Marketing Management Job Description

Marketing Management Job Description

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Marketing management provides strategic input and direction to the Global Consumer Organization on product line, forecasts, and marketing toolkit assets.

Marketing Management Duties & Responsibilities

To write an effective marketing management job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing management job description templates that you can modify and use.

Sample responsibilities for this position include:

Previous experience in Financial Services, with a preference for Asset Management experience
Play the integral role of building the CRM function and all capabilities within the Learning Services marketing team
Drive the adoption of new CRM tools and platforms within Learning Services marketing
Facilitates planning, development and execution of marketing projects from marketing plan to concept development and release
Oversees the full execution of assigned projects for accuracy and consistency
Oversees sample management on assigned projects
Coordinate the execution of projects across the GIM Marketing for the IM distribution businesses
Prepare senior management for internal and external meetings
Attend meetings to take notes and manage follow up items
Research and solve issues

Marketing Management Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Management

List any licenses or certifications required by the position: PMP, SAS, PMI, FIATA, IATA, CAPM, CSM, CV, IFIC, CSC

Education for Marketing Management

Typically a job would require a certain level of education.

Employers hiring for the marketing management job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Management, Finance, Engineering, Graduate

Skills for Marketing Management

Desired skills for marketing management include:

Credit card and retail industries
Handheld device software architecture and RTOS environments
Marketing processes
Product Line
Sales Channels
Services
Strategic planning and budgeting
Oracle On Demand/Salesforce/Pega cloud and premise based solutions
Consumer packaged goods/consumer electronics
Increase satisfaction and support the cross-selling of additional services and accessories

Desired experience for marketing management includes:

Assist in the creation of PowerPoint presentation materials for institutional client, prospect, and consultant meetings, ensuring accuracy and compliance branding/style consistency with predefined template
College graduate from any major with outstanding academic achievement
Comfortable working in MS Office/Word/Excel/PowerPoint
Individual contributor with experience managing people
Minimum of 5 years experience working across marketing channels
Ability to liaise with technical, marketing and business teams

Marketing Management Examples

1

Marketing Management Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing management. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing management
  • Taking ownership for all data used in factsheets, sense checking and ensuring data feeds through correctly
  • Working with local teams and compliance to get all projects signed off ahead of deadlines
  • Assisting with the distribution and publication of factsheets both internally and externally to clients
  • Ad hoc tasks as part of the wider marketing team, particularly with new fund launches
  • Previous experience in client reporting or factsheet production in an asset management firm, ideally with exposure to automation implementation
  • Previous work using the Morningstar Publishing System (MPS) technology
  • Ability to build relationships, to work independently and as part of a team, with a passion and interest for data management
  • Events - supporting senior team members with the conception and completion of events, preparing specific presentations and marketing collateral for distribution at events
  • Lead efforts to migrate to next generation CRM tools
  • Manage Marketing Automation system relationship and govern system investment
Qualifications for marketing management
  • 10+ years of experience in investment product marketing
  • Bachelor’s degree - business management or product management & marketing focus preferred
  • Minimum 5 years of experience driving e-commerce sales transactions
  • Works well in a team environment independently
  • 3+ years of work experience in marketing / business management
  • Strong financial analysis, project management, other quantitative analysis
2

Marketing Management Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing management. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing management
  • Marketing content and collateral - working closely with the investment content and sales teams, the marketing executive will be responsible for creating and maintaining all content, sales aides and brochures across the different media channels
  • Promotional Campaigns - develop, manage and evaluate marketing campaigns targeted at Independent Financial Advisors on a regular basis
  • Digital marketing- ensuring the website is maintained and updated with the relevant product and marketing content and management of product-specific social media and email campaigns
  • Event Management - end-to-end management of the firm's events, including working with the events team to find venues, organise the agenda, send out invitations, manage logistics and conduct post event reviews
  • Plan and manage a range of marketing initiatives and integrated marketing campaigns to help deliver sales targets and meet business objectives, includes creation and maintenance of a suite of retail-focused fund marketing and communications collateral (ie
  • Events - supporting team members with the conception and completion of events, preparing specific presentations and marketing collateral for distribution at events
  • On a regular basis summarize/document progress with the team of Investment Advisor’s
  • Assist with coordinating client seminars/meetings led by the Investment Advisors
  • Provide weekly reporting for Marketing Equipment Management (MEM) Organization
  • Manage Tech Level Scorecards and Executional Planners to support Coaching for Service Excellence for all Service, Move and HUB technicians
Qualifications for marketing management
  • Expertise with Excel (e.g., data manipulation, equations)
  • Industry credentials such as CFA, CIMA or AIF a plus
  • 5 – 10 years’ experience demonstrating a deep knowledge of Teradata/Aprimo workflows
  • Tertiary qualified with a marketing or business focus
  • 5+ years' experience in strategy marketing
  • Role could be senior marketing generalist, marketing strategist, or marketing specialist in B2B marketing, asset management marketing, product marketing
3

