Senior Manager, Marketing Job Description

Senior Manager, Marketing Job Description

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Senior manager, marketing provides consultation and training to partners in the planning and execution of demand generation campaigns including social and digital marketing best practices.

Senior Manager, Marketing Duties & Responsibilities

To write an effective senior manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Identify trends and insights, and optimize digital marketing activities in line with learnings to improve performance
Develop and execute on partner program launch plans, including positioning statements, value propositions, collateral development, promotional plans, Define how individual products and services map (APIs, platform technology, analytics, toolkits) to create a larger value proposition
Manage programs from definition through implementation
Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration
Build and articulate brand positioning and platforms
Communication for commitment
Interface with consumer marketing, edit, ad sales and publishing as needed
Develop and execute annual marketing plans including strategic initiatives, demand forecasting, distribution plans, research initiatives, display plans and in-store activation and promotional activity
Be responsible for P&L statements including annual budgeting and planning processes and monthly reforecasting
Perform profitability analyses as needed

Senior Manager, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Manager, Marketing

List any licenses or certifications required by the position: PMP, ABM, CRM, MCE, SFDC, HTML, PMI, SEO, ACP, SFDA

Education for Senior Manager, Marketing

Typically a job would require a certain level of education.

Employers hiring for the senior manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Engineering, Science

Skills for Senior Manager, Marketing

Desired skills for senior manager, marketing include:

Own functional area
SQL
Excel
MS-Office Suite
Marketing demand generation best practices and systems
PowerPoint
Systems
Technology
Design
Digital marketing

Desired experience for senior manager, marketing includes:

Developed managerial capabilities as demonstrated by project leadership skills
Strong knowledge of the business, products and services supported the external environment affecting them
Management of all aspects of trade and consumer marketing & communications for multiple brands
Has knowledge of leading a small team and working with wider global community of colleagues
Ability to guide, support, coach and encourage team members to help organizational performance
Brand management, agency, retail, and/or beauty industry experience preferred

Senior Manager, Marketing Examples

1

Senior Manager, Marketing Job Description

Job Description Example
Our company is looking to fill the role of senior manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, marketing
  • To provide inspirational and creative leadership to the Marketing Manager, and Marketing Co-ordinator, ensuring the teams remain focused, delegating responsibilities to maximize potential
  • Monitor and develop effectiveness of campaigns and marketing spends
  • Manage allocated project budgets
  • Uphold brand values whilst pushing boundaries and challenging the norm in an ever changing broadcasting marketing landscape
  • Able to decipher media plans and challenge responses
  • Ensuring the creative briefs are as brilliant, informative, relevant and insightful as possible to ensure we deliver the highest standard of marketing campaigns creative output
  • Run regular 360 meetings with key stakeholders to ensure synergy throughout disciplines
  • Liaise with the research department to deliver beneficial insight into audience trends, shifts and behavior, which can be fed into marketing strategies
  • Ensure all affiliate partner marketing receives required approval, using assets in line with brand guidelines of both parties
  • Conceptualising, building, and executing the full lifecycle of marketing and merchandising including creative development, targeting segmentation, and performance analysis
Qualifications for senior manager, marketing
  • 5+ years experience in direct response marketing managing online campaigns including email, social, and paid search
  • Experience working closely with a luxury goods sales organization
  • 5-7 years of experience in consulting, financial services marketing, interactive marketing or related field
  • Bachelor’s degree in relevant field of study or equivalent
  • Proven success independently leading interactive initiatives
  • Work independently collaborates with and influences cross-functional teams
2

Senior Manager, Marketing Job Description

Job Description Example
Our company is looking to fill the role of senior manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, marketing
  • Ensure the development and the implementation of the mktg plans
  • Define, in agreement with Sales, promotional activities and coordinates the launch of new products
  • Oversee market research, competition monitoring and customer needs
  • Develop resourcing strategies, allocates budgets, staff tools end specialized support necessary for cost effective operations
  • Manage and coordinate the local marketing roadmap (communication through Sales, media, website, events ) in collaboration with the Marketing and Sales team
  • Participates in management team meeting
  • In collaboration with the service team, contribute to implementation of the hotline and application processes for quality management of results and customer satisfaction
  • Develop monthly, quarterly and annual marketing plans
  • Guide creative direction of marketing campaigns in partnership with members of our creative team
  • Create email marketing campaigns to nurture leads and activate free trials
Qualifications for senior manager, marketing
  • Bachelor's degree from an accredited college or university in Marketing, Communications or Advertising a minimum of six years specific related experience in advertising and/or marketing
  • Both agency-side experience and client-side experience is preferred
  • Resort or hospitality experience is preferred
  • Bachelor's degree in Journalism, English, Communications, Marketing or a related field
  • Knowledge of marketing procedures, work processes, and tools, along with evidence of past successful management of marketing projects and teams
  • Thorough understanding of effective document and presentation production, and an in-depth understanding of proposal and presentation psychology and how to convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively
3

