Technical Marketing Job Description
Technical marketing
provides problem-solving skills requiring analysis of multiple, complex variables and solving or leading others to solve issues in consultation with business partner groups.
Technical Marketing Duties & Responsibilities
To write an effective technical marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included technical marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Ensure that the products and services comply with regulatory, company standards and customer expectations
Evaluates new, existing, or emerging technologies for implementation in new products
Write and drive Market Requirements Documents (MRD) for new products through process, whether organic development or in response to customer request, then work with R&D to create specification document for development
Work with the Competitive Team for market and competitive analysis
Develop compelling, high-quality technical papers and proof of concept guides to support the launch of new solutions and technologies
Build powerful product demonstrations that can be leveraged at high-profile events, including large industry conferences
Present technical findings at industry conferences, channel events, and internal training sessions
Create, curate, and manage a proactive content plan for our website, social media, and other content avenues and channels (e.g., blog, eBooks, white papers, thought leadership articles)
Develop content in support of campaign initiatives for customer and prospect nurturing and targeted marketing campaigns
Manage the content creation process freelance writers
Technical Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Technical Marketing
List any licenses or certifications required by the position: VCDX, VCIX, VCAP, CCIE, AWS, PMI, PMP, OCM100, EX318, VCP6
Education for Technical Marketing
Typically a job would require a certain level of education.
Employers hiring for the technical marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Computer Science, Technical, Engineering, Marketing, Electrical Engineering, Business, Science, MBA, Computer Engineering, Education
Skills for Technical Marketing
Desired skills for technical marketing include:
Products
Company products
Solutions in several subject matter areas
Solving problems that are complex in scope requiring in-depth evaluation
Python
Windows
Linux
Routing
Storage
Solving problems that are complex in scope and scale requiring in-depth evaluation
Desired experience for technical marketing includes:
BSCS, BSEE or equivalent and 8-10 years related experience
Strong presentation skills, this role will require speaking at conferences and seminars, user group events
Familiarity with and experience in drafting SRD/PRDs overall CPDM processes
Excellent knowledge of LTE/UMTS network architecture ecosystem elements
Excellent understanding of mobile RAN market and the OEM vendors and industry trends (macro, small cells and WiFi)
Radio optimization methods, tools and tradeoffs
Technical Marketing Examples
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Technical Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of technical marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for technical marketing
- Proactively develop ideas for content, blogs, video scripts, infographics, campaigns
- Demonstrate a marketing understanding in the development of customer use cases
- Expand our customer success program by identifying and promoting customer success stories
- Communicate with customers via social media channels
- Develop and maintain B2B marketing strategies that meet organizational objectives
- Track and monitor performance for all content projects
- Participate at industry conferences to identify trends and ideas for new content programs that support brand awareness assist in lead generation activities
- Performs market analyses that identify all relevant current and future market elements that will determine product success
- Work with key account managers to understand customer roadmap, to develop corresponding internal roadmap
- Contributes to the creation of a product business plan that based on the market analysis, defines the multi-generation market requirements for the product
Qualifications for technical marketing
- University Degree in Computer Science, Computer Engineering, or a similar related discipline is strongly preferred
- Ability to tell great stories through technical content, such as by postings to GitHub, Slideshare, YouTube, or similar sites
- We are seeking full time universitiy hires that are pursuing or posses a Bachelor of Science or Masters degree in Electrical Engineering, Computer Science or related technical discipline with a tentative start date of May/June 2015
- Applicants must be pursuing an undergraduate degree, graduate degree, or PhD at an accredited school and have completed 36 semester hours prior to the start of the internship
- Ability to work collaboratively within a business unit team and learn influencing skills
- Ability to work on complex issues where analysis of situations or data requires an in-depth evaluation
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Technical Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of technical marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for technical marketing
- Analyze market trends, perform value chain analysis
- Watch competition and technological changes
- Analyze activities from competition and customers, determine threats and opportunities
- Identify technology changes, evaluate value proposition
- Evaluate market opportunities in new segments and geographies
- Materials cost structure
- Product cost structure
- Lead project scope definition
- Participate to the preparation of Capital Expenditure Request, if relevant
- Track execution until project closure
Qualifications for technical marketing
- Familiarity with common compliance standards such as PCI, DISA, HIPPA, SOX
- Intermediate client-side coding skills and experience (HTML/CSS/JavaScript/JQuery)
- Knowledge of search engine functions and optimization (SEO/SEM)
