Marketing Specialist Senior Job Description

Marketing Specialist Senior Job Description

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146 votes for Marketing Specialist Senior
Marketing specialist senior provides specific guidance and B2B best practices on marketing automation/demand generation, account management & sales process, and service/support.

Marketing Specialist Senior Duties & Responsibilities

To write an effective marketing specialist senior job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing specialist senior job description templates that you can modify and use.

Sample responsibilities for this position include:

Perform rigorous testing to deliver high-quality end-user solutions
Manage relationships with digital vendors for internet and intranet
Provide support for intranet and internet and management of various content management systems
Analyze Web data to understand trends and help develop strategies
Manage progression of escrow process working with photographers, engineers, environmental surveyors, escrow officers, title reps
Own, identify, communicate and deploy new and planned marketing activities to help sales and services teams achieve their goals
Utilize marketing databases, marketing automation and analytics platforms
Project work – range of activity directly with consumers, partners (retailers, distributors), ATL, event sponsorship & trade shows
Strong trade-marketing tilt – creation of in-store POS for a wide variety of customers
Setting & managing the quarterly budget in conjunction with the Marketing Manager

Marketing Specialist Senior Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Specialist Senior

List any licenses or certifications required by the position: PMP, CRM, SMS, CPM, DNS, RAQA, SFMC, SEO, SFDC, CPIM

Education for Marketing Specialist Senior

Typically a job would require a certain level of education.

Employers hiring for the marketing specialist senior job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Journalism, Education, English, Business/Administration, Public Relations, Advertising, Finance

Skills for Marketing Specialist Senior

Desired skills for marketing specialist senior include:

Best practices in B2B marketing automation
Demand generation
Rules-based lead nurturing
Basics of these other functions
Concepts
Google AdWords
Project management is desired
Social Media platforms
Tools and techniques
AP Style

Desired experience for marketing specialist senior includes:

Required – Computer proficiency – Word
A bachelor’s degree or equivalent experience and five years of progressive experience in communications or marketing
University degree and preferably qualification in Marketing and Communication or a combination of other formal qualification with special experience that may be regarded as equivalent
Minimum 3-5 years’ experience in Marketing and Communication (Product marketing, Digital marketing, Brand management or Marketing communications)
Proven track record in developing and executing marketing programmes/campaigns
GDS, Airlines, Travel or e-Commerce industry experience is desirable

Marketing Specialist Senior Examples

1

Marketing Specialist Senior Job Description

Job Description Example
Our company is looking for a marketing specialist senior. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing specialist senior
  • Develop the marketing message strategy for assigned products and marketing initiatives
  • Lead the effort to gather segment specific market intelligence on products, customers or competitors
  • Develops and/or assists in the delivery of marketing and sales assets such as sales presentations, datasheets, videos, white papers, case studies, infographics, surveys
  • Manage SafetyNet business including SafetyNet maintenance contract
  • Outbound marketing – You will work with the product teams to understand the product and to develop and communicate marketing material using the full marketing mix, including online and offline elements
  • Execute on strategies to help increase sales and facilitate cross-sell opportunities, from external marketing campaigns to internal campaigns expanding wallet share with current clients, to banking packages and prospecting lists and programs
  • Oversee scheduling/maintenance of owned media, external website and INFOserver updates
  • Accompany the Sr
  • Responsible for managing projects, events, vendor relations and budget
  • Crisis Communications and/or Business Readiness
Qualifications for marketing specialist senior
  • Expert knowledge of Microsoft Office, and experience with SFDC is a plus
  • Ensures collaboration and applies matrix management when coordinating across teams (e.g., product owners, sales, operations, technical and communications)
  • Develops project plans and prioritizes tasks to achieve project milestones, managing budgets and timelines
  • Monitors performance and deliverables of individuals on multiple project teams to ensure overall project success
  • Possesses a comprehensive knowledge and understanding of marketing processes and tools , brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), understanding which contribute to the achievement and attainment of business objectives
  • Facilitates market and product activities, internally and externally
2

Marketing Specialist Senior Job Description

Job Description Example
Our company is hiring for a marketing specialist senior. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing specialist senior
  • Manage the process of developing proposals and sales presentations
  • Collaborate with partners and marketing directors to develop annual marketing plans and budgets and execute effectively against the defined goals and budgets
  • Monitor and maintain the Atlanta office marketing budget and work with partner group to plan and measure marketing ROI for industry events and marketing campaigns
  • Collaborate with Industry and Services Marketing Director to conduct local events and campaigns for industry practices including Affordable Housing, Construction, Hospitality, Not-for-Profit and Education and Real Estate, among others
  • Manage Atlanta marketing campaigns and events for clients and prospective clients
  • Coordinate and support client seminars, exhibits, sponsorships, tradeshows and other events
  • Develop and maintain lists of prospects, centers of influence, and top clients
  • Work with partners to develop relationships with contacts at law firms, banks and other referral sources
  • Build relationships with local media and coordinate public relations activities with corporate marketing team
  • Closely collaborating with global marketing managers to understand business needs and then recommending the most effective, innovative communications strategies, plans, media channels, and tools to help achieve business objectives specific to the Pharmaceuticalindustry segment
Qualifications for marketing specialist senior
  • Experience or exposure to Sitecore, HTML5 and CSS programming preferred
  • Travel 20% on average, depending on needs of business
  • Intermediate proficiency with Adobe InDesign
  • Must have three plus year’s hands-on experience with LC-MS instrumentation and protein mass spectrometry applications such as proteomics, protein characterization, and intact protein analysis
  • The ability to learn and adapt quickly to new situations
  • Able to employ project management skills to keep
3

