Acquisition Marketing Job Description

Acquisition Marketing Job Description

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Acquisition marketing provides creative recommendations about how to capture interesting data using Google Analytics and Google Tag Manager.
Acquisition Marketing Job Description

Acquisition Marketing Duties & Responsibilities

To write an effective acquisition marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included acquisition marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Exemplify effective upward management, the ability to delegate like a pro
Build the acquisition strategy in partnership with the Sr
Drive business requirements and prioritization of service enhancements/programs designed to strengthen our acquisition efforts
Manage the workflow with cross-functional teams including search, display advertising, social, and SEO
Identify new prospects within the database and build email campaigns to acquire them
Identify with relevant partners and execute co-marketing campaigns to increase Origin awareness and new user base
Collaborate with Origin Product Development throughout the production process to ensure initiatives are designed to enable tracking and optimization
Manage and monitor daily SEM, SEO and CSE performance, and course-correcting as necessary
Serve as primary liaison between SEM agency, CSE agency and internal stakeholders, communicating effectively with all parties, to strategically grow channels
Keep up-to-date with SEM and SEO best practices, algorithm updates, industry knowledge & trends

Acquisition Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Acquisition Marketing

List any licenses or certifications required by the position: AIRS, CXM, PPC, PMP

Education for Acquisition Marketing

Typically a job would require a certain level of education.

Employers hiring for the acquisition marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Economics, Business/Administration, Advertising, Finance, Graduate

Skills for Acquisition Marketing

Desired skills for acquisition marketing include:

Comparable program
MS Office Suite and Adobe Creative Suite
Creative processes and vendor management
Media buying
Players in the telecommunications competitive landscape
Program management
Content creation
Excel
Google Adwords
Google Analytics

Desired experience for acquisition marketing includes:

Mobile Paid Search experience a plus
Bachelor Degree or higher, preferably in Marketing, Economics, Finance or Communications
Experience leveraging various 3rd party Paid Search platforms (specifically Kenshoo) is a plus
Strong interest and understanding in online direct marketing, including SEO, Affiliates, Social and Display campaigns, is a plus
Fluency in French or German, is a plus
Bachelor’s degree or higher, preferably in Economics, Business, Math, or Science

Acquisition Marketing Examples

1

Acquisition Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for an acquisition marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for acquisition marketing
  • Out-spoken personality and ability to communicate upwards and making sound recommendation
  • Cheerful character with can-do attitude
  • Personality of being mature, confident and well organized
  • This position reports to a Manager on the Acquisition Marketing Team
  • External vendor/partner resources across various marketing channels and tools
  • Day to day management, execution and optimization of our Direct Mail and Out of Home campaigns (subway, billboard, bus)
  • Inform acquisition strategy as a part of broader acquisition team
  • Collaborate with internal teams at Harry’s to drive seamless execution and development
  • This position reports to the Senior Manager on the Acquisition Marketing Team
  • You will work as part of a world-class acquisition marketing organization
Qualifications for acquisition marketing
  • Strong ability to work productively with others
  • Understand the purpose and have experience with content management systems for the web
  • An understanding of online social networks
  • Comfortable in a digitally driven business and a fast paced environment
  • Bachelor's degree in advertising, communications or marketing preferred, MBA a plus
  • 5+ years marketing experience across multiple facets of marketing with vast majority of experience in digital marketing for consumer facing businesses with progressively increasing responsibilities, revenue goals, and team size
2

Acquisition Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of acquisition marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for acquisition marketing
  • Planning and coordination for all marketing campaigns and programs for the Small Business Marketing team into an integrated marketing calendar to effectively drive results for all lines of business (ie
  • Marketing lead to work closely with CBU stakeholders to get alignment of quarterly campaigns, key launches and programs
  • Develop and manage marketing programs to deepen existing partnerships
  • Develop and own quarterly programs that will help drive residential acquisition results
  • Lead the reinvigoration of our Atlantic residential business, delivering region-specific programs and owning results
  • Lead cross-functional teams in understanding and executing on owned quarterly programs
  • Stay informed/educated on competitive landscape (traditional and future looking), market conditions and consumer insights to inform recommendations for programs
  • Develop a deep understanding of the consumer
  • Conduct tests and deep data driven analysis that provide insights and new strategies for increasing acquisition results
  • Own deals from start to finish, from cold-calling a festival or event, to doing post-promo analysis on how well the event went
Qualifications for acquisition marketing
  • Salesforce and Eloqua marketing automation platform skills a plus
  • BA/BS plus 5 years of experience in digital media directly managing a channel budget
  • Proven track record working with and influencing cross-functional teams, establishing an internal network of relationships at all levels of the organization to drive results
  • Some Digital Marketing experience and proficiency in the most popular channels and tools
  • Bachelor and Masters in quantitative (ie
  • 10 years in total professional experience with strong track record of exceeding growth expectations
3

Acquisition Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of acquisition marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for acquisition marketing
  • Assist in planning quarterly mass marketing programs for the Residential Acquisition team to increase sales in Ontario and Atlantic
  • Execute and manage timeline of project deliverables, ensuring marketing programs are launch successfully as planned
  • Manage internal readiness requirements, keep abreast of status and deliver on timelines effectively
  • Work with cross functional teams to ensure alignment of key project deliverables
  • Own, understand, monitor and track against business objectives for the programs you are responsible for, identify trends, and provide insights and recommendations on outcomes
  • Collaborate with Brand Marketing, Sales, Go-to-Market, Public Relations, Social Media, Product Marketing and Training to deliver strong marketing plans that deliver on Rogers' objectives
  • Develop and execute channel strategies and partnerships that help scale adoption for the offerings, strategic partnerships with existing sources of delivery capacity
  • Quantify volume needs into driver demands and manage the business on a week to week basis by setting up process and structure
  • Drive demand generation and promotional cadence/execution
  • Having worked in a startup marketing role, established new process, tools, initiatives, models will be needed
Qualifications for acquisition marketing
  • Must have a Bachelor’s degree in advertising, communications, marketing or a similar field
  • Must have 10+ years of marketing experience vast majority of experience in digital marketing for consumer facing businesses with progressively increasing responsibilities, revenue goals and team size Internationally/Domestic
  • Deep knowledge of global online business models, digital technology and social marketing, different routes to market (Paid/Earned media) and channels (affiliate, email)
  • Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
  • Experience with digital marketing analytics (Paid Search or Programmatic preferred)
  • Proficient with quantitative test design and analysis
4

Acquisition Marketing Job Description

Job Description Example
Our innovative and growing company is looking for an acquisition marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for acquisition marketing
  • To market programs effectively, establish a deep understanding of the Compliance Solutions business and the trade monitoring needs of both the corporate client and their employees
  • Develop and activate marketing plan to support CCE retail acquisition efforts across existing and new plans
  • Partner with Compliance Solutions BDOs to integrate branches into local acquisition programs
  • Explore opportunities to engage CCEs across other traditional and non-traditional retail channels
  • Help set retail acquisition targets and track progress on a monthly basis, providing marketing insight into growth trends, opportunities
  • CCE acquisition marketing budget management
  • Own and drive the CSAA direct mail acquisition program
  • Collaborate with other members of the acquisition team to understand campaign performance
  • Ensure accurate tracking and reporting of program performance
  • Serves as liaison between Region, Division, and Corporate marketing personnel to ensure that each group is informed of most recent quarterly playbooks and plans
Qualifications for acquisition marketing
  • Experience developing ads, building landing pages, setting up campaigns
  • Experience running paid campaign on Facebook, Twitter, LinkedIn, Outbrain, etc
  • Ability to identify actionable insights and optimization opportunities within campaign data
  • Understanding of how campaigns are tracked through a marketing automation platform and CRM system a bonus
  • Strong copywriting skills and UX best practices that lead to conversion
  • Willing to have fun while hockey sticking all the growth metrics / things
5

Acquisition Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of acquisition marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for acquisition marketing
  • Own and manage the relationship with our Affiliates to deliver efficient performance
  • Work directly with creative teams both internal and external to build best in class marketing creative
  • Oversee a planned execution strategy focused on continually testing marketing tactics to improve acquisition performance
  • Partner with appropriate teams including product, data/analytics, and tech to understand business objectives, provide strategic guidance, and develop/evolve marketing dashboards and campaign analysis
  • Grow and lead a team of 5-10 marketers
  • Create master spreadsheets of data and creating different views and pivots to update and share the data to different audiences
  • Update and maintain the team’s creative library
  • Compile and collect data for feedback
  • Manage creative development by gathering and compiling requirements, and submitting requests
  • Manage projects to include review and approval feedback cycles
Qualifications for acquisition marketing
  • University degree in Business (Marketing) strongly preferred
  • 2-3 years marketing (planning and execution) experience with large organizations
  • Experience working cross functionally, including program implementation with sales channels
  • A team player, able to work well in a cross-functional team environment
  • Strong project management skills and proven experience
  • Experience in and a passion for residential services and/or telecommunications an asset

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