Marketing Director Job Description

Marketing Director Job Description

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Marketing director provides assistance to marketing, digital and creative teams around implementation of on-air, off-air and digital marketing campaigns.

Marketing Director Duties & Responsibilities

To write an effective marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing director job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop and initiate approval process so that all creative marketing materials – produced by Ad Sales, Affiliate Sales, Activation, Digital, etc – reflect the strategic and creative standards set forth by Consumer Marketing
Work with VP, Marketing and PR and VP, Ad Sales Marketing, to develop marketing strategies to position SundanceTV as “must buy” for the Upfront
Work with VP, Marketing and PR and Ad Sales Marketing and Creative Director on Sundance Film Festival and manage network’s presence before and during event
Analyze the effectiveness of marketing strategies and marketing staff and make necessary adjustments
Manage advertising campaign and creative - print, outdoor, digital, coop advertising
Develop communications and launch campaigns to include promotions and sales channel strategy to meet business objectives
Review account specific events and plans, create strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies and present to accounts to secure buy-in of marketing programs
Spearhead collaboration/partnership with global marketing and other cross functional groups to ensure successful delivery of local market needs and effectiveness of marketing programs
Serve as project manager for releases, collaborating with promotion, media, digital marketing, creative, and sales staff
Ensure all marketing integrates with company-wide marketing efforts

Marketing Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Director

List any licenses or certifications required by the position: YMCA, CPR, MBA, FEMA, AED, PMP, CPSM, GOLD, RFQ, CPIM

Education for Marketing Director

Typically a job would require a certain level of education.

Employers hiring for the marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Communication, Public Relations

Skills for Marketing Director

Desired skills for marketing director include:

Sales
Excel
Marketing
Adobe Creative Suite
Business
Advertising
Products
Communication and related marketing skills
Motivation
On-air and digital promotion production techniques

Desired experience for marketing director includes:

Direct all production and planning of photo shoots, in studio (look book) and on location (ad campaigns) – negotiate contracts, select models, photographers, locations, studio, artists, working collaboratively with cross functional departments (such as in house creative agency, photography department, etc)
Direct experience in the consumer discipline, consumer promotion and entertainment industry is a plus
Excellent communication (verbal and written) and interpersonal skills are essential for this highly collaborative position
Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required
Must also have a solid understanding of the dynamics of building partnerships for non-traditional marketing and promotion
Develop the overall strategy and manage the SEO, SEM, and email programs and relationships with agencies

Marketing Director Examples

1

Marketing Director Job Description

Job Description Example
Our growing company is looking to fill the role of marketing director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing director
  • Oversee junior members of marketing team by clearly stating goals and objectives
  • Creating targeted marketing campaigns for individual events, festivals, art gallery, and bar
  • Creating and being responsible for marketing budgets
  • Provide input to strategic decisions by developing business cases/plans with financial models and present to Senior Management
  • Help manage gross margin, cost of goods of global sales for portfolio
  • Develop product launch strategies for a measurable successful “go to market” plan, growing/defending brand market share with competitive pricing, innovative programs, high impact merchandising and strategic advertising support
  • Omnichannel Advertising Strategy- multi-platform mediums including print, digital, social, OOH
  • Develop brand strategy and efficient marketing plans to solidify the channels position competitively with an international perspective and local relevancy
  • Regularly benchmark and review the full marketing mix vs
  • Optimise marketing budgets with an Earned, Owned and Paid media approach
Qualifications for marketing director
  • Coordinate and schedule physician-to-physician meetings within defined territories
  • Manage semi-annual brand photoshoot with creative agency
  • Monitor budget line items
  • Develop shot lists, determine required visuals needs and formats
  • Review media plans versus seasonal objectives
  • Monitor space and material close dates for associated insertions
2

Marketing Director Job Description

Job Description Example
Our growing company is looking to fill the role of marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing director
  • Act as liaison to creative team to produce advertising and marketing collateral
  • Work with the sales manager to gather, analyze and utilize market research in order to conceive new ticket products
  • Collaborate with digital team including the director of digital media, social media coordinator, and director of database marketing & analytics to ensure comprehensive development of marketing initiatives
  • Negotiate and manage marketing spend for campaigns/promo trips
  • Execute marketing strategies and programs to increase revenue and grow affinity for Sun Devil Athletics
  • Coordinate with the game experience staff to carry marketing themes and promotions throughout in-game production
  • Monitor, measure, and analyze the effectiveness of marketing initiatives, making adjustments as needed throughout execution
  • Direct marketing team meetings, brainstorming and planning sessions
  • Direct responsibility for marketing football and baseball
  • Oversight of staff responsible for marketing men’s basketball, women’s basketball, softball, soccer, volleyball, gymnastics, wrestling, and sand volleyball
Qualifications for marketing director
  • Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, tv, collateral, and more) and project management are absolutely essential
  • 5+ years experience in marketing, creative services, graphic design at an entertainment studio or ad/creative agency is highly preferred
  • MBA or graduate marketing degree preferred
  • Strong leadership and decision making skills with an attention to detail
  • Proficiency in MS office, Mac/PC, ticketing systems, in-design, photoshop, basic HTML
  • Must be able to handle multiple projects and priorities and personalities
3