Marketing Specialist Senior Job Description

Job Description Example
Our growing company is hiring for a marketing specialist senior. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing specialist senior
  • Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from Global Marketing Meeting for adidas & Reebok Category & Communication teams, whilst ensuring market relevance
  • Coordinate the collection and storage of various sources of data, market research, competitive intelligence & industry trends and run basic analysis
  • Work with marketing team to develop & manage expense budget and appropriate tracking system
  • Coordinate trade shows, sponsorships, customer meetings and other events including site location, registration, budgeting, exhibitor contracts, equipment rental, displays, and hotel reservations, and travel to ensure compliance with requirements
  • Planning and execution of marketing plans and e-marketing
  • New product (NPI) marketing in Oral Care segment
  • Channel marketing including content and research
  • Pricing analysis and setting up of pricing system
  • Develop knowledge and understanding of key market segments and the competitive landscape and share best practices with the team
  • Develop the methodology and analysis tools to determine market size, growth projections, near term and longer term market fluctuations and other variables impacting the industry
Qualifications for marketing specialist senior
  • Energetic, creative, and self-motivated
  • MBA, with a focus on marketing preferred
  • Ability to manage and train junior staff
  • Legal permission to work in Czech Republic (Prague)
  • Proficient to advanced skills in Microsoft Windows, Word, Excel, and PowerPoint Adobe Photoshop, and experience working with a web content management interface
  • Shape overall marketing strategy to deliver MQLs and accelerate pipeline growth targeted at the Enterprise
4

Marketing Specialist Senior Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing specialist senior. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing specialist senior
  • Mitigate customer attrition, increase customer adoption and engagement, drive incremental growth, and improve overall business value
  • Facilitation of production schedule and coordinate workload with other team members
  • Develop strategic web presence for US market, addressing healthcare professional, consumer and commercial audiences
  • Identify and propose to management opportunities to achieve business goals through use of the internet (web, email, mobile, social media, search, online advertising, eDetailing, etc)
  • Leverage US leadership role to ensure the global organization benefits by partnering with global Business Unit counterparts, contributing to and shaping global activities
  • Identify and deliver synergies through support of company-wide, reusable solutions rather than individual efforts, through effective use of in-house resources, and through effective vendor selection and management
  • Execute with superior results multi-media, multi-channel marketing campaigns and tactics following established processes from initiation to final production, including tracking progress and ensuring all deliverables are delivered on time and on budget
  • Evaluate and monitor marketing content ensuring all information is relevant, manage the distribution of content and ensure adherence to brand strategy
  • Communicate and collaborate with various people in the organization to move marketing initiatives forward from cross functional areas, including but not limited to B2B Marketing, Enterprise Marketing & Communications, outside agencies/partners and internal subject matter experts
  • Requires knowledge and experience in marketing, with a focus on marketing execution
Qualifications for marketing specialist senior
  • Must be able to travel based on business needs (approximately 10% or less)
  • Create, manage, and track marketing campaigns within Salesforce.com and Pardot marketing automation system
  • Bachelor's degree in marketing/Digital marketing preferred or equivalent experience
  • Position may requires the ability to travel on occasion and the ability to meet tight deadlines
  • Good PPT & Excel Skill
  • Client service experiences from a marketing agency a plus
5

Marketing Specialist Senior Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing specialist senior. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing specialist senior
  • Developing sales plans in cooperation with the sales channels and key accounts in order to maximize the support to the sales processes
  • Define and manage the marketing budget and P&L
  • Plan, build and maintain relations with company stakeholders in order to stay connected to the developments and trends in the market
  • Oversee and manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization, and project management leading campaigns to successful completion adhering to strict timelines
  • Segment and build emails based on various customer behaviors, working to improve retention (renewal), engagement, open rate, and inbox percentage while remaining CAN-SPAM and CASL compliant
  • Analyze and consume email reporting dashboards in order to provide actionable recommendations and deliver continuous improvements to our email program
  • Work with and fully manage partnerships with external vendors as needed to ensure health of email infrastructure and meet needs of business partners
  • Recommend process improvement on delivery of data and creative assets
  • Communicate and collaborate with stakeholders on campaign scheduling, targeting, mailing issues, procedures, and expectation setting
  • Serve as a marketing resource for our national Valuation practice
Qualifications for marketing specialist senior
  • MBA is preferred but not neccessary
  • Experience in both creating and using “dashboards” and business intelligence documents
  • A good commander of office software, incl
  • Excellent computer skills, including proficiency in Microsoft Word, Excel, PowerPoint and Outlook
  • Hands-on experience using a marketing automation platform (preferably Eloqua)
  • Bachelor degree and min

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