Marketing Management Job Description

Job Description Example
Our company is looking for a marketing management. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing management
  • Create and post Region newsletter
  • Develop overall marketing strategy and plan for customer segments $250k to $3M investable assets to meet growth objectives
  • Develop marketing growth strategies and communications to support the Private Client Group and Automated Advisory Portfolios, working with agencies and other partners
  • Work with Wealth Management marketing and business leadership to align on priorities and objectives
  • Works to develop cohesive and synergistic plans across all disciplines within WBCP (Retail, Sales, Creative, Product Development)
  • Works closely with international offices to support regional implementation of marketing strategies
  • Recommends and implements market research where appropriate
  • An interest in program management with a preference toward digital marketing
  • Experience or interest in learning how to use marketing automation tools, such as HubSpot
  • Willingness to assist in developing marketing plans to recruit participants in Innovation Institute programming
Qualifications for marketing management
  • Ability to apply traditional new and unique marketing approaches
  • Analytical with strong experience pulling from a variety of data sets.Able to synthesize results for critical strategic-level implications.Effective within business planning and modeling tools to include excel or other financial / CRM solutions
  • Working knowledge of digital design software and programming platforms a plus
  • Direct Marketing Expense experience required
  • Comfortable influencing highest levels of an organization and managing individuals in and outside of the direct reporting structure
  • Operating standard office equipment and using required software, including email, graphic, presentation, and spreadsheet, database, and project management software
4

Marketing Management Job Description

Job Description Example
Our company is looking to fill the role of marketing management. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing management
  • Develop market-specific customer insights and messaging
  • Develop and implement multi-channel content strategy to drive brand strategy and programs to targeted audiences
  • Lead marketing driven public relations plans to promote the university, its programs, its faculty and achievements through key media outlets
  • Identify growth barriers in critical markets and drive strategy for resolving
  • Collaborate closely with lead generation, product management, and enrollment teams to guide and direct the implementation of communications strategies
  • Understand and leverage key marketing metrics to help drive business growth
  • Represent a university-wide perspective within the marketing communications team, in both strategy and planning
  • Work with academic leadership, product management, product development, and enrollment management to develop an in-depth understanding of the target market and apply these learnings to developing a communications strategic plan to reach target audiences throughout the U.S
  • Identify and promote marketing communications/content best practices
  • Develop, lead, and coach a team of marketing professionals and/or external consultants
Qualifications for marketing management
  • Ability to effectively interact with stakeholders at all levels including senior leadership
  • Ability to balance multiple projects simultaneously and be able to shift priorities quickly in a changing environment
  • Proven ability to function as part of collaborate team, drive initiatives, and creatively problem solve
  • University degree in Marketing, Finance or other related disciplines
  • 3-4 years’ experience in the marketing and communications fields
  • Good level of written English required
5

Marketing Management Job Description

Job Description Example
Our growing company is looking for a marketing management. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing management
  • Coordinate internal communications and assist with corporate functions
  • Provide marketing support for sponsorship and community events as needed
  • Assume ad hoc administrative and support duties
  • Support the brand management team in the brand marketing strategies and tactics for the launch of innovations and brands
  • Collaborate with different agencies and multidisciplinary internal teams to ensure a timely launch of new marketing initiatives participating in updates to current platforms
  • Create initiative KPI trackers & carry out product launch post-mortems to determine if quantitative and qualitative objectives for the brand were achieved and apply appropriate strategies in accordance with results
  • Bachelor degree in marketing or communications underway (2nd or 3rd year)
  • Strong communication skills, ability to influence
  • Develop overall marketing strategy and plan for wealth planning for customer segments $250k to $75M investable assets to meet growth objectives
  • Create marketing programs including brand, content, collateral, websites, email marketing and social media
Qualifications for marketing management
  • Highly self-motivated individual with a strong and creative solutions orientation
  • Exceptional interpersonal skills – ability to cultivate and build strong relationships with colleagues at all levels
  • Deep knowledge of our enterprise processes and systems is desirable in this role
  • A Bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience
  • Working towards or have achieved certification in project management
  • Effective written and verbal/presentation communication skills

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