Membership / Marketing Director Job Description

Membership / Marketing Director Job Description

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Membership / marketing director provides support for membership and development including managing new member applications via the membership database, member communications, and outreach for the purpose of recruitment and retention.

Membership / Marketing Director Duties & Responsibilities

To write an effective membership / marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included membership / marketing director job description templates that you can modify and use.

Sample responsibilities for this position include:

Assist with the research and execution of the design of the website and social media platforms
Develops and executes the brand strategy for the Society (website, collateral, social media)
Develops strategy for digital marketing of magazine and magazine based applications
Manage strategic relationships with key vendors such as Apple, Amazon, Adobe, Google, on new technology and marketing programs
Develop and implement comprehensive Membership plan
Oversee projects undertaken in support of the digital arena for CMM and develop internal resources to effectively manage same
Creates budgets for exisiting and potential digital products
Assists in coordination of all club events to include invitations, mailings and other publicity
Leads development and improvement of short-term and long-term strategic plans
Collaborates with Science Operations business leaders to support product and services market gains

Membership / Marketing Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Membership / Marketing Director

List any licenses or certifications required by the position: YMCA, CPR, AED, BFA, BLS, PR

Education for Membership / Marketing Director

Typically a job would require a certain level of education.

Employers hiring for the membership / marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Education, Communications, Public Relations, Business, Social Media, Business/Administration, Communication, Management, Recreation

Skills for Membership / Marketing Director

Desired skills for membership / marketing director include:

Social media
Mobile
Using analytics to drive organizational performance and leveraging predictive analytics
Internet and database management
Computers
Membership retention and activities
Membership satisfaction
Membership goals
Capacities and capabilities
Minimums

Desired experience for membership / marketing director includes:

Empowers and leads marketing staff to engage and motivate for effective and efficient implementation of marketing plans and activities
MBA or other advanced Marketing degree
Senior management experience with progressive responsibility to explore and identify new revenue sources accountability for a budget of up to $1 million
Familiarity with online education technology/platforms and innovative education practices is highly desired
Demonstrated ability in budgeting, assigning, directing, coordinating and reviewing work
Bachelor's Degree in Marketing, Management, Business, Statistics, Information Science, or related field

Membership / Marketing Director Examples

1

Membership / Marketing Director Job Description

Job Description Example
Our company is looking for a membership / marketing director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for membership / marketing director
  • Advocate on behalf of subscribers across the company, ensuring all product interactions treat our members in extra-special, clear, customer-oriented, benefits-driven ways
  • Commission research projects that assess subscribers’ satisfaction, and lead programs that emerge from this discovery
  • Define key performance indicators and measures to track the effectiveness of membership marketing initiatives
  • Identify and manage key vendors that can enhance membership, loyalty and community development efforts
  • Implement upsell and referral programs that not only drive additional ARPU among existing subscribers, but also enhance these members’ connections with and loyalty to our brands
  • Responsible for reaching monthly, quarterly and annual membership acquisition goals
  • Solicit financial support for the University including sponsorships for traditional and signature events including Taste of Little Rock
  • Conceptualize, design and implement all aspects of the associations’ membership acquisition and retention efforts and campaigns
  • Work with other Alumni Association and University staff, taking the lead when necessary, in planning and implementing events intended to increase awareness of membership in the association within the city, region, state, and areas national with significant alumni concentrations
  • Assist with the establishment and implementation of a student outreach and philanthropy education program on campus
Qualifications for membership / marketing director
  • Three years of experience managing a marketing analytics function or partnering closely with analytics team to drive quantifiable improvements in program effectiveness and efficiency
  • Ability to be innovative, forward thinking with a demonstrated competency in strategic thinking and leadership, strong abilities in relationship management
  • Ability to explain complex models and alumni marketing analytics to senior management, functional-area leaders and other stakeholders
  • Understanding of performance metrics, standards and techniques (cost and quality)
  • Advanced understanding of how to enable data and intelligence as an internal and external business partner
  • 10+ years in digital marketing and/or campaign roles
2