Senior Manager, Marketing Job Description

Job Description Example
Our growing company is hiring for a senior manager, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, marketing
  • Design creative on-site and off-site marketing campaigns in partnership with strategic brands to stimulate demand and drive awareness
  • A strong communicator, both written and verbal, and should be adept at learning new tools and systems quickly
  • Seek out ways to utilize automation to improve processes and productivity, and make recommendations to support new campaign concepts
  • Maintain and refine scalable, repeatable and comparable methods of measurement and performance tracking for campaigns
  • Champion data governance best practices for marketing automation platform and CRM system
  • Operational support at resolving common problems and trouble tickets
  • Partner with account management and Operations to test, measure, and execute acquisition ideas/campaigns
  • Manage any live product or reputational issues in the market in conjunction with the regional Communications lead
  • Manage press and industry analyst activities at events and tradeshows
  • Facilitate appropriate meetings and agenda for senior corporate executives visiting the region
Qualifications for senior manager, marketing
  • Minimum of 10+ years experience in business to business marketing, business development, and or marketing consultancy
  • Proven track record of acquiring paying customers
  • Results-oriented, excellent communication both in English and Chinese
  • Experience in both agency and corporate is as a plus
  • A Bachelor's Degree in Marketing or a related field is required
  • Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy is preferred
4

Senior Manager, Marketing Job Description

Job Description Example
Our company is looking for a senior manager, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, marketing
  • A tenacious self-starter who can serve as a strong advocate for our customer and possess exceptional marketing, merchandising and project management skills
  • Flexible, organized and comfortable working effectively in a deadline-driven work environment
  • Ability to handle a wide range of responsibilities, flourish in solving challenging problems and is not afraid to challenge the status quo
  • Drive the strategic alignment between creative and media at the start of the campaigns
  • Review and provide feedback on the strategic direction of the campaign and build the strategic narrative that allows us to pressure test tactics
  • Participate in initial creative reviews
  • Attend social creative shoots
  • When campaigns are wrapping, build the strategic summary of the campaign along with learnings
  • Attend partner meetings, understanding the direction of the platform and how brands are using advertising units on the platform
  • Category ownership of assigned portfolio
Qualifications for senior manager, marketing
  • Must possesses problem solving skills
  • Experience in an environment using marketing automation & sales automation tools
  • Experience with marketing analytics, operations and productivity tools (e.g., Google Analytics, HubSpot, TweetDeck ) a plus
  • Development of strategic plan deliverables including primary and secondary research, data analysis, objective planning, media planning, budgeting and reporting
  • Experience with financial services and business to business marketing a plus
  • Strong ability to collaborate across multiple stakeholders and internal clients
5

Senior Manager, Marketing Job Description

Job Description Example
Our company is looking to fill the role of senior manager, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, marketing
  • Define/refine company value propositions all print and digital marketing collateral
  • Evaluate digital marketing opportunities, identify and develop brand advocacy programs, and employ strategic thinking to connect digital, social, mobile components, ultimately leading consumers and businesses to use our services
  • Maintain extensive knowledge of the fine art storage and logistics industry emerging storage industry trends and technology
  • Q/A SIF functionality before launch of new versions, updates or changes
  • Manage email suppression vendor and process
  • Manage telephony assets (Don not Call lists, 800 numbers)
  • Inform go to market strategy and product development based on market insights
  • Define value proposition and messaging for targeted segments
  • Power sales success with collaborative sales enablement
  • Build a strong brand and create compelling content and messages for thought leadership
Qualifications for senior manager, marketing
  • Four-year college degree in Marketing, Business, Economics or similar program
  • Prior background in brand management with New Product experience is a plus
  • Minimum of three years' progressive direct experience in strategic and execution marketing to the C-suite in the hospital Healthcare Practice market with nursing executive marketing strongly preferred
  • Previous experience marketing directly to hospital-based executives, targeting nursing executives (CN), VP Nursing, VP/Director Quality, VP/Director Patient Care Services, Chief Nurse Informatics Officer, Director of Professional Practice, Director of Professional Development)
  • Prefer deep experience in Marketo and Salesforce environments
  • Experience in social media platforms and use of viral marketing a plus

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