- Experience with web page versioning/source control
- Capable of changing priorities quickly and accomplishing tasks under strict deadlines
- Well-versed in direct marketing fundamentals, email marketing industry standards and email best practices
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Technical Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of technical marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for technical marketing
- Joint and direct customer visits with field sales professionals
- Maintain and develop the relationship with key customers
- Participate as a technical expert at fairs, trade events and exhibitions
- Create substantial recurring Evotherm business across Arizona, California and Nevada
- Develop, execute, and manage territory strategy for warm-mix asphalt adoption, including key markets, ideal partners, positioning, and timeline
- Use critical advancement skills to recognize the next step required to proceed towards each objective and the ultimate goal
- Apply the sales cycle successfully across a complex environment by creating superior value for all decision makers and influencers
- Take complete ownership for creating and sustaining the momentum crucially needed to drive the change towards Evotherm warm-mix asphalt
- Excite and motivate road owners (various agency and multi-level DOT personnel) through superior communication skills in presenting and positioning Evotherm
- Anticipate and effectively deal with questions and objections
Qualifications for technical marketing
- Candidate must be able to work Part-Time for the Spring semester (March - May) in the Peoria, IL area
- Success in creating product demonstrations used by enterprise sales teams
- Proven track record in supporting worldwide SE and/or professional services teams
- Very good English level (written & spoken)
- Curious, open minded, rigorous, and team worker
- Working knowledge of front-end development
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Technical Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of technical marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for technical marketing
- Uses technical expertise to guide channel partners and in some cases customers in how to get the most from our products
- Maintains communication with the Channel Partner, KOL and customers to ensure understanding of the technical benefit of products and that they are competent to deliver these to the customer
- Provides pro-active calls to the Channel Partners to ensure they have the technical knowhow to present our products to their best appeal
- Support Sales with all technical information needed for them to knowledgeably present antenna products to customers
- Lead the supporting efforts of lobbyists, public relations, government, regulatory, and research institutions to drive change faster
- Achieve specification adoption throughout the territory to establish Evotherm as the preferred paving technology
- Master all aspects (properties, design, testing, construction, performance) of Evotherm’s performance compared to hot-mix asphalt paving across commonly employed mix types (Superpave, SMA, GTR, dense & open graded)
- Create relationships built on trust with all key partners through frequent face-to-face interactions (various agencies, contractors, road owners)
- Direct and coordinate the support resources needed to successfully organize and execute demonstrations and paving projects
- Become communication nucleus between key partners and Charleston support team
Qualifications for technical marketing
- Comfortable speaking about our technologies at trade shows, events, and meetings
- Highly driven and self-motivated for a fast paced evolving environment
- 7+ years experience in application development, delivery and operations, or as a technical marketing engineer
- Familiarity with IaaS, PaaS and containerization, and orchestration tools like Chef, Puppet and Docker
- Understanding of key trends in IT, like DevOps, cloud and mobile
- Video production and writing abilities – you will use this heavily
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Technical Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a technical marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for technical marketing
- Sales enablement – communicate and evangelize the value proposition of the products to the sales teams and help develop tools that support the selling process
- Develop product and brand messaging, collateral, and technically-oriented sales tools in support of business growth
- Support Product Management with competitive insight and analyses that will contribute to effective product positioning
- Own the creation and maintenance of demonstration kits and tools
- Develop marketing communication materials on a pan European level including brochures, datasheets, sales aids, case studies and promotional items
- Ensure all communication materials are in line with company guidelines and meet industry/legal requirements
- Participate in technical conferences and seminars, trade shows/conferences, presenting papers, participating in panels and to gather application trends and inputs
- Must be able to quickly learn and manage the competitive test tools and lab
- Must be interested in learning different topologies in the lab environment and also manage the devices and their inventory
- Develops the Datasheets by analyzing the Juniper and competitive datasheet to create reports
Qualifications for technical marketing
- Fluency in PowerPoint, Word, Excel and video production tools is required
- Up to 20% travel, such as product launch events, customer visits, and industry events
- Internal drive and the desire to do what it takes to win!
- Prior role in technical product marketing, technical field enablement, product management, sales engineering, or professional services is desirable
- Experience designing, building, and presenting technical and product demonstrations that deliver value
- Experience and comfort in presenting technical material in simple, compelling ways to various audiences at all levels of an organization