Marketing Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing director
  • Project Management- Take ownership of delivering the IPS Consulting marketing plan and manage all aspects of marketing and communications for the business unit
  • Alignment - Work as part of the IPS marketing team to ensure that all marketing activities are aligned with broader marketing communication efforts and with key messages for IPS, Corporate Solutions, and the wider firm
  • Supervise Manager, Marketing and Social media
  • Develop strong support modelsto ensure the growth of the portfolio including pillar brands and new & key retailers
  • Manage the media planning process
  • Establish strong promotional / sampling / events strategies
  • Responsible for effectively recruiting, managing, training and developing direct reports
  • Lead, develop and influence team structure
  • Develop and drive meeting agendas, ensuring quality of all materials being presented and effectively present to senior management
  • Work with licensing team to communicate brand message ie
Qualifications for marketing director
  • 5+ years at Marketing Director level at an internet company
  • Previous experience marketing SaaS, web technology platforms and solutions
  • Handles in-house publicity department, external members of the media to insure maximum coverage of all station events
  • Superior written and verbal communication skills, outstanding interpersonal skills
  • Bachelor’s degree- Marketing, PR, Communications or related field required
  • Prior retail, fashion or ecommerce experience required
4

Marketing Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing director
  • Contributestrongly to the regional management team, the global marketingorganization, enhancing both the internal culture of the region, and alsoincreasing the external regard in which the business is held
  • Manage the customer life cycle, segmentation, and loyalty management
  • Identifying appropriate prize structures, giveaways and other incentives for customers
  • Work with research to develop audience targets for each new series and translate those findings into creative briefs to inform the overall strategy for launch campaigns
  • Work hand-in-hand with media buying agency and oversee all media buying for the network’s campaigns across TV, OOH, Print, and Digital
  • Manage creative and media buying agency relationships to maximize efficiencies and garner the strongest branding efforts possible
  • Create and manage any activations and promotions as part of launch campaigns or branding efforts
  • Work closely with Social team on all digital campaigns related to SundanceTV’s original programming
  • Actively engage, understand, and target consumers by (1) utilizing consumer, trade, and product research, while making recommendations for future research needs
  • Liaise with artist management and internal team to communicate project developments/campaign initiatives
Qualifications for marketing director
  • 5+ years previous experience in marketing
  • 2+ years previous experience performing same or similar job duties
  • Data and analytical focus with knowledge of online pricing models (CPC, CPA, CPM, etc)
  • Knowledge of Adobe Photoshop, InDesign and Illustrator (Creative Suite)
  • Previous experience working in an agency environment
  • Online Gambling and/or entertainment experience a plus
5

Marketing Director Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing director
  • Develop high level, integrated marketing strategies designed to positively position Event brands, deliver on key internal metrics and successfully meet strategic objectives
  • Develop clear communications that reflect the overall marketing strategy and manage all execution and implementation across assigned brands
  • Stay current on all new trends and technologies in the Marketing space including Digital applications and technologies with a goal of optimizing spend and performance
  • Develop and maintain multi-channel marketing plans based on established brand goals, customer insights and overall customer needs assessment
  • Develop and monitor marketing budgets across all show brands
  • Work closely with the event sales teams
  • Develop partnerships and programs with media, non-profits, community groups and advertisers
  • Create and execute large station events, promotions and talent appearances
  • As a Department Head, you will lead a team that will own the streets of Los Angeles and Orange County
  • Other duties include writing proposals, rules and on air copy
Qualifications for marketing director
  • Proven track record of developing and producing revenue-driving client campaigns
  • Excellent relationship building skills, ability to successfully manage relationships at all levels of the organization
  • Enthusiastic, positive team player with ability to motivate and gain consensus
  • Ability to successfully multi-task and manage time well
  • Minimum 8-10 years’ experience in marketing within entertainment or media
  • Digital and new media experience a plus

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