retailer
MBA in Marketing and Strategy from a Top 10 business school (or equivalent Management Consulting work experience)
Experience analyzing, planning, and executing market expansion initiatives

Senior Director, Marketing Examples

1

Senior Director, Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior director, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior director, marketing
  • Overall responsibility for the regional coordination and internal communication of Competitive Intelligence
  • Define marketing strategy, roadmap and implementation framework for new programs and business models
  • Define objectives, strategies, policies, offers, incentives and partnership opportunities for every endeavour
  • Define value proposition, positioning, benefits, key beats, offers, marketing calendar, and operating model
  • Craft and own global go-to-market strategies and integrated marketing campaigns that drive awareness, acquisition, engagement and retention of players
  • Define KPIs to determine the health of the Origin service and drive recommendations for optimization of the funnel
  • Define and optimize the end-to-end consumer journey across the EA network
  • Partner with marketing and studio teams across EA to ensure new programs are adopted and executed against effectively
  • Manage and grow a team of digital marketers responsible for planning, executing, optimizing and reporting cross-channel integrated marketing campaigns to drive acquisition and engagement
  • Partner with production on feature and enhancement definitions, service and program offerings
Qualifications for senior director, marketing
  • The candidate will be a seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions with a thorough appreciation of each
  • The candidate will have enjoyed at least twelve years of marketing experience working in sophisticated enterprise technology markets
  • Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented
  • The candidate will have a confident and professional style and be used to working closely with senior management, and be a credible representative of the business with senior customers, at industry events, when dealing with analysts and the media
  • Native-equivalent fluency in speaking and writing English required
  • Understanding of email marketing processes and production, passion for customer lifecycle marketing
2

Senior Director, Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a senior director, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior director, marketing
  • Develop non-traditional and traditional marketing strategies with the U.S label for both artist and label brands whilst working within the confines of specialist labels
  • Communicate with international affiliates on a daily basis, working alongside to help coordinate their marketing and promotional campaigns
  • Provide the affiliate territories with all the tools and constant updated info they need to run their campaign, from online, press, and music
  • Liaise between affiliate label, artists and management
  • To develop and oversee promotional and paid tour activities from flights, hotel, visa’s, interview and day-to-day issue’s that may arise
  • Create, and/or review, negotiate, and maintain tour budgets for both paid tours and promotional tours
  • Oversee, prepare and liaise on all digital tools, assets and branding for the artist to the affiliates
  • Initiate ideas of ways to maximize the online content made available for each artist, to be included in marketing campaigns to provide and aid longevity of the artists overall album campaign
  • Collate and activate localized artist messaging and updates on social media platforms, to support local needs of affiliates and grow the global profile of artist brand in online space
  • Collate info on the worldwide activity and sales performance/development of the artist
Qualifications for senior director, marketing
  • Provide feedback and updates about worldwide campaigns to the domestic U.S label and management
  • Controlling, overseeing, and approving promotional and commercial product production process for all formats, projects and campaigns from initiation to retail delivery
  • Train, supervise, and provide ongoing developmental support for department assistants
  • Support department head with overall planning for WMG global priority acts
  • Support and advise department head in all areas including department financial organization and maintenance
  • Knowledge of the specialized media in key territories outside the US
3

Senior Director, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a senior director, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior director, marketing
  • Manage the day-to-day implementation of the plan
  • Partner closely with Corporate Communications on the development and implementation of planned activities
  • Work closely with Merchant Solutions on the development and implementation of planned activities
  • Work in partnership with the content, social media and digital teams to develop compelling content and effective activation strategies
  • Track and mange budgets
  • Oversee marketing initiatives for the Thomas Nelson Bible Group supporting new release and backlist title sales goals
  • Determine objectives and goals for event involvement and sponsorship opportunities related to active ISBNs or total Bible Group strategy
  • Establish detailed creative briefs for in-house creative team, agency, or freelancer on campaign concepts driven by consumer profiles, product concepts, channel partner requirements and budget restraints
  • Execute plans to ensure both sell-in and sell-through results, testing during and after campaigns
  • Create multi-faceted Marketing Plans with a consumer focus on brand stories, new product launches, signature backlist titles, and umbrella product lines
Qualifications for senior director, marketing
  • Experience taking ownership, making decisions and driving results
  • Must have experience and knowledge of repertoire outside of the U.S
  • Good understanding of the growing digital era and global opportunities
  • Experience in online marketing, working with street teams and breaking bands without the support of key over ground mediums
  • Knowledge of various music genres (urban, pop, rock, country, dance) and the ability to work with all of them, and adjust strategies accordingly
  • Key understanding of Artist Development in both how it applies both in the US and x-US
4

Senior Director, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of senior director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior director, marketing
  • Direct publicity programs for launches, collective efforts to which the Bible Group is a major contributor and other newsworthy Bible Group efforts
  • Monitor campaign progress, making adjustments to improve ROI and regular reporting to Bible Group Leadership
  • Participate in strategy sessions to help mold and direct the Bible Group brands and products
  • Collaborating across global business and technology organization, providing sound business analysis, process and change leadership including Sr
  • To develop an APAC marketing strategy which is linked in with the sales strategies for key accounts, strategic alliances, channel partners and the regional sales organizations and aligned with the corporate marketing plan and objectives
  • Develop the go-to-market strategies and plans for the region as a whole and key individual markets
  • To plan, budget, develop and implement successful and effective marketing programs and campaigns
  • Closely track and monitor pipeline, bookings and revenue by country and by product/service
  • Manage the entire APAC marketing budget to ensure the maximum effectiveness, efficiency and ROI
  • Coordinate efforts with corporate team, EMEA field marketing and America’s field marketing
Qualifications for senior director, marketing
  • Ability to put together comprehensive marketing plans, promotional schedules and set timelines for each campaign in various regions/territories
  • Ability to build and maintain good ongoing relationships with all of our Warner Music affiliates, domestic Warner team, managers, artists, and partners
  • Ability to adapt to a wide variety of environment and cultures
  • Outlook / Word / Excel / Internet
  • Previous record company experience
  • A second language is a good addition
5

Senior Director, Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a senior director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior director, marketing
  • Identify relevant buyer personas within our customer base and create tailored approaches for our BDM & ITDM audiences
  • Write the messaging for Office 365 suite for all relevant audiences and all channels (direct to customers, through field and through partners)
  • Design, build and leverage all customer evidence (Ent, SMB) to support the narrative and sales teams
  • Build the Hero demos to support the narrative and tie it to core product truths
  • Develop a new demo platform/tools for field and partners
  • Define the marketing moments and marketing calendar based on product releases and market events
  • Develop and oversee the maintenance of Ad Sales marketing materials, including one-sheets, presentations, case studies
  • Collaboratively provide timely and comprehensive market input (consumers, competitors, channels, pricing) to EM BU and CTC teams MOPS to support development of the EM BU strategy incl
  • Work with the Vice President of Partner Marketing and key internal executives in the strategy, development, sell-in, and negotiation of integrated marketing plans that supports channel priorities, helps meet revenue and distribution goals
  • Identify and anticipate key marketplace trends that will affect network distribution and marketing plans in the short and long-term
Qualifications for senior director, marketing
  • A good working knowledge of the world outside of the U.S
  • Minimum 5 years enterprise marketing
  • Minimum 5 years data and telecommunications marketing
  • Minimum 5 years in a business-to-business organization
  • Understanding of business-to-business branding principles
  • Seasoned, results-oriented with 12+ years progressively responsible business experience, with majority in communications or marketing roles that involved strategy & planning execution, preferably across multiple marketing disciplines

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