Membership / Marketing Director Job Description

Job Description Example
Our growing company is looking for a membership / marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for membership / marketing director
  • Develop long-range membership and marketing goals and implements and evaluates all programs to meet goals
  • Keep up with news and trends in alumni membership methodology
  • Demonstrated ability to work collaboratively in a complex environment, but also to work independently and without close supervision
  • Responsible for working with the Executive Director and Controller on the creation of annual budget for all programming which this employee oversees •Maintain work hours as defined by UGA employee manual
  • Overseeing all paid acquisition for Quartz Membership
  • Identifying new paid acquisition channels, researching case studies an prioritizing opportunities
  • Brainstorming new campaign ideas based on data, customer feedback and new membership features
  • Producing and optimizing copy and creative (with the help of a designer) Writing and optimizing copy
  • Ensuring retention rates and LTV for acquired users closely tracks with rates for organic users
  • Working closely with analytics to understand complex data and turning findings into actionable insights and strategies
Qualifications for membership / marketing director
  • 3+ years in membership program marketing, or customer loyalty/brand advocacy roles
  • Highly proficient in web analytics (Google Analytics, Omniture/Site Catalyst, etc)
  • Demonstrated ability to relate and work with an ethnically diverse constituency of donors, alumni, friends, and faculty, staff and student leaders
  • Demonstrated creativity in problem solving and program creation
  • Demonstrated ability to be flexible with the potential for changing needs or unexpected requirements
  • Travel as appropriate to execute duties of position
3

Membership / Marketing Director Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of membership / marketing director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for membership / marketing director
  • Helping define membership OKRs each quarter and proactively track progress towards our acquisition goals
  • Prioritizing, managing and executing a/b tests to improve conversion rates
  • Managing day-to-day communication with 3rd party vendors and partners
  • Compiling weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights
  • Leads Marketing Team in working with other stakeholders (pubs, conferences, education, ) to create and execute the strategic marketing plan and the campaigns/tactics which support the plan to include Society branding and the marketing of conferences, events, publications, and educational offerings
  • Drives strategy to deliver quality creative marketing and membership solutions that will meet both the volunteers’ needs and internal marketing goals
  • Establishes booth presence of the Society at 4 key flagship conferences and selected industry events and exhibitions such as MILCOM and OFC as appropriate
  • Seeks out opportunities to drive ComSoc-related products and services into new sales channels and regions around the world
  • Work with Product and Planning teams to Drive the development of necessary capabilities that the company needs to meet current and future performance marketing growth plans, cutting edge tools, innovative partnerships
  • Monitor market trends and competitor activities and drive strategies that lead to the growth and optimization of adidas digital activities
Qualifications for membership / marketing director
  • Time spent at UGA headquarters will be at a desk, some time will be spent at tournaments, events, seminars, meeting with clubs and members, and other travel as needed
  • Ability to effectively communicate with co-workers, customers, and outside agencies by telephone and in person
  • 5+ years of growth / paid acquisition / performance marketing experience
  • Is a self-starter and highly dependable
  • Fluent in Google Analytics and Excel (graphs, formulas, ) and passionate about funnel optimization
  • Collaborative, respectful, enthusiastic, creative
4

Membership / Marketing Director Job Description

Job Description Example
Our growing company is looking to fill the role of membership / marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for membership / marketing director
  • Responsible for full-cycle Membership prospect activities
  • Works with Indigo Marketing Communications team, Club Marketing Committee, and the Club’s General Manager to create Membership marketing collateral
  • Works closely with all other department heads to ensure that complete, concise information goes to Members and staff who will be involved in Member and Resident activities
  • Directs and coordinates all digital marketing at the Club, to include the website (edits, updates)
  • Manages and updates the media plan on a regular basis for the property
  • Reviews, analyzes, and maintains marketing plans and calendars
  • Meets with the RDM and GM to prioritize jobs and to receive direction and feedback on work
  • Monitors the effectiveness and ROI of marketing campaigns
  • Tracks and submits invoices for marketing campaigns and keeps Media Plan current and up to date
  • Provides feedback to the RDM and GM about implementation of campaigns
Qualifications for membership / marketing director
  • 10+ cumulative work experience
  • 7+ years experience with large, professional, non-profit organizations or association with membership accountabilities
  • Demonstrated experience with performance-based marketing campaigns and measurement tools
  • Excellent collaborative skills for use across departments and corporation
  • Excellent presentation and presentation preparation skills
  • Creative problem solving skills and ability to bring those results to fruition
5

Membership / Marketing Director Job Description

Job Description Example
Our growing company is hiring for a membership / marketing director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for membership / marketing director
  • Performs all other duties assigned by the General Manager
  • Extensive experience with reporting tools
  • Excellent project and account management skills
  • Has competent MS Office skills
  • Commitment to member satisfaction
  • May be required to work nights, weekends, Holidays
Qualifications for membership / marketing director
  • Strong analytical skills and experience in use of tools such as Tableau
  • Strong skills in MS Office Suite (Word, Excel, PowerPoint), Facebook, Linked In, Twitter
  • Strong skills across all facets of marketing
  • Must be able to effectively manage staff and work harmoniously with volunteers
  • Ability to travel at 6-8 full weeks out of the year
  • Extensive experience with performance marketing analytics tools, ideally in your performance marketing area

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