Director, Marketing Job Description

Director, Marketing Job Description

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Director, marketing provides complete management and execution of media buys that include display advertising, behavioral targeting, internet yellow page directories, email marketing, social media and performance-based advertising units.

Director, Marketing Duties & Responsibilities

To write an effective director, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Partners with the VP, Marketing and PR to manage, supervise and produce all SundanceTV advertising campaigns – for both consumer tune-in and awards campaigns
Flesh out the marketing program calendar and ensure the company is on track to meet all needs and launches
Come up with creative campaigns and ideas for online and offline marketing, including on social media, through email and in person
Create and manage events consistent with a clear marketing strategy
Direct advertising and media agencies to deliver upon established objectives, target information, market priorities, seasonality
Manage all agency deliverables including advertising layouts, mechanical development and delivery of material
Negotiate additional elements with media partners for added value and editorial to maximize advertising dollars
Digital Advertising Manage production and delivery of all digital assets
Work with digital marketing team to track campaign analytics
Manage and update marketing and promotional calendar

Director, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Marketing

List any licenses or certifications required by the position: YMCA, CPR, MBA, FEMA, AED, PMP, CPSM, GOLD, RFQ, CPIM

Education for Director, Marketing

Typically a job would require a certain level of education.

Employers hiring for the director, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Communication, Public Relations

Skills for Director, Marketing

Desired skills for director, marketing include:

Retail management
Excel
Ad technologies and research techniques
How internet advertising technology works and the ability to explain it in ordinary terms
Advertising
ACCME
AMA
Marketing
PowerPoint
Best practices

Desired experience for director, marketing includes:

Work schedule will include normal business hours plus additional nights/weekends/early mornings
Work with stakeholders, including the Sales team, Engineering and Design team to develop a vision and a product roadmap
Turn the roadmap into actionable plan and lead the web team in execution
Perform traditional PR and Press outreach
Build and maintain effective business relationships with external referring physicians, healthcare providers, practice managers, referral coordinators
Create and maintain social media, website, and internet content

Director, Marketing Examples

1

Director, Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, marketing
  • Establish best practices and foster a culture of excellence among the teams in local markets
  • Analyse and report results/efficiency of all marketing activities developing ROI approach
  • Build and develop a fast growing marketing team that is competent, commercially astute, dedicated and efficient
  • Develop and execute international marketing strategies and campaigns
  • Coordinate marketing efforts with partners and promoters worldwide
  • Develop long-term marketing strategy and goals
  • Create and maintain SEP/PPC strategy including building strong inbound link structures, optimizing marketing campaigns for keywords, and evaluating new methods to provide content to the sites
  • Create and manage marketing budgets
  • Manage budget for consumer marketing
  • Manage, nurture and grow Consumer Marketing Coordinator’s knowledge and expertise
Qualifications for director, marketing
  • Analyze key data and implement learnings and optimize efforts
  • Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing
  • Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner
  • Content seeding / social audience development
  • Knowledge and passion for the performing arts and the New York landscape
  • Strong relationships within the New York theatre and performing arts community
2

Director, Marketing Job Description

Job Description Example
Our growing company is hiring for a director, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, marketing
  • Managing multiple social media platforms including Twitter, Facebook, Google Plus, Tumblr, YouTube, and Instagram
  • Purchasing ad space and an ability to measure trackable goals in both the print and digital realm
  • Coordinating venue artwork as a brand and for individual shows
  • Overseeing, managing, and measuring email newsletter campaigns
  • Writing press releases, contacting press, and working with reviewing press
  • Maintaining LPR website with staff, managing SEO, and working toward new goals
  • Doing publicity for Ensemble LPR
  • Develop the annual plans for a portfolio of brands, outlining objectives, strategies and tactics, ensuring brand goals are in line with corporate objectives and resources
  • Develop strong analysis based on market learning, historic brand learning, market research learning… etc to guide decision making process and establish strategy - Drive market research, analysis and insights to develop long-term brand strategies
  • Own entire process for P&L and budget forecasting and the supervision of the process across multiple launches and promotions
Qualifications for director, marketing
  • At least 3 years of graphic design / visual brand identity production
  • Experience in dealing with B2B acquisition is a must
  • Demonstrable success in creating, executing and measuring integrated marketing campaigns across channels with a track record of success achieving KPIs in the high tech B2B space
  • Previous experience managing multichannel marketing budgets and processes
  • Ability to matrix well across all organizational stakeholders, particularly Sales and Marketing
  • Creative, resourceful, and out-of-the-box thinker
3

Director, Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of director, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, marketing
  • Ultimate responsibility for all Ticketmaster Resale marketing efforts
  • Coordinate and oversee the implementation and tracking of global marketing activities incl
  • Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI
  • Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, ) and closely monitor their performance
  • Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices
  • Coordinate marketing support with all other operational departments
  • Represent marketing for the property executive team
  • Communicate marketing plans, programs, and results to other key departments and team members
  • Promote the channels, the programming content and the company both B2C and B2B
  • Analyse competitor performance
Qualifications for director, marketing
  • Proficient with office software, photoshop desired
  • Previous budget and project management required
  • Be able to manage personnel
  • Openness to flexibility on hours, and on weekends, sometimes with short notice for Trade Marketing events
  • Oversee corporate communications activities
  • Track, evaluate and adjust strategies for maximum ROI
4

Director, Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of director, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, marketing
  • Develop the messaging for all email, print, and digital marketing campaigns to support that plan
  • Develop metrics for each InvestmentNews marketing campaign and ensure campaigns are optimized to meet goals and objectives
  • Collaborate with key stakeholders on marketing strategies and objectives
  • Manage marketing and events expenses and P&L statement
  • Develop over-arching communications strategy for each plan that guides creative development and differentiates communications from the marketplace
  • Partner with the digital team to implement digital ideas that will often be the lead for plans
  • Set objectives and KPIs for plans and build a measurement plan for each
  • Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects
  • Further building the KLOS and KABC brands
  • Live on social media and fully understand all the existing platforms, emerging platforms to design strategies and alternative ways to leverage our brands in the social space
Qualifications for director, marketing
  • BA, BS or higher in Marketing, Communications, Business or related field
  • International marketing and social media experience
  • Bachelor, Associate or Master’s degree in marketing or related field
  • Working knowledge of affiliate marketing
  • Develop the corporate strategy across all areas
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns
5

Director, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, marketing
  • Consistently seek, identify and develop unique revenue-generating opportunities
  • Working long hours and weekends
  • Lead, Create and be prepared to consistently be better than you were last week
  • Oversee external calendar
  • Direct day-to-day relations with digital team and media relations
  • Purchase and place print, radio, TV, online and alternative media
  • Develop, oversee and monitor budget expenditures
  • Adhere to station policies regarding prices, merchandising, commercial content, competitive product protection
  • Develop, implement and fulfill media trade campaigns
  • Create and implement in-house ad agency
Qualifications for director, marketing
  • Managerial experience with some budget responsibility
  • Participate in Duty Management Cover of the WBSTH as necessary including weekend, holiday, and late evening cover in rotation with other management
  • Bachelor’s degree in marketing or a closely related field, preferred
  • Specify the minimum level of education, technical training or certification required
  • Identify prior work experience necessary to perform the assigned duties
  • Excellent negotiating skills (vendor relationships and Service Levels for contracts)

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