Marketing Acquisition Job Description

Marketing Acquisition Job Description

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Marketing acquisition provides campaign reporting across and within various digital marketing channels including but not limited to: email, social, SEM, SEO, influencer, affiliate, display, etc.

Marketing Acquisition Duties & Responsibilities

To write an effective marketing acquisition job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing acquisition job description templates that you can modify and use.

Sample responsibilities for this position include:

Implement highly creative campaigns that are cost-effective and deliver measurable increases in sales to the company
Stay abreast of the latest trends and developments in the fitness industry
Compile industry research, competitive landscape information, offline developments, new tools and incorporate into ongoing channel management
Review and coordinate key promotional efforts with all agencies
Partner with Saks.com acquisition team to develop best practices for overlapping media
Work with agency partners to manage reporting and monthly invoicing
Assist in gathering of consumer and competitive research for all acquisition channels
Provide implementation and process suggestions where appropriate across the organization
Analyze sales and lead reports to determine areas/clubs that need additional marketing support
Evaluate and execute event sponsorships and track the success of each activation

Marketing Acquisition Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Acquisition

List any licenses or certifications required by the position: AIRS, CXM, PPC, PMP

Education for Marketing Acquisition

Typically a job would require a certain level of education.

Employers hiring for the marketing acquisition job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Economics, Business/Administration, Advertising, Finance, Graduate

Skills for Marketing Acquisition

Desired skills for marketing acquisition include:

Excel
Affiliate and influencer marketing
Outlook and PowerPoint
Company
Industry
MS Office applications
Services
1:1 offers communicated via multiple channels with an emphasis on direct mail
Ads
Both federal and state laws as it relates to alcohol beverage promotions

Desired experience for marketing acquisition includes:

Ability to move easily from day-to-day details to strategic overall picture
Excellent communication, analytical and problem-solving skills, the ability to multi-task
Strong organizational, follow-up and interpersonal skills
Managed and executed complex online acquisition programs without agency support in the 6 figure range for a minimum of 5 years
3-5 years of experience in an agency setting specializing in acquisition marketing programs, channels and tactics
Experience coordinating marketing production with account managers, art directors, copywriters and proofreaders

Marketing Acquisition Examples

1

Marketing Acquisition Job Description

Job Description Example
Our growing company is looking to fill the role of marketing acquisition. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing acquisition
  • Lead campaign design and build to test ad copy, landing page, bidding, and audience targeting to find opportunities to drive incremental growth
  • This position reports to a Senior Manager on the Acquisition Marketing Team
  • Create and implement marketing plans to support key retail distribution partners, both brick-and-mortar and online, to drive consistent, strong business results with primary focus on driving retail & web traffic
  • Partner with sales leaders on internal sales competitions that drive incremental sales
  • With supervision, write creative briefs, open jobs, help determine technical/delivery specs, and traffic approvals (route through legal, marketing, design, production, third party partners, distributors)
  • Provide support to Manager and Sr
  • Organize, track and compile all national marketing activity
  • Develop comprehensive library of competitor tactics and Key Account support
  • Manage a team that is responsible for acquisition marketing programs, focusing on the U.S. websites while also looking at the business with an omni-channel strategy
  • Develop, manage and implement effective marketing strategies including all acquisition programs for Columbia’s suite of brands
Qualifications for marketing acquisition
  • Minimum of one year experience in direct marketing with focus on meeting performance-based goals
  • Professional communication person-to-person and email
  • Strong background in online display advertising / RTB, search engine marketing, affiliate, mobile and social media marketing
  • Deep understanding of managing acquisition strategies tied to cohort-level conversion and spend-by-customer metrics managing attribute models beyond just last-click attribution
  • Minimum 5+ years of experience in a digital, subscription-based marketing role
  • 5+ years of experience in acquisition marketing with deep channel knowledge in SEM and Performance Display
2

Marketing Acquisition Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing acquisition. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing acquisition
  • Lead and manage event partnerships across the region that focus on signing up riders and drivers
  • Execute local and regional media buys
  • Assess marketing performance across programs
  • Identify and recommend strategies to the improve marketing investment mix – includes shifting of funds across programs, expansion of profitable channels, scaling back less profitable programs, rollout of new offers
  • Craft the strategic vision for our major acquisition and promotional marketing programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve demand and sales objectives
  • Flawlessly execute our national promotions, leading strategy, execution and results tracking/analysis
  • Lead and develop a team of marketing specialists responsible for mass and direct campaigns
  • Define and develop the marketing strategy and vision of quarterly mass campaigns to acquire customers and present to the executive team for alignment
  • Execute marketing campaigns end-to-end for the segment by collaborating closely across the marketing organization including Marketing Communications, Product, Pricing, Business Intelligence, Operations and Sales
  • Directly manages team and coordinates with functional leaders
Qualifications for marketing acquisition
  • An accomplished, multi channel, consumer marketer
  • Affiliate experience a plus, experience with digital advertising tactics, preferred but not mandatory
  • 3+ years of experience operating a large scale SEM platform with a heavy focus on data driven decision making, creation of Adwords scripts, and development of automation tools
  • Your role is to promote new player acquisition via our woman’s weekly print brands our online channels
  • Experience with attribution analysis as its applied to acquisition and digital marketing programs
  • Combination of relevant experience and education may substitute in lieu of degree
3

Marketing Acquisition Job Description

Job Description Example
Our innovative and growing company is looking for a marketing acquisition. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing acquisition
  • Seek and understand industry best practice and keep up to date with market changes, competitor activity and strategic developments
  • Manage suite of marketing solution providers – identify potential services to improve performance
  • Negotiate media buys and services contracts
  • Manage the development and execution of acquisition marketing strategies across Paid Search, Paid Social, Display, and Affiliate Marketing channels to accomplish business objectives
  • Manage the Acquisition Marketing Agency and media partner relationships
  • Maintain budget forecasts, media allocation, trend analysis, and optimizations
  • Manage and maintain the acquisition marketing calendar and timeline focusing on key dates relating to content/stories, product drops, promotions, sporting events, and holidays
  • Leverage your deep understanding of the digital marketing space as it relates to direct response to drive traffic to our Ecommerce website
  • Create and maintain best practices and lessons learned for each of the acquisition channels
  • Develop strong relationships across Ecommerce, Retention Marketing, Connected Fitness, Brand Marketing, and other departments to facilitate integrated marketing strategies and knowledge sharing
Qualifications for marketing acquisition
  • 1-3 years of marketing analytics, database, and/or paid-media buying experience
  • History of achievement demonstrated by BA/BS degree with strong GPA (top 15%) at top-tier school with quantitative major(s) and/or other recognition such as scholarships, awards, and honor societies
  • Advanced degree in a related field a plus
  • Experience with advanced quantitative analytical techniques
  • You are intellectually curious, driven by accountability, have exceptional data skills, an original thinker, possess a growth mindset, with the ability to be both analytical and creative
  • You can learn fast, think strategically, and execute methodically
4

Marketing Acquisition Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing acquisition. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing acquisition
  • Responsibility for traffic development via multiple marketing channels, e-mail, direct, sponsored links, free search/SEO, paid search, affiliates/blogs, display ads, mobile, social media, and offline events
  • Create programs and services that position our brands with quantifiable differences vs
  • Develop strong relationships with key internal stakeholders (Marketing, Sales, supply chain, ) but also with external stakeholders including shelters, KOLs, advertising agencies, industry professionals
  • Manage relationships with internal and external partners, Cardmember targeting teams, Tech teams, Product teams, and Air Miles and SPG co-brand partner teams
  • Analyze quantitative and qualitative information to develop and recommend strategies for improved offer targeting and offer constructs
  • To develop marketing campaigns working in an omni channel environment, strive for digital transformation to fully exploit the Adobe marketing platform
  • Build and manage robust annual and quarterly plans to support the SME acquisition campaigns programme which align to the overall business strategy and drive consideration, revenue and business growth
  • Deliver high quality acquisition campaigns with innovative comms using the optimum media mix, ensuring activity runs as planned, on time and within budget, and ultimately drives the desired outcome
  • Understand the SME customer base by understanding customer insight and execute all campaigns with the customer in mind
  • Review, analyse and continuously improve the acquisition campaign programme to ensure best results
Qualifications for marketing acquisition
  • 2+ years of relevant work experience in digital marketing (preferably in a high growth B2C / SaaS environment)
  • 2+ Years experience directly or within a team developing, executing and scaling high impact, profitable, multi-channel customer digital acquisition programs that drive growth
  • Minimum 7-10 years’ experience in media, preferably for a large brand or at an agency or a combination of both experience working with creative teams/agencies preferred
  • Consumer brand experience
  • Deeply analytical and numbers focused
  • Effective multitasking and problem-solving skillsInterest in fashion and retail a plus, but not necessary
5

Marketing Acquisition Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing acquisition. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing acquisition
  • Build creative briefs and work with creative services team to bring programs to life
  • Assist with weekly budget updates and reporting
  • Assist with execution of messaging and creative test plans
  • Support team requests to execute on the media plan
  • Guide and support the execution of targeted campaigns and the end-to-end campaign management across various channels such as Website, Email, Social Media
  • Execute a comprehensive recruitment marketing strategy based on a strong employment value proposition and brand pillars
  • Write compelling and high converting content to establish a stronger relationship with external talent pool
  • Define strategic use of the various channels and efficiency analysis to ensure we deliver the best ROI for the business
  • Lead the development and execution of marketing strategies across all digital channels, including (but not limited to) SEM, SEO, Email, Affiliate, Display, Retargeting, and Paid Social
  • Develop and maintain budget forecasts across multiple regions, media allocation, trend analysis, and optimizations
Qualifications for marketing acquisition
  • Proficient knowledge base of Marketing focused KPIs YoY growth, acquisition rates, NPV etc
  • Exceptionally strong analytical skills & proven capability to use data to drive business decisions & marketing optimization
  • Naturally curious and driven to find creative solutions that others haven’t considered
  • Experience with SEO, A/B Testing, or Website Traffic /Performance Analysis (Site Catalyst) preferred
  • Form strategic partnerships with sales, product marketing, field marketing, content team, vertical solutions teams and product management to develop and drive lead generation and sales enablement programs that contribute to overall rep productivity and revenue generation
  • Development and management of a team of marketing managers across multiple